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Why United Changed Livery?  
User currently offlineErikwilliam From Brazil, joined Mar 2004, 2152 posts, RR: 11
Posted (10 years 3 weeks 14 hours ago) and read 5801 times:

Hey guys, one thing I can´t understand is why United changed it´s livery.
Not that the new is bad or anything, but, they´re in a bad financial shape and re-painting the whole fleet must cost a big load of money.
I can see they trying to show the image of a new company, trying to get out of bankrupcy a new image to the consumer and everything, but isn´t that too much money spent for someone with not that much money to spend.

Anyway, I like the new livery, and I would it more if Unite was a healthy company.


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Dida, Cafu, Lucio, Roque Junior, Roberto Carlo, Emerson, Ze Roberto, Ronaldinho, Kaka, Adriano, Robinho, Ronaldo
45 replies: All unread, showing first 25:
 
User currently offlineDtwclipper From , joined Dec 1969, posts, RR:
Reply 1, posted (10 years 3 weeks 14 hours ago) and read 5724 times:

Ah here we go again, with the costs of new paint jobs.

The aircraft are repainted as needed, not all at once. It will take years for the entire fleet to be redone, as each aircraft goes in for it's maintenance.

Secondly, the PR gained from a new image, ads, etc, can be helpful to the company as it emerges from Ch. 11.


User currently offlineN1120a From United States of America, joined Dec 2003, 26815 posts, RR: 75
Reply 2, posted (10 years 3 weeks 14 hours ago) and read 5714 times:

>Hey guys, one thing I can´t understand is why United changed it´s livery.
Not that the new is bad or anything, but, they´re in a bad financial shape and re-painting the whole fleet must cost a big load of money.
I can see they trying to show the image of a new company, trying to get out of bankrupcy a new image to the consumer and everything, but isn´t that too much money spent for someone with not that much money to spend.<

The point of the new livery is three fold. One, UA's old livery was one of the least liked in the industry. I know 1K flyers who cannot stand it. Second, the new livery is part of an overall image makeover that UA is hoping will help them emerge from their troubles.
The final, and most important reason is that the new livery is cheaper that the old one. The reason the fleet is changing over slowly is because the planes are being painted when they come in for normal maintainance, when the planes are stripped of paint anyway and repainted, so there is no additional cost of painting the plane out of order, they just paint them with different paint, that is much cheaper.



Mangeons les French fries, mais surtout pratiquons avec fierte le French kiss
User currently offlineDanny From Poland, joined Apr 2002, 3516 posts, RR: 3
Reply 3, posted (10 years 3 weeks 13 hours ago) and read 5651 times:

How many times it needs to be explained that United does not repaint its fleet into new livery? They ONLY repaint aircraft that would have to be painted anyway. By putting white they actually reduced cost of paint comparing to old livery.

User currently offlinePHLBOS From United States of America, joined Mar 2004, 7558 posts, RR: 23
Reply 4, posted (10 years 3 weeks 13 hours ago) and read 5630 times:

I am also pretty sure that numerous images of UA 175 slamming into the South Tower of the WTC had played a role in UA's decision to revamp its livery.

Worth noting: TWA modified its livery shorlty after the crash of Flight 800 and PanAm (the original) modified its livery sometime after the bombing of Flight 103.



"TransEastern! You'll feel like you've never left the ground because we treat you like dirt!" SNL Parady ad circa 1981
User currently offlineLegendDC9 From , joined Dec 1969, posts, RR:
Reply 5, posted (10 years 3 weeks 13 hours ago) and read 5628 times:

These answers do bring up the question though, if changing livery, white paint is cheaper, UA is in bankruptcy and all, why not go without all the new paint and keep the metal color like AA?

User currently offlineOrd From United States of America, joined Jul 1999, 1390 posts, RR: 1
Reply 6, posted (10 years 3 weeks 13 hours ago) and read 5616 times:

N1120a - United's gray livery is not one of the least liked in the industry. That is simply not true, and it played no part in coming up with a new livery. The fact that you know 1K flyers who hate it means nothing as there are always people that dislike any livery. I know many 1Ks that really like it (and also like the new one as well).

