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BMI....longest Re-brand Ever?  
User currently offlineMonkeyboi From United Kingdom, joined Oct 2004, 457 posts, RR: 3
Posted (9 years 6 months 2 days 11 hours ago) and read 4795 times:

The old British Midland re-branded itself as bmi over two years ago. I always notice when at work at Heathrow though that only a minority of their fleet have been painted in the new colours. My friend at bmi told me that the only aircraft in the new colours have been ones delivered after the re-brand. There is still not a single A321 painted in the new livery! Also, the new uniforms for staff never materialized.

I know sometimes airlines with huge fleets take ages to completely re-paint their fleets (You still see a few BA 'world tails' about) but with a fleet of 30-ish aircraft surely it isn't too much of a task for bmi.

Is it simply that they are strapped for cash? Or is this normal in the airline industry?

28 replies: All unread, showing first 25:
 
User currently offlineNtspelich From United States of America, joined Aug 2003, 764 posts, RR: 0
Reply 1, posted (9 years 6 months 2 days 10 hours ago) and read 4727 times:

Even if an airline isn't strapped for cash, repainting all of their a/c is a long process, mainly because the work is done when the a/c go in for their D checks. It makes the most sense to do it then since the paint is stripped from the body as part of the mx work. So, it depends what schedule BD has their a/c on for heavy mx.

That's just my take on it. There may be other circumstances going on, but I'm not all that well informed on the UK aviation industry.

NTS

[Edited 2005-02-23 18:58:55]


United 717 heavy, you're facing the wrong way. Any chance you can powerback to get off of my deice pad?
User currently offlineFlyCaledonian From United Kingdom, joined Dec 2003, 2081 posts, RR: 3
Reply 2, posted (9 years 6 months 2 days 10 hours ago) and read 4653 times:

The A321s were delivered only a few years ago, but before the rebranding, so have not required repainting yet. Simply repainting them when that's not necessary is an unwanted expense. The same applies to the Embraer ERJ-145s.

As for long rebrands, BA franchise carrier Loganair still flies an ex-BA CitiExpress BAe ATP in the Landor colours, nearly 8 years since BA launched its Speedmarque and Utopia colour scheme!



Let's Go British Caledonian!
User currently offlineA340600 From United Kingdom, joined Aug 2003, 4105 posts, RR: 51
Reply 3, posted (9 years 6 months 2 days 9 hours ago) and read 4563 times:

MON still have aircraft in their old colours, same with BY, and they both rebranded in 2001!


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Sam Big thumbs up



Despite the name I am a Boeing man through and through!
User currently offlineNCLairport From United Kingdom, joined Feb 2005, 240 posts, RR: 1
Reply 4, posted (9 years 6 months 2 days 9 hours ago) and read 4546 times:

MYTravel seemed to take forever to get themselves into new colours with the A330's flying about looking boring for years! Its only this year, at least 4 years since the re branding that they have finally been painted.


Ladies and Gentlemen welcome to Newcastle
User currently offlineCOEWRNJ From United States of America, joined Oct 2003, 1064 posts, RR: 19
Reply 5, posted (9 years 6 months 2 days 9 hours ago) and read 4526 times:

I'm going to go with DL. They have four different color schemes out presently. They still have the old school widget scheme and then the current flag scheme with the triangular widget. The old school widget has been around as long as I can remember.

User currently offlineEi2ksea From Ireland, joined Jul 2004, 578 posts, RR: 0
Reply 6, posted (9 years 6 months 2 days 9 hours ago) and read 4506 times:

I wondered about the exact same BMI question last Saturday when i saw repeated A321's on finals into BHD in the hybrid BMI scheme!


Next Flight: DUB-BOS (EI), BOS-DEN-PDX (SWA), SEA-BOS (AS)
User currently offlineThomasCook From United Kingdom, joined Aug 2004, 795 posts, RR: 8
Reply 7, posted (9 years 6 months 2 days 8 hours ago) and read 4412 times:

Hi,

NCLairport

MyTravel Group only rebranded in November 2001 and I would say it was near to complete in October 2004 if not April of this year when the final A330s receive full livery.

----

As for BY, if they could only decide on their focus and future name, I'm sure the process would not still be ongoing or if it was, it would maybe be close to completion now! They currently have 5 different liveries in active service, those being: Britannia, TUI Britannia, Thomson, Thomsonfly and eurowhite. I'm not getting at them here, but I just don't understand why they would phase one name and then another within months of eachother?

Regards
ThomasCook



A380 Crew
User currently offlineDeltAirlines From United States of America, joined May 1999, 8897 posts, RR: 12
Reply 8, posted (9 years 6 months 2 days 7 hours ago) and read 4373 times:

COEWRNJ - the widget is gone now...it might be on one or two Connection planes, but it is gone from mainline, ASA, Chautauqua (maybe 1 on Comair, maybe a couple at SkyWest).

