Lufthansa From Christmas Island, joined May 1999, 3252 posts, RR: 10 Posted (10 years 8 months 1 week 4 days ago) and read 5209 times:
FIRST LET MEA Middle East Airlines (Lebanon)">ME STATE, THIS IS IN NO WAY AN ANTI-AMERICAN post.
So all you americans that instinctively have a knee-jerk defensive reaction, take a chill pill before reading any further. Try and be objective here.
What I wish to discuss is why are all the American LCC have such uninspiring and basically ugly liveries. The only one i like at all is Jetblue, and even that is really a tad on the conservative side. Basically it reminds me of BA.
Compare say, Airtran's latest attempt with say Jetstar or Easyjet and you can see what I am talking about. Southwest's is probably just as bad. I think Airtran's latest look seems like a hangover from about 1971. Just because a it is a low cost carrier is no excuse not to put some creative effort into things. surely they can afford a few decent graphic designers? (i'd find it very hard to believe that a graphic designer produced the current products).
The only ones in the USA that i can think of that appears to have put any effort into this is Song and perhaps spirit. So what the hell is with the rest of them? Ryanair may be a bit on the boring side, but for the most part, most EU, Asian and South Pacific LCC have put a lot more effort into their marketing. Freedomair's distictive Sun, or Air Asia, Germanwings and easyjet all seem to have made more effort. Now that i think of it, that extends to things like uniform design too.
So what's up with these American LCC? Where's the creativity in these companies? And please...no "family environment" excuses. Just because somebody has offspring doesn't mean they don't appreciate a bit of effort being made to win their business.
Southwest I'll grant you is pretty horrible. But the others? Heck, all they're missing is a ".com"!
Personally, I don't see a large creativity gulf. I quite like some of the American LCC's liveries, especially JetBlue and Song (some people think their planes look like giant sperm, but I like em). Spirit's a love-it-or-hate-it thing, but I personally like it a lot.
I'm tired of being a wanna-be league bowler. I wanna be a league bowler!
MEA-707 From Netherlands, joined Nov 1999, 4439 posts, RR: 34
Reply 5, posted (10 years 8 months 1 week 3 days 23 hours ago) and read 5137 times:
I don't see the problem. OK AirTran recent change hasn't been an improvement but I rank Frontier, Southwest, Spirit, ATA to the more stylish and colorful colorschemes around, compared to which for instance easyJet, Virgin Express and Virgin Blue are cheap looking.
nobody has ever died from hard work, but why take the risk?
HlywdCatft From United States of America, joined Jan 2001, 5321 posts, RR: 6
Reply 10, posted (10 years 8 months 1 week 3 days 19 hours ago) and read 4984 times:
Lufthansa, I agree with you for the most part, but what about Lufthansa's livery with the typical Eurowhite fuselage? They were good years ago when they had the blue cheat line, but now just the white fuselage.
I haven't really caught on to Southwest's blue livery yet. I liked the yellow and orange, the blue looks out of place. I however like Southwest's theme planes too- Shamu, states etc and they should introduce some more states and maybe NHL and NFL teams since they sponsor them.
Jet Blue I like their creativity of having varying tails.
Song is just plane UGLY. It would have been interesting to see them go with their orrginal plan of having four different liveries- I think green, orange, blue and purple or something.
Spirit- They're colors are kind of cool, especially if they go to that silver which is seen on the A321.
Ted's colors are hideous, although I will admit to liking the new United
I think the BEST LCC liveries by far go to Frontier. The animal tails rule, it sure beats any boring old corporate livery.
NIKV69 From , joined Dec 1969, posts, RR:
Reply 11, posted (10 years 8 months 1 week 3 days 17 hours ago) and read 4889 times:
Yes Frontier is AWESOME, being a lover of wildlife I love their tails. Song is awesome IMO, when you see them coming into JFK here they look so cool in the air. WN new blue is better than the brown but still pretty blah IMO.
Miamix707 From , joined Dec 1969, posts, RR:
Reply 13, posted (10 years 8 months 1 week 3 days 15 hours ago) and read 4764 times:
by looking at your flag you seem to be Australian. So let's start with Jetstar first. Very plain, the "Jet" name is in the worst place possible, etc. Not any better than any American LCCs.
Jetblue is uninspiring, boring and Ted is in the same league. Yet still look more classy than something like "easyjet", basically a flying eurowhite with an orange billboard and a painted tail. Doesn't get any uglier.
There are also Snowflake, Hapag-Lloyd Express and many others that don't come to mind right now. Any of you could have designed these and they'd look better. Even if the above companies hired a top notch design house.. I think they wasted their money.
I still think this is a biased, lame attempt to say Americans somehow have no taste, as if that was so important. But anyways why not also look at Westjet, CanJet, Skyservice just north of the border?
I mean.. honestly if my user name was Lufthansa I woudln't make any comments on how cheap the liveries on the other side are. I would like to know who LH payed so much money to just eliminate the cheatline and make those planes all white like that, didn't even make the titles bigger. That's just straight up tasteless. If they did pay someone they got ripped off miserably
JGPH1A From , joined Dec 1969, posts, RR:
Reply 16, posted (10 years 8 months 1 week 3 days 15 hours ago) and read 4715 times:
Wasn't the name of that bizarre orange SWA have "Canyon Gold" ? Something pretentious like that anyway.