The new livery is the final piece of a complete branding overhaul (ticket counters, signage, logotype, etc.) that began back in the late 1990s when Pentagram Design was hired by United to replace the previous branding effort by CKS Partners.



User currently offlineErikwilliam From Brazil, joined Mar 2004, 2152 posts, RR: 11
Reply 7, posted (10 years 3 weeks 13 hours ago) and read 5545 times:

OK guys, thanks for clearing that up  Big thumbs up.
I tought the new paint job would actually cost much more than the old one.
And as DTWClipper putted if it can do good for the airline and is cheaper, then it´s all good!!!!



Dida, Cafu, Lucio, Roque Junior, Roberto Carlo, Emerson, Ze Roberto, Ronaldinho, Kaka, Adriano, Robinho, Ronaldo
User currently offlineKEESJE From , joined Dec 1969, posts, RR:
Reply 8, posted (10 years 3 weeks 12 hours ago) and read 5533 times:

Good question, IMO the old one was more differentiating & classy.

And no, I'm not an amateur.


User currently offlineN328KF From United States of America, joined May 2004, 6491 posts, RR: 3
Reply 9, posted (10 years 3 weeks 12 hours ago) and read 5510 times:

Let's go with clear.


When they call the roll in the Senate, the Senators do not know whether to answer 'Present' or 'Not guilty.' T.Roosevelt
User currently offlineBIGBlack From United States of America, joined Aug 2004, 600 posts, RR: 0
Reply 10, posted (10 years 3 weeks 11 hours ago) and read 5354 times:

I like both liveries


Someone special in the air
User currently offlineSolnabo From Sweden, joined Jan 2008, 859 posts, RR: 2
Reply 11, posted (10 years 3 weeks 11 hours ago) and read 5327 times:

If they paint waves w the new UA c/s it looks a lot like Dreamliners c/s......

My 0,02

Micke  Big grin



Airbus SAS - Love them both
User currently offlineLegendDC9 From , joined Dec 1969, posts, RR:
Reply 12, posted (10 years 3 weeks 9 hours ago) and read 5252 times:

"I tought the new paint job would actually cost much more than the old one.
And as DTWClipper putted if it can do good for the airline and is cheaper, then it´s all good!!!!"

Unfortunatly, the costs associated with changing the livery are not limited to aircraft. I don't know to what extent UA is looking to repaint, but you have to look at ground equipment, ticket counters and other facilities in several hundreds of stations. All together, the cost for these alone is in the millions of dollars, before you touched the first aircraft.


User currently offlineErikwilliam From Brazil, joined Mar 2004, 2152 posts, RR: 11
Reply 13, posted (10 years 3 weeks 9 hours ago) and read 5228 times:

Legend: I have to agree with U, and I think has completes my post.
Maybe that´s why United is in Bankrupcy.



Dida, Cafu, Lucio, Roque Junior, Roberto Carlo, Emerson, Ze Roberto, Ronaldinho, Kaka, Adriano, Robinho, Ronaldo
User currently offlineDtwclipper From , joined Dec 1969, posts, RR:
Reply 14, posted (10 years 3 weeks 9 hours ago) and read 5180 times:

Unfortunatly, the costs associated with changing the livery are not limited to aircraft. I don't know to what extent UA is looking to repaint, but you have to look at ground equipment, ticket counters and other facilities in several hundreds of stations. All together, the cost for these alone is in the millions of dollars, before you touched the first aircraft.

There is an old saying in business: Youv'e got to spend money to make money! If United needs to spruce up it's image to bring in Pax, this is what you must do....end of story!


User currently offlineNewark777 From United States of America, joined Dec 2004, 9348 posts, RR: 29
Reply 15, posted (10 years 3 weeks 9 hours ago) and read 5168 times:

Just because they change livery doesn't necessarily mean they have to change everything right away. I still see a CO vehicle driving around once in a while with the old CO colors on it.