That leaves only 2 liveries left, and the Landor ones are going away faster and faster (each time I go through ATL, it seems like there are more Deltaflot planes)...I'm not counting the new widget as a livery change...it's so small that I'm sure most passengers fail to even notice it.

Jeff


User currently offlineJmc757 From United Kingdom, joined Mar 2000, 1298 posts, RR: 7
Reply 9, posted (9 years 6 months 2 days 6 hours ago) and read 4261 times:

Its all to do with cost. Why repaint an aircraft if it doesn't actually need painting? Sure its good for brand continuity, but it costs. Not only the cost of the paint, but downtime of the aircraft. Aircraft get painted on their D checks anyway, so you might as well wait. Especially in todays climate, where cost efficiency is essential.

User currently offlineA321fly From United Kingdom, joined Aug 2005, 59 posts, RR: 0
Reply 10, posted (9 years 6 months 2 days 6 hours ago) and read 4244 times:

Quoting Jmc757 (reply 9):
Its all to do with cost. Why repaint an aircraft if it doesn't actually need painting? Sure its good for brand continuity, but it costs. Not only the cost of the paint, but downtime of the aircraft. Aircraft get painted on their D checks anyway, so you might as well wait. Especially in todays climate, where cost efficiency is essential.


Well Said.

I dont think bmi should rush into anything, at least they didnt ruin the changeover with stickers like My Travel did/have. I can stand the Airtours i can stand the My Travel i cannot stand the horrible in between livery.


User currently offlineA321fly From United Kingdom, joined Aug 2005, 59 posts, RR: 0
Reply 11, posted (9 years 6 months 2 days 6 hours ago) and read 4207 times:

What i mean is;

The bmi looks better than the My Travel Why? They havent spoilt it by hybrid.



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Compared to This


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User currently offlineOB1504 From United States of America, joined Jul 2004, 3327 posts, RR: 9
Reply 12, posted (9 years 6 months 2 days 6 hours ago) and read 4167 times:

Quoting A321fly (reply 11):
The bmi looks better than the My Travel Why? They havent spoilt it by hybrid.


The BMI A321 in your post is actually painted in a hybrid livery.


User currently offlineDC10Tim From United Kingdom, joined Jan 2005, 1406 posts, RR: 14
Reply 13, posted (9 years 6 months 2 days 4 hours ago) and read 4087 times:

I think some of the A321s might be going soon in favour of 319s. This is perhaps why they haven't been repainted.

They seem to have been a bit of a misfit in the fleet. I remember seeing one of the first ones just after it had landed on its delivery flight, about 6 years ago at EMA. Immediately after 9/11 several of them were put into storage at EMA, if it wasn't before.

Tim.



Obviously missing something....
User currently offlineWhiteHatter From , joined Dec 1969, posts, RR:
Reply 14, posted (9 years 6 months 2 days 3 hours ago) and read 4033 times:

Quoting DC10Tim (reply 13):
I think some of the A321s might be going soon in favour of 319s. This is perhaps why they haven't been repainted.


Bull.

The A321s are going nowhere, they work hard on shuttles and fly full. BMI also subcharter them out to tour operators, Air 2000 was a notable lease a couple of years ago taking an A321 on an ACMI deal.

They haven't been repainted because BMI have got better things to do with their money than make planes look pretty for spotters. When they get due for heavy checks, they will be repainted. Not before.


User currently offlineFlyingColours From United Kingdom, joined Dec 2003, 2315 posts, RR: 10
Reply 15, posted (9 years 6 months 1 day 19 hours ago) and read 3846 times:

Don't forget that those My Travel aircraft along with pretty much all of those charter aircraft spend a lot of time in the air in comparison to it's BD counterparts so they could do very little during a nightstop. The My Travel stickers went on because as with all the UK Charters changing their name they want to do it quickly, unfortunatly they didn't do it like First Choice/ Air 2000 and paint the aircraft first then stick the new name on after a few months.

Airlines do have much better things to spend money on, true however trying to keep a good corperate image is important too, still at least the BD/BMI hybrid looks fine.

