Sponsor Message:
Civil Aviation Forum
My Starred Topics | Profile | New Topic | Forum Index | Help | Search 
FedEx Crash Publicity In Movie "Castaway"  
User currently offlineJmc1975 From Israel, joined Sep 2000, 3253 posts, RR: 15
Posted (9 years 9 months 1 week 2 days 18 hours ago) and read 10688 times:

Has it been determined what kind of impact FedEx's exposure in the 2000 movie hit "Castaway" has had? I would think it would be positive despite the crash of one of their aircraft...any publicity is good publicity. I don't think the same could be said for passenger carriers as it would drive pax away and give them a fear of the carrier's safety. What are your thoughts?


.......
30 replies: All unread, showing first 25:
 
User currently offlineBigphilnyc From United States of America, joined Jan 2002, 4076 posts, RR: 54
Reply 1, posted (9 years 9 months 1 week 2 days 18 hours ago) and read 10646 times:

There are ups and downs, but for the most poart, I don't thinkt he crash publicity would be that bad because FedEx doesn't carry passengers, so no one has to worry about "Oh, I'll never fly them, the horror!"

The positives? You have a FedEx employee (Tom Hanks) who not only is strong enough to be able to survive that insane ordeal, but also even saved a package and delivered STILL at the end. Tha'ts some damn good publicity I think.

I wouldn't be surprised if DHL and UPS wished they had gotten that deal instead.

-Phil



Phil Derner Jr.
User currently offlineAviationwiz From United States of America, joined Apr 2004, 962 posts, RR: 4
Reply 2, posted (9 years 9 months 1 week 2 days 18 hours ago) and read 10617 times:

I think they got good publicity overall. While I thought the movie absolutely sucked, it showed good images of FedEx all the way through. I don't think it helped them in the corporate market so much, but your average person may remember that film and ship his 1 package a year via FedEx instead of UPS or DHL.


Proudly from the Home of the Red Tail.
User currently offlineL-188 From United States of America, joined Jul 1999, 29791 posts, RR: 58
Reply 3, posted (9 years 9 months 1 week 2 days 18 hours ago) and read 10582 times:

I think you can rate it positively.




OBAMA-WORST PRESIDENT EVER....Even SKOORB would be better.
User currently offlineOkie From United States of America, joined Jul 2003, 2988 posts, RR: 3
Reply 4, posted (9 years 9 months 1 week 2 days 18 hours ago) and read 10550 times:

"Wilson" did OK with the publicity as well

It was a Tom Hanks movie always good publicity.

Okie




User currently offlineCactus739 From United States of America, joined Jan 2004, 2442 posts, RR: 31
Reply 5, posted (9 years 9 months 1 week 2 days 18 hours ago) and read 10539 times:

One of my friends works for UPS and apparently UPS turned down the invitation to be the airline of choice for CastAway because it was too "hip" for them.




You can't fix stupid.... - Ron White
User currently offlineFlymia From United States of America, joined Jun 2001, 7124 posts, RR: 9
Reply 6, posted (9 years 9 months 1 week 2 days 17 hours ago) and read 10490 times:

The movie was a Fed Ex commercial. I think it really showed how Planes are important to Fed Ex and how international they are. The average american probably thinks they drive there trucks around the country and use boat and some planes across the pond and thats about it.
But the shots from MEM were great. It really showed how large their fleet is with all those DC-10 MD-10 and MD-11 in the view!



"It was just four of us on the flight deck, trying to do our job" (Captain Al Haynes)
User currently offlineTrickijedi From United States of America, joined May 2001, 3266 posts, RR: 5
Reply 7, posted (9 years 9 months 1 week 2 days 17 hours ago) and read 10483 times:

I think you can rate it positively

Nice play on (aviation) words!  Big thumbs up



Its better to be on the ground wishing you were in the air than be in the air wishing you were on the ground. Fly safe!
User currently offlineCX777 From United States of America, joined Jun 2001, 153 posts, RR: 3
Reply 8, posted (9 years 9 months 1 week 2 days 17 hours ago) and read 10431 times:

Remember.... crash was due to "severe weather" ...which inturn does not implicate Fed EX in anyway (maintanance/pilot error/etc)...... hence the positive factor (besides the delivery message).
RC


User currently offlineYyz717 From Canada, joined Sep 2001, 16245 posts, RR: 56
Reply 9, posted (9 years 9 months 1 week 2 days 16 hours ago) and read 10394 times:

I really dont see how it shows Fedex in a good light.

