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New AA Ad Jabs At B6  
User currently offlineNYCFlyer From United States of America, joined Jan 2005, 1387 posts, RR: 10
Posted (9 years 3 months 4 weeks 1 day 22 hours ago) and read 6553 times:

Was walking around Manhattan today, and I saw this AA ad on the side of a phone booth:

"We know that LONG BEACH is different from L.A.

We fly daily nonstops to LAX, not somewhere one hour south."

Go AA! Reminds me of a BA ad I read about on this forum, something like "40 pounds to Naples - round trip, of course."

It's interesting that this trend of airlines directly or indirectly jabbing competitors is becoming more common. CO has ads all over NYC (and maybe elsewhere) saying "We serve more destinations in the Caribbean than Delta and United combined."

55 replies: All unread, showing first 25:
 
User currently offlineCkfred From United States of America, joined Apr 2001, 5182 posts, RR: 1
Reply 1, posted (9 years 3 months 4 weeks 1 day 21 hours ago) and read 6441 times:

UA is running a lot of ads in Chicago jabbing at AA for putting seats back in its planes. That was after AA, several years ago, ran ads commenting that UA's extra room requires elite status or buying a full-fare ticket, while AA gave everyone room.

The interesting thing is that my father-in-law, a retired business professor, thinks negative advertising is stupid. In his opinion, one should never mention a competitor's name, since people will then comparison shop and possibly reach a different conslusion.


User currently offlineCXYYZ From , joined Dec 1969, posts, RR:
Reply 2, posted (9 years 3 months 4 weeks 1 day 21 hours ago) and read 6404 times:

I haven't seen them, but I'm glad to hear AA is advertising like this as I think it's good for the industry. They're finally advertising their service on a basis other than price (now that MRTC is gone).  twocents 

User currently offlineFA4B6 From , joined Dec 1969, posts, RR:
Reply 3, posted (9 years 3 months 4 weeks 1 day 10 hours ago) and read 6148 times:

Well I think those ads are great.

The help us promote the fact that Long Beach isn't LAX which is something that we like. We don't want to fly to LAX and neither do a lot of our customers that fly us to LGB. And soon JetBlue will fly to 3 LA area airports from JFK [LGB up to 8x daily, ONT 2x daily, BUR 4x daily], and AA will only be flying to 1: LAX.


User currently offlineLegendDC9 From , joined Dec 1969, posts, RR:
Reply 4, posted (9 years 3 months 4 weeks 1 day 10 hours ago) and read 6100 times:

Quoting Ckfred (Reply 1):
The interesting thing is that my father-in-law, a retired business professor, thinks negative advertising is stupid. In his opinion, one should never mention a competitor's name, since people will then comparison shop and possibly reach a different conslusion.

First, I did not see Jet Blue's name mentioned in those add lines, just their product. Regardless, Not to make a political statement, but didn't negative advertising (i.e. John Kerry's swiftboat story) really damaged his campaign? I am sure there are a million and one other cases where that statement turned out to be wrong. Anyways, negative advertising works, if you can back-up your claims and can prove you can offer a better product. There is nothing wrong with acknowledging the fact you have some competition. It's not like there are millions of New Yorkers, thinking to themselves, what the hell is this Jet Blue thing?


User currently offlineAA61Hvy From United States of America, joined Nov 1999, 13977 posts, RR: 57
Reply 5, posted (9 years 3 months 4 weeks 1 day 10 hours ago) and read 6086 times:

Go AA..Creative ads...I love it.


Go big or go home
User currently offlineNwcoflyer From United States of America, joined Jun 2003, 689 posts, RR: 14
Reply 6, posted (9 years 3 months 4 weeks 1 day 9 hours ago) and read 6069 times:

Quoting FA4B6 (Reply 3):

Well, AA also serves SNA, BUR, ONT, LAX, SBA, and many more Socal Airports. They offer tremendous connecting opportunities to worldwide destinations.