Why grab a Heine when you can grab a Busch?
User currently offlineLegendDC9 From , joined Dec 1969, posts, RR:
Reply 16, posted (10 years 3 weeks 9 hours ago) and read 5129 times:

"There is an old saying in business: Youv'e got to spend money to make money! If United needs to spruce up it's image to bring in Pax, this is what you must do....end of story!"

I think that there are far better ways to spend money than to once again change livery&co in order to attract more people. I would think that for an average traveller, what color the aircraft is, is pretty far down the list of choises. How about PTV's in the domestic system? or if you are going to paint, how about some theme planes? maybe spend money in bringing back free meals? All those will attract more than just re-painting and remember, UA still had aircraft painted in the OLD white livery until just several years ago. I don't mean to sound argumentative and UA is my carrier of choice on all int'l travel, I just don't get it.


User currently offlineJet1977 From United States of America, joined May 2004, 66 posts, RR: 0
Reply 17, posted (10 years 3 weeks 8 hours ago) and read 5075 times:

Bring Back the "Friendly Skies" paint Job !!!

User currently offlineOrd From United States of America, joined Jul 1999, 1390 posts, RR: 1
Reply 18, posted (10 years 3 weeks 8 hours ago) and read 5051 times:

LegendDC9 - You failed to read my post. In United's case the cost to repaint is limited to just the repainting. The new livery is the FINAL piece of United's rebranding that began around 1998. Most if not all of the ticket counters, baggage claim areas, signage, ticket jackets, ground equipment, etc. were changed years ago to the new look. Have you not noticed that United has been using the block letters, "cutoff" logo, new blue color, etc. on everything BUT the planes for years now?

User currently offlineVirginlover1 From United Kingdom, joined Dec 2004, 49 posts, RR: 0
Reply 19, posted (10 years 3 weeks 8 hours ago) and read 5039 times:

I dont know about u guys but i think the new livery is ok, beats the old colour scheme they had anyday


if it fly's i will photo it
User currently offlineJmy007 From United States of America, joined Feb 2004, 598 posts, RR: 2
Reply 20, posted (10 years 3 weeks 8 hours ago) and read 4995 times:


"Worth noting: TWA modified its livery shorlty after the crash of Flight 800 and PanAm (the original) modified its livery sometime after the bombing of Flight 103. "


I believe that TWA new colors came out in late 1995, and Pan Am was in 1987 or 88 before 103.

Correct me if my memory is fading, but I am certain about TWA



Cookies are the Gateway pastry. They lead to Éclairs and Bear Claws.
User currently offlineDeltacvg From United States of America, joined Oct 2004, 12 posts, RR: 0
Reply 21, posted (10 years 3 weeks 8 hours ago) and read 4989 times:

...isn't DL going back to the mid-1980's livery with the widget and black nose cone?


-Beat Army


User currently offlineOrd From United States of America, joined Jul 1999, 1390 posts, RR: 1
Reply 22, posted (10 years 3 weeks 7 hours ago) and read 4972 times:

The new TWA livery definitely came out before the crash of flight 800. I remember checking the news reports to see if the downed plane had the new livery.

And no, Delta is not changing their livery (just the shape of the widget).


User currently offlineNZblue From United States of America, joined Jun 2004, 638 posts, RR: 3
Reply 23, posted (10 years 3 weeks 7 hours ago) and read 4905 times:

I dont know about u guys but i think the new livery is ok, beats the old colour scheme they had anyday

I completely agree with you. I was never a fan of the old grey scheme. In comparison, the new scheme to me looks bright and vibrant.

Today the freshly painted UA 747-400 came into LAX from NRT before going back, and during the time it was here on the ground, I was able to get out onto the tarmac and see it from really up close and personal on a walk-around. I think the new scheme can only truly be appreciated from up close, as then you can see the fine lines in the tail design and get a feel for how much larger the plane seems to be now that its a bit brighter.

I think UA did a great job in selecting this scheme. I am now quite curious to see if the winglet colors will carry over onto the Airbus fleet once those planes start to get repainted.