Even though it's fiction, it's bad PR -- from lost packages to dead pilots to abandoned Fedex employees. How can this be good for Fedex?




Panam, TWA, Ansett, Eastern.......AC next? Might be good for Canada.
User currently offlineScutfarcus From United States of America, joined May 2000, 392 posts, RR: 1
Reply 10, posted (9 years 9 months 1 week 2 days 16 hours ago) and read 10351 times:

Castaway easily ranks as the greatest product placement film ever. I'm sure that FedEx paid them a fortunre for the privelage, so they probably calculated it as being a big boon to them, even with the crash and all. Remember, the film could have just as easily made up some "ABC Express" company.

For those amused by such things, the previous product placement champ has to be Taco Bell's appearance in "Demolition Man". It's also the only reason to see that film. The Taco Bell got shot to pieces, but not without proudly displaying its logo about 50 times.


User currently offlineSpacecadet From United States of America, joined Sep 2001, 3611 posts, RR: 12
Reply 11, posted (9 years 9 months 1 week 2 days 13 hours ago) and read 10212 times:

Even though it's fiction, it's bad PR -- from lost packages to dead pilots to abandoned Fedex employees. How can this be good for Fedex?

Yeah, lost packages - you mean like the lost package that a company executive personally delivered a year after a plane crash that he'd survived?

Dead pilots - killed due to bad weather... yeah, I think the public expects pilots to play God with the weather.

I was looking throughout this movie for signs of FedEx' input, and there were plenty of them. The pilots are obviously doing all they can, not just to save the plane but also to save the passengers riding with them - even to the point of sacrificing themselves. The company goes to great lengths in portraying Hanks' character as a hero when he gets back, and is extremely sensitive to his needs (they even give him his old job back, if I recall correctly, even though it would obviously have been re-filled in real life). That one package Hanks delivers at the end I thought was pretty hokey, because it served an obvious purpose beyond the plot in promoting FedEx. I felt like the final message the film was giving me was that not even a plane crash on a deserted island can stop FedEx from delivering your packages.

It really was a giant commercial for FedEx. I didn't think it was a bad movie but it portrayed FedEx in a completely positive light, which I'm sure was necessary to get their involvement. It would have been the same way with Airborne, UPS, or whoever. The alternative would have been to make up a fictitious cargo airline, and we all know how believable movies that do things like that are.



I'm tired of being a wanna-be league bowler. I wanna be a league bowler!
User currently offlineJBirdAV8r From United States of America, joined Jun 2001, 4488 posts, RR: 21
Reply 12, posted (9 years 9 months 1 week 1 day 23 hours ago) and read 9766 times:

Remember.... crash was due to "severe weather" ...which inturn does not implicate Fed EX in anyway (maintanance/pilot error/etc)...... hence the positive factor (besides the delivery message).

Actually, the actual CRASH was caused by cargo shift  Big grin

but that really plays into the whole "Swiss cheese" analogy of an airplane disaster...



I got my head checked--by a jumbo jet
User currently offlineAGC525 From United States of America, joined Sep 2004, 989 posts, RR: 0
Reply 13, posted (9 years 9 months 1 week 1 day 23 hours ago) and read 9701 times:

Cargo shift and weather my ass.  Smile

Wasn't it faulty navigation that sent them off course? Blame Garmin or Jeppesen! LOL




American Aviation: From Kitty Hawk to the Moon in 66 years!
User currently offlineCaptoveur From , joined Dec 1969, posts, RR:
Reply 14, posted (9 years 9 months 1 week 1 day 23 hours ago) and read 9651 times:

I think they were off course because they were diverting around some bad weather, but they were not in contact with anyone. Seems like that might have been a bit hokey.. But I would say it definantly shows FedEx in a good light.

