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VARIG: What Is The History Of Their Virgin/angel?  
User currently offlineAirOrange From , joined Dec 1969, posts, RR:
Posted (9 years 11 months 3 weeks 5 days 11 hours ago) and read 3702 times:

Varig nose symbol was a virgin or angel. What is the history behind this image?


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Photo © Jose Luiz Junior



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User currently offlineLima From Argentina, joined May 1999, 1122 posts, RR: 14
Reply 1, posted (9 years 11 months 3 weeks 5 days 9 hours ago) and read 3656 times:

Hoi AirOrange,

The symbol that Varig used to use is called Icaro. I think the origin is in Greek mitology but I am not sure.


User currently offlineHardiwv From Brazil, joined Oct 2004, 8780 posts, RR: 50
Reply 2, posted (9 years 11 months 3 weeks 5 days 8 hours ago) and read 3642 times:

Lima:
AirOrange:

Indeed, RG's old symbol/logo reflects the bird "Icaro" from Greek mithology:

Icaro — flew too close to the sun using wings constructed from feathers and wax! The use of the Icaro symbol/logo was suggested by Mr Ruben Berta, the founder of RG.

However, with the arrival in PanAm of the Boeing 707s, PanAm introduced the world famous symbol/logo "Blue Meatball" in the tail of the 707s, which was a tremendous success. This influenced RG, and other airlines, to adopt a new symbol/logo or to give their logos more evidence by placing them on the tail of the aircraft. So with the arrival of the first 707s in RG, RG also started using a new, bigger logo on the tail of its aircraft. (note that the Icaro was actually used in the nose of RG aircraft).

The new RG symbol/logo, currently under use, is the cardinal points (or wind rose). Interesting enough, for some time RG used two symbols/logos: the wind rose/cardinal points and the Icaro. Now RG only uses the cardinal points/wind rose, which some people wrongly call "varig star".

Note 1: Icaro remains the name of RG's onboard magazine, which is an interesting publication. Watch out for this month's Icaro, as it includes the supplement "The Best of Brazil".

Note 2: Ruben Berta, the name of the founder of RG, is now the name of RG's Foundation (Ruben Berta Foundation), which has caused so much missmanagement in the copany over the last years! One of RG 777s is called Ruben Berta Foundation, paying homage to its founder, and to celebrate RG's 75 years of operations (2003), making it one of the oldest airlines in operation!

Note 2: VARIG is the short name of Viacao Aerea Rio-grandense. RG started operations as a regional airline in the Southernmost state of Brazil, Rio Grande do Sul. So much that RG administrative headquarters remains in the city of Porto Alegre (POA), Rio Grande do Sul' s capital city!




[Edited 2004-10-10 15:30:35]

User currently offlineHardiwv From Brazil, joined Oct 2004, 8780 posts, RR: 50
Reply 3, posted (9 years 11 months 3 weeks 5 days 7 hours ago) and read 3626 times:


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Photo © Stephan Klos Pugatch
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Photo © Simon Willson



Here you go:
This is RG Boeing 777 ER, 75 year celebration aircraft (note the big 75), named "Ruben Berta Foundation".

Photo 1 shows RG taxiing to the gate in POA, RG home-city!

Photo 2 shows RG arriving in AMS, Schiphol airport.

Of course, on the tail you will note the wind rose/cardinal points!

(RG operates AMS-CDG-GRU-POA daily).



[Edited 2004-10-10 16:08:57]

[Edited 2004-10-10 16:09:16]

User currently offlineHardiwv From Brazil, joined Oct 2004, 8780 posts, RR: 50
Reply 4, posted (9 years 11 months 3 weeks 5 days 3 hours ago) and read 3576 times:

Here you can see that for a while RG used two symbols, the Icaro on the front and the wind rose/cardinal points on the tail. In 1999 RG redesigned its wind rose and scrapped the Icaro as a symbol.

Photo 1 and 2: old RG design with two symbols, Icaro in front and the wind rose on the tail


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Photo 3 and 4: RG old wind rose and RG new redesigned wind rose


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Photo 5 and 6: side-by-side RG old and new design. The Icaro is scrapped from the fuselage as of 1999.


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Photo © Jose Luiz Junior






User currently offlineEMB195ER From United Kingdom, joined Sep 2004, 254 posts, RR: 8
Reply 5, posted (9 years 11 months 3 weeks 4 days 18 hours ago) and read 3505 times:

A few months ago I was in GRU and saw a RG B767 wearing the old color squeme.

Did anybody else also see it?

Hugs,

EMB195ER


User currently offlineArcano From Chile, joined Mar 2004, 2408 posts, RR: 23
Reply 6, posted (9 years 11 months 3 weeks 4 days 17 hours ago) and read 3492 times:

EMB

You are surely talking about this beauty:


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Photo © Miguel Cláudio
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Photo © Sam Chui



This 763 was wearing the retrocolors of Varig, although I'm not sure if it was painted that way or of it was never repainted.

