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Mike Boyd On USAirways Debacle And "Seth"  
User currently offlineOPNLguy From , joined Dec 1969, posts, RR:
Posted (9 years 10 months 2 days 14 hours ago) and read 7168 times:

http://www.aviationplanning.com/asrc1.htm

Dec 27th Hot Flash...

38 replies: All unread, showing first 25:
 
User currently offlinePhatfarmlines From United States of America, joined Sep 2001, 1359 posts, RR: 1
Reply 1, posted (9 years 10 months 2 days 14 hours ago) and read 7063 times:

I had no idea US had such a marketing program going on (and I live in FL). I took a look around the web site and US definitely took some "Ted" cues from it. Poor Seth, I'm sure even he has to question if he will have a job in the future.

User currently offlineTheGreatChecko From United States of America, joined Mar 2004, 1130 posts, RR: 2
Reply 2, posted (9 years 10 months 2 days 14 hours ago) and read 7012 times:

You know i thought Seth was someones pretty good attempt to parody US Airways.

I was wrong, its US Airway's attempt to parody themselves and what their passengers looked like after the baggage disaster and their resulting trip to the thrift store.....

GreatChecko



"A pilot's plane she is. She will love you if you deserve it, and try to kill you if you don't...She is the Mighty Q400"
User currently offlineOPNLguy From , joined Dec 1969, posts, RR:
Reply 3, posted (9 years 10 months 2 days 13 hours ago) and read 6999 times:

Check out some of the pictures at the site...

They're painful to look at...


User currently offlineStarrion From United States of America, joined Jul 2003, 1126 posts, RR: 2
Reply 4, posted (9 years 10 months 2 days 13 hours ago) and read 6927 times:

Is the definition of a failed marketing plan is that it is one that no one has ever heard of? Never heard of Seth and I would rather keep it that way.


Knowledge Replaces Fear
User currently offlineTheGreatChecko From United States of America, joined Mar 2004, 1130 posts, RR: 2
Reply 5, posted (9 years 10 months 2 days 13 hours ago) and read 6918 times:

http://www.gofaresguy.com/gallery/index.html#

I'm a fan of the one at the top right of the page. He's kinda scary.....



"A pilot's plane she is. She will love you if you deserve it, and try to kill you if you don't...She is the Mighty Q400"
User currently offlineFoxecho From United States of America, joined Dec 2000, 747 posts, RR: 17
Reply 6, posted (9 years 10 months 2 days 13 hours ago) and read 6887 times:

man this is sad, "Seth's" a bean counter! Revenue recovery, the part on the Gotofares guy website that made me laugh my ass off was quote: " My previous jobs include news radio announcer and disc jockey."

too much

Andrew

[Edited 2004-12-28 00:01:24]


..uh, we'll need that to live......
User currently offlineLegendDC9 From , joined Dec 1969, posts, RR:
Reply 7, posted (9 years 10 months 2 days 12 hours ago) and read 6791 times:

The real question needs to be "Where the hell is my bag, Seth?!"

User currently offlineCloudy From , joined Dec 1969, posts, RR:
Reply 8, posted (9 years 10 months 2 days 10 hours ago) and read 6610 times:

Some consultant must have told him that they look old and stodgy compared to the likes of Airtran and Southwest, and need a more "young and hip" image. They are dreadfully wrong in thinking that this looks young and hip, and even more wrong in thinking that many of those who actually spend money on air travel would be moved by such an image anyway.

Did the people who advised this get into consulting because they succeeded in the real world? My suspicion is that like many consultants, they could never make it in a real business. They either failed miserably or never tried. The only the way they could succeed is by scamming others into thinking that they know better. This may be true of Boyd group as well. Or it might not be.... I havn't seen their Resumes.


User currently offline717-200 From United States of America, joined Oct 2000, 601 posts, RR: 2
Reply 9, posted (9 years 10 months 2 days 9 hours ago) and read 6482 times:

Seth says "I'll be giving away more tickets real soon!" Yes tickets to
nowhere! This has got to be one of the worst attempts at pandering
to a certain demographic I have ever seen in the airline business, better
yet in any business period. This rivals the gimmictry that car dealers pull
in their marketing and advertising. How much money did US waste on this
loser? If USAirways makes it February it will be a miracle and a half!



