RootsAir From Costa Rica, joined Feb 2005, 4180 posts, RR: 43 Posted (8 years 9 months 1 week 4 days 13 hours ago) and read 2484 times:
Hi to all
As you know , a couple of years ago, airlines started their frequent flyer programs in order to make them more attractive. Ever since, their success has been gargantuan. I thus wanted to know some information about these programs
a) I would like to know when such programs were started
b) Who was the first one who started them ?
c) Could you more or less tell me what year the major airlines started introducing them ?
A man without the knowledge of his past history,culture and origins is like a tree without roots
Lincoln From United States of America, joined Nov 2004, 3887 posts, RR: 8 Reply 5, posted (8 years 9 months 1 week 4 days 11 hours ago) and read 2379 times:
Quoting Lemurs (Reply 4): Wait, are you sure about that? I'm pretty sure I read in another thread somewhere that AA was single-handedly responsible for everything bad in the airline industry.
Hey, if you're the industry leader in terms of innovation you'll come up with some bad stuff as well as some good.
Those airlines that never fail are the ones that only do things after someone else has tried them...
First widespread computer usage for reservations? American Airlines
First pax loyalty program? American Airlines (a university I was looking at at one point claims it was one of their graduates @ AA)
AA is full of Firsts...
CO Is My Airline of Choice || Baggage Claim is an airline's last chance to disappoint a customer || Next flts in profile
Picarus From United States of America, joined Dec 2000, 299 posts, RR: 1 Reply 6, posted (8 years 9 months 1 week 4 days 9 hours ago) and read 2337 times:
Yes, yes, yes...AA was the first to offer a FF program like we know it today. However, airlines in the U.S. had been offering marketing programs for years to attract and retain customers. They may not have evoke the card carrying "prestige" of being a FF with a given airline, but they were loyalty programs nevertheless.
A couple that spring to mind are the onboard scratch-off games from the 1970s and even the "clubs" that provided a respite away from the hustle and bustle of the terminals and gate areas.
Jcavinato From United States of America, joined Jan 2005, 516 posts, RR: 0 Reply 7, posted (8 years 9 months 1 week 4 days 9 hours ago) and read 2320 times:
I flew TWA a lot in the 60s and 70s. They then sent me a couple of briefcase tags with the instruction to put the briefcase up on the counter with the tag in view of the agent whenever I spoke with him/her. That got me onto oversold flights and into their clubs (which were for first class and luggage tag holders). United did a similar thing when I worked for them in the 60s. So loyal customers were captured and treated well back then.
AADC10 From United States of America, joined Nov 2004, 1970 posts, RR: 0 Reply 8, posted (8 years 9 months 1 week 4 days 9 hours ago) and read 2299 times:
Quoting Lemurs (Reply 4): Wait, are you sure about that? I'm pretty sure I read in another thread somewhere that AA was single-handedly responsible for everything bad in the airline industry. Yeah sure
Well, some airlines think that the Frequent Flyer program is a bad thing.
My understanding is that early in the deregulation era Robert "Fang" Crandall was looking for ways to keep business fliers, who were used to half empty planes with seats that were much larger than today, on flights that were full, sandwiched in between tourists and other discount ticket holders. One of his executives (I forgot his name) came up with the idea and Crandall apparently wrote "good" or something like that on the memo. Fang also pushed hard to computerize the reservation system, which helped to make having a frequent flyer program possible.
Of course, Crandall's problem was that he was so tough and aggressive he undermined himself in his number 1 goal: to surpass United as the largest airline in the world. When PanAm was crumbling and needed to sell of its prized routes, they were not even offered to American because they were afraid Fang would outmaneuver them in negotiations, so they sold them to the more collegial Dick Ferris at UA. Obviously AA did eventually surpass UA, but only after Crandall's departure.