I am not one to laud AA, but I think the ad is funny.

1 hour from LGB to LAX seems a bit much however, unless it is rush hour of course.



The New American is arriving.
User currently offlineFA4B6 From , joined Dec 1969, posts, RR:
Reply 7, posted (9 years 3 months 4 weeks 1 day 9 hours ago) and read 6024 times:

Quoting Nwcoflyer (Reply 6):
Well, AA also serves SNA, BUR, ONT, LAX, SBA, and many more Socal Airports.

yea, but do they fly to SNA, BUR, ONT, LAX, SBA non stop from JFK? That's what I meant.


User currently offlineLightsaber From United States of America, joined Jan 2005, 12905 posts, RR: 100
Reply 8, posted (9 years 3 months 4 weeks 1 day 9 hours ago) and read 6005 times:
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Quoting Nwcoflyer (Reply 6):
I am not one to laud AA, but I think the ad is funny.

The add is funny.

Even through I'm a B6 fan and investor, I like the add. LegendDC9, this "style" of negative add is much more positive than the anti-Kerry adds. (Note: I'm avoiding politics, but it is a good reference for understanding add tone.) AA is touting their product in a positive manner overall.

Quoting Nwcoflyer (Reply 6):
1 hour from LGB to LAX seems a bit much however, unless it is rush hour of course.

My experience is the 405 is bogged down most of the day and these two airports are an hour apart!

Quoting FA4B6 (Reply 3):
The help us promote the fact that Long Beach isn't LAX which is something that we like. We don't want to fly to LAX and neither do a lot of our customers that fly us to LGB. And soon JetBlue will fly to 3 LA area airports from JFK [LGB up to 8x daily, ONT 2x daily, BUR 4x daily], and AA will only be flying to 1: LAX.

Here here! If you've been to LA you know that it can take hours to cross this city! (Heck, it covers more land than Rhode Island and Connecticut combined!) ONT and BUR would incur a time penalty for me, but LGB and LAX are both convenient for me. (LAX is closer, hence my profile location.) I just with LAX would get the plan C expansion, not Hahn's plan D!  hissyfit 

Oh, not to nitpick, but if you're going from NYC to LA, with connections, AA serves ONT, LGB and SAN too.

Quoting Ckfred (Reply 1):
In his opinion, one should never mention a competitor's name, since people will then comparison shop and possibly reach a different conslusion.

An old true maxim of advertising. How much is AA's add budget for this campagn? 25% of the people who see the add will wonder if flying to LGB works for them and search for flights to there.

Lightsaber



Societies that achieve a critical mass of ideas achieve self sustaining growth; others stagnate.
User currently offlineSean-SAN- From United States of America, joined Aug 2002, 768 posts, RR: 1
Reply 9, posted (9 years 3 months 4 weeks 1 day 7 hours ago) and read 5857 times:

Flying to LGB is actually an advantage to alot of people who want to avoid LAX..

User currently offlineTravelin man From United States of America, joined Mar 2000, 3490 posts, RR: 0
Reply 10, posted (9 years 3 months 4 weeks 1 day 7 hours ago) and read 5827 times:

Quoting NYCFlyer (Thread starter):
"We know that LONG BEACH is different from L.A.

We fly daily nonstops to LAX, not somewhere one hour south."

No, LGB is not nearly 1 hour from LAX, no matter how you cut it. I live here, trust me. I like AA, but quite frankly that is false advertising. The freeway can be bad at times, but even during rush hour it is 30 minutes, tops. And do you want to know something "shocking"? The distance from LGB to downtown LA is 25 miles (per mapquest). The distance from LAX to downtown LA? 17 miles. A difference of 8 whole miles.

LA is so spread out that it is dumb advertising to think that LAX is somehow "central". When B6 begins its BUR service, it will cover a good chunk of SoCal with non-stop flights from JFK (including LGB and ONT), something AA can't change, no matter what they advertise.


