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American LCC, Ugly Liveries  
User currently offlineLufthansa From Christmas Island, joined May 1999, 3197 posts, RR: 10
Posted (9 years 5 months 3 weeks 3 days 12 hours ago) and read 4996 times:

FIRST LET MEA Middle East Airlines (Lebanon)">ME STATE, THIS IS IN NO WAY AN ANTI-AMERICAN post.

So all you americans that instinctively have a knee-jerk defensive reaction, take a chill pill before reading any further. Try and be objective here.

What I wish to discuss is why are all the American LCC have such uninspiring and basically ugly liveries. The only one i like at all is Jetblue, and even that is really a tad on the conservative side. Basically it reminds me of BA.

Compare say, Airtran's latest attempt with say Jetstar or Easyjet and you can see what I am talking about. Southwest's is probably just as bad. I think Airtran's latest look seems like a hangover from about 1971. Just because a it is a low cost carrier is no excuse not to put some creative effort into things. surely they can afford a few decent graphic designers? (i'd find it very hard to believe that a graphic designer produced the current products).

The only ones in the USA that i can think of that appears to have put any effort into this is Song and perhaps spirit. So what the hell is with the rest of them? Ryanair may be a bit on the boring side, but for the most part, most EU, Asian and South Pacific LCC have put a lot more effort into their marketing. Freedomair's distictive Sun, or Air Asia, Germanwings and easyjet all seem to have made more effort. Now that i think of it, that extends to things like uniform design too.

So what's up with these American LCC? Where's the creativity in these companies? And please...no "family environment" excuses. Just because somebody has offspring doesn't mean they don't appreciate a bit of effort being made to win their business.

48 replies: All unread, showing first 25:
 
User currently offlineCheetajet From United States of America, joined Jul 2004, 44 posts, RR: 2
Reply 1, posted (9 years 5 months 3 weeks 3 days 12 hours ago) and read 4962 times:

I wish airlines would return the classic cheatlines and proud logo's. I think nwa's livery is cheap looking, but their 707's early on looked great!!


I push a beverage cart, so don't go break'n my heart!!
User currently offlineWesternA318 From United States of America, joined Oct 2004, 5647 posts, RR: 24
Reply 2, posted (9 years 5 months 3 weeks 3 days 11 hours ago) and read 4944 times:

My sentiments exactly, cheetah!


Next trip: SLC-LAX-JFK-LAX-SLC on AA, gotta say goodbye to my beloved 762!
User currently offlineKalakaua From United States of America, joined Jan 2004, 1516 posts, RR: 5
Reply 3, posted (9 years 5 months 3 weeks 3 days 11 hours ago) and read 4932 times:

If you're going to pick on LCC liveries, why not mention all of them?


Gravity explains the motions of the planets, but it cannot explain who set the planets in motion.
User currently offlineSpacecadet From United States of America, joined Sep 2001, 3522 posts, RR: 12
Reply 4, posted (9 years 5 months 3 weeks 3 days 11 hours ago) and read 4926 times:

So what's up with these American LCC? Where's the creativity in these companies?

Let's compare:

Euro/Asian LCC's mentioned:


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Ok, so it's obvious that you like liveries with ".com" in the name, and you like big corporate names splattered on the sides of white jets (or nasty yellow jets).

Some American LCC's mentioned:


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Photo © Mark Kopczak



Southwest I'll grant you is pretty horrible. But the others? Heck, all they're missing is a ".com"!

Personally, I don't see a large creativity gulf. I quite like some of the American LCC's liveries, especially JetBlue and Song (some people think their planes look like giant sperm, but I like em). Spirit's a love-it-or-hate-it thing, but I personally like it a lot.



I'm tired of being a wanna-be league bowler. I wanna be a league bowler!
User currently offlineMEA-707 From Netherlands, joined Nov 1999, 4265 posts, RR: 34
Reply 5, posted (9 years 5 months 3 weeks 3 days 11 hours ago) and read 4924 times:

I don't see the problem. OK AirTran recent change hasn't been an improvement but I rank Frontier, Southwest, Spirit, ATA to the more stylish and colorful colorschemes around, compared to which for instance easyJet, Virgin Express and Virgin Blue are cheap looking.


nobody has ever died from hard work, but why take the risk?
User currently offlineAtmx2000 From United States of America, joined Oct 2004, 4576 posts, RR: 38
Reply 6, posted (9 years 5 months 3 weeks 3 days 9 hours ago) and read 4888 times:

I would have to say that I find most of the non-American livery examples quite atrocious and cheesy.


