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TAP Air Portugal Changes Corporate Identity  
User currently offlinePhotoLPPT From Portugal, joined Jul 2004, 567 posts, RR: 1
Posted (11 years 4 months 4 weeks 9 hours ago) and read 5659 times:

This was on the news some days before christmas, and it is really a very welcommed change, and quite good news for us, portuguese spotters. Can't wait to see the new colours!

"TP will change its image on the begining of this year to celebrate its 60th aniversary, due next 14th March. The visual renovation of the portuguese national carrier will happen, for now, by a new livery on its aircraft and the change on the uniforms of the cabin crew.

The spokesman for the company, Mr. António Monteiro, told the electronic edition of the portuguese newspaper Expresso, that a group inside the company is planning the changes, but that "it is still too soon to reveal any news". Even so, he stated that "the first aircraft wearing the new image will be an Airbus A310, to be rolled out on the day of TAP aniversary."

Due to economical and operational reasons, the remaining aircraft will be painted in the new colours as they go into maintenance. As for the uniforms, they will be ready to fly by the end of this year.

And the quote from the original article in portuguese:

TAP vai mudar a imagem no início do próximo ano para assinalar o seu 60.º aniversário, celebrado no dia 14 de Março. A renovação visual da transportadora aérea nacional vai passar, para já, pela pintura das aeronaves e pela mudança de fardas dos assistentes de bordo.

O porta-voz da companhia, António Monteiro, disse ao EXPRESSO Online que um grupo de responsáveis está a planear a transformação, mas que «ainda é cedo para revelar as novidades». Ainda assim adiantou que «o primeiro aparelho com a nova imagem vai ser um Airbus 310, a apresentar no dia do aniversário da TAP».
Devido a contingências económicas e operacionais, as aeronaves serão pintadas de novo à medida que forem sujeitas à grande manutenção. Quanto às fardas, deverão estar prontas a voar somente no final do próximo ano.

Source: Expresso online edition


11 replies: All unread, jump to last
User currently offlineN754PR From , joined Dec 1969, posts, RR:
Reply 1, posted (11 years 4 months 4 weeks 7 hours ago) and read 5522 times:

Sounds good, lets just hope its not... WHITE!!

User currently offlinePhotoLPPT From Portugal, joined Jul 2004, 567 posts, RR: 1
Reply 2, posted (11 years 4 months 4 weeks 7 hours ago) and read 5514 times:


Curious, you'd mention it, N754PR... because there are some strong rumours that YSS (of which TP owns a major share) will be renamed White for the 2005 summer schedule, because of all the negative image they have in our country  Smile/happy/getting dizzy

Now seriously, I am very excited about this change in TP colours.... Maybe it will be some minor change, but then again... I've heard rumours about a livery in the likes of the new Aeroflot colours, or even something more bold, like they did with CS-TTJ, the plane painted for the Euro 2004... would be nice to see the country main landmarks on the tails of TP!  Smile/happy/getting dizzy

Any further comments? Sugestions?


User currently offlineLeskova From Germany, joined Oct 2003, 6075 posts, RR: 67
Reply 3, posted (11 years 4 months 4 weeks ago) and read 5271 times:

Nice way to celebrate a 60th anniversary - I hope they've got something good planned...

I guess they won't go as far as having different Portugese landmarks on different planes (like Frontier, only with landmarks instead of animals) - but I doubt they'll just be doing a minor change: seems like an announcement this far in advance would be a bit exaggerated for a minor one...


Smile - it confuses people!
User currently offlineMiamix707 From , joined Dec 1969, posts, RR:
Reply 4, posted (11 years 4 months 3 weeks 6 days 23 hours ago) and read 5204 times:

It better be a good change. TAP's aircraft some of the best looking among the major airlines of the world, regardless if the locals are tired of the look.

