7E72004 From United States of America, joined Mar 2004, 3587 posts, RR: 1 Posted (10 years 11 months 3 days 10 hours ago) and read 3376 times:
I was thinking about this over the weekend and was wondering if their financial position would have been better if they had not received all of those new jets as fast as they did? Would it have helped at all if they had phased out the 727s any slower?
The next generation of aircraft is just around the corner!
MEA-707 From Netherlands, joined Nov 1999, 4466 posts, RR: 33
Reply 1, posted (10 years 11 months 3 days 10 hours ago) and read 3345 times:
If-questions are very difficult. What if they crashed one of their 727s last year and they had a hate campaign against them in the press a la Valujet?
Well more seriously, I think with the quick turnover to 737ngs and 757s, the IFE and so they succeed in developing their network and attracting a slightly different client base then if they kept the 727s. As an intensive scheduled hub airline they definitely needed newer generation aircraft.
They might have been slightly better off til last year with the 727s but would suffer extra hard with the high fuel prices now, also the 3rd cockpitcrewmember costs lots of money. 727s Would have made more sense if you are a charter airline which makes lots of money at holiday and peak periods (shuttling cruise pax) or to stand in for an airline short of aircraft while the aircraft stand idle in a corner few days a week as well (the Champion Air model) but 737ngs are definitely cheaper on hour basis if you fly like 4 sectors/12 hours a day as ATA does. Maybe they should have gone for something in between, like picking up two dozen cheap ex US Airways 737-400s or >MD-80s.
[Edited 2004-10-04 17:05:34]
nobody has ever died from hard work, but why take the risk?
Dutchjet From Netherlands, joined Oct 2000, 7864 posts, RR: 56
Reply 3, posted (10 years 11 months 3 days 10 hours ago) and read 3327 times:
Should ATA have kept the 727-200s - no, with a 3 person cockpit crew and 1970s standard fuel effeciency, the 727-200s had to go. I loved the 72S, one of my favorites, but its time has past.
Should ATA have bought all of those new 738/752/753 - again, the answer is no, buying so many new aircraft (at exactly the wrong time) and trying to expand operations at the same time is dangerous, especially in the current airline enviornement. ATA should have more fully explored the second hand market - 733 and 734 aircraft could fly most of the routes that the shiny new 738s fly for a fraction of the acquisition cost, and second hand 763s may have been a better and more flexible choice than the 753s......its easy being a monday morning quarterback, of course, but when airlines such as ATA convert from a charter carrier with a limited network of schedule routes flying used aircraft and quickly try to become a full scheduled carrier (taking on the big guys on major routes....did anyone really think that ATA would be successful on EWR-SFO for example against UA and CO?) with lots and lots of new aircraft, the airline is ususally headed for trouble.
ATAflyer From United States of America, joined Jul 2004, 79 posts, RR: 0
Reply 5, posted (10 years 11 months 3 days 9 hours ago) and read 3254 times:
Dutchjet makes a lot of sense, that is exactly the case with the 727's...even though we had them hushkitted and they were some of the last (newer) 727's built, the cost of fuel in today's market would've been overwhelming. Don't get me wrong, I spent many hours/miles working those airplanes and loved them..they are built like a tank! But just too hungry with those 3 older-generation engines.
Since we all seem to be Monday-morning quarterbacking here, we need to keep one thing in mind: and that is ATA's gameplan was "right-on" at the time it was planned, pre-9/11...and if that hadn't happened, and with fuel costs lower, we would most definitely still be on-track! So much has been out of our control here. Fuel costs remain the primary reason why the airlines are in such trouble now...it is ALL airlines. It just seems particulary unfair that those that suffered the most from 9/11 (the airlines and their employees) still suffer today.
N1120a From United States of America, joined Dec 2003, 27937 posts, RR: 74
Reply 8, posted (10 years 11 months 3 days 5 hours ago) and read 3057 times:
They actually were getting 752s way before 9/11. They also probably got good deals for launching the 738WL and the 753 in North America. What happened to ATA is what happened to other airlines, they got hit by lower demand. They have actually turned profits, just not enough to cover their back loaded debt service. They are illiquid, not insolvent, and banks would be wise to give them some time, as they will be able to pay if they have the craft to keep their lucrative charter contracts
Mangeons les French fries, mais surtout pratiquons avec fierte le French kiss
Captoveur From , joined Dec 1969, posts, RR:
Reply 12, posted (10 years 11 months 2 days 13 hours ago) and read 2861 times:
Having actually been on an ATA 727 They had to go. They smelled like they had been hauling cattle and they looked like hell. I know appearances say nothing about an airplanes safety or reliability but if the plane looks like hell it is something people remember long after their flight.
The new 737s were nice, but I still say nice airplanes don't fix what I thought to be an otherwise crappy airline.
Lat41 From United States of America, joined Jun 2004, 506 posts, RR: 0
Reply 13, posted (10 years 11 months 2 days 12 hours ago) and read 2841 times:
It has happened to other airlines in the past. Try to grow too fast, borrow too much money for too many new aircraft, hire too many new people, enter too many new unproven markets all at once or try to slug it out with the big boys and what happens? Get in big financial trouble and have to retrench or crash and burn altogether. Other airlines are doing it right now? What carriers come to mind today?
Luv2fly From United States of America, joined May 2003, 12302 posts, RR: 45
Reply 14, posted (10 years 11 months 2 days 12 hours ago) and read 2826 times:
Would the cost of replacing the interiors of the 727's been less than adding the new planes, yes. Also would the cost of operating these gas guzzlers, which had no monthly lease payment, been less than the new planes? Most likely. Hindsight is always 20/20. What we have here IMHO is a series of bad choices. No one thing is to blame on the current situation at ATA/TZ