Hardiwv From Brazil, joined Oct 2004, 8780 posts, RR: 51 Reply 2, posted (9 years 2 months 1 week 6 days 15 hours ago) and read 3032 times:
Indeed, RG's old symbol/logo reflects the bird "Icaro" from Greek mithology:
Icaro — flew too close to the sun using wings constructed from feathers and wax! The use of the Icaro symbol/logo was suggested by Mr Ruben Berta, the founder of RG.
However, with the arrival in PanAm of the Boeing 707s, PanAm introduced the world famous symbol/logo "Blue Meatball" in the tail of the 707s, which was a tremendous success. This influenced RG, and other airlines, to adopt a new symbol/logo or to give their logos more evidence by placing them on the tail of the aircraft. So with the arrival of the first 707s in RG, RG also started using a new, bigger logo on the tail of its aircraft. (note that the Icaro was actually used in the nose of RG aircraft).
The new RG symbol/logo, currently under use, is the cardinal points (or wind rose). Interesting enough, for some time RG used two symbols/logos: the wind rose/cardinal points and the Icaro. Now RG only uses the cardinal points/wind rose, which some people wrongly call "varig star".
Note 1: Icaro remains the name of RG's onboard magazine, which is an interesting publication. Watch out for this month's Icaro, as it includes the supplement "The Best of Brazil".
Note 2: Ruben Berta, the name of the founder of RG, is now the name of RG's Foundation (Ruben Berta Foundation), which has caused so much missmanagement in the copany over the last years! One of RG 777s is called Ruben Berta Foundation, paying homage to its founder, and to celebrate RG's 75 years of operations (2003), making it one of the oldest airlines in operation!
Note 2: VARIG is the short name of Viacao Aerea Rio-grandense. RG started operations as a regional airline in the Southernmost state of Brazil, Rio Grande do Sul. So much that RG administrative headquarters remains in the city of Porto Alegre (POA), Rio Grande do Sul' s capital city!
Xaphan From United States of America, joined Apr 2003, 129 posts, RR: 2 Reply 7, posted (9 years 2 months 1 week 5 days 21 hours ago) and read 2859 times:
Great question. Icaro is rendered Icarus in English, and he and his father were the first humans to fly (supposedly). The son was so enchanted with his feather/wax wings he flew too high and the sun melted his wings and he fell to his death. In some way, it is a rather sinister emblem for a passenger airline.
A388 From Netherlands Antilles, joined May 2001, 9417 posts, RR: 11 Reply 11, posted (9 years 2 months 1 week 5 days 14 hours ago) and read 2789 times:
I like Varig's current colourscheme. It's very recognisable from a distance and the tail logo is just awesome, very modern and very stylish. As Landor mentions on their website, a corporate identity revitalization, I couldn't agree more with them. Landor did an excellent job on Varig's new logo
Xaphan From United States of America, joined Apr 2003, 129 posts, RR: 2 Reply 12, posted (9 years 2 months 1 week 5 days 14 hours ago) and read 2780 times:
Good point. It has the image of courage and desire to reach for something you cannor grasp, in so doing humankind advances and what starts as a fable for ancient Greek children ends on the powdery soils of our nearest planet when, indeed, we came for all mankind.
Let us dream of such undertakings that can unite us and still make us wonder.
RG828 From Brazil, joined Jan 2004, 582 posts, RR: 2 Reply 13, posted (9 years 2 months 1 week 5 days 12 hours ago) and read 2742 times:
AIRLINERS.NET CREW PHOTO SCREENER
Just a sidenote:
Varig was founded by a group of German-Brazilian investors, I think Rubem Berta was the person responsible for Varig's ascension into the world airline scene starting in the 1940's, I dont think he was a founding member himself.
Brash but dynamic, Rubem Berta was at the airline's helm until passing away unexpectedly in 1966.
Great post BTW. As a young man in the 70's and 80's, the sight of Varig's "Rosa dos ventos" in a 707, DC-10 or 747 in a faraway airport was always a moving sight.
I dont know the key to success, but the key to failure is trying to please everyone
Hardiwv From Brazil, joined Oct 2004, 8780 posts, RR: 51 Reply 14, posted (9 years 2 months 1 week 5 days 11 hours ago) and read 2717 times:
Couln't agree more, for me, RG has the best logo and its "rosa dos ventos" (wind-rose) on its tail is just awesome and very captivating!
You're right. Mr. Ruben Berta was not the founder of Varig. RG was founded in May 1927 by Mr. Otto Ernst Meyer. Mr. Ruben Berta (05.11.1907), also of German origin (note that Brazil has the biggest German population outside Germany), was the first staff of Varig at the age of 19! At the time, Berta was a student of Medicine at a local university in POA. It started to work for RG to help him pay for his university fees
Ruben then became President of Varig and in 1945 established the Ruben Berta Foundation.