Anyway, as you can see, this year she got her new dress:


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Photo © José Ramón Valero - IBERIAN SPOTTERS



Regards )( Arcano



in order: 721,146,732,763,722,343,733,320,772,319,752,321,88,83,744,332,100,738, 333, 318, 77W, 78, 773 and 380
User currently offlineXaphan From United States of America, joined Apr 2003, 129 posts, RR: 2
Reply 7, posted (9 years 11 months 3 weeks 4 days 14 hours ago) and read 3469 times:

Great question. Icaro is rendered Icarus in English, and he and his father were the first humans to fly (supposedly). The son was so enchanted with his feather/wax wings he flew too high and the sun melted his wings and he fell to his death. In some way, it is a rather sinister emblem for a passenger airline.

User currently offlineEMB195ER From United Kingdom, joined Sep 2004, 254 posts, RR: 8
Reply 8, posted (9 years 11 months 3 weeks 4 days 9 hours ago) and read 3439 times:

Xaphan,

I see it in a different way. Not as a fatal fate but as the realization of a dreaming of flying.

More romantic, I would say ....  Smile/happy/getting dizzy

Hugs,

EMB195ER


User currently offlineAirOrange From , joined Dec 1969, posts, RR:
Reply 9, posted (9 years 11 months 3 weeks 4 days 9 hours ago) and read 3429 times:

Thank you all, and for some in special, for the detailed replies!!

User currently offlineEMB195ER From United Kingdom, joined Sep 2004, 254 posts, RR: 8
Reply 10, posted (9 years 11 months 3 weeks 4 days 7 hours ago) and read 3413 times:

AirOrange,

You are wellcome, man!


User currently offlineA388 From Netherlands Antilles, joined May 2001, 9847 posts, RR: 11
Reply 11, posted (9 years 11 months 3 weeks 4 days 7 hours ago) and read 3399 times:

I like Varig's current colourscheme. It's very recognisable from a distance and the tail logo is just awesome, very modern and very stylish. As Landor mentions on their website, a corporate identity revitalization, I couldn't agree more with them. Landor did an excellent job on Varig's new logo  Smile/happy/getting dizzy


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Photo © Juan Carlos Guerra Aviation Photography of Mexico



User currently offlineXaphan From United States of America, joined Apr 2003, 129 posts, RR: 2
Reply 12, posted (9 years 11 months 3 weeks 4 days 6 hours ago) and read 3390 times:

EMB195ER
Good point. It has the image of courage and desire to reach for something you cannor grasp, in so doing humankind advances and what starts as a fable for ancient Greek children ends on the powdery soils of our nearest planet when, indeed, we came for all mankind.
Let us dream of such undertakings that can unite us and still make us wonder.


User currently offlineRG828 From Brazil, joined Jan 2004, 582 posts, RR: 2
Reply 13, posted (9 years 11 months 3 weeks 4 days 4 hours ago) and read 3352 times:
AIRLINERS.NET CREW
PHOTO SCREENER

Just a sidenote:

Varig was founded by a group of German-Brazilian investors, I think Rubem Berta was the person responsible for Varig's ascension into the world airline scene starting in the 1940's, I dont think he was a founding member himself.

Brash but dynamic, Rubem Berta was at the airline's helm until passing away unexpectedly in 1966.

Great post BTW. As a young man in the 70's and 80's, the sight of Varig's "Rosa dos ventos" in a 707, DC-10 or 747 in a faraway airport was always a moving sight.

Cheers



I dont know the key to success, but the key to failure is trying to please everyone
User currently offlineHardiwv From Brazil, joined Oct 2004, 8780 posts, RR: 50
Reply 14, posted (9 years 11 months 3 weeks 4 days 3 hours ago) and read 3327 times:

Excellent insights!

AirOrange:

Thanks!

A388:

Couln't agree more, for me, RG has the best logo and its "rosa dos ventos" (wind-rose) on its tail is just awesome and very captivating!

RG828:

You're right. Mr. Ruben Berta was not the founder of Varig. RG was founded in May 1927 by Mr. Otto Ernst Meyer. Mr. Ruben Berta (05.11.1907), also of German origin (note that Brazil has the biggest German population outside Germany), was the first staff of Varig at the age of 19! At the time, Berta was a student of Medicine at a local university in POA. It started to work for RG to help him pay for his university fees  Smile

Ruben then became President of Varig and in 1945 established the Ruben Berta Foundation.

Well done, Ruben!


User currently offlineS.p.a.s. From Liechtenstein, joined Mar 2001, 967 posts, RR: 2
Reply 15, posted (9 years 11 months 3 weeks 4 days 2 hours ago) and read 3312 times:

Just a small correction...

PP-VRA is named Otto Meyer and PP-VRB is named Ruben Berta (not Ruben Berta Foundation).

Cheers

RS



"ad astra per aspera"
User currently offlineHardiwv From Brazil, joined Oct 2004, 8780 posts, RR: 50
Reply 16, posted (9 years 11 months 3 weeks 4 days 1 hour ago) and read 3308 times:

S.p.a.s.:

Thanks for the further info!


User currently offlineHardiwv From Brazil, joined Oct 2004, 8780 posts, RR: 50
Reply 17, posted (9 years 11 months 3 weeks 1 day 13 hours ago) and read 3251 times:

S.p.a.s.

And indeed, it would make more sense to name the aircraft Ruben Berta instead of Ruben Berta Foundation, which drove RG to its current dreadful situation

Hardi


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