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Ryanair Success With IFE Test  
User currently offlineYyz717 From Canada, joined Sep 2001, 16259 posts, RR: 56
Posted (9 years 9 months 1 week 6 days 1 hour ago) and read 2538 times:

Aviation Week (AWST) in the Dec 6th issue reports that Ryanair has just completed a 6-aircraft test of portable IFE and determined it to be a success. They needed a 3% participation rate to produce a reasonable ROI and far exceeded this. IFE will now be installed/offered fleetwide by Apr 2005.

Ryanair sees IFE as a significant revenue source.

Clearly, this bodes well for other LCC's offering IFE such as JetBlue and WestJet. It also blurs the line betw full service carriers and LCC's.




Panam, TWA, Ansett, Eastern.......AC next? Might be good for Canada.
19 replies: All unread, jump to last
 
User currently offlineLymanm From Canada, joined Jan 2001, 1138 posts, RR: 1
Reply 1, posted (9 years 9 months 1 week 5 days 23 hours ago) and read 2450 times:

Or, it may prove to be a distinction between full service/LCC: whether or not pax pay for their IFE.

Do any full service carriers charge for their IFE?



buhh bye
User currently offlineAndz From South Africa, joined Feb 2004, 8453 posts, RR: 10
Reply 2, posted (9 years 9 months 1 week 5 days 22 hours ago) and read 2408 times:
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I thought charging for IFE went out in the days of those awful tube headsets, the airlines used to charge for the rental of them due to copyright reasons.


After Monday and Tuesday even the calendar says WTF...
User currently offlinePe@rson From United Kingdom, joined Jan 2001, 19230 posts, RR: 52
Reply 3, posted (9 years 9 months 1 week 5 days 20 hours ago) and read 2357 times:

"Ryanair sees IFE as a significant revenue source."

Yep, and a great one it will be! When added to the other things it sells, like food, drink, stratchcards and gifts, its inflight sales should probably amount to perhaps 20%+ of its total annual revenue (a couple of years' ago, its food and drink sales alone amounted to 7%). What they should do next is make people pay to use their toilets, like people have to do in some train stations. 1 GBP a go?  Wink/being sarcastic It would put some people off from using them, thus resulting in less cleaning and the reduced purchasing of materials, like toilet paper, and some people will HAVE to go so will HAVE to pay.  Wink/being sarcastic  Laugh out loud

[Edited 2004-12-12 13:28:21]


"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
User currently offlineLeskova From Germany, joined Oct 2003, 6075 posts, RR: 70
Reply 4, posted (9 years 9 months 1 week 5 days 20 hours ago) and read 2346 times:

Pe@rson, an honest question from someone who's never flown on Ryanair before and simply has never heard the term before: what are "stratchcards"?

Regards,
Frank



Smile - it confuses people!
User currently offlineANCFlyer From , joined Dec 1969, posts, RR:
Reply 5, posted (9 years 9 months 1 week 5 days 20 hours ago) and read 2333 times:

Lymanm: "Do any full service carriers charge for their IFE?"

I believe AS charge Y pax $10 a crack for the hand held gizmos . . . and they are not available on every flight . . .


User currently offlinePe@rson From United Kingdom, joined Jan 2001, 19230 posts, RR: 52
Reply 6, posted (9 years 9 months 1 week 5 days 20 hours ago) and read 2316 times:

Hi Frank,

Stratchcards are, I suppose, a form of gambling - you pay the price for the card (1.50 GBP per ticket, if I remember rightly) and then stratch a bit off the front and see if you've won a prize. The National Lottery in the UK produce several varities of stratchcards so FR is following this sort of thing. I would never buy one myself, but if it's a good form of income...



"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
User currently offlineGKirk From UK - Scotland, joined Jun 2000, 24936 posts, RR: 56
Reply 7, posted (9 years 9 months 1 week 5 days 20 hours ago) and read 2302 times:

Pe@rson, paying to use the toilets on an a/c. Now that is taking the piss.


When you hear the noise of the Tartan Army Boys, we'll be coming down the road!
User currently offlineLeskova From Germany, joined Oct 2003, 6075 posts, RR: 70
Reply 8, posted (9 years 9 months 1 week 5 days 20 hours ago) and read 2299 times:

Thanks, James - that does explain it... makes sense: if Lauda (and other airlines) offer gambling through their IFE systems, why shouldn't airlines offer the same on shorter flights with no PTV/IFE: people seem to like gambling, tough I cannot really understand why myself - but, hey, if an airline can make money off it, I'd say it's a good thing to offer...

I'm still wondering about the word "stratch"... sure that those things aren't "scratchcards" where you scratch something off the front? Or what does one do when one "stratches" something off the front of a card?