User currently offlineWesternA318 From United States of America, joined Oct 2004, 5778 posts, RR: 22
Reply 5, posted (11 years 4 months 3 weeks 6 days 22 hours ago) and read 5149 times:

I really enjoyed seeing TAP's A340's in EWR...I hope they don't do an Avianca...

Check out my blog at fl310travel.blogspot.com!
User currently offlinePhotolppt From Portugal, joined Jul 2004, 567 posts, RR: 1
Reply 6, posted (11 years 4 months 3 weeks 19 hours ago) and read 4692 times:

News are slowly coming on the new livery of TAP:

TP A310-300 CS-TEX 'Joao XXI' will be the first aircraft in the new livery. It will enter TAP ME hangar on the 13th Jan for a C-check and will come out wearing the new colours. We hope to catch a glipse of it as soon as possible.

As for the livery itsellf, it is a very well guarded secret, but rumours at this point are of a livery like the new LanChile or like BMI. I will post back as soon as news are available.

Here are pics of the aircraft:
(warning, shameless self-plug included)

View Large View Medium
Click here for bigger photo!

Photo © Pedro Becken - Porto Spotter
View Large View Medium
Click here for bigger photo!

Photo © Luis Pontes

View Large View Medium
Click here for bigger photo!

View Large View Medium
Click here for bigger photo!

Photo © Luis Gonçalves


User currently offlineSwissa330 From Switzerland, joined Mar 2002, 614 posts, RR: 13
Reply 7, posted (11 years 4 months 3 weeks 18 hours ago) and read 4634 times:


I like their current scheme!!
Hope it won't get too much worse...

I would not like a aeroflot style scheme at all!!!
And no eurowhite!

I really hope this will be a change for the better, but lately airlines have been coming up with rather bad CI's...

To bad... Just loved their red/green stripes... But then again, maybe they'll keep em anyway...

We'll see....

Abraço, Patrick

swissair/+/ we care
User currently offlineVelasco From Portugal, joined Jan 2005, 101 posts, RR: 0
Reply 8, posted (11 years 4 months 3 weeks 17 hours ago) and read 4597 times:

Hmmmm... Don't know how these news escaped me... I have never been a fan of TAP liveries... I suppose it's hard to have anything as beautiful as LanChile's but I am anxious to see what's coming up. As TAP joins one of the main international alliances isn´t it supposed to slowly abandon its national colours? Please post the news as you get them PhotoLPPT!

Lisboa-Rio on the A340... São Pedro e São Paulo down below...
User currently offlineCV990 From , joined Dec 1969, posts, RR:
Reply 9, posted (11 years 4 months 3 weeks 2 hours ago) and read 4398 times:


I've been out of this forum for a while due to lack of Internet ( we get too much addicted..... ) but it's good to be back. I also got that information a few days ago and I think it was about time TAP change that livery. For those that didn't knew TAP adopted this livery in 1979 when they received a brand new 727-200 Advanced from Boeing, it was CS-TBW, so more than 25 years ago!!!! Before that it was in 1962 when TAP received the brand new Caravelle VI-R. I'm looking forward to see how that comes and maybe TAP will be the one to drop the all white panorama that we have lately! I know that those guys can really come out with something really awesome!

User currently offlineAirportugal310 From United States of America, joined Apr 2004, 4040 posts, RR: 2
Reply 10, posted (11 years 4 months 3 weeks 2 hours ago) and read 4340 times:

Should be fun to see a TAP aircraft in Star Alliance colors at some point during the year....perhaps the A340  Smile


I sell airplanes and airplane accessories
User currently offlineOhlbu From Finland, joined Jan 2005, 226 posts, RR: 0
Reply 11, posted (11 years 4 months 3 weeks 1 hour ago) and read 4308 times:

My guess is that it will be something in the line of ElAl´s recent make-over. Lots of white with a red-green wavy cheatline. Hope not though.

More than colors TAP should be doing something about their horrid delays and cancellations. On the other hand, they fit very well into Star being not among the most punctual airlines around Smile/happy/getting dizzy

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