User currently offlineGoldenshield From United States of America, joined Jan 2001, 5970 posts, RR: 14
Reply 11, posted (9 years 3 months 4 weeks 1 day 7 hours ago) and read 5745 times:

LGB is also closer to the both the Disney compound and the Knotts compound as well. SNA is closer still, but many people don't realize that it and think LAX = all of Southern California.


Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.
User currently offlineByrdluvs747 From United States of America, joined Jul 2004, 2353 posts, RR: 1
Reply 12, posted (9 years 3 months 4 weeks 1 day 7 hours ago) and read 5724 times:

Quoting Sean-SAN- (Reply 9):
Flying to LGB is actually an advantage to alot of people who want to avoid LAX..

... and a disadantage if you need to make alternate flight arrangements in case of delays, cancellations, or change of plans. Plain and simple...LGB sucks. Calling it an airport is a stretch. More like a bus depot where planes happen to land.



The 747: The hands who designed it were guided by god.
User currently offlineGoldenshield From United States of America, joined Jan 2001, 5970 posts, RR: 14
Reply 13, posted (9 years 3 months 4 weeks 1 day 6 hours ago) and read 5698 times:

Quoting Byrdluvs747 (Reply 12):
Calling it an airport is a stretch. More like a bus depot where planes happen to land.

That would be Sun Valley, Idaho.



Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.
User currently offlineLightsaber From United States of America, joined Jan 2005, 12905 posts, RR: 100
Reply 14, posted (9 years 3 months 4 weeks 1 day 6 hours ago) and read 5671 times:
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Quoting Goldenshield (Reply 11):
LGB is also closer to the both the Disney compound and the Knotts compound as well. SNA is closer still, but many people don't realize that it and think LAX = all of Southern California.

Most people wouldn't know how much of the $$$ of LA is moving down to Orange county. Then again, we're talking about a city that covers five counties. And these are western US counties, often larger than east coast states! (Ok, Ventura and orange counties are small. But LA, Imperial, and San Bernadino are large counties.)

Quoting Travelin man (Reply 10):
LA is so spread out that it is dumb advertising to think that LAX is somehow "central".

True, LAX is not central, its far West of the center of the city. With B6 entering BUR, they will be better servicing the Wilshire district. Recall that 25% of LA's air travel is from the Wilshire corridor/Santa Monica Blvd corridor. And obviously Burbank/Hollywood with the movie and TV industries is going to be doing quite a bit of travel.

Now for the ~25% of LA's traffic that is from the "SouthBay/Santa Monica" area, LAX will always capture most of it. So LAX is central to ~ half the air traffic. (Gee, no coincidence that businesses that require air travel have migrated close to the airport...)

Lightsaber



Societies that achieve a critical mass of ideas achieve self sustaining growth; others stagnate.
User currently offlineDeltaflyertoo From United States of America, joined Nov 2000, 1643 posts, RR: 1
Reply 15, posted (9 years 3 months 4 weeks 1 day 6 hours ago) and read 5658 times:

Travlin Man:

I'm going to have to side with lightsabre on this one. It absolutely can be an hour on the 405 anyway you look at it from LAX at rush hour. You cite 25 miles...it takes an hour to go even 5-7 miles (Santa Monica to Hollwyood, Brentwood to LAX) so yeah I would def. give it an hour from LAX to LGB.

As far as the ads go, they are irrelevant and in the world of airline advertising insignficant. They can't compare to negative politcial ads Kerry experienced because those groups spents millions up millions to a national audience. Outdoor media as its called in spotty parts of NY def. won't alter the publics perception especially when it comes to flying.


User currently offlineTeamREGAL From United States of America, joined Feb 2005, 114 posts, RR: 1
Reply 16, posted (9 years 3 months 4 weeks 1 day 6 hours ago) and read 5626 times:

Quoting Ckfred (Reply 1):
The interesting thing is that my father-in-law, a retired business professor, thinks negative advertising is stupid. In his opinion, one should never mention a competitor's name, since people will then comparison shop and possibly reach a different conslusion.

