HNL From United States of America, joined Sep 2004, 313 posts, RR: 1
Reply 2, posted (9 years 2 months 2 weeks 3 days 12 hours ago) and read 2921 times:
SWA is the airline of Love
- Love Field in Dallas
- LUV ticker symbol
- old route maps that had hearts to identify the cities they served.
I think there was a time when SWA was running Adverts with Bob Marley's "One Love", and it was about that time the red heart with the white 1 began appearing on the old liverys - late 80's I think. With the "new look" the hearts are becomeing a thing of the past.
NIKV69 From , joined Dec 1969, posts, RR:
Reply 4, posted (9 years 2 months 2 weeks 3 days 12 hours ago) and read 2875 times:
It's about the LUV! I tell you a friend of mine flew WN this morning from ORL-ISP. It was so crowded at the airport since everyone at the PGA Merchandise show was leaving town. He got to the airport 2 and a half hours before depature and just made his flight! In fact he lost his seat after it was given away cause he couldn't get to the gate fast enough and was lucky that someone else didn't make in time so he got a seat! HUGS all around! It's about the LUV!!
Matt D From United States of America, joined Nov 1999, 9502 posts, RR: 48
Reply 5, posted (9 years 2 months 2 weeks 3 days 11 hours ago) and read 2785 times:
The Southwest "heart 1" stickers first appeared in late 1992 or early 1993. I think it had something to do with being "number 1" in customer satisfaction for something like 3 years in a row. The heart was already explained.
Incidentally, they initially appeared on the nose, right under the cockpit windows. But I guess it was thought they didn't look good there so they were quickly changed.
N766UA From United States of America, joined Jul 1999, 8089 posts, RR: 24
Reply 9, posted (9 years 2 months 2 weeks 3 days 9 hours ago) and read 2580 times:
I kinda miss having the ole' triple crown heart on the 737s. It's one of the big mysteries I had to deal with as a kid and it always brings back fond memories of the mustard colored WN jets. Besides, it'd look slick on the canyon blue.
Av8trxx From United States of America, joined Nov 2001, 657 posts, RR: 6
Reply 12, posted (9 years 2 months 2 weeks 3 days 3 hours ago) and read 2394 times:
The Southwest "heart 1" stickers first appeared in late 1992 or early 1993. I think it had something to do with being "number 1" in customer satisfaction for something like 3 years in a row.
Close, but it's more than that. It represents the sweep of all three catagories the DOT rates airlines (hence the name "Triple Crown"): Customer satisfaction, ontime performance & baggage handling. The DOT rates airlines each quarter or four times per year.
No other airline has ever rated #1 all three catagories for ANY quarter of ANY single year. SWA swept every quarter for 1992, 1993, 1994, 1995 & 1996 consecutively. The hearts were moved farther back as they were peeling away in the slipstream.