Phil
FlyingColours



Lifes a train racing towards you, now you can either run away or grab a chair & a beer and watch it come - Phil
User currently offlineCornish From United Kingdom, joined Feb 2005, 8187 posts, RR: 54
Reply 16, posted (9 years 6 months 1 day 18 hours ago) and read 3785 times:

Maybe they're hanging on in case they need to be re-painted in Virgin colours eventually  Wink/being sarcastic


Just when I thought I could see light at the end of the tunnel, it was some B*****d with a torch bringing me more work
User currently offlineBA380 From United Kingdom, joined May 2004, 1466 posts, RR: 8
Reply 17, posted (9 years 6 months 1 day 17 hours ago) and read 3745 times:

i understand the logic in waiting until the D check to paint, but it is getting a little silly now. I remember being in the bmi lounge in Jan 2001 in CDG the day they unveiled the new identity. There was a model of a plane in the new look and champagne and canapes. And yet over 4 years later, many/most bmi planes are not repainted (or rather, have that nasty looking interim clusterf*** effort). It all seems a little cheap. Get on with it lads.

btw, amazed no-one has mentioned Eurowhite yet in this thread!



cabin crew: doors to automatic and cross-check...
User currently offlineWheelsatc From United Kingdom, joined Oct 2004, 111 posts, RR: 0
Reply 18, posted (9 years 6 months 1 day 16 hours ago) and read 3668 times:

Contrary to what Whitehatter has said some A321's will be leaving the fleet with the first in May, it has been mentioned on previous threads. All the A321's are leased and will eventually be replaced hence them not being repainted.

Maybe you have to be a spotter to know that!!!


User currently offline7LBAC111 From United Kingdom, joined Jul 2004, 2566 posts, RR: 35
Reply 19, posted (9 years 6 months 1 day 13 hours ago) and read 3172 times:

Quoting DC10Tim (reply 13):
Ithink some of the A321s might be going soon in favour of 319s. This is perhaps why they haven't been repainted


Saying something like this really needs a source to be deemed in any way credible!

7LBAC111



Debate is what you put on de hook when you want to catch de fish.
User currently offlineRedDragon From United Kingdom, joined Jul 2004, 1135 posts, RR: 6
Reply 20, posted (9 years 6 months 1 day 10 hours ago) and read 2496 times:

Quoting BA380 (reply 17):
btw, amazed no-one has mentioned Eurowhite yet in this thread!


Quoting ThomasCook (reply 7):
[Britannia] currently have 5 different liveries in active service, those being: Britannia, TUI Britannia, Thomson, Thomsonfly and eurowhite.


 Big grin


User currently offlineBA319-131 From United Kingdom, joined Jan 2001, 8527 posts, RR: 54
Reply 21, posted (9 years 6 months 1 day 10 hours ago) and read 2463 times:
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I understood 2 of the early 321's were due to be returned off lease this year, perhaps I was wrong........


111,732,3,4,5,7,8,BBJ,741,742,743,744,752,762,763,764,772,77L,773,77W,L15,D10,30,40,AB3,AB6,A312.313,319,320,321,332,333
User currently offlineBestWestern From Hong Kong, joined Sep 2000, 7117 posts, RR: 57
Reply 22, posted (9 years 6 months 1 day 10 hours ago) and read 2445 times:

Quoting Wheelsatc (reply 18):
Contrary to what Whitehatter has said some A321's will be leaving the fleet with the first in May, it has been mentioned on previous threads. All the A321's are leased and will eventually be replaced hence them not being repainted.


I've heard this also... To be replaced with 320's and 319's - smaller aircraft will allow BD to increase frequencies on core routes again. I understand that this may result in a UK domestic route being cut.

321's are being kept for BHD, DUB, and one aircraft flying a mixed schedule to EDI and GLA.



The world is really getting smaller these days
User currently offlineDC10Tim From United Kingdom, joined Jan 2005, 1406 posts, RR: 14
Reply 23, posted (9 years 6 months 1 day 9 hours ago) and read 2369 times:

BMI have a further 5 A319s on order (DBCE-DBCI), bringing their total to 9.

Two A321s will be returned to ILFC by the summer, to be moved onto THY. The F100s are due to be phased out too.

Tim.



Obviously missing something....
User currently offlineSabena 690 From , joined Dec 1969, posts, RR:
Reply 24, posted (9 years 6 months 1 day 9 hours ago) and read 2351 times:

The 2 A321's that will be returned are G-MIDA and G-MIDF.

@DC10Tim: do they have 5 A319's on order? I thought that only 2 were due...

Frederic


25 Post contains images DC10Tim : Sabena690, I'm confused now. According to this years INTAG book, BMI will receive A319s up to the reg. no. G-DBCI, hence another 5 on order. However,
26 Post contains images A340600 : I have had a model of a BMI 321 in the full colours since about 2002, snapfit, but i'm pretty used to it. Is there anyone else, like me, who actually
27 Foxy : I think the Hybrid A321's look nice I also seem to be the only person around here who thinks the hybrid MYT scheme is actually nice than the full MYT
28 Post contains links and images Airsicknessbag : LH introduced their new colours in 1989, with the delivery of the 744: View Large View MediumPhoto © Jörg Tegen The new livery was applied only
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