Ei2ksea From Ireland, joined Jul 2004, 576 posts, RR: 0 Posted (9 years 9 months 1 week 3 days 6 hours ago) and read 2471 times:
This is beginning to really bug me, you have two excellent UK carriers with PERFECTLY complementary route networks based on LHR, each one which would potentially feed into the other's. Meanwhile you have BMI with international ambitions being repeatedly frustrated by regulations precluding them from flying from their main hub of LHR. They also both have a heavy Airbus sourced fleet and links with Star (BMI being a full member and Virgin being part-owned by Singapore).
It seems like such a perfect fit, how come they dont even codeshare(????). Just thought id find out your opinions...
Monkeyboi From United Kingdom, joined Oct 2004, 457 posts, RR: 3
Reply 1, posted (9 years 9 months 1 week 3 days 6 hours ago) and read 2444 times:
I think the answer is pretty simple....bmi is still a privately owned airline, the chairman with the majority holding. Virgin approached bmi in the past but just wasn't willing to offer enough money for the chairman to sell up. Also, while there networks complement one another, their business philosophy doesn't! Virgin is very innovative and markets its 'fun and cheeky' element while bmi is more serious and conservative in it's approach.