Sponsor Message:
Civil Aviation Forum
My Starred Topics | Profile | New Topic | Forum Index | Help | Search 
Are There Any Marketing Jobs At Airports?  
User currently offline'Longreach' From Australia, joined Jul 2001, 505 posts, RR: 0
Posted (11 years 2 months 3 weeks 4 days 19 hours ago) and read 4593 times:

Just wondering if there were any Marketing jobs or public relation jobs at airports?

And if so, what sort of tasks did they involve? Thanks.

2 replies: All unread, jump to last
User currently offlineRogerthat From United States of America, joined Dec 2003, 566 posts, RR: 0
Reply 1, posted (11 years 2 months 3 weeks 4 days 9 hours ago) and read 4544 times:

Both positions exist at my home aerodrome, D/FW.

The Marketing chief is trying to get a new airline in to compete with AA. He's not having much luck, can't even give away Delta's old gates.

The Public Affairs position is the airport's interface to the press and the community. I attended an affair where he spoke and found his talk to be most enjoyable.

Good Luck.

User currently offlineFocus From Israel, joined Feb 2001, 69 posts, RR: 0
Reply 2, posted (11 years 2 months 3 weeks 4 days 3 hours ago) and read 4512 times:

There's much more to running an airport than airlines and airliners. There are millions of customers, hundreds of suppliers, quite a few competitors (usually), annoying government officials and basically anything you can think of.

Therefore, there's a great need for both marketing specialists and PR people at airports.

PR staff is in charge of all press relations, issuing press reports, special announcements and dealing with special occasions - both good and bad (good being celebration of a new terminal, and bad being malfunctions and disasters of all sorts).

Marketing personnel would concentrate on making the airport as profitable as possible. Although we may not see airports as "businesses", they actually are, and must be operated as such - even if they're government owned. Marketing an airport, you'll negotiate advertising campaigns, sell advertising spots within the airports, lease business areas for shops and services, launch special deals, cooperate with airlines and so on. Basically, you'll do anything possible to achieve your goals, and much more. Try being as creative and open minded as possible and yet realistic and cautious.


Top Of Page
Forum Index

This topic is archived and can not be replied to any more.

Printer friendly format

Similar topics:More similar topics...
Are There Any 747s At BHX? posted Thu Oct 12 2006 21:03:52 by JezUK77
Are There Any Scheduled 747-SP At Your Airport? posted Thu Sep 18 2003 19:35:36 by Delta777Jet
Are There Any Kind Of Limitations On Paint Jobs? posted Sun Nov 17 2002 04:58:08 by N766UA
Are There Any Planes Flying Into DCA At All? posted Mon Oct 1 2001 06:48:33 by Bobcat
Are There Any Domestic LCCs In Turkey? posted Wed Jun 28 2006 05:57:08 by Ualcsr
Are There Any VLJ Yet posted Fri May 26 2006 03:23:19 by Airplanekid101
Are There Any Available Gates In ATL? posted Sat Apr 22 2006 20:13:22 by Luisde8cd
Are There Any Spyshots Of Air China A330? posted Sat Apr 22 2006 08:11:07 by Smeagol
Are There Any Meets Coming Up posted Sun Mar 12 2006 16:05:09 by Bullpitt
Are There Any Airlines Not Too Happy.....? posted Sat Jan 14 2006 00:17:36 by AirCanada014