I think some US LCC's have great colourschemes. Frontier for one - really lovely. Spirit for another (the blue especially, not wild about the silver/grey).
Jetblue is cute but the tails are all very samey really, and the rest is just boring eurowhite with a small title. Airtran on the other hand - HIDJUS !! It was pretty awful before, but now its just BAADDD !
European LCC's are not that great - Easyjet is just, well - Easyjet really, not very nice, but quite visible. Ryanair is the same, but at least they have a semi-original logo (don't tell Guiness !). I like the Sterling multicoloured liveries, I also like the Wizz livery (it's a bit hysterical, all that magenta, but its not bad).
N766UA From United States of America, joined Jul 1999, 8584 posts, RR: 23
Reply 17, posted (10 years 8 months 1 week 3 days 12 hours ago) and read 4591 times:
I maintain WN has one of the most recognizable liveries in the US. You see terminals packed with boring white and grey airplanes and then the beautiful blue of WN taxies in and livens it up. Looks great in the sunlight, too!
Lufthansa From Christmas Island, joined May 1999, 3252 posts, RR: 10
Reply 18, posted (10 years 8 months 1 week 3 days 12 hours ago) and read 4536 times:
Okay some of you totally missed the point.
I didn't think of Frontier so, I'll give you guys that. They have gone to a lot of effort and credit where credit is due.
Southwest and Airtran were the two i was particularly thinking of. They (unfortunately) Dawf something like Frontier.
About 30% of each easyjet would be bright orange, not white, so i think they've done a good job of differentiating themselves for no money. I doubt that one was professionally designed, but the overall theme of bright orange continues to catch attention and makes things look fresh and efficient. Remember but this against the backdrop of Grey skys in London or Berlin.
Jetstar does look better than most if not all american LCCs. Miamix707, take a chill pill, we're not all out to get Americans country to what some of you may think... infact, some of us are your Allies. I assure you this is NOT the point of the exercise. Full service where left out because there are plenty of good ones and it would have distracted from the point in question.
My critisim is mostly Directed at Southwest and Airtran. For the same money i could see something with just so much more appeal about it, and they've got bugger all. Also now u mention it, i think westjet also fits in that group.
When USairways did the Metrojet thing, that had some appeal. Sure it was a conservative style compared to say jetstar, but, it looked modern and had class appeal and style. So credit where it is due... Song, Frontier and Spirit get brownie points for trying, but the bigger southwest and Airtran score badly.
Jetbluefan1 From United States of America, joined Dec 2003, 3094 posts, RR: 12
Reply 19, posted (10 years 8 months 1 week 3 days 11 hours ago) and read 4473 times:
Actually, I think that the LCC liveries in Europe are - by far - the ugliest liveries out there! I think that the fact that the majority of them put ".com" in large letters is tacky and really gives a carrier the image of being extremely low cost and even low class.
However, when you look at American LCC's, I think they all have class and are original.
Southwest - the old livery was better, IMO. new one has too much blue
Frontier - love the animals
JetBlue - love the different tales for each year and the blue bottoms, gives it a chic look, a bit old-age though
Spirit - AWESOME! very chic and modern (the new one, that is)
AirTran - the old livery was much better. new one is ugly
Independence - very chic and laid back
Song - simple yet classy, modern
Ted - good - relates to parent airline while not having too many colors
This isn't to say that American legacies don't have nice designs. I love the new(er) DL livery, but US has always been my favorite. However, I'm not all crazy about UA's new design, and I don't see anything special about AA's.
Alias1024 From United States of America, joined Oct 2004, 2862 posts, RR: 2
Reply 21, posted (10 years 8 months 1 week 3 days 10 hours ago) and read 4376 times:
Ok, I'm going to play teacher and grade American LCC liveries. Just like in school, grades range from A+ to F. Here they are in no particular order:
Frontier:A+ Great job of marketing, great photography, and everytime you go to the airport, you just have to see which animal is in town today.
JetBlue:B+ I like the different tails. It's always fun to see which one is at the gate. However, the fuselage, while professional, is a little too boring to get an A.
AirTran:F This is the worst livery on Earth. The red looks totally out of place, as do the blue engines. This livery was probably the result of heavy drinking.
Southwest:B You certainly won't miss them. I don't find it ugly, but it isn't beautiful. I will always have a special place in my heart for the soiled diaper colors of the past.
Ted:C The tail is nice, but they put no effort into the rest of the aircraft.
Song:D This is almost as boring as eurowhite. The light green and white blend into eachother and nothing stands out. Seeing the lineup of green tails at MCO always puts me to sleep. Redeeming quality: Better than AirTran.
Spirit:A Both the white and silver are original, and the silver looks great on the A321. Maybe they can keep both, with airbuses in silver and remaining MDs in white.
Indy:A I like the tail, and they get credit for trying something different with the windows.
ATA:A+ Very classy and stylish. Looks stunning on the 738.
(Edited because I forgot ATA)
[Edited 2004-10-29 23:16:24]
It is a mistake to think you can solve any major problems with just potatoes.