JoKeR From Serbia, joined Nov 2004, 2152 posts, RR: 9 Posted (8 years 5 months 2 weeks 13 hours ago) and read 4431 times:
It appears that JAT's Management got the point; therefore the airline will be introducing a new, rather striking application of the "dots" onto its aircraft.
I will be getting the 3D drawing shortly. Briefly, the fuselage will get a light, silver coating, engines become blue, the tail and the rear of the fuselage get a splash of red, followed by fading blue. A yellow boarder follows, a bit too much for my taste....
Sorry if my description is not too "graphic" but the picture tells a thousand words, so please bear with me!
JoKeR From Serbia, joined Nov 2004, 2152 posts, RR: 9 Reply 5, posted (8 years 5 months 2 weeks 1 hour ago) and read 4140 times:
Very valid question indeed.
The story appears in the current Jat Airways in-flight magazine (Jat Review), and besides being front-cover story, it is also discussed in the first pages of this months issue. The magazine also shows a number of other, not-as-good suggestions.
The livery was apparently designed by Jat Airways Media Centre, and I've got a strong feeling that McCann Erickson has got something to do with it as well.
I think you will all be rather pleasantly surprised, I know I was.
JoKeR From Serbia, joined Nov 2004, 2152 posts, RR: 9 Reply 7, posted (8 years 5 months 2 weeks 1 hour ago) and read 4129 times:
That's right DeltaWings,
The attempted "white with dots" colours were blasted when they were presented to the public. This resulted in only one aircraft (737-3H9, YU-ANJ) receiving the infamous dots. The rest of the aircraft were simply left white or in the old colours, until a new design was approved.
JAT From Canada, joined Feb 2000, 1095 posts, RR: 10 Reply 13, posted (8 years 5 months 1 week 6 days 10 hours ago) and read 3826 times:
If you want to see the new proposal go to the "Yuspotters" group at Yahoo Groups. Then go to "Files" and look for "JAT nove boje". It's a large scan of the page of the inflight magazine where the livery is discussed. You'll need a Yahoo id to access the group, and will probably have to join it as well.
I'll try and describe the new livery. It consists of a entirely red tail, with the word "Jat" written on it. The "Jat" is in large white, hollow letters, and is oversized, so that the edge of the first and last letter is cut off by the edge of the tail. The red flows from the tail onto the fuselage. It is then interrupted by a white border, followed by a blue field. The blue field starts off as a very concentrated dark blue, but then fades as progressively larger white dots take over the blue (think of the dots on the new Air Canada tail scheme). This is all finally ended with a yellow border. This takes up the back half of the aircraft. The front half is white, and the words "Jat Airways" are displayed at the front, above the windows, in much smaller letters than now (think Air France). "Jat" is red, "Airways" is blue. The three dots (blue red blue) are displayed horizontally beside the "Jat Airways". The engines are red, and wing tips blue.
Personally, I think it's far better than the current Jat Airways livery (as seen on YU-ANJ). However, I feel that the yellow border is totally unnecessary and that the whole thing is a bit busy. It still doesn't seem polished enough... But on the whole it's not bad. Take a look at it, and see what you think...
JoKeR From Serbia, joined Nov 2004, 2152 posts, RR: 9 Reply 15, posted (8 years 5 months 1 week 6 days 8 hours ago) and read 3779 times:
I kinda like it, but I think that the yellow will go in the final version, I also think that the "Jat Airways" titles will be smaller and somewhere below the windows.
The picture is somewhat messy but, below the yellow line, there are titles "www.jat.com", JAT's grade six website. Also, the National Coat of Arms are again displayed, this time under the cockpit windows.
Notice how the text publicly and clearly points out that "the national colours of the Republic of Serbia" were used in the design. No mention here of Montenegro. Hehe, just to remind us of the current state (dis)union.
All in all, much, much better, it does grow on you... speaking for myself of course
Miamix707 From , joined Dec 1969, posts, RR: Reply 16, posted (8 years 5 months 1 week 6 days 8 hours ago) and read 3766 times:
I can visualize it pretty well from your description and I like it, reminds me of the older Air Pacific livery somewhat.. if the color extends forward to half the fuselage. As to retaining the 3 dotss near Jat Airways titles, i dont know, what are they supposed to mean anyways? look silly.
Also, to me, JAT by itself would be nicer than "Jat Airways" ..airline of sombreros? that's what the english speaking person might read. The two dont sound good together, at least not to me. On the tail, I'm not a fan of huge letters or logos cut off but oh well, i guess many people think it's "cool"
JU101 From Canada, joined Mar 2001, 832 posts, RR: 4 Reply 22, posted (8 years 5 months 1 week 4 days 23 hours ago) and read 3282 times:
The fact that the newest version has a lot more color than the YU-ANJ is a very acceptable change. I have strong reservation concerning the three dots as the Jat Airways logo, and think that the actual titles are nice on their own.
