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It's Official: Delta's New Livery To Debut Today  
User currently offlineORD From United States of America, joined Jul 1999, 1389 posts, RR: 1
Posted (14 years 8 months 1 week 3 days 20 hours ago) and read 4197 times:

Delta is officially showing its new livery today on a 777 in Atlanta. Whether or not the final version is the picture we've seen here at airliners.net remains to be seen. I hope they did something about that white fuselage and added some color! I guess we'll all know in the next few days. One other note: the widget logo has been revised and now sports curves instead of points.

I've noticed some inquiries about Delta in the past few days and I'll share what I know. The widget logo is, indeed, supposed to represent a rocket, with the blue being the rocket and the red representing the blast. Only the early DC-9s had the logo on its side. This was because Delta management thought the DC-9's tail wasn't tall enough to put the logo rightside up. But, after a few years, they did put it rightside up for consistency purposes.

As for new livery research, I do know what United did with their current scheme. They had developed many potential designs, and the finalists were tested among frequent fliers, business flyers and leisure flyers on a number of attributes vs. about 20 other airlines' liveries at the time. The gray and blue scored higher on every attribute than the old United livery and higher than the other airlines (attributes included things like "is a modern airline," "is a global airline," "is a safe airline," etc.). I know that Stephen Wolf selected the final design, by himself, in a Washington, D.C. hotel. I have seen some of the other blue/gray designs that were finalists, and some of them were more wild than the one selected.

57 replies: All unread, showing first 25:
 
User currently offlineFlyCMH From United States of America, joined Jul 1999, 2284 posts, RR: 10
Reply 1, posted (14 years 8 months 1 week 3 days 20 hours ago) and read 3575 times:

Wow, so Delta has gone through another livery change. I don't really know what to say about it, though I don't like the large "Delta" lettering on the forward fuselage. I hope they applied more paint to the aircraft, as it didn't seem done in the photos I have seen. Though I do like the more detailed tail, with the shadow applied to the colors. It will be interesting to see 3 different paint schemes for one airline...

User currently offlineAa737 From United States of America, joined Oct 1999, 849 posts, RR: 0
Reply 2, posted (14 years 8 months 1 week 3 days 20 hours ago) and read 3564 times:

It will be interesting to see 3 different paint schemes for one airline...


Look at BA, they have three. But they also have some other issues to work out.



User currently offlineBoeing757/767 From United States of America, joined Jun 1999, 2282 posts, RR: 1
Reply 3, posted (14 years 8 months 1 week 3 days 20 hours ago) and read 3558 times:

Looks like the photo we've seen here is the official version. This is from Delta's site:

http://www.delta-air.com/inside/newlook/hires/index.jsp



Free-thinking, left-leaning secularist
User currently offlineTeahan From Germany, joined Nov 1999, 5310 posts, RR: 61
Reply 4, posted (14 years 8 months 1 week 3 days 20 hours ago) and read 3540 times:

I am going to be sick !! What airports does Delta not fly to ??

Jeremiah Teahan



Goodbye SR-LX MD-11 / 6th of March 1991 to the 31st of October 2004
User currently offlineORD From United States of America, joined Jul 1999, 1389 posts, RR: 1
Reply 5, posted (14 years 8 months 1 week 3 days 20 hours ago) and read 3557 times:

From the Atlanta Journal and Constitution:

"For the second time in three years, Delta Air Lines is rolling out a new paint scheme for its planes. The Atlanta-based airline is switching to a design featuring swaths of red and blue draped across the tail fin, with the word Delta removed from the tail entirely. Other changes include a nearly all-white fuselage, minus the thick stripes of past designs. The Delta logo on the side is enlarged, and the company's triangular "widget" shield is modified to give it a softer appearance.

"The goal was a sophisticated and fluid look, with no hard edges," said marketing chief Fred Reid. "We think it's arresting without being over the top."

Delta in 1997 unveiled an updated livery that was the first change for the carrier in three decades. But it was also one of the last acts of the carrier's old management team, which was soon replaced by a crop of outside executive with their own image ideas. Just under half the carrier's planes have been repainted in the '97 scheme, with the rest still sporting the old '60s design. Now Delta will begin repainting planes in the latest livery, a project that will take until around the end of 2003. In the meantime Delta will have all three liveries in its fleet. Delta's oldest jets -- whose increasingly weathered appearance has provoked grumbling among employyes -- will be retired before they are ever repainted.