72S 733 734 735 73G 738 742 752 763 E190 M82 M83
User currently offlineLincoln From United States of America, joined Nov 2004, 3887 posts, RR: 8
Reply 10, posted (9 years 10 months 2 days 8 hours ago) and read 6378 times:

Yow!

This has desperation written in large letters all over it. Why not just paint "Please, please, PLEASE fly us, we're BEGGING you!" on the outside of their aircraft? It also smacks of being a low-budget radio call in game ("Answer your phone with 'Seth, is that you calling about...'"?!?!?!)

IMHO, Cultivating this type of image will not help -- it would seem to appeal apeal to a very narrow market segment which isn't exactly well known for its deep pockets. And as one who is probably in that segment, I wouldn't even consider it. (Well, plus buying a ticket plated on 037 stock doesn't seem like a great investment right now anyways)...I like airlines I spend money with to have at least the appearance a modicum of professionalism. Even WN, whom I choose to avoid for other reasons is fairly successful at this. NW, DL, UA, AA all do quite well.

Why would I want to fly on an airline ("...the best airline around", gag, cough, choke, sputter) who is pushing Seth as their public image?

And I'm surprised that no one has pointed out the use of a Hummer as the GoFares vehicle. Perhaps US could save enough money on gas if they traded down to say a Prius to get themselves out of BK?*

Lincoln
* - Yes, I did mean that sarcastically.



CO Is My Airline of Choice || Baggage Claim is an airline's last chance to disappoint a customer || Next flts in profile
User currently offlineDfwRevolution From United States of America, joined Jan 2010, 984 posts, RR: 51
Reply 11, posted (9 years 10 months 2 days 7 hours ago) and read 6341 times:

I love this guy. I don't always agree with him, but he delivers his arguements with the perfect blend of Norm McDonald sarcasm and Dennis Miller haugtiness I only wish I had.

"Dig it, a tsunami just wiped out half of Southeast Asia, and the US Airways meltdown is running a close second as the top news story. Great work guys."

Man that's about as scathing as it gets. This guy is historically biased against US, but US is proving him right more and more.


User currently offlineMasseyBrown From United States of America, joined Dec 2002, 5504 posts, RR: 7
Reply 12, posted (9 years 10 months 2 days 7 hours ago) and read 6273 times:

Seth ... well, he does have nice teeth.


I love long German words like 'Freundschaftsbezeigungen'.
User currently offlineAa717driver From United States of America, joined Feb 2002, 1566 posts, RR: 13
Reply 13, posted (9 years 10 months 2 days 7 hours ago) and read 6253 times:

When I read "Seth", I thought Schofield had resurfaced to comment on the employees.

I can only lament the fact that I was wrong. This is like watching a train wreck. The sickout only affected paying customers. "Seth" is an affront to humanity. Insane TC



FL450, M.85
User currently offlineJacobin777 From United States of America, joined Sep 2004, 14968 posts, RR: 60
Reply 14, posted (9 years 10 months 2 days 6 hours ago) and read 6224 times:

yikes..i thought it was some joke............jeepers............  Sad


"Up the Irons!"
User currently offlineTsully From United States of America, joined Mar 2001, 651 posts, RR: 4
Reply 15, posted (9 years 10 months 2 days 3 hours ago) and read 6092 times:

That supposed aviation consulting group ("The Boyd Group" see link contained in original thread) is nothing but a bunch of hogwash. While I personally find US Air's Seth campaign pretty desperate and even repulsive, I don't think "The Boyd Group" knows their head from their tail. They sound like a bunch of amateur airline enthusiasts who thought they'd try their hand at consulting. What a joke!

I wasted about 5 minutes reading their never-ending rants...and then I realized that's all they have to offer...nothing constructive and nothing enlightening. Just a diatribe.



I love America. I guess that makes me Bush's poodle, but I'd rather be a dog in New York City than a prince in Riyadh.
User currently offlineQxq400 From United States of America, joined Dec 2004, 255 posts, RR: 2
Reply 16, posted (9 years 10 months 2 days ago) and read 5912 times:

For the most part I agree with who ever the Boyd group is. Lets face it US has gone from a strong East coast carrier to and absolute JOKE! As stated earlier "Like watching a train wreck".....very sad indeed.
Another area I agree with them on is the potential growth for feeder traffic that certain small communities provide. Here in Central Oregon my airline is running 10 flights per day.....ALL full most of the times oversold even. Legacy carriers that can take advantage of the opportunities of these smaller communities that LLC's can't will be the ones that survive.