P.S.: Sorry - not trying to be annoying in this, I've just really never heard the term "stratch" before...  Big grin



Smile - it confuses people!
User currently offlineGKirk From UK - Scotland, joined Jun 2000, 24936 posts, RR: 56
Reply 9, posted (9 years 9 months 1 week 5 days 20 hours ago) and read 2292 times:

Scratchcards...
Scratch off a panel on the card, get 3 cherries win £1, get 3 bells win £10 etc etc  Big grin



When you hear the noise of the Tartan Army Boys, we'll be coming down the road!
User currently offlinePe@rson From United Kingdom, joined Jan 2001, 19230 posts, RR: 52
Reply 10, posted (9 years 9 months 1 week 5 days 20 hours ago) and read 2286 times:

Ooops, SCRATCH yes. Sorry, was a typo.  Smile

'Pe@rson, paying to use the toilets on an a/c. Now that is taking the piss.'

I liked that one very much. So my idea of making people pay to use the toilets in-flight will not be dumped.



"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
User currently offlineGKirk From UK - Scotland, joined Jun 2000, 24936 posts, RR: 56
Reply 11, posted (9 years 9 months 1 week 5 days 13 hours ago) and read 2141 times:

To be honest, I hope easyJet kill off Ryanair (althought I feel bad for any jobs lost)  Smile


When you hear the noise of the Tartan Army Boys, we'll be coming down the road!
User currently offlineRunway31 From United Kingdom, joined Nov 2004, 72 posts, RR: 0
Reply 12, posted (9 years 9 months 1 week 5 days 12 hours ago) and read 2100 times:

GKirk,

What is your reply got to do with a thread on IFE?.

[Edited 2004-12-12 21:02:57]

User currently offlineJmc757 From United Kingdom, joined Mar 2000, 1298 posts, RR: 7
Reply 13, posted (9 years 9 months 1 week 5 days 11 hours ago) and read 2039 times:

Are Ryanair scratchcards charity ones? All the charter airlines seel scratch cards but the proceeds go to charity. Or are Ryanair's totally for profit?

Still waiting for the day Ryanair will charge you for a seat? Or a life jacket maybe? Charge you for breathing? Imagine the cost savings associated with not having to run the air con system!!


User currently offlineBrettbrett21 From United Kingdom, joined Jun 2004, 436 posts, RR: 0
Reply 14, posted (9 years 9 months 1 week 5 days 11 hours ago) and read 1991 times:

how long until there are bars to hold onto on the ceiling instead of seats like in tube trains and busses??


i'm so excited i wish i could wet my pants!
User currently offlineRichard28 From United Kingdom, joined Aug 2003, 1619 posts, RR: 6
Reply 15, posted (9 years 9 months 1 week 5 days 9 hours ago) and read 1939 times:

For me, IFE isnt IFE when you dont get a flight map!

this is a bit of a half way house, but good new for FR iuf they can generate cash from it.

When will a european carrier offer live tv like JetBlue/Frontier in the USA, and Virgin Blue soon down under?



User currently offlineTZ From United Kingdom, joined Mar 2003, 1085 posts, RR: 52
Reply 16, posted (9 years 9 months 1 week 5 days 8 hours ago) and read 1915 times:
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'Pe@rson, paying to use the toilets on an a/c. Now that is taking the piss.'
That's something of a public inconvenience.

Are Ryanair scratchcards charity ones? All the charter airlines seel scratch cards but the proceeds go to charity. Or are Ryanair's totally for profit?
A percentage of the proceeds go to selected children's charities, but I don't know how much. Mind you, I have never seen anybody actually buy one on any FR flight I've been on!

Tamsin (a.net screening crew)




TZ Aviation - Aeropuerto de los Banditos Team Images
User currently offlineAirplanepics From United Kingdom, joined Jun 2003, 2734 posts, RR: 40
Reply 17, posted (9 years 9 months 1 week 4 days 23 hours ago) and read 1846 times:

A percentage of the proceeds go to selected children's charities, but I don't know how much. Mind you, I have never seen anybody actually buy one on any FR flight I've been on!


I bought one last night, never again - rip off!

Also one more thing, Drinks - £1 for a small can of coke, daylight robbery. On other airlines such as easyjet they are 70p (Yes, still exspensive, but not as bad)

Simon



Simon - London-Aviation.com
User currently offlinePe@rson From United Kingdom, joined Jan 2001, 19230 posts, RR: 52
Reply 18, posted (9 years 9 months 1 week 4 days 20 hours ago) and read 1753 times:

"I bought one last night, never again - rip off!"

But you purchased one - if you had won, you'd be laughing and praising it. But how many people actually win when they gamble? Very few, I bet.

Of course FR's inflight refreshments are expensive - but, again, people will pay it (not me, of course, as I am Sir Scrooge), hence the high prices. Indeed, such things, plus gifts, IFE and scratchcards, amount to an awful lot of income for the airline.



"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
User currently offlineRunway31 From United Kingdom, joined Nov 2004, 72 posts, RR: 0
Reply 19, posted (9 years 9 months 1 week 4 days 18 hours ago) and read 1688 times:

If you don't like the price you are not forced to buy. You can always bring your own with you.

I don't think anyone will starve or die of thirst on a 1 or 2 hour flight.


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