Reid said the new scheme is part of a broader "re-branding" of Delta that includes a new ad campaign, which debuted this month, and new employee uniforms appearing early next year. He said executives felt the '97 livery would never be identified with positive changes at Delta under the new management group. "Instead of continuing with something that doesn't really reflect what Delta's become, we elected to go with something fresh, contemporary and sophisticated," he said. The new livery was conceived for Delta by Landor Associates, a San Francisco firm that also did the 1997 design.


User currently offlineBizJet From United States of America, joined Nov 1999, 275 posts, RR: 0
Reply 6, posted (14 years 8 months 1 week 3 days 20 hours ago) and read 3537 times:

Yep, I see the new scheme from my hotel room.

Unfortunately, it is too far for my camera to see it. I can only see it with my binoculars.

And, may I say, I hate it.

BizJet


User currently offlineJrlander From United States of America, joined Aug 1999, 1105 posts, RR: 0
Reply 7, posted (14 years 8 months 1 week 3 days 19 hours ago) and read 3519 times:

The new livery is part of a global re-branding of the company. Delta has long had a very conservative image. The current livery was a reflection of this. Now everything will change. Delta employees are getting new uniforms. Ticket agents, gate agents, and flight crews will start wearing grey suits with royal blue shirts. They will have the option of wearing ties or not wearing ties depending on the situation. All tickets stands will be re-done to say DELTA, instead of Delta Air Lines.

I actually link the new livery. The tail is quite appealing to me. The DELTA is growing on me as the week goes on.


User currently offlineDeltaAir From United States of America, joined May 1999, 1094 posts, RR: 0
Reply 8, posted (14 years 8 months 1 week 3 days 18 hours ago) and read 3485 times:

Personally, I don't like it, but it will grow on me. I think Delta is now setting the stage for other airlines. As we have entered the 21st century airlines are tired of being for the rich and important, now they are for everyone. Don't be surprised if this paint scheme is now once again modified.

User currently offlineDeltaAir From United States of America, joined May 1999, 1094 posts, RR: 0
Reply 9, posted (14 years 8 months 1 week 3 days 17 hours ago) and read 3501 times:

Delta & Air France are now coordinating interiors and along with a new paint scheme, there will now be a new International First Class and BizElite on all international planes. The L-1011s have all been purchased and will be out of here ASAP assuming Delta can get more aircraft from Boeing.

User currently offlineAF777 From Canada, joined Jun 1999, 223 posts, RR: 0
Reply 10, posted (14 years 8 months 1 week 3 days 17 hours ago) and read 3479 times:

Where can I find out more info on the new interiors?

User currently offlineMCOtoATL From United States of America, joined Sep 1999, 474 posts, RR: 4
Reply 11, posted (14 years 8 months 1 week 3 days 16 hours ago) and read 3469 times:

I am not quite sure how I feel about it, but I do applaud Delta for doing something so radical, which is far from the norm of Delta's rather conservative history. I like the message it sends out.

As for those who don't like it (and I may be one of you,) it's not like our favorite automaker re-designed our favorite car and we hate it, and thus won't buy it. I doubt that anyone will refuse to fly Delta because of a livery.

To some extent, Delta has accomplished something - we are all talking about it, aren't we?


User currently offlineMCOtoATL From United States of America, joined Sep 1999, 474 posts, RR: 4
Reply 12, posted (14 years 8 months 1 week 3 days 16 hours ago) and read 3486 times:

The following is from the Atlanta Journal-Consitution online. In Atlanta, the new paint scheme is obviously a big deal. Check out the web site and you can vote for the livery you like the most: the old, the current, or the new.

As of this posting, the old sceme was by far the favorite of those who have voted.

http://www.accessatlanta.com/partners/ajc/bizatlanta/delta/colors.html


User currently offlineFreddy From United Kingdom, joined May 1999, 47 posts, RR: 0
Reply 13, posted (14 years 8 months 1 week 3 days 14 hours ago) and read 3448 times:

I noticed some new photos have been added:


Click for large version
Click here for full size photo!

Photo © Barry Crawford



Click for large version
Click here for full size photo!

Photo © Barry Crawford



Click for large version
Click here for full size photo!

Photo © Barry Crawford



Click for large version
Click here for full size photo!

Photo © Barry Crawford



Click for large version
Click here for full size photo!

Photo © Barry Crawford



Click for large version
Click here for full size photo!

Photo © Barry Crawford



/Freddy



User currently offlineDeltaAir From United States of America, joined May 1999, 1094 posts, RR: 0
Reply 14, posted (14 years 8 months 1 week 3 days 13 hours ago) and read 3443 times:

The more I look at it the more I am starting to like it. Delta had guts, or no brains, i'm not sure which yet.