User currently offlineFanoftristars From United States of America, joined Jul 2000, 1604 posts, RR: 5
Reply 15, posted (9 years 9 months 1 week 1 day 23 hours ago) and read 9638 times:

Spacecadet,

While completely off topic, I had to comment on your tagline, "I've gotta have more cowbell"

I just finished "The Best of Will Farrell" That was close to the funniest sketch on the DVD, that and the hot tub scene at Welshly Arms Hotel.

Anyway, back on subject... Totally a commercial for Fedex. Especially the opening scenes in Russia where he's teaching them the importance of On Time. This movie would not be anywhere near as effective with a made up delivery company.



"FLY DELTA JETS"
User currently offlineShyFlyer From , joined Dec 1969, posts, RR:
Reply 16, posted (9 years 9 months 1 week 1 day 22 hours ago) and read 9021 times:

The crash was caused by explosive decompression due to hazardous cargo that was mislabled (or mishandled) and subsiquent loss of control resulting in a forced ditching at sea. Contributing factors were severe weather which caused difficulties with communications and forced the pilots to diviate from thier filed flight plan.

User currently offlineMd11dude From Canada, joined May 2004, 132 posts, RR: 0
Reply 17, posted (9 years 9 months 1 week 1 day 20 hours ago) and read 8534 times:

I know this sounds funny but, I always notice how stupid the movie crews are sometimes.....As shown, when they board and A-300. Then Show an MD-11 flightdeck. Nevertheless, I hate they way movies always screw up anything with aircraft....


Canadi>n DC-10
User currently offlineDc10guy From United States of America, joined Feb 2000, 2685 posts, RR: 6
Reply 18, posted (9 years 9 months 1 week 1 day 20 hours ago) and read 8494 times:

It was a bad idea ... Fedex profits only doubled last quarter ....


Next time try the old "dirty Sanchez" She'll love it !!!
User currently offlineL-188 From United States of America, joined Jul 1999, 29791 posts, RR: 58
Reply 19, posted (9 years 9 months 1 week 1 day 20 hours ago) and read 8443 times:

Remember.... crash was due to "severe weather" ...which inturn does not implicate Fed EX in anyway (maintanance/pilot error/etc)...... hence the positive factor (besides the delivery message).

Actually, the actual CRASH was caused by cargo shift


Shyflyer has it right.

Remember the scene where Helen Hunt Shows Hanks the map when he goes to her house?



OBAMA-WORST PRESIDENT EVER....Even SKOORB would be better.
User currently offlineBill142 From Australia, joined Aug 2004, 8440 posts, RR: 8
Reply 20, posted (9 years 9 months 1 week 1 day 19 hours ago) and read 8367 times:

All publicity is good publicity..

User currently offlineHamilton From Canada, joined Sep 1999, 10 posts, RR: 0
Reply 21, posted (9 years 9 months 1 week 1 day 19 hours ago) and read 8229 times:

Castaway easily ranks as the greatest product placement film ever. I'm sure that FedEx paid them a fortunre for the privelage, so they probably calculated it as being a big boon to them, even with the crash and all.Remember, the film could have just as easily made up some "ABC Express" company.

FedEx didn't pay them anything. The filmmakers wanted to use a real shipping company to make the movie more believable. FedEx allowed them to use their name.



Hamilton
User currently offlineL-188 From United States of America, joined Jul 1999, 29791 posts, RR: 58
Reply 22, posted (9 years 9 months 1 week 1 day 19 hours ago) and read 8150 times:

Yeah have to agree UPS dropped the ball on that one.

Let face it airlines have been pretty leary tradionally of showing their brand, particularly when crashes are involved.

Anybody remember the infamous, "Qantas never Crashes" scene from Rainman?



