Nighthawk From UK - Scotland, joined Sep 2001, 5186 posts, RR: 33
Reply 4, posted (10 years 2 weeks 4 days 14 hours ago) and read 3581 times:
Just checked out that article Jaspike posted: Thats just a drawing a forum member made. The aircraft carries the name "Daniel Swaddle" in stylised writing just behind the cockpit windows, and there is also a silver plaque in the cockpit with his name on. Aircraft will carry the name for at least 12 months.
I saw this on BBC look north news, which can be viewed online at
Santhosh From India, joined Sep 2001, 545 posts, RR: 1
Reply 9, posted (10 years 2 weeks 3 days 19 hours ago) and read 3145 times:
Once an aircraft if named, will it ever be changed due to any reason or will the name of the aircraft remain that same? I wish the Daniel's name aircraft remains that same for ever on the Easyjet aircraft.
Avek00 From United States of America, joined Oct 2004, 4418 posts, RR: 19
Reply 13, posted (10 years 1 week 3 days 14 hours ago) and read 2744 times:
"there is no way easyjet would do that for fucking advertising!!"
If you know much about how big corporations/PR firms think and act, then the thought that Easyjet would name a jet after an accomplished deceased child in part to gain some good publicity should come as no surprise.
Pe@rson From United Kingdom, joined Jan 2001, 19260 posts, RR: 52
Reply 15, posted (10 years 1 week 3 days 13 hours ago) and read 2725 times:
Of course it was for publicity. If it was not, why would it have been publicised to the world at large? I wonder - to get publicity and for people to think 'how kind.' If U2 did it merely for a nice gesture, it would have been between the firm and the parents of the dead boy. As it was not, one can fairly conclude that advertising was of great importance in the decision to name the aircraft after someone.
"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
57AZ From United States of America, joined Nov 2004, 2563 posts, RR: 2
Reply 17, posted (10 years 1 week 3 days 13 hours ago) and read 2700 times:
This is a nice tribute and some good PR for the firm, reaffirming that what they did was in good taste and probably something the late affectionado would have approved of. Many companies participate in corporate goodwill activities at a lower profile level, some preferring to remain anonymous entirely. Two wellknown programs of such sorts in the United States are the Make-A-Wish Foundation and the Corporate Angel Network.
The Make-A-Wish Foundation serves children who have life threatening or terminal illnesses. If an ill child enrolled in their program has a wish that they can grant through a participating organization, they will make it come true for the child and their family. Publicity levels vary according to the wishes of the family and sponsor. American Airlines and its affiliates have participated in Make-A-Wish programs, donating transportation for the families to such destinations as Orlando-sometimes operating a dedicated flight solely for Make-A-Wish. The railroad museum that I worked for is a Make-A-Wish sponsor. One little boy's wish was to be an engineer. Our management and Make-A-Wish worked together and the little fellow got his wish-sitting at the throttle of a WWII vintage Alco RSD-1 and running it with the assistance of the real engineer. The only evidence of this wish, aside from the familie's memories is the plaque-mounted photograph that Make-A-Wish gave to the railroad to show their appreciation. It hangs in a prominent location in the crew room at our crew terminal.
The other program that I mentioned, Corporate Angel Network, is supported by a number of Fortune 500 corporate flight departments. It was formed by some good folks in corporate aviation who realised that they could make a difference by giving patients who need to travel long distances for medical care a lift when they had empty seats. A CAN participating aircraft sends its flightplans to the CAN dispatch office and identifies how many vacant seats it will have. The dispatch office then matches the aircraft's planned route and available seating to their needs. Thus a patient in need of transportation to/from treatment gets the care they need and the aircraft operator gets the satisfaction of knowing that they are helping to save lives at no extra cost to anyone.
"When a man runs on railroads over half of his lifetime he is fit for nothing else-and at times he don't know that."