User currently offlineIaninnyc From , joined Dec 1969, posts, RR:
Reply 15, posted (14 years 8 months 1 week 3 days 13 hours ago) and read 3444 times:

Check out the story behind all of the changes from the
Delta News Site. The url is:
http://www.delta-air.com/home/press/index.jsp


User currently offlineTom in NO From United States of America, joined Nov 1999, 7194 posts, RR: 32
Reply 16, posted (14 years 8 months 1 week 3 days 12 hours ago) and read 3433 times:

I don't know where to begin:

1) if that is in fact the new DL livery, it is some kind of ugly!!! I don't know why they ditched a perfectly good livery a couple of years ago, replaced with one that was bad to begin with, and replaced that one with this.

2) this continues a disturbing trend that began with United: a perfectly good paint job that they felt needed modernizing, and look at how tacky their planes are.

3) I won't even go into USAirways' paint job.

4) the only airline whose latest livery is an improvement would have to be Continental.

5) long live American's silver birds!!!

Tom in NO (at MSY)



"The criminal ineptitude makes you furious"-Bruce Springsteen, after seeing firsthand the damage from Hurricane Katrina
User currently offlineLH423 From Canada, joined Jul 1999, 6501 posts, RR: 54
Reply 17, posted (14 years 8 months 1 week 3 days 12 hours ago) and read 3423 times:

So crucify me, I LIKE IT.

There I said it, I LIKE THE NEW DELTA SCHEME.

LH423



« On ne voit bien qu'avec le cœur. L'essentiel est invisible pour les yeux » Antoine de Saint-Exupéry
User currently offlineN754PR From , joined Dec 1969, posts, RR:
Reply 18, posted (14 years 8 months 1 week 3 days 12 hours ago) and read 3434 times:

God, I cant understand what they have done !!

It sucks.

Daryl


User currently offlineAsa_737 From United States of America, joined Nov 1999, 82 posts, RR: 0
Reply 19, posted (14 years 8 months 1 week 3 days 12 hours ago) and read 3427 times:

I really like it. Its about time Delta got rid of their consevative edge. This is a classic paint scheme and will be around for a long while. Its Great!

User currently offlineBoeing 777 From , joined Dec 1969, posts, RR:
Reply 20, posted (14 years 8 months 1 week 3 days 12 hours ago) and read 3422 times:

Actually, the new paint scheme is starting to grow on me - I actually do like the large "Delta" title and the newly modified widget logo! The Boeing 777 does look bright and shiny under the Atlanta sun! Not at all like it was under cloudy Seattle skies! (The original pics in WA were actually taken at a hangar in Everett.)

User currently offlineAAmericanguy From United States of America, joined Jun 1999, 74 posts, RR: 0
Reply 21, posted (14 years 8 months 1 week 3 days 11 hours ago) and read 3415 times:

Ok People, I was just watching the news and Delta has announced that that is their new livery. Those photos we've been seeing,thats the FINAL product. In a way I like it but in another way I hate it. I guess its the body being all white with DELTA on the side. Its just waaaayyy to big. Well,that just my thoughts, all you in ATL be prepared!

User currently offlineConcorde SST From United States of America, joined Jul 1999, 71 posts, RR: 0
Reply 22, posted (14 years 8 months 1 week 3 days 11 hours ago) and read 3405 times:

I’m going to reserve my judgment until I see more pictures with the plane in action, and at a better angle. Although these newest pics are much better than the first ones, and are better than the ONE that Delta put on their web page.

I have to admit that I like the scheme better (newer photos - Barry Crawford's) than when I saw it the first time. Thanks Freddy for bringing them to our attention.

It will be interesting to see these test colors on the 757 they plan too!

Thanks Berry, nice pictures!




User currently offlineAaron atp From United States of America, joined Mar 2000, 533 posts, RR: 2
Reply 23, posted (14 years 8 months 1 week 3 days 11 hours ago) and read 3410 times:

He'd be on delta's new "soaring spirit" 777, then on this monstrosity...

what is this world coming to?

aaron


User currently offlineKohflot From , joined Dec 1969, posts, RR:
Reply 24, posted (14 years 8 months 1 week 3 days 10 hours ago) and read 3400 times:

My own two cents..

I think this new DL scheme is brilliant. It's as if a giant flag was draped across the tail. Imagine seeing a row of 10.. The bare metal gives the plane a sleek look without looking too much like AA's. The fuselage would have been a disaster without the white/metal contrast. The title change to plain Delta is just like Federal Express changing their titling to FedEx, which is simply acknowledging their stature as a household brand. My only complaint is that I wish they would have painted the entire engine blue, rather than switching to grey at the reverser split.