ConcordeBoy is a twin supremacist!! He supports quadicide!!
User currently offlineMdsh00 From United States of America, joined May 2004, 4124 posts, RR: 9
Reply 7, posted (9 years 5 months 3 weeks 3 days 9 hours ago) and read 4885 times:

I'll have to disagree with you on that one. I find EasyJet one of the most uninspiring livery's ever. Ryanair looks much better than that.


"Look Lois, the two symbols of the Republican Party: an elephant, and a big fat white guy who is threatened by change."
User currently offlineNIKV69 From , joined Dec 1969, posts, RR:
Reply 8, posted (9 years 5 months 3 weeks 3 days 7 hours ago) and read 4809 times:

Here ya go.. My outlook on the following liveries.

EasyJet - AWESOME
WN - UGLY! (Except for their special liveries like Shamu)
B6 - Decent
AirTran - UGLY
Spirit - Pretty Cool
Song - AWESOME
TED - Ehhhh, ok.


User currently offlineDeltawings From Switzerland, joined Aug 2004, 1294 posts, RR: 17
Reply 9, posted (9 years 5 months 3 weeks 3 days 7 hours ago) and read 4785 times:

What do you all have against Southwests new blue colors? I think their livery is cool. Now their old brown wasnt that great, but the blue is nice.


Homer: Marge, it takes two to lie. One to lie and one to listen.
User currently offlineHlywdCatft From United States of America, joined Jan 2001, 5321 posts, RR: 7
Reply 10, posted (9 years 5 months 3 weeks 3 days 6 hours ago) and read 4771 times:

Lufthansa, I agree with you for the most part, but what about Lufthansa's livery with the typical Eurowhite fuselage? They were good years ago when they had the blue cheat line, but now just the white fuselage.


I haven't really caught on to Southwest's blue livery yet. I liked the yellow and orange, the blue looks out of place. I however like Southwest's theme planes too- Shamu, states etc and they should introduce some more states and maybe NHL and NFL teams since they sponsor them.

Jet Blue I like their creativity of having varying tails.

Song is just plane UGLY. It would have been interesting to see them go with their orrginal plan of having four different liveries- I think green, orange, blue and purple or something.

Spirit- They're colors are kind of cool, especially if they go to that silver which is seen on the A321.

Ted's colors are hideous, although I will admit to liking the new United

I think the BEST LCC liveries by far go to Frontier. The animal tails rule, it sure beats any boring old corporate livery.





User currently offlineNIKV69 From , joined Dec 1969, posts, RR:
Reply 11, posted (9 years 5 months 3 weeks 3 days 4 hours ago) and read 4676 times:

Yes Frontier is AWESOME, being a lover of wildlife I love their tails. Song is awesome IMO, when you see them coming into JFK here they look so cool in the air. WN new blue is better than the brown but still pretty blah IMO.

User currently offlineTWFirst From Vatican City, joined Apr 2000, 6346 posts, RR: 52
Reply 12, posted (9 years 5 months 3 weeks 3 days 4 hours ago) and read 4657 times:

I usually refrain from commenting on liveries here because for the most part, these threads are such a subjective exercise, however:

Frontier: Excellent
Spirit: Original
jetBlue: Fine
America West: Nice
ATA: Bold and distinctive
Indy: Fun

Southwest: Puke
AirTran: Ick
Song: Lime green is so 2003
Ted: Yawn



An unexamined life isn't worth living.
User currently offlineMiamix707 From , joined Dec 1969, posts, RR:
Reply 13, posted (9 years 5 months 3 weeks 3 days 3 hours ago) and read 4551 times:

by looking at your flag you seem to be Australian. So let's start with Jetstar first. Very plain, the "Jet" name is in the worst place possible, etc. Not any better than any American LCCs.

Jetblue is uninspiring, boring and Ted is in the same league. Yet still look more classy than something like "easyjet", basically a flying eurowhite with an orange billboard and a painted tail. Doesn't get any uglier.

