PA110 From United States of America, joined Dec 2003, 1966 posts, RR: 25 Reply 1, posted (8 years 10 months 2 weeks 1 day 1 hour ago) and read 6048 times:
It is done for public relations reasons - to hide the name of the airline so the public does not associate the problem with the airline. Unlike the spotter geeks on A.net, the general public aren't that familiar with paint schemes and hence don't usually recognize the airline.
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PA110 From United States of America, joined Dec 2003, 1966 posts, RR: 25 Reply 3, posted (8 years 10 months 2 weeks 1 day ago) and read 5922 times:
It is done specifically to limit adverse publicity. No airline wants pictures circulating showing their airplane damaged in any way. And again, except for the Ubergeek spotters on A.net and maybe a handful of frequent flyers - the general public by and large does not take any notice of airline paint schemes.
ViveLeYHZ From Canada, joined Dec 2004, 194 posts, RR: 9 Reply 4, posted (8 years 10 months 2 weeks 1 day ago) and read 5881 times:
I don't know why airlines do that, but I suspect it's for PR purposes.
However, airlines need to give people's intelligence more credit. Sure to God any one at CDG would know what an AF plane looks like, including the tail (especially when the tail is painted with the colours of your national flag).
RichM From United Kingdom, joined Oct 2004, 796 posts, RR: 7 Reply 5, posted (8 years 10 months 2 weeks 18 hours ago) and read 5651 times:
I understand why they do it when accidents occur. But why do they sometimes do it when an aircraft is undergoing scrapping process? Surely everyone knows that aircraft don't last forever and will eventually be scrapped...
AsstChiefMark From , joined Dec 1969, posts, RR: Reply 6, posted (8 years 10 months 2 weeks 16 hours ago) and read 5561 times:
There's a UPS hub a block from my house. Whenever a UPS truck had to be towed or was in a crash, they covered it with a special tarp to hide it from the public. They stopped using tarps a few years ago for some reason.
Sevenair From United Kingdom, joined Feb 2001, 1728 posts, RR: 0 Reply 7, posted (8 years 10 months 2 weeks 10 hours ago) and read 5471 times:
no i agree, most people dont know airline logos-ask anyone on the NCL region who they flew to Ibiza/Majorca/Lanzarote with and almost ALL will say 'British Airways' (BA only fly to LON from NCL-and the people always fly direct). BA Has one of the most recognisable corporate brands in the UK, yet without the title 'British Airways', I very muich doubt they would know who.
THis could be a reason why BA allowed on of its aircraft to be 'crashed', and shows on the TV on the docu0drama 'The Day Britain Stopped'.
AirOrange From , joined Dec 1969, posts, RR: Reply 9, posted (8 years 10 months 2 weeks 10 hours ago) and read 5438 times:
I fully understand why they do it but it looks funny. It will suit airlines NOT to play "hide and seek". Accidents happen. By covering the titles you reach the opposite effect: it shout for more attention, questions and gosseping. I think this way of masking is outdated and doesn't show any respect to consumers. It's demonstrates cowardness.
JHSfan From Denmark, joined Apr 2004, 469 posts, RR: 2 Reply 11, posted (8 years 10 months 2 weeks 9 hours ago) and read 5373 times:
When SK 751 crashed back in 1991 the name of the airline was covered on the plane. But because Captain Stefan Rasmussen succeeded in saving everybody, SAS got very good PR.
In some newspapers it was said that SAS's reputation would not have suffered, if the name of the airline on the fuselage had not been covered. "Only an airline with top pilots and ditto safety level could turn a mission impossible to a success" was the opinion.
Please notice that I have not mentioned anything about why SK 751 went down.
But generally the airlines protect their reputation a lot. Especially when times are like they are now and survival is not easy.
Yours in realtime
Look at me, I´m riding high, I´m the airbornmaster of the sky...
Simo82 From Italy, joined Feb 2005, 181 posts, RR: 0 Reply 12, posted (8 years 10 months 2 weeks 9 hours ago) and read 5353 times:
Well the main and also only reason why they to that is for PR reasons, all of you can recognize an a/c by its tail livery but 90% of the general public can't
It's true that it happened in France to a French a/c probably people that were at the a/d those days were able to associate the livery with the name of the airline however just think that I show this picture to my sister ( which barely knows what's an a/c ) she wouldn't know what airline was involved in the accident, and this makes it a very very good PR move....
It's not a matter of not respecting the consumers its just trying to limit the brand-image damage.....
SK A340 From Sweden, joined Mar 2000, 845 posts, RR: 2 Reply 13, posted (8 years 10 months 2 weeks 7 hours ago) and read 5222 times:
I'm not sure, but I think that SAS, in the accident mentioned by JHSfan, repainted the plane at the crash site after the logos had been covered. The reason to this act is, just as mentioned, that SAS got very good PR that there were no casualties (sp?) in the accident. Anyone who can confirm or deny this?