Welcome baby Madison Renee
User currently offlineANCFlyer From , joined Dec 1969, posts, RR:
Reply 17, posted (9 years 10 months 1 day 23 hours ago) and read 5884 times:

Aa717driver This is like watching a train wreck

Yes it is, in ssssslllloooooowwww motion.  Nuts


User currently offlineCoa764 From United States of America, joined Feb 2004, 328 posts, RR: 3
Reply 18, posted (9 years 10 months 1 day 23 hours ago) and read 5847 times:

That supposed aviation consulting group ("The Boyd Group" see link contained in original thread) is nothing but a bunch of hogwash
Tsully

Diatribe, now that is a good word, how long have you been waiting to slide that in somewhere? Now before you go bashing a group you are unaware of you might do your homework. Watch the 55 min interview that was done with Michael Boyd on C-span, Washington Journal on 24 DEC. I have personally found that it is usually the amateur airline enthusiast college kids that don't know their head from their tail on these forums.
http://www.c-span.org/videoarchives.asp?CatCodePairs=Series,WJE



Please oh please Mr Moderator Nazi, dont delete my thread.
User currently offlineSHUPirate1 From United States of America, joined Sep 2003, 3670 posts, RR: 16
Reply 19, posted (9 years 10 months 1 day 23 hours ago) and read 5835 times:

"Legacy carriers that can take advantage of the opportunities of these smaller communities that LLC's (sic) can't will be the ones that survive."-Qxq400

In case you've forgotten, US Airways/US Airways Express is the only carrier at some three-dozen cities in their system. Plus, between 9/30/04 and 11/30/04, US Airways has improved their cash position by some 145 million dollars. Not this spate of problems that they've had will do them any good, but from a survival perspective, the fact that their cash position is improving is significant. US Airways does not have a crisis in their ability to turn a profit, in fact, US Airways is the only legacy carrier, if you will, to turn a quarterly profit since 9/11 (Q2 2004). The issue is that they are in an extremely dangerous cash position, and while the rampers/FA's idiocy here isn't going to help, at present, they aren't doing too badly.



Burma's constitutional referendum options: A. Yes, B. Go to Insein Prison!
User currently offlineUnited_Fan From United States of America, joined Nov 2000, 7507 posts, RR: 7
Reply 20, posted (9 years 10 months 1 day 23 hours ago) and read 5798 times:

On a side note,please tell me they're kidding!!!!



New Job Openings In The Northwest. The top three TSA honchos at Spokane have resigned, under all sorts of allegations. At Medford, Oregon, it's been discovered that some TSA screeners have been packing heat at work - including during a Presidential visit to the airport. But not to worry, the TSA has the situation in hand. They fired the employees who reported the situation to management.




'Empathy was yesterday...Today, you're wasting my Mother-F'ing time' - Heat.
User currently offlineQxq400 From United States of America, joined Dec 2004, 255 posts, RR: 2
Reply 21, posted (9 years 10 months 1 day 21 hours ago) and read 5526 times:

For any aircarrier to take advantage of the opportunities were LLC's can't requires a responsible management group that can for see opportunities and take advantage of them. Just because you are the only game in town does not guarantee success. Demographics of the population, Geographic location to major airports close by also will effect the profitability of any service.
US Airways management,unforchantly have proven that they can do neither.

US Airways management had a GOLDEN opportunity to take advantage of this when they acquired PSA. Instead they just pulled completely out of the West coast esp California. That brought on WN,to the state and they DOMINATE interstate traffic.In turn that gives WN the war chest to take on US Airways in the East.

Instead of trying to develop a new business model they relied on and outdated model that has NEVER worked. Wage consessions has never and will never work to save and airline.There workers are not what put them on life support,management of US Airways did.






Welcome baby Madison Renee
User currently offlineWhitehatter From , joined Dec 1969, posts, RR:
Reply 22, posted (9 years 10 months 1 day 20 hours ago) and read 5317 times:

This thread is hilarious. All the teenage armchair CEOs and high school marketing expert opinions have completely missed the point.

Seth isn't reminiscent of anything done by UniTED. It's different. It might be irritating (God knows he's no supermodel!) but it has some unique points.

1. Bold colours
2. Targetted (towrds specific locations and the younger demographic)
3. Low cost
4. No B list celebrity face paid to be the frontman
5. Gets the fare message across constantly

So it's a high-impact, low cost program to constantly shove the message of low fares which sticks in the mind. Good or bad, it makes an impression and it's all about LOW FARES. So the message gets imprinted.

