AeroWesty From United States of America, joined Oct 2004, 20822 posts, RR: 61
Reply 2, posted (10 years 9 months 6 days 8 hours ago) and read 2694 times:
Quoting NWAFA (reply 1): I just think Southwest has the worst website in the industry.
Interesting comment ... I find Southwest's website one of the easiest to use of all. Click on departure and arrival cities, dates of travel, and all the available fares for each flight is displayed in tabular form. I wish other airlines would do this, rather than display one fare at a time, in the manner it wants us to see it. USA Today on Southwest's website:
Airline analyst Ray Neidle with Calyon Securities in New York credited Ding! as "cutting edge" marketing within the industry, though he said it is somewhat surprising coming from Southwest, which is known and appreciated for a fare structure that is easier to understand than most of its competitors.
TrappedInMKG From United States of America, joined Dec 2007, 4 posts, RR: 0
Reply 3, posted (10 years 9 months 6 days 7 hours ago) and read 2669 times:
Maybe we're the exception here at A.Net since we're a bunch of plane nerds, but does the average user just look at advertisements (or this Ding thing. And yes, I'm going to keep calling it the Ding thing), and say "Wow! I can fly to BWI (or some other little out of the way place, a la WN) for only $99!" and immediately drop everything and book a trip? NO!
For the most part, people plan their vacations way in advance, and they bargain hunt for the best fare (or just assume that it's on WN...these people are WN's gravy). They know where they're going and when, and they book tickets accordingly.
Business travelers don't use WN, for the most part, since they fly to piddly little airports (OK, some of them aren't so piddly, especially now that WN flies to them. They've started a renaissance at second-tier airports.) and they cater to the kind of clientele you don't find in business class.
LY4XELD From United States of America, joined Mar 2000, 858 posts, RR: 15
Reply 4, posted (10 years 9 months 6 days 7 hours ago) and read 2662 times:
Quoting NWAFA (reply 1): It is NOT very user friendly at all. Too many steps. Difficult to find things quickly.
I agree...especially if you are trying to find a fare from DAL. They cut down the number of airports in the destination field, but there is nothing to aid a traveler needing to go from DAL-LAX, for example. Maybe its just me, but I never find a good fare from that site.
ScottB From United States of America, joined Jul 2000, 7273 posts, RR: 30
Reply 5, posted (10 years 9 months 6 days 3 hours ago) and read 2607 times:
Quoting TrappedInMKG (reply 3): Business travelers don't use WN, for the most part, since they fly to piddly little airports
Your definition of "piddly little airports" would thus include LAX, SJC, SAN, PHX, LAS, SEA, PDX, MCI, STL, BNA, BWI, BDL, PHL, PIT, MCO, TPA, FLL, PBI, JAX, MSY, HOU, DAL, RDU, AUS, SAT, MDW, IND, CLE, and CMH, right?
Southwest is designed to be business-friendly. They offer frequent flights on short-haul routes with affordable walk-up/refundable fares -- exactly the sort of tickets that businessmen buy. You don't honestly believe that they offer 29 daily round-trips between DAL and HOU because vacationers and "trailer-trash" demand flights every half hour, do you? 22 daily LAX-OAK flights, 11 daily MDW-STL flights, 17 daily HOU-MSY flights, and 12 daily BWI-PVD flights are there to offer business travelers the frequency they want, because their time is valuable. Southwest sells roughly 35% of its tickets at full fare -- these are generally being bought by business travelers. And these tickets are truly Southwest's "gravy."
You may be a "plane nerd," but you sure don't have any clue as to how their business model works.
Quoting LY4XELD (reply 4): there is nothing to aid a traveler needing to go from DAL-LAX, for example
There's a reason for that; they're not allowed to sell you a ticket from DAL to LAX. When you buy two tickets to get around the Wright Amendment restrictions, you're doing it at your own risk. I'm sure they'd rather not have people doing that given the potential for a bad experience if one of your flights is late and you've built your own unpublished connection. If you don't like it, contact your Congressman to get him or her to vote to repeal the Wright Amendment. If you don't do that, you have no right to complain.