NYCFlyer From United States of America, joined Jan 2005, 1382 posts, RR: 10 Reply 14, posted (8 years 10 months 1 week 6 days 23 hours ago) and read 5036 times:
also - even if people do recognize the airline by the tail, perhaps the media will be less interested in publishing photos or shooting video of it - less of a "sexy" story or photo if the name of the airline is covered up.
Leezyjet From United Kingdom, joined Oct 2001, 4041 posts, RR: 54 Reply 15, posted (8 years 10 months 1 week 6 days 21 hours ago) and read 4953 times:
Very few people in the airport will actually see the a/c compared with the millions who would see the picture if posted in a paper or shown on tv etc.
So if the airline name is painted out, then most people will not realise what airline it is therefore will not be put off potentially booking a flight in the future by associating that airlines name with a picture of a crashed a/c.
"She Rolls, 45 knots, 90, 135, nose comes up to 20 degrees, she's airborne - She flies, Concorde Flies"
EGGD From United Kingdom, joined Feb 2001, 12443 posts, RR: 37 Reply 16, posted (8 years 10 months 1 week 6 days 21 hours ago) and read 4934 times:
Also remember to add to this, it does make sense. Sure some people will recognise the tail logo and the colour scheme, that is obvious. However, with the name covered up, the airline is just limiting its chances of someone avoiding the airline by name recognition only. Think of it as like the opposite of advertising, if someone see's the airlines name on a crashed airliner, they might hesitate in the future when seeing the name of that airline when booking a flight and choose instead to use a different airline. People may be smart, but the brain functions the same way regardless of your intelligence.
FLY2LIM From United States of America, joined May 2004, 1183 posts, RR: 10 Reply 17, posted (8 years 10 months 1 week 6 days 21 hours ago) and read 4881 times:
Now put yourself in the eyes of the person holding the camera taking the picture of the "incident". If it said AIR FRANCE all over the side of the aircraft and (in this case, particularly) right next to the specific "incident" (fallen landing gear), that picture will be in every newsroom in the world and Air France would get bad PR. However, no journalist will take a picture of a tail, especially if that tail doesn't have lettering.
You guys are crazy if you believe that most people will recognize that logo as Air France's. Yes, the experts will, in a second. But the "average Joe" doesn't know the difference between Air France and American Airlines, to name one example.
Clipper002 From United States of America, joined Aug 2004, 675 posts, RR: 14 Reply 19, posted (8 years 10 months 1 week 6 days 19 hours ago) and read 4654 times:
In our Pan Am emergency manual, one of the first things to get done, after the passengers and crew were taken care of was to block out the "Pan Am' on the fuselage. This was strictly for PR purposes. In this day and age I think that for the most part this is ridiculous. Today's passengers are a lot more savvy than they were 40 years ago.
Lazybones From United Kingdom, joined Jan 2005, 146 posts, RR: 0 Reply 21, posted (8 years 10 months 1 week 6 days 18 hours ago) and read 4611 times:
Today's passengers are a lot more savvy than they were 40 years
True, but the stupid ones are still in the majority. I'll give you a funny example.
A young lady on a reality TV show in the UK has to fly to her destination as part of the show. The young lady in question has never flown before and has probably never been to an airport before. Anyway at the point where she's at the gate looking through the glass at the 767 she's about to board. She turns and says to the camera in a scared voice. "This might sound a bit stupid, but I did realise planes were that big."
Wjcandee From United States of America, joined Jun 2000, 4792 posts, RR: 17 Reply 23, posted (8 years 10 months 1 week 6 days 18 hours ago) and read 4531 times:
Draw your own conclusion from the following. When Midway Airlines bought Air Florida in the mid-80s, I had a conversation with a senior executive at the airline responsible for the transaction and for Midway's decision to change the name from Air Florida to Midway Express. His exact comment was: "When you say 'Air Florida', all people think of is bankruptcy, worthless tickets, and tailfins sticking up out of the Potomac."
If you were around at the time of Palm 90 in 1982, that's an image seared into your memory. It was enough to bankrupt the airline.
That's why airlines try to cover their logos and names on accident aircraft. A picture is worth a thousand words, and a logo and trade name of a major airline is worth millions in goodwill. They do it to protect that value.
All the best,
(For those not familiar with the carrier history, after being bought from bankruptcy by Midway (ML), Midway Express operated for a period of time under the Air Florida certificate using the name Midway Express. It maintained the now-infamous "Palm" callsign until the carrier's operations were merged into Midway's certificate a good period of time later. One thing that Midway didn't count on with that name was the confusion that occurred among Chicago-area residents between Midway Express, the discount carrier arm of what was then the business-class service Midway Metrolink, and Midwest Express, which was also all-business-class. Midwest Express had had its own fatal accident in 1985, when two excellent captains failed to respond properly to a fairly straightforward engine failure at 450 ft AGL and rolled and crashed the a/c.)
KBOS From United States of America, joined Nov 2003, 426 posts, RR: 0 Reply 24, posted (8 years 10 months 1 week 6 days 18 hours ago) and read 4495 times:
When the World Airways DC-10 slid off the runway at Logan in 82, they painted over the logo on the tail as well as the airline name. However, it sat around visible to all for months, so it probably wasn't a bad idea.