If anything it's more related to the annoying antics of a certain Branson, with his low cost and high impact advertising strategy. Stelios at easyJet was also rather good at doing something similar when he opened up new bases at places like LPL.


User currently offlineTango-Bravo From United States of America, joined Jun 2001, 3806 posts, RR: 29
Reply 23, posted (9 years 10 months 1 day 18 hours ago) and read 4956 times:

This thread is hilarious. All the teenage armchair CEOs and high school marketing expert opinions have completely missed the point.

Hmmmm... Michael Boyd a teenage armchair CEO who gives high school marketing expert opinions??? I don't think so.

While I do see much of Mr. Boyd's "expertise" as self-serving, he is spot-on in his prediction that Seth will do nothing to solve any of the issues which have brought US to the brink of extinction. If anything, the teenage armchair CEOs and high school marketing experts who might have devised the sheer nonsense known as Seth who will hasten the demise of US.

Low fare gimmickry which is largely smoke-and-mirrors is the last thing the legacies (such as US and UA) who are attempting to reinvent themselves as high cost, low wage airlines need. The message the legacies need to be conveying is realistic, consistent fares for the valuable service they provide -- and then having the discipline to follow through on this message. Thanks to the manner in which the legacies have attempted to shove the internet down the throats of consumers, any and all of the low fares they offer will be found without the help of a pathetic buffoon called Seth.

And, in closing, I'm sure (not!) that Seth will truly make a positive impression on the highly coveted business travelers US is attempting to attract and retain. Running a campaign through a doltish character like Seth, aimed at bus passengers (would be called trailer trash if the same pax were flying on WN) who will hopefully pack their planes, will no doubt be enthusiastically welcomed (not!) by the business travelers US depends upon to subsidize the madness of the masses packing the planes at loss-leader fares.


User currently offlineBIGBlack From United States of America, joined Aug 2004, 600 posts, RR: 0
Reply 24, posted (9 years 10 months 1 day 18 hours ago) and read 4891 times:

You guys are wayyyy off

this outfit is totally pimp



Plus he has free swag?

That guy is the pimp of the year!




Someone special in the air
25 Flairport : Hold on here...appeal to the "younger demographic?" I am from the "younger demographic" and I know that myself and none of my friends would even go ne
26 Post contains images Slider : I would say that this was the brainchild of some pot-smoking moron, but that would be in insult to stoners everywhere. US Air is royally screwed. It's
27 Post contains images PHLBOS : I just checked US Airways' website and found nothing about SETH; not even a small web-link line. Maybe that was intentional, if this is indeed true. W
28 Post contains images ATWZW170 : At least if you are going to do this and use a model, you could have found someone good looking...if that guy came up to me on the street I would thin
29 Tsully : Coa764 wrote: Diatribe, now that is a good word, how long have you been waiting to slide that in somewhere? Now before you go bashing a group you are
30 Post contains links Mariner : Tsully: I hate to burst your bubble, but Mike Boyd is an extremely respected aviation consultant. Major press organizations seek his opinion regularly
31 Post contains links DfwRevolution : That's funny, I thought I was the one with an airline pilot for a dad...who happens to know a helluva lot more about this industry than armchair a.net
32 Tsully : My goodness people, take a look at the websites you keep referring me to before you link to them... They look and read like they were created by a 15
33 OPNLguy : >>>You must admit, if this Boyd guy is for real, he sure doesn't give off a professional impression. Then again, neither do you, since you seem to be
34 Tsully : Furthermore, whatever nugget of truth Mr. Boyd decides to write about is so overtly covered by opinionated diatribe that the reader looses all interes
35 Post contains links Coa764 : "Furthermore, whatever nugget of truth Mr. Boyd decides to write about is so overtly covered by opinionated diatribe that the reader looses all intere
36 ExFATboy : I really don't think the "Seth" website/campaign is that bad of an idea - just a low-key, funny ongoing publicity stunt. It attracts a little attentio
37 Slider : OK, we all agree that Seth is a moronic idea. The opinions of Mike Boyd are far more diverse. I have to chime in. Boyd is kind of like the crazy uncle
38 Mariner : Tsully: Gee, you're putting yourself out on a limb. Now you're an expert on writing style, too? Okay, here we go. I make my living as a writer. I have
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