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Delta Email Mentions Bankruptcy Possibility  
User currently offlineOrd From United States of America, joined Jul 1999, 1382 posts, RR: 1
Posted (9 years 11 months 6 days 11 hours ago) and read 3131 times:

Delta seems to be prepping passengers for a bankruptcy filing and reassuring them that if it happens the airline will operate as normal. Below is an email I received this afternoon. Note how Delta says "...even if it (bankruptcy) were to happen, we will continue to provide you..."



We at Delta Air Lines understand there is more choice in air travel than ever before, and we are working hard to be your preferred airline. You may have read in the news about our transformation plan and the work we are doing to become an even stronger competitor for your business. Delta is committed to meeting your travel needs now and in the future.

Our goal is to create a new airline for a new era—one that is comfortable, affordable, simple, stylish, and inviting to our customers. In the weeks ahead, our focus will be on continuing to implement the vision of a newly structured, customer-focused airline, with a cost structure that allows us to compete aggressively wherever we fly.

While we strive to make your overall Delta experience more enjoyable and convenient, we recognize that we have several hurdles to overcome to avoid court supervised restructuring. We continue to work to avoid this outcome. However, even if it were to happen, we will continue to provide you with safe, secure, and reliable service both in the air and on the ground. For example:

• Tickets will be honored, and refunds and exchanges will be made as usual.

• The miles in your SkyMiles® account will not be affected, and you will continue to have the opportunity to earn and redeem miles with Delta and our partners just as you've always done.

• Amenities like Delta's Crown Room Club® will continue to be available in select cities we serve.

• You'll still earn one mile for every eligible dollar spent and Always Double Miles® on qualifying purchases made with the Delta SkyMiles Credit Card from American Express®.

Please visit delta.com/transform for the latest Delta news, more information about the improvements referenced above, and our plans to create a better travel experience. We welcome your feedback and suggestions via e-mail at transform.delta@delta.com.

On behalf of all Delta employees worldwide, thank you for your continued loyalty and support.

Sincerely,


Paul Matsen
Senior Vice President
and Chief Marketing Officer

13 replies: All unread, jump to last
 
User currently offlineLtbewr From United States of America, joined Jan 2004, 13115 posts, RR: 12
Reply 1, posted (9 years 11 months 6 days 11 hours ago) and read 3011 times:

I would agree that is does cover the possibility of a Ch. 11 Bankruptcy filing, even if doesn't use the 'B' word. It also suggests what they are trying to do to avoid it. Some of this plan will probably include the need to go to Ch. 11 so can go to the court to get labor givebacks/cuts. With their latest huge $650 MILLION loss in the 3rd qtr and $3 BILLION + losses for the last year and the continuting high fuel prices, it doesn't look like they will be able to avoid Ch. 11.

User currently offlineAa777jr From , joined Dec 1969, posts, RR:
Reply 2, posted (9 years 11 months 6 days 11 hours ago) and read 2948 times:

DL will be gone before UA. They both will either be gone like others...

User currently offlineJetdeltamsy From United States of America, joined Nov 2000, 2987 posts, RR: 7
Reply 3, posted (9 years 11 months 6 days 10 hours ago) and read 2870 times:

more bad news for delta employees and customers.

an unusual kind of announcement IMO.




Tired of airline bankruptcies....EA/PA/TW and finally DL.
User currently offlineJAXpax From , joined Dec 1969, posts, RR:
Reply 4, posted (9 years 11 months 6 days 10 hours ago) and read 2858 times:

So what time is tomorrow's press conference?

User currently offlineNonRevKing From , joined Dec 1969, posts, RR:
Reply 5, posted (9 years 11 months 6 days 10 hours ago) and read 2818 times:

DL will be gone before UA. They both will either be gone like others...

Oh really? Tell us Nostradomus, what documentation do you have to back up that comment?

B


User currently offlineEA CO AS From United States of America, joined Nov 2001, 13603 posts, RR: 61
Reply 6, posted (9 years 11 months 6 days 10 hours ago) and read 2651 times:
Support Airliners.net - become a First Class Member!

NonRevKing, don't let AA777jr get you - he's already proven to be one of the most spectacularly uninformed members in a.net history, so you can ignore his posts.

Let's just say he's replaced ScottysAir as the airwhiners.net whipping boy.  Big grin



"In this present crisis, government is not the solution to our problem - government IS the problem." - Ronald Reagan
User currently offlineNonRevKing From , joined Dec 1969, posts, RR:
Reply 7, posted (9 years 11 months 5 days 20 hours ago) and read 2393 times:

Let's just say he's replaced ScottysAir as the airwhiners.net whipping boy.

Haha, thanks for the heads up!

an unusual kind of announcement IMO.

It might be unusual, but it's smart. A lot of the general public is uneducated on the process of chapter 11. They hear "bankruptcy" and automatically think that means out of business, no flights, no skymiles. This is a useful way of getting the word out that that won’t be the case.

B


User currently offlineJGPH1A From , joined Dec 1969, posts, RR:
Reply 8, posted (9 years 11 months 5 days 20 hours ago) and read 2358 times:

I got the email - it seemed a bit out of the blue to me, I wasn't aware that DL were in that kind of trouble. I have to say it's dented my confidence in them a bit. How much worse must it be than they're saying, if they're prepared to spam a million or so SkyMiles customers to "reassure" them everything's OK ?

User currently offlineNYCAAer From United States of America, joined Jul 2004, 692 posts, RR: 3
Reply 9, posted (9 years 11 months 5 days 19 hours ago) and read 2315 times:

This is truly sad to read about the once-proud Delta. I've always had good experiences on DL. This has all happened within 3 years. Right after 9/11, DL appeared to be among the winners who would make it out of the storm.

I think DL will survive. They have good employees who provide good service. They will just be different from what they are today.


User currently offlineBobnwa From United States of America, joined Dec 2000, 6474 posts, RR: 9
Reply 10, posted (9 years 11 months 5 days 19 hours ago) and read 2309 times:

Don't pay too much attention to what a certain memeber says about DL going before UA. He is the same member that said UA wasn't very large at ORD!!

User currently offlineFriendlySkies From United States of America, joined Aug 2004, 4106 posts, RR: 5
Reply 11, posted (9 years 11 months 5 days 19 hours ago) and read 2279 times:

Don't pay too much attention to what a certain memeber says about DL going before UA. He is the same member that said UA wasn't very large at ORD!!

He's also the same member that said UA didn't have 727s.  Big grin

This plan might work to get more concessions, but UA tried it with the mechanics, and it sort of backfired. Honestly, I don't think there's anything stopping a DL bankruptcy...just too much of a mess down in ATL.


User currently offlineIberia340600 From Spain, joined Oct 2003, 804 posts, RR: 13
Reply 12, posted (9 years 11 months 5 days 15 hours ago) and read 2051 times:

This e-mail from Delta is basically a marketing tactic as to keep passengers calm if/when Delta files for Chapter 11. Reassurance will likely keep passengers from cancelling their flights if they hear Delta filing for Chp. 11.

Is it a sign that they will be filing soon? I believe so.



Visca Barça!!
User currently offline7E72004 From United States of America, joined Mar 2004, 3587 posts, RR: 2
Reply 13, posted (9 years 11 months 5 days 15 hours ago) and read 2043 times:

In my opinion, i think we will see Delta and ATA going into bankruptcy in the next couple or so weeks.


The next generation of aircraft is just around the corner!
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