There are also Snowflake, Hapag-Lloyd Express and many others that don't come to mind right now. Any of you could have designed these and they'd look better. Even if the above companies hired a top notch design house.. I think they wasted their money.

I still think this is a biased, lame attempt to say Americans somehow have no taste, as if that was so important. But anyways why not also look at Westjet, CanJet, Skyservice just north of the border?

I mean.. honestly if my user name was Lufthansa I woudln't make any comments on how cheap the liveries on the other side are. I would like to know who LH payed so much money to just eliminate the cheatline and make those planes all white like that, didn't even make the titles bigger. That's just straight up tasteless. If they did pay someone they got ripped off miserably  Laugh out loud


User currently offlineUAL747DEN From United States of America, joined Dec 2003, 2392 posts, RR: 12
Reply 14, posted (9 years 5 months 3 weeks 3 days 3 hours ago) and read 4545 times:

You're crazy, what is so good about easy jet? What is so good about B6? You didn't mention F9 and of course they have the BEST LCC livery.



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Doesnt get much better than that!



/// UNITED AIRLINES
User currently offlineJetjeanes From United States of America, joined Oct 2004, 1429 posts, RR: 1
Reply 15, posted (9 years 5 months 3 weeks 3 days 3 hours ago) and read 4521 times:

granted southwest a/c does look a lot better in the new livery,than that putred pumpkin color... just what would you call that color southwest had, its not orange...was their ever a name for it..lol


i can see for 80 miles
User currently offlineJGPH1A From , joined Dec 1969, posts, RR:
Reply 16, posted (9 years 5 months 3 weeks 3 days 3 hours ago) and read 4502 times:

Wasn't the name of that bizarre orange SWA have "Canyon Gold" ? Something pretentious like that anyway.

I think some US LCC's have great colourschemes. Frontier for one - really lovely. Spirit for another (the blue especially, not wild about the silver/grey).
Jetblue is cute but the tails are all very samey really, and the rest is just boring eurowhite with a small title. Airtran on the other hand - HIDJUS !! It was pretty awful before, but now its just BAADDD !

European LCC's are not that great - Easyjet is just, well - Easyjet really, not very nice, but quite visible. Ryanair is the same, but at least they have a semi-original logo (don't tell Guiness !). I like the Sterling multicoloured liveries, I also like the Wizz livery (it's a bit hysterical, all that magenta, but its not bad).


User currently offlineN766UA From United States of America, joined Jul 1999, 8094 posts, RR: 24
Reply 17, posted (9 years 5 months 3 weeks 3 days ago) and read 4378 times:

I maintain WN has one of the most recognizable liveries in the US. You see terminals packed with boring white and grey airplanes and then the beautiful blue of WN taxies in and livens it up. Looks great in the sunlight, too!


This Website Censors Me
User currently offlineLufthansa From Christmas Island, joined May 1999, 3197 posts, RR: 10
Reply 18, posted (9 years 5 months 3 weeks 2 days 23 hours ago) and read 4323 times:

Okay some of you totally missed the point.

I didn't think of Frontier so, I'll give you guys that. They have gone to a lot of effort and credit where credit is due.

Southwest and Airtran were the two i was particularly thinking of. They (unfortunately) Dawf something like Frontier.

About 30% of each easyjet would be bright orange, not white, so i think they've done a good job of differentiating themselves for no money. I doubt that one was professionally designed, but the overall theme of bright orange continues to catch attention and makes things look fresh and efficient. Remember but this against the backdrop of Grey skys in London or Berlin.

Jetstar does look better than most if not all american LCCs. Miamix707, take a chill pill, we're not all out to get Americans country to what some of you may think... infact, some of us are your Allies. I assure you this is NOT the point of the exercise. Full service where left out because there are plenty of good ones and it would have distracted from the point in question.

My critisim is mostly Directed at Southwest and Airtran. For the same money i could see something with just so much more appeal about it, and they've got bugger all. Also now u mention it, i think westjet also fits in that group.

When USairways did the Metrojet thing, that had some appeal. Sure it was a conservative style compared to say jetstar, but, it looked modern and had class appeal and style. So credit where it is due... Song, Frontier and Spirit get brownie points for trying, but the bigger southwest and Airtran score badly.