25 JacobCAL : I must say that I really like the new livery! Its a little plain, but less is more. The tail looks great and I really like the large Delta logo on the
26 UAL-Fan : I LOVE IT! One way or another this really makes them stand out in a crowd. I think its modern, bright and progressive. So many other Carriers paint sc
27 Brissie_lions : I think that the new look is the best of any US carrier. I say this as an Aussie stand out looking in. I do not have any preference in terms of US car
28 UA744Flagship : I like the artsy-fartsy of the tail; however, I do think it looks a bit unprofessional with somewhat randomly drawn lines (not very recognizable or br
29 VirginA340 : I like the new paint scheme especially on the tail. Delta; your on the right track but please get rid of the bare white and silver. We already have wa
30 Bruce : What is the timetable for implementing this new color on all the Delta fleet? They ARE going to use it on all their planes, right? From the 777 down t
31 Unitedchicago : ORD: Please email me at chiwrigley@aol.com. I'd love to discuss UA's color scheme and the different option presented Wolf. I had heard one included a
32 Naimas : Your planes were already disgusting looking enough when they looked like they hadnt been washed since Ford was president. Grease and dirt near the bac
33 The777Man : The tail is terrible and the rest lacks paint. I don't like the new titles (I like "Delta Air Lines" better) but the reworked widget is okay. Delta's
34 ORD : I don't mind it for the most part, and I sort of like the tail. However, the scheme seems incomplete because... 1. The bare metal was simply carried o
35 CV880 : I like the overall impression made by the new design. This February I rode DL for the first time in three years and I was impressed. Everyone was upbe
36 Post contains images BH346 : I loved the current Delta scheme, it was my third favorite. Now the new DL scheme is my second least favorite. The tail looks awkward, the widget shou
37 Post contains links and images Avia_Arg : What BH346 said. This shows lack of imagination the current colors are a lot better. The reworked logo is nice though as well as the title, the rest..
38 USAirways737 : It is horrible! They should keep the old scheme.
39 Na : Reading Delta´s announcement, I was shocked to realise, that the world´s most renowned Design Agency, Landor Associates, created this piece of crap.
40 PresRDC : Overall, I like it, but the engines have to be painted all the way. It does look incomplete and I don't understand how anyone can say it looks good. D
41 Boeingrulz : The tail isn't the worst of it, the body is dull, the identity is muddled, it has no clear graphic style, it is just plain bad. I am a graphic designe
42 LHMark : The new scheme is just typical- not incredibly offensive, but not incredibly imaginative either. It is milquetoast, mediocre, blah. No one outside thi
43 Bicoastal : ......yet another reason to fly the friendly skies of United!
44 Unitedairlines : All you people that don't like the new color scheme are either grumpy old men that complain when their routine is messed up, or can't deal with change
45 DeltaMan : Delta is THE best airline their is!!! Their 1st paint scheme was the best! The 2nd was no-where close. The 3rd(new) Is okay. The new paint scheme need
46 Etops767 : I like the new livery,its fresh and bold and it looks like there are alot of people who do also. There is an online poll(www.ajc.com) of the 5700 resp
47 Boeingrulz : Wrong! I'm neither a grumpy old man, nor am I afraid of change. I love many new liveries including the Canadian Proud Wings, BA world tails to name a
48 Unitedairlines : Did you read anything that I just posted? "not because it is new, because it is bad" Keep your crappy comments in your own thick head.
49 Naimas : we have a right to post whatever our opinions are and if you would take a look you PMS victim you would see that the post about the new Delta IS LOOKI
50 Boeingrulz : I read the post quite completely and understood exactly what you were saying. I disagree with your assertions and have stated so. Why does this have t
51 LHMark : Unitedarelines, are we, perhaps, deliberately trying to inflame the discussion? Maybe throwing a little JP-5 on the fire to see what will happen? Mayb
52 DeltaMan : Unitedairlines, I agree with ya pal!
53 TranStar : The tail reminds me too much of either Emirates (which is the national flag of teh UAE) or hat awful Aeroflot new livery tail which is just bunch of s
54 Tom in NO : Anybody out there noticing how the "Delta" titles get bigger from the original livery to the recent one to the new one. I'll take odds on the over/und
55 CALPilot : Like I say to all that work a DL, Thank you for your jumpseat. But that airplane looks like... YUCK!!!
56 Naimas : Take that white plane body and put the word DELTA as large as the way it was written on Pan Am so it take up three quarters of the plane. As it curren
57 Exnonrev : Personally, I wish they would have kept the 1962 scheme. It especially looks good on the 733. Just call me a traditionalist. As for Landor, it seems t
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