727LOVER From United States of America, joined Oct 2001, 6438 posts, RR: 17 Posted (9 years 8 months 1 week 6 days ago) and read 1701 times:
I was at a 7-11 store this morning, and I notice next to the counter.....AMERICA WEST GIFT CARDS in a package. They were vouchers, I think. I've never seen this before. Do any other airlines have these?
Listen Betty, don't start up with your 'White Zone' s*** again.
N801NW From United States of America, joined Jul 2004, 744 posts, RR: 1
Reply 6, posted (9 years 8 months 1 week 5 days 18 hours ago) and read 1604 times:
Kind of like Dell computer gift cards, I don't get it. Does HP have any city ticket offices? I don't see why paper and virtual gift certificates wouldn't do the same thing, probably for less money. Usually a third-party proecessor gets a cut when the GC is redeemed.
Matthewkh From United States of America, joined Dec 2003, 72 posts, RR: 1
Reply 7, posted (9 years 8 months 1 week 5 days 13 hours ago) and read 1565 times:
HP does have a city ticket office in PHX. The cards can also be used over the phone, on line, or at the ticket counter (perhaps could be used for a F/C upgrade at check in). A paper or virtual gift certificate would do the same thing, but when giving a gift people usually like to have something tangible. Also, distributing them in gas stations and grocery stores opens them up to a whole new market that would usually remain un-tapped. The value of exposure to a larger base of potential revenue passengers far exceeds the cost of using a card versus a virtual gift certificate.
Cactus739 From United States of America, joined Jan 2004, 2448 posts, RR: 30
Reply 9, posted (9 years 8 months 1 week 3 days 3 hours ago) and read 1515 times:
Its a brilliant move on their part. Last year gift card sales in the US were an estimated $55 billion. In 2007 its expected to be up to $85 billion. My company we sold over 10 million cards, that's a lot of returning and new customrs.