I think that JAT has been going through, what some may call, a national identity crisis. Most people still associate JAT with the good old old egg-shell visual identity, and its no surprise that several places are slow to remove them from public display. In 1995 a new visual identity was adopted, the "wing" logo, as referred to by Petertenthije, reflecting a new era. In my opinion, the "wings" tail design was a huge success as people easily identified the design to JAT and the national colors of Yugoslavia. I am a big fan of that livery! With Yugoslavia retired to the history books, many people have come to the consensus that the carrier needs a new identity, reflective of Serbia. The previous management decided to adopt a livery (present on YU-ANJ), but it was a far cry from any association with Serbia, not to mention that the tail design conveyed no meaning. Meanwhile, the newly proposed design is reflective of the Serbian flag, and as such, is a far more acceptable.
I am sure that even the newly proposed livery will not last more than give years, and future livery modifications could eventually lead its way to the original JAT egg-shell. Here is what I expect (and would like) JAT to look like in the future:
(1) The colorscheme of the current proposition should be preserved, however the gold stripe should be removed.
(2) The tail will be adopting the original egg-shell logo, however instead of the blue background, the tail will remain red.
(3) As for the titles, they should be in large capital letters with the same font as the egg-shell logo, positioned above the windows.
With my proposal, JAT would be reflective of its long-time tradition while retaining the national colors of Serbia, all at the same time.
Miamix707 From , joined Dec 1969, posts, RR: Reply 23, posted (8 years 5 months 1 week 4 days 11 hours ago) and read 3162 times:
WOW!!!!!!!!!! Very nice, I'm very surprised, I was thinking the JAT titles would be sideways or fully white, but they look perfect. I think this is overall a beauty. They could still slightly improve it by getting a new, nicer and BOLDER font for the "jat airways" titles wich are too wimpy and skinny. Also the dots, well, at least they're smaller now. The yellow stripe doesn't bother me as much as the skinny titles.
This one will stand out as a distinctive livery from the usual all white body/blue tail crap. Simple, bold and even elegant.
BEG2IAH From United States of America, joined Apr 2004, 827 posts, RR: 12 Reply 24, posted (8 years 5 months 1 week 4 days 10 hours ago) and read 3157 times:
We have a "look from above" pic in reply #18. That's not how we would see new Jat Airways' planes most of the time. Another pic from the same source as JU101 cited (Yahoo group yuspotters) looks like this:
I love this new proposal. Some details could be changed in time as was always happening in JAT, but B733s, B734s, B762s, ATR72s, and hopefully some ERJ170s and B738s would look just great. Note that the engines would finally get some color. I'm not skilled in using Photoshop, but I'd love to see some of these planes in new proposed colors.
Use of approved electronic devices is now permitted.
25 Fd728: ...excuse me, I need to hold on to something... That is one heck of an original livery, however...better stick with the old one until you know what th
26 DeltaWings: uhh. somehow the colors dont mix that well. I think the suggestion on freewebs.com is the best.
27 Bigfoot: I prefer the newly adopted one. The one on freewebs is excessively similar to the one JAL has adopted, not considering the colours. Moreover, it is qu
28 EZEIZA: hi all, I don't know what it is but something just doesn't look good with the new colours ... maybe it's the yellow line? I any case its better than t
29 ExFATboy: Yeah, the yellow line just doesn't work. Other than that, it's pretty good - definite improvement over the current livery.
30 JGPH1A: A huge improvement - I'm so glad JAT opted out of the dreadful 'dot' scheme, it absolutely didn't do them justice. I have a great soft spot for JAT (I
31 Miamix707: Actually without the yellow line it looks much more generic, and not as "bold" or elegant. That gives it a touch of class, the colors do mix. I like t
32 JU101: According to my sources in Yuspotters, JAT will be getting a very necessary overhaul to its website too. Perhaps the addition of an online booking sys
33 Miamix707: Does anybody know what aircraft are going to be painted first and when? Or are they waiting for the delivery of the new Boeings?
34 BEG2IAH: Miamix707, There was no rumor about which aircraft will be painted first. I definitely expect to see dryleased 762ERs in full colors on June 1, 2005,
35 Miamix707: Thanks BEG2IAH, hopefully it all goes as planeed and start that JFK service. regards -Miami
36 JU101: The livery should first appear on the Boeing 737-300s and 737-400s, followed by the ATR-72s. I think we can expect the first plane in full livery by F