It


User currently offlineJetbluefan1 From United States of America, joined Dec 2003, 2937 posts, RR: 14
Reply 19, posted (9 years 5 months 3 weeks 2 days 22 hours ago) and read 4260 times:

Actually, I think that the LCC liveries in Europe are - by far - the ugliest liveries out there! I think that the fact that the majority of them put ".com" in large letters is tacky and really gives a carrier the image of being extremely low cost and even low class.

However, when you look at American LCC's, I think they all have class and are original.

Southwest - the old livery was better, IMO. new one has too much blue

Frontier - love the animals

JetBlue - love the different tales for each year and the blue bottoms, gives it a chic look, a bit old-age though

Spirit - AWESOME! very chic and modern (the new one, that is)

AirTran - the old livery was much better. new one is ugly

Independence - very chic and laid back

Song - simple yet classy, modern

Ted - good - relates to parent airline while not having too many colors

This isn't to say that American legacies don't have nice designs. I love the new(er) DL livery, but US has always been my favorite. However, I'm not all crazy about UA's new design, and I don't see anything special about AA's.

JetBluefan1



Most people on a.net hate JetBlue. Get used to it.
User currently offlineByrdluvs747 From United States of America, joined Jul 2004, 2312 posts, RR: 1
Reply 20, posted (9 years 5 months 3 weeks 2 days 22 hours ago) and read 4184 times:

I don't see what the big deal is with F9's livery. It's nothing more than a white plane with some wild beast on the tail. Nothing that any high school art student couldn't design.


What do you all have against Southwests new blue colors?


There's too much blue. Everytime I see one their crappy planes I think of...




The 747: The hands who designed it were guided by god.
User currently offlineAlias1024 From United States of America, joined Oct 2004, 2715 posts, RR: 2
Reply 21, posted (9 years 5 months 3 weeks 2 days 22 hours ago) and read 4163 times:

Ok, I'm going to play teacher and grade American LCC liveries. Just like in school, grades range from A+ to F. Here they are in no particular order:

Frontier:A+ Great job of marketing, great photography, and everytime you go to the airport, you just have to see which animal is in town today.

JetBlue:B+ I like the different tails. It's always fun to see which one is at the gate. However, the fuselage, while professional, is a little too boring to get an A.

AirTran:F This is the worst livery on Earth. The red looks totally out of place, as do the blue engines. This livery was probably the result of heavy drinking.

Southwest:B You certainly won't miss them. I don't find it ugly, but it isn't beautiful. I will always have a special place in my heart for the soiled diaper colors of the past.

Ted:C The tail is nice, but they put no effort into the rest of the aircraft.

Song:D This is almost as boring as eurowhite. The light green and white blend into eachother and nothing stands out. Seeing the lineup of green tails at MCO always puts me to sleep. Redeeming quality: Better than AirTran.

Spirit:A Both the white and silver are original, and the silver looks great on the A321. Maybe they can keep both, with airbuses in silver and remaining MDs in white.

Indy:A I like the tail, and they get credit for trying something different with the windows.

ATA:A+ Very classy and stylish. Looks stunning on the 738.

(Edited because I forgot ATA)








[Edited 2004-10-29 23:16:24]


It is a mistake to think you can solve any major problems with just potatoes.
User currently offlineIowaman From United States of America, joined May 2004, 4312 posts, RR: 6
Reply 22, posted (9 years 5 months 3 weeks 2 days 22 hours ago) and read 4142 times:
AIRLINERS.NET CREW
FORUM MODERATOR

WN's new liverly is great, much better than the mustard puke.


Next fights: WN DSM-LAS-PHX, US PHX-SJD. Return: US SJD-PHX, WN PHX-MDW-DSM
User currently offlineRCS763av From Colombia, joined Jun 2004, 4373 posts, RR: 12
Reply 23, posted (9 years 5 months 3 weeks 2 days 21 hours ago) and read 4114 times:

How can the Song, Spirit and Frontier liveries be bad?

User currently offline727200er From Canada, joined Mar 2004, 318 posts, RR: 0
Reply 24, posted (9 years 5 months 3 weeks 2 days 21 hours ago) and read 3980 times:

Wow I must belong to a minority group. I like the new AirTran livery, except for the damn blue engines that is, but I liked the old one too.

WN the blue is kind of uninspired but far from ugly.

Frontier is cool

Song BUZZZZZZZ wrong answer.

Spirit is excellent

JetBlue is uninsprired but I do like the tails

WestJet could use a cheatline or something

Jetsgo BUZZZZZZZZ wrong answer

CanJet wake me when it's over

OK that's enough opinions for one post



"they who dream by day are cognizant of many things which escape those who dream only at night" - Edgar Allen Poe
25 Celticmanx : WN is good just for one thing: To maintain visual contact with the traffic. Manx
26 Byrdluvs747 : America West: A- Good use of a southwest theme(unlike Southwest). The zig-zag(Hopi, I believe) lines from the rear of the plane are very original. The
27 Post contains images Elwood64151 : I think it's a measure of style. In the US, we have a more conservative styling and like that in our companies. With some notable exceptions, we like
28 Mariner : Birdluvs747: Frontier: "Very lacking in the originality department." Since no other airline in the world has the themed animal photos, I'd say it is e
29 Post contains links and images Csavel : With the exception of Germanwings, I frankly think the European LCCs leave lots to be desired. but the Yellow tail gets to me all the time. View Large
30 Stealthpilot : opinions opinions opinions..... easyjet is ....... well it serves tits purpose but its plain!!!!!! white with 'easyjet' painted across in orange hmmmm
31 NIKV69 : Frontier is pretty much the best LCC livery. I like EasyJet because it's simple and original. WN is horrible. If their whole fleet was the special liv
32 Propulsion : I think SouthWest have a wonderful livery. At least they seem to have created a pleasant scheme that actually complements the 737 shape and features.
33 Post contains images FriendlySkies : Some of you may not be happy to see Ted, but Ted is happy to see you!
34 Miamix707 : Well Lufthansa, I did take the chill pill, but since I'm a photographer it bugs me to hear someone praising a livery that we hate to photograph and if
35 Post contains links and images Byrdluvs747 : Birdluvs747: Frontier: "Very lacking in the originality department." Since no other airline in the world has the themed animal photos, I'd say it is
36 Lufthansa : Okay folks I think Elwood64151 hit the nail on the head. His theory fits in perfectly with my own experiences of business in America, and of course, w
37 Post contains images Westindian425 : While I agree with the general consensus so far, I think there's one LCC that has been left out (it's usually forgotten anyway)to "critique": Alaska A
38 Mariner : Byrdluvs747: (Did I get the name right?) Of the photos you chose, I would say the only difference between America West and Frontier is that HP has a d
39 Post contains images Miamix707 : When USairways did the Metrojet thing, that had some appeal. Sure it was a conservative style compared to say jetstar, but, it looked modern and had c
40 Post contains links and images Byrdluvs747 : I think there's one LCC that has been left out (it's usually forgotten anyway)to "critique": Alaska Airlines. AS is no LCC. that HP has a dark underb
41 Post contains links and images Spacecadet : I think one thing about America is it really it is far more receptive environment to business success than most other western nations. Those of us who
42 Miamix707 : and just to add, if you don't want to name the airline I will. Helvetic with those pink F-100s are not the most conventional thing perhaps. But hey yo
43 Lufthansa : Spacecadet You've misinterepted it. Im not saying americans dont work as hard, im saying they've got a much better business environment. Im saying the
44 Byrdluvs747 : Spacecadet, ...an orange tail and a white plane is not bold, it's just ugly and simplistic. You're being hypocritical. B6 and EasyJet share the same b
45 Post contains images Acidradio : Is it me or do these strike anybody else as similar?
46 TW741 : from passengers view the aircraft could be completely white or black since off-gate boarding with walk-up to the plane (and seeing the plane in full s
47 Post contains links and images QR332 : Are you kidding? I think the USA's LCCs have some of the best liveries you can get! Spirit is one of the best liveries I have ever seen, Frontier's or
48 Post contains links and images Tripple7 : Well I agree with most of you that the LCC liveries are in general not very inspirational. My favorite 2 LCC liveries are both from Europe. However, t
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