Trvlr From United States of America, joined Feb 2000, 4430 posts, RR: 20
Reply 9, posted (9 years 9 months 4 days 21 hours ago) and read 7474 times:
Aloha717200: I think you're referring to the clever brand manoeuvring that some airlines had to accomplish in order to serve both China and Taiwan. I'm not sure if this is the case now, but in the past, either China or Taiwan (I'm not sure which one) would frown upon international carriers serving both nations, hence the "rule" you mention. In order to get around this diplomatic pothole, many airlines created separate divisions in order to start service to Taiwan. The most notable and arguably the most successful is Japan Asia Airways, a unit of JAL. However, many other such subsidiaries have existed in the past or still exist, such as British Asia Airways (unit of BA), KLM Asia, Australia Asia Airways (QANTAS), and Air France Asie.
However, this is not the reason why NW was originally called "Northwest Orient" . I am all but certain that the "Orient" simply referred to the venerable Asian network that Northwest has had for most of its existence.
Jdaniel001 From , joined Dec 1969, posts, RR:
Reply 11, posted (9 years 9 months 4 days 15 hours ago) and read 7264 times:
Quoting DLKAPA (Reply 6): At the time they were the largest airline operating between the northwestern United States and the Orient. I think they still are.
Remeber, PA pioneered airline service to the Pacific Rim. NW has always had a strong presence and was the largest carrier to fly from the U.S. when PA sold the Pacific routes to UA. But now UA is the largest carrier offering more seats to Asia.
Frugalqxnwa From United States of America, joined Apr 2004, 565 posts, RR: 1
Reply 15, posted (9 years 9 months 4 days 13 hours ago) and read 7011 times:
The bowling shoe and latest livery are really good looking, especially on NW's narrow-baody fleet. However, I believe the "Orient" livery would have looked awesome on a whole fleet of A319/320s. Just my opinion, though.
As for calling it the "Orient" livery, I couldn't think of a better name that was descriptive. What did people in NW call it?
BillElliott9 From , joined Dec 1969, posts, RR:
Reply 18, posted (9 years 9 months 4 days 13 hours ago) and read 6912 times:
Keep in mind the "Orient" (or meatball as the logo has been described) scheme you are referring to rolled out with the delivery of their first 747s in the early 70s. Prior to that, "Orient" was not nearly as prominent in the paint scheme.
NW first served Europe in '77 or '78 (not including interchanges with Pan Am) as I recall. The Orient portion was completely dropped following the merger with Republic.
Dutchjet From Netherlands, joined Oct 2000, 7864 posts, RR: 56
Reply 22, posted (9 years 9 months 4 days 11 hours ago) and read 6076 times:
If you look at NW's old route maps, in the 1960s and most of the 1970s, the airline's main focus of service was the northwestern region of the US and the orient.........thus Northwest Orient the big stations back then were MSP and SEA). By the 1970s, as the NW's route map was developing, first with services out of ORD and other cities to Florida (NW was very very big in the Chicago-Florida market at one time.....I remember daily 747s and DC10s out of ORD to MIA, TPA and other Florida cities) and then with their first attempt at a transatlantic route system (which was a rather bizarre collection of routes out of JFK and BOS to everywhere from Iceland to the Scandic countires to Scotland......I think NW picked up usