Jmc1975 From Israel, joined Sep 2000, 3322 posts, RR: 15 Posted (10 years 6 months 5 days 6 hours ago) and read 11819 times:
Has it been determined what kind of impact FedEx's exposure in the 2000 movie hit "Castaway" has had? I would think it would be positive despite the crash of one of their aircraft...any publicity is good publicity. I don't think the same could be said for passenger carriers as it would drive pax away and give them a fear of the carrier's safety. What are your thoughts?
Bigphilnyc From United States of America, joined Jan 2002, 4077 posts, RR: 53
Reply 1, posted (10 years 6 months 5 days 6 hours ago) and read 11777 times:
There are ups and downs, but for the most poart, I don't thinkt he crash publicity would be that bad because FedEx doesn't carry passengers, so no one has to worry about "Oh, I'll never fly them, the horror!"
The positives? You have a FedEx employee (Tom Hanks) who not only is strong enough to be able to survive that insane ordeal, but also even saved a package and delivered STILL at the end. Tha'ts some damn good publicity I think.
I wouldn't be surprised if DHL and UPS wished they had gotten that deal instead.
Aviationwiz From United States of America, joined Apr 2004, 962 posts, RR: 4
Reply 2, posted (10 years 6 months 5 days 6 hours ago) and read 11748 times:
I think they got good publicity overall. While I thought the movie absolutely sucked, it showed good images of FedEx all the way through. I don't think it helped them in the corporate market so much, but your average person may remember that film and ship his 1 package a year via FedEx instead of UPS or DHL.
Flymia From United States of America, joined Jun 2001, 7371 posts, RR: 6
Reply 6, posted (10 years 6 months 5 days 5 hours ago) and read 11621 times:
The movie was a Fed Ex commercial. I think it really showed how Planes are important to Fed Ex and how international they are. The average american probably thinks they drive there trucks around the country and use boat and some planes across the pond and thats about it.
But the shots from MEM were great. It really showed how large their fleet is with all those DC-10 MD-10 and MD-11 in the view!
"It was just four of us on the flight deck, trying to do our job" (Captain Al Haynes)
Scutfarcus From United States of America, joined May 2000, 414 posts, RR: 1
Reply 10, posted (10 years 6 months 5 days 4 hours ago) and read 11482 times:
Castaway easily ranks as the greatest product placement film ever. I'm sure that FedEx paid them a fortunre for the privelage, so they probably calculated it as being a big boon to them, even with the crash and all. Remember, the film could have just as easily made up some "ABC Express" company.
For those amused by such things, the previous product placement champ has to be Taco Bell's appearance in "Demolition Man". It's also the only reason to see that film. The Taco Bell got shot to pieces, but not without proudly displaying its logo about 50 times.
Spacecadet From United States of America, joined Sep 2001, 3812 posts, RR: 11
Reply 11, posted (10 years 6 months 5 days 1 hour ago) and read 11343 times:
Even though it's fiction, it's bad PR -- from lost packages to dead pilots to abandoned Fedex employees. How can this be good for Fedex?
Yeah, lost packages - you mean like the lost package that a company executive personally delivered a year after a plane crash that he'd survived?
Dead pilots - killed due to bad weather... yeah, I think the public expects pilots to play God with the weather.
I was looking throughout this movie for signs of FedEx' input, and there were plenty of them. The pilots are obviously doing all they can, not just to save the plane but also to save the passengers riding with them - even to the point of sacrificing themselves. The company goes to great lengths in portraying Hanks' character as a hero when he gets back, and is extremely sensitive to his needs (they even give him his old job back, if I recall correctly, even though it would obviously have been re-filled in real life). That one package Hanks delivers at the end I thought was pretty hokey, because it served an obvious purpose beyond the plot in promoting FedEx. I felt like the final message the film was giving me was that not even a plane crash on a deserted island can stop FedEx from delivering your packages.
It really was a giant commercial for FedEx. I didn't think it was a bad movie but it portrayed FedEx in a completely positive light, which I'm sure was necessary to get their involvement. It would have been the same way with Airborne, UPS, or whoever. The alternative would have been to make up a fictitious cargo airline, and we all know how believable movies that do things like that are.
I'm tired of being a wanna-be league bowler. I wanna be a league bowler!
Captoveur From , joined Dec 1969, posts, RR:
Reply 14, posted (10 years 6 months 4 days 11 hours ago) and read 10782 times:
I think they were off course because they were diverting around some bad weather, but they were not in contact with anyone. Seems like that might have been a bit hokey.. But I would say it definantly shows FedEx in a good light.