Just to disagree with your father-in-law, he grew up in a time when it was considered taboo for a company to mention their competitor's name or convey them in any negative way. His exposure to the business practices back then probably plays a major role in the way that he and some older folks view marketing today. That being said, I have to say I think it's better that companies are more competitive and show it through their advertising, allowing us to draw better (different) conclusions.  weightlifter 

REGAL



You would dare to challenge me? .........Insanity!
User currently offlineRichierich From United States of America, joined Nov 2000, 4242 posts, RR: 6
Reply 17, posted (9 years 3 months 4 weeks 1 day 6 hours ago) and read 5620 times:

Funny - glad to see AA still has a sense of humor.

I can recall, not that long ago, seeing an AA ad at my local train station that said something to the effect "more direct flights to California than any other airline" (from New York). It then went on to list LAX, SFO, SJC, SAN, LGB, ONT and perhaps other airports too. My how times change....

Then again, the MRTC was also heavily promoted and we see where that went too.



None shall pass!!!!
User currently offlineTravelin man From United States of America, joined Mar 2000, 3490 posts, RR: 0
Reply 18, posted (9 years 3 months 4 weeks 1 day 6 hours ago) and read 5583 times:

Quoting Deltaflyertoo (Reply 15):
I'm going to have to side with lightsabre on this one. It absolutely can be an hour on the 405 anyway you look at it from LAX at rush hour. You cite 25 miles...it takes an hour to go even 5-7 miles (Santa Monica to Hollwyood, Brentwood to LAX) so yeah I would def. give it an hour from LAX to LGB.

Since I used to drive it every day, I'm pretty sure I'm qualified to talk about it. SOME days, when there was a major accident or something, yes, it took an hour on the 405 to get from LGB-LAX. However, that is unusual. The 405 NORTH of LAX is terrible at almost all times, and there the traffic going to Santa Monica and up into the valley can indeed take well over an hour.

But the question is not "how long does it take to get from one airport to the other". The question is: Is LGB that much more inconvenient than LAX? For some, yes, for others no. And another question is: Does B6's non-stops from JFK to BUR, ONT, and LGB trump AA's non-stops to LAX? Yes, in my opinion, most definitely.


User currently offlineNYCFlyer From United States of America, joined Jan 2005, 1387 posts, RR: 10
Reply 19, posted (9 years 3 months 4 weeks 1 day 5 hours ago) and read 5549 times:

Quoting Goldenshield (Reply 13):
That would be Sun Valley, Idaho

lol. so true! so many flights to SUN get canceled, like half of all passengers end up getting bussed up from SLC, or diverted to Pocatello and bussed from there


User currently offlineNYCFlyer From United States of America, joined Jan 2005, 1387 posts, RR: 10
Reply 20, posted (9 years 3 months 4 weeks 1 day 5 hours ago) and read 5537 times:

I started this thread and I'm sort of contradicting myself, but the ad never mentions B6, and the average New Yorker is not going to see the ad and think "oh, they're comparing themselves to B6!"

Except for those who have flown to LGB, the average New Yorker has no idea which airports B6 flies to, and also has no idea about Los Angeles geography.

So while I applaud AA for thinking outside the box, I don't think the ad is all that effective.


User currently offlineTeamREGAL From United States of America, joined Feb 2005, 114 posts, RR: 1
Reply 21, posted (9 years 3 months 4 weeks 1 day 5 hours ago) and read 5519 times:

Quoting NYCFlyer (Reply 20):
Except for those who have flown to LGB, the average New Yorker has no idea which airports B6 flies to, and also has no idea about Los Angeles geography.

So while I applaud AA for thinking outside the box, I don't think the ad is all that effective.

Who says they were going after the average New Yorker? Is it possible for the average business traveler to recognize AA's competitor airline by its destination?