OBAMA-WORST PRESIDENT EVER....Even SKOORB would be better.
User currently offlineQxeguy From United States of America, joined Nov 2003, 81 posts, RR: 0
Reply 23, posted (9 years 9 months 1 week 1 day 19 hours ago) and read 8136 times:

I was working for (Then) Airborne Express when this movie came out. I was eagarly anticipating it and saw it on opening day. A couple days later there was a PR spin memo that came out about the movie saying what a great safety record Airborne has and wouldn't have wanted to be portrayed that way. I don't know if they had the chance to be used and turned it down or if they were never asked, but it was clear to me that Fedex was the big winner. Fedex was arguably a bigger star in that film than Tom Hanks. When Airborne DID get a chance to be in a film, they chose the movie "Slackers" and had one of their trucks apparantly back over a bicyclist. Typical.

Fedex was portrayed in very good light in that film in looking like an efficient company with a can-do atttude that treats its employees really well. I don't know for sure, but from what I gather this seems to be the case.



I fly boxes. Boxes don't bitch. Boxes don't barf. Boxes don't get drunk and do a number 2 on the beverage cart.
User currently offlineBigblack From United States of America, joined Aug 2004, 600 posts, RR: 0
Reply 24, posted (9 years 9 months 1 week 1 day 18 hours ago) and read 8066 times:

To the American public, the image of a FedEx logo is all they need for good publicity. Americans operate on visuals. A recongizable name/logo is enough to stick in a typical American movie goers mind. It doesn't matter if the plane explodes in a billion pieces. The fact the FedEx name/logo, is visable in a major motion picture with a major A-list actor, is positive publicity and good advertising.

It's like the USPS and Seinfeld. Newman is not exactly a positive character in any sense of the word, but having him a postal employee still gives the USPS publicity with it's name and logo, not to mention references plastered all over the place.


And in Castaway, like Bigphil said, he still delivers the package.



Someone special in the air
25 L-188 : I don't think Newman provided near the publicity that Cliff did on Cheers. Only occasionally did you see him in uniform.
26 Post contains images JuniorSpotter : I don't know guys...you're talking about poor weather, cargo shift, navigation and so on. No farking way. You try to shift from an A300/310 to an MD11
27 Post contains images WGW2707 : I hated that movie...the whole thing was like a glorified three-hour long FedEx commercial... For me the film had the opposite effect, I could plainly
28 Post contains images TupolevTu154 : Most people dont watch films just because there are aircraft in it. They probrably diddnt even notice what carrier/operator it was and just watched an
29 Post contains images Pilotaydin : anyone seen the family guy episode when peter is on a raft with the painted volleyball ? it was hillarious! Md11 - i noticed they boarded an A300 and
30 Post contains images ATLhomeCMH : I think they were off course because they were diverting around some bad weather, but they were not in contact with anyone. Correct. Before the crash,
Top Of Page
Forum Index

This topic is archived and can not be replied to any more.

Printer friendly format

Similar topics:More similar topics...
Discrepancy In Movie "Island In The Sky"? posted Thu Aug 4 2005 19:33:37 by Olympus69
FedEx In The Movie "Castaway" posted Sat Nov 11 2006 16:15:07 by Shinkai
Air Transat Shot In Movie "Beyond Borders" posted Fri Apr 2 2004 17:26:45 by Vio
ID This Location In Movie "Catch Me If You Can" posted Mon Nov 24 2003 18:49:38 by Hartsfieldboy
Convair 990, Others In Movie "Earthquake!" posted Tue Mar 6 2001 04:37:48 by 747-451
Mayrhuber: LH "Not In A Hurry" To Decide On 748I posted Tue Nov 14 2006 08:55:38 by Leelaw
How Can This Be "in Flight" posted Thu Apr 6 2006 09:34:06 by DLKAPA
United "Rhapsody In Blue" TV Advertisements posted Thu Feb 23 2006 06:01:52 by BA
Emirates "In Talks" For 20 A340-600E posted Wed Jan 25 2006 13:24:19 by PanAm_DC10
"How Safe Is It To Fly In Africa?" (BBC) posted Wed Dec 14 2005 00:51:46 by Varig767