Fanoftristars From United States of America, joined Jul 2000, 1625 posts, RR: 5
Reply 15, posted (10 years 6 months 4 days 11 hours ago) and read 10769 times:
While completely off topic, I had to comment on your tagline, "I've gotta have more cowbell"
I just finished "The Best of Will Farrell" That was close to the funniest sketch on the DVD, that and the hot tub scene at Welshly Arms Hotel.
Anyway, back on subject... Totally a commercial for Fedex. Especially the opening scenes in Russia where he's teaching them the importance of On Time. This movie would not be anywhere near as effective with a made up delivery company.
ShyFlyer From , joined Dec 1969, posts, RR:
Reply 16, posted (10 years 6 months 4 days 10 hours ago) and read 10152 times:
The crash was caused by explosive decompression due to hazardous cargo that was mislabled (or mishandled) and subsiquent loss of control resulting in a forced ditching at sea. Contributing factors were severe weather which caused difficulties with communications and forced the pilots to diviate from thier filed flight plan.
Md11dude From Canada, joined May 2004, 136 posts, RR: 0
Reply 17, posted (10 years 6 months 4 days 8 hours ago) and read 9665 times:
I know this sounds funny but, I always notice how stupid the movie crews are sometimes.....As shown, when they board and A-300. Then Show an MD-11 flightdeck. Nevertheless, I hate they way movies always screw up anything with aircraft....
Hamilton From Canada, joined Sep 1999, 10 posts, RR: 0
Reply 21, posted (10 years 6 months 4 days 7 hours ago) and read 9360 times:
Castaway easily ranks as the greatest product placement film ever. I'm sure that FedEx paid them a fortunre for the privelage, so they probably calculated it as being a big boon to them, even with the crash and all.Remember, the film could have just as easily made up some "ABC Express" company.
FedEx didn't pay them anything. The filmmakers wanted to use a real shipping company to make the movie more believable. FedEx allowed them to use their name.
Qxeguy From United States of America, joined Nov 2003, 81 posts, RR: 0
Reply 23, posted (10 years 6 months 4 days 7 hours ago) and read 9267 times:
I was working for (Then) Airborne Express when this movie came out. I was eagarly anticipating it and saw it on opening day. A couple days later there was a PR spin memo that came out about the movie saying what a great safety record Airborne has and wouldn't have wanted to be portrayed that way. I don't know if they had the chance to be used and turned it down or if they were never asked, but it was clear to me that Fedex was the big winner. Fedex was arguably a bigger star in that film than Tom Hanks. When Airborne DID get a chance to be in a film, they chose the movie "Slackers" and had one of their trucks apparantly back over a bicyclist. Typical.
Fedex was portrayed in very good light in that film in looking like an efficient company with a can-do atttude that treats its employees really well. I don't know for sure, but from what I gather this seems to be the case.
I fly boxes. Boxes don't bitch. Boxes don't barf. Boxes don't get drunk and do a number 2 on the beverage cart.
Bigblack From United States of America, joined Aug 2004, 600 posts, RR: 0
Reply 24, posted (10 years 6 months 4 days 6 hours ago) and read 9197 times:
To the American public, the image of a FedEx logo is all they need for good publicity. Americans operate on visuals. A recongizable name/logo is enough to stick in a typical American movie goers mind. It doesn't matter if the plane explodes in a billion pieces. The fact the FedEx name/logo, is visable in a major motion picture with a major A-list actor, is positive publicity and good advertising.
It's like the USPS and Seinfeld. Newman is not exactly a positive character in any sense of the word, but having him a postal employee still gives the USPS publicity with it's name and logo, not to mention references plastered all over the place.
And in Castaway, like Bigphil said, he still delivers the package.
Someone special in the air
: I don't think Newman provided near the publicity that Cliff did on Cheers. Only occasionally did you see him in uniform.
: I don't know guys...you're talking about poor weather, cargo shift, navigation and so on. No farking way. You try to shift from an A300/310 to an MD11
: I hated that movie...the whole thing was like a glorified three-hour long FedEx commercial... For me the film had the opposite effect, I could plainly
: Most people dont watch films just because there are aircraft in it. They probrably diddnt even notice what carrier/operator it was and just watched an
: anyone seen the family guy episode when peter is on a raft with the painted volleyball ? it was hillarious! Md11 - i noticed they boarded an A300 and
: I think they were off course because they were diverting around some bad weather, but they were not in contact with anyone. Correct. Before the crash,