REGAL



You would dare to challenge me? .........Insanity!
User currently offlineFlyingTexan From , joined Dec 1969, posts, RR:
Reply 22, posted (9 years 3 months 4 weeks 1 day 5 hours ago) and read 5439 times:

Any advertising is good publicity.

User currently offlineJetBlueAtJFK From United States of America, joined Jan 2005, 1687 posts, RR: 3
Reply 23, posted (9 years 3 months 4 weeks 1 day 4 hours ago) and read 5332 times:

I think it is pretty clever ad but no one will really be like" Oh LGB well they must be talking about B6". It is really a statement to B6 b/c to the public it is just a sign to ignore, like if CO had anymore ads on buses,billboards,bus stations,phone booths,etc the city would be 1 big ad. Also anyone who takes the Long Island Rail Road knows that practically every car on the right hand side behind the door has a B6 ad all over like Ski-Daddle w/ Daily nonstops to BTV,SLC,DEN,SMF and If we had anymore flights to Florida we would probably be the state Bird,etc. You have to really state what the ad is getting at but saying the name is not the best idea in most cases b/c SOMETIMES it backfires. They need to re-word it and get in a better clue to the general public that they are implying it to B6.

 airplane  jetBlueAtJFK  airplane 



When You Know jetBlue, You Know Better
User currently offlineJetBluefan1 From United States of America, joined Dec 2003, 2972 posts, RR: 14
Reply 24, posted (9 years 3 months 4 weeks 1 day 4 hours ago) and read 5057 times:

Clever ad, but I don't think it's all that effective. All it's stating is that they don't fly to Long Beach (even though they do, but not from JFK), which may be the final destination of many people taking the B6 flights. Then, it goes on to state that they fly to LA(X), or as many people here in New York know it, Hell...

Point is, AA put so much money in advertising that they have so many destinations and routes, but now are going back and saying that they DON'T fly to Long Beach. Does this make sense??

I guess many New Yorker businessmen will understand the advertisement because they are usually pretty up-to-date with aviation, but it won't alter their plans for flying to the LA area as they have either flown to LAX or LGB and have decided which airport they like better.

On the other hand, AA could advertise their 12 daily flights from JFK to LAX -- high frequency is impressive and attractive to businessmen.

This reminds me of an advertisement ATA once had for their EWR-SFO flights. It was comparing flying into an "outside airport" (OAK) like getting the burnt part of a steak -- it's just not what you want (or something like that). This was an obvious stab at B6, which flies JFK-OAK but not JFK-SFO. It was a stupid ad IMO because 1.) EWR and JFK have very little overlying traffic, and; 2.) SFO isn't in the city of San Francisco either - it's in Milbrae.

On a personal note: I personally prefer LGB or SAN because whenever I go to SoCal, I stay in the gorgeous Capistrano region, just south of Orange County.

Also anyone who takes the Long Island Rail Road knows that practically every car on the right hand side behind the door has a B6 ad all over like Ski-Daddle w/ Daily nonstops to BTV,SLC,DEN,SMF and If we had anymore flights to Florida we would probably be the state Bird,etc.

Funny that you mention that because I just got off the LIRR and was sitting right in front of a "Ski-Daddle" ad. I love those! I also saw another one: "JetBlue gets me from Point A to Point B without any B.S."

JetBluefan1



Most people on a.net hate JetBlue. Get used to it.
25 DfwRevolution : Yes, this is more than effective marketing. Imagine if JetBlue were targeting Southwest and said: "We serve New York City, not Long Island." Sure the
26 Travelin man : But it's not the same thing, in that ISP cannot be in any way inferred to serve the NYC area, but LGB and BUR (and to a lesser extent ONT) very much
27 Nyskymasters : Folks, I'm glad you all have insight as to my company's ad campaign...we cut jfk/lgb simply because its not profitable, and we are doing whatever it t
28 Vulindlela744 : Go jet Blue!!!!!!!!!! AA is just jealous of your success. I too do not like negative advertising.
29 DfwRevolution : It's markeing. Nothing is ever the same thing... it's a completly valid analogy: there is obviously enough distance between LAX and LGB that American
30 Lemurs : They may serve it, but not many people would happily call them interchangable. Unlike the EWR-JFK-LGA trifecta, there's no great public transportatio
31 Travelin man : It all just depends on where you are trying to get to when you arrive in "L.A." I live here and I would choose BUR over LAX any day of the week. My po
32 ChrisNH : Would this be the same LONG BEACH that AA started service at several years ago to vanquish an upstart LCC, only to ABANDON the field once the 'evil'
33 LY4XELD : Please explain how this is "negative advertising". They are simply pointing out LAX is different than "somewhere south", which we all assumed is LGB.
34 FA4B6 : We didnt assume anything. The FIRST line of the advertisement is:
35 LY4XELD : My bad. Anyway, I do think that AA can use LAX's international connections as an advantage over using LGB.
36 Post contains images Lightsaber :
37 Nyskymasters : As I frequently do jfk-lax, I can tell you many of our customers are traveling thru to Quantas, Cathay, Air New Zealand, etc..as well as many American
38 GothamSpotter : Song launched an almost identical campaign a week or two ago on NY radio, touting the fact that they fly directly to LAX unlike some other carriers.
39 Gdjet16 : Hey, this goes out to Nyskymasters... Its good to hear someone so confident about AA's future for a change. Im so tired of reading endless threads abo
40 Kevin752 : Well I love the ads and I have just fallen in love with AA so I think they are doing a good job. I do hope to see some of these ads somewhere. Kevin75
41 Nyskymasters : hey Gdjet16, Thanks for the vote of confidence, I'd be happy to welcome you aboard anytime. It's interesting to read threads from folks who don't work
42 Azul320 : AA used to fly JFK-LGB on a 757 directly competing with JB... guess they're still pissed because they lost that battle. But yes they do have the LAX c
43 Lightsaber : Oz, New Zealand, and quite a few other Asian connections aren't available direct from JFK. Its just like there are some MIA connections to south Amer
44 Mariner : Nyskymasters: Quantas? There is no such airline. cheers mariner
45 Nyskymasters : please accept my apology, Qantas, I should have checked my spelling, I always could have said Quennsland and Northern Terr. Air Service Cheers
46 Post contains links ExFATboy : Well, it's not a bad ad, but it would be a lot more effective if B6 was actually trying to pull the "Hahn is really Frankfurt" act. Take a look at Jet
47 FA4B6 : Welcome to my RU list ExFATboy. You said everything I was thinking, and then some. Thanks for a great post. And again, we like not flying into LAX. We
48 Post contains images JetBlueAtJFK : Going to LA isn't all about connecting. If you want to go to LA just go with the fare not "The connections". And also (remember I do think the ad is c
49 Nyskymasters : PLEASE PLEASE ....if you don't think AA is wonderful, its a free (or at least cheap ticket) country....FLY SOMEONE ELSE! what bankrupt airline are yo
50 Douglas7Seas : Hey, I will take my first trip from Seattle/Tacoma to Long Beach on Thursday (Alaska Airlines). I have always flown into LAX, because, well, that's wh
51 Stirling : Nothing in this AAd from America, could be considered NegAAtive... It is nothing more than "sticking up for thyself", because sometimes marketing isn'
52 KKMolokai : "We know things. Things no other airline could know. Because we fly more people more miles than any other airline on earth. We know it's not about get
53 Post contains images JetBlueAtJFK : That is a long ad that isn't about this ad we are talking about. I don't really even like the we know why you fly, know they don't that are just an a
54 Nyskymasters : Bravo KKMolokai, Thats the attitude I try to have every day I walk down the jetbridge, it generally lasts until someone shows me "why they fly" but I
55 Midex461 : OK, getting back to the original topic. Here in PHX, HP's new ad campaign is a big jab at WN. We've got billboards around town, mostly near Sky Harbor
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