Santhosh From India, joined Sep 2001, 548 posts, RR: 1 Posted (10 years 7 months 6 days 18 hours ago) and read 2742 times:
In the years Airline Industry has grown and become one of the highly competitive, complex and modern Industries. Also as the number of players in the Industry increasing year by year and implementing newer strategies and techniques to acquire more and more passengers, what does an airline need to do to run successfully in this highly modern and competitive Industry? There must be many factors involved in making a company successful like Economy, Passenger safety, Costumer satisfaction, Advertising etc etc…. So what are your views and ideas on how an airline can remain highly competent and make more profit in the modern market? Also what are the causes and reasons behind failures of certain airlines in this Industry?
ODAFZ From Afghanistan, joined Jul 2004, 357 posts, RR: 5
Reply 1, posted (10 years 7 months 6 days 2 hours ago) and read 2679 times:
There is a golden rule that I learned at the University (when hell was frozen),
it is called the 4Ps of marketing :
1- P#1 : Price
Price you product at the adequate price based on customer awareness of what they expect as a price for the service
2-P#2 : Place
Choose the adequate airport, slot , time etc... Would you like to compete with majors , choose then major airports e.g. LHR, FRA, FCO, would you like to use under-employed or under served airports then choose CIA, Hahn, Svastka, Luton, SFB, HPN, ISP , MHT etc...
3-P#3 : Promotion
Identify your target customer base and mold your campaign on the expectations of that customer base (or bases)
4 p#4 Finally Product
What are you selling then : a cheap seat, a hub- and- spoke seat, a regional seat and non-thrill non-frill seat etc...
Failing to address the above 4 ps correctly will bring the failure of any company in general and an airline in particular. Jetmagic went bankrupt because it miscalculated the traffic between Cork and its main destinations for example .
Since you are from India, why Jet AW is so successful whereas IC and AI are struggling (eliminate the Government ownership) and analyze the business of these 2 companies (compared to Jet AW) in the light of the above.
Vimanav From India, joined Jul 2003, 1532 posts, RR: 14
Reply 4, posted (10 years 7 months 5 days 22 hours ago) and read 2543 times:
ODAFZ quite correctly listed the four P's which are indispensible to our business (or any other business for that matter). But in achieving these four P's we have to ensure that there is always a positive on the balance side between income and outflows. Therefore we have a case where the example of 9W is good, but only to display the effect of the 4 P's. Where Jet hasn't succeeded is in keeping the bottomline in the black - something they cannot achieve through fair means in the present aviation scenario in India without radically changing their business structure.
The scope your question is extremely vast and cannot be merely answered in the limited confines of an internet forum. Would suggest you to read magazines like Air Transport World, Airline Business etc. consistently and regularly to get a fair idea of what is hot and what is not, in our industry.
Sarfaroshi kii tamannaa ab hamaare dil mein hai, Dekhnaa hai zor kitnaa baazu-e-qaatil mein hai
Santhosh From India, joined Sep 2001, 548 posts, RR: 1
Reply 5, posted (10 years 7 months 5 days 15 hours ago) and read 2480 times:
I am hearing about the 4Ps of marketing for the first time. It seems like these are the basic rules which must be followed in all sectors of marketing for better results. Thanx for the explanation with a good example.
Thanx for advising the magazines. May be consistent following of the magazines might give a better and a broader view on what is the present conditions in marketing strategies for airlines.