Regards,
NZblue



It's an entirely different kind of flying; all together.
User currently offlinePHLBOS From United States of America, joined Mar 2004, 7558 posts, RR: 23
Reply 24, posted (10 years 3 weeks 6 hours ago) and read 4875 times:

The new TWA livery definitely came out before the crash of flight 800. I remember checking the news reports to see if the downed plane had the new livery.

The downed plane still wore the old livery that debuted in 1974. If the new livery did indeed start showing up on planes before the crash of Flight 800, then the plane used for that flight did not have it.

I believe that TWA new colors came out in late 1995, and Pan Am was in 1987 or 88 before 103.

I guess neither livery was too wide-spread before the 2 respective crashes. The photos of the remains of PA 103 is clearly the old livery w/the blue cheatline.



[Edited 2004-12-06 23:36:17]


"TransEastern! You'll feel like you've never left the ground because we treat you like dirt!" SNL Parady ad circa 1981
25 Jmy007 : "I guess neither livery was too wide-spread before the 2 respective crashes. The photos of the remains of PA 103 is clearly the old livery w/the blue
26 PVG : The old livery was dull and drab! Not the image you want to have when emerging from Bankruptcy. 1K flyer.
27 APFPilot1985 : "These answers do bring up the question though, if changing livery, white paint is cheaper, UA is in bankruptcy and all, why not go without all the ne
28 Post contains images AAMD11 : probably so. Your aircraft has to be covered no matter what, don't want corrosion to hit (corrosion will not help save money) I like the new colours,
29 EMBQA : White paint is NOT cheaper. Cost of paint is based on type, not color. White paint is NOT lighter...it is actually heavier. White is one of the heavie
30 BIGBlack : Bring Back the "Friendly Skies" paint Job !!! Pictures. It's been awhile.
31 Mtnmanmakalu : Secondly, the PR gained from a new image, ads, etc, can be helpful to the company as it emerges from Ch. 11. IF they ever emerge from bankruptcy!!!!!!
32 Airways6max : Probably to change their image, PR purposes. However, I'm not keen on United's newest livery; it doesn't stand out, looks generic and very un-original
33 Carpethead : Bare metal aircraft weigh less and hence reduced fuel burn. On the flipside. Because of the lack of paint as an corrosive protectant, more frequent ma
34 Jfrworld : "There is an old saying in business: Youv'e got to spend money to make money! If United needs to spruce up it's image to bring in Pax, this is what yo
35 Jfrworld : "How about UA spend less $$$ on new ticketcounters and paint jobs for tugs, and INSTEAD upgrade their mediocre service. Better service would make me a
36 AviatorTJ : INSTEAD upgrade their mediocre service. Pay for better service, and you will see it. That is why they have the option.
37 Jfrworld : "Pay for better service, and you will see it." OH, I paid!!!!
38 Post contains images Deltabobo : isn't DL going back to the mid-1980's livery with the widget and black nose cone? I wish!!! Thats one way of getting Delta back better than ever, is t
39 Silver1SWA : Well the new UA livery shall brighten things up at SFO... The combination of all those ugly grey planes and the usually overcast sky really gives SFO
40 Boeingfever777 : Secondly, the PR gained from a new image, ads, etc, can be helpful to the company as it emerges from Ch. 11. From the first post, that's why I though
41 Planespotting : JFR world: I am sure you are aware of this, but Southwest started changing it's livery in the late 1990's...About half the airplanes are Blue and half
42 Sunilgupta : White paint is NOT cheaper. Cost of paint is based on type, not color. I don't know specifically about aircraft paints, but in large volumes white pai
43 Erikwilliam : I think we have to make some points clear here: 1- If the planes re-painted were alredy going for manintenance, and had to be re-painted and the new l
44 Jafa : I highly doubt the new United livery is cheaper than the old one. Look at all the lines and shades of blue. That requires a lot of taping and man hour
45 Dayflyer : Regardless of the money issues, I'm glad they did it. The old one was as ugly as it could have been possibly made to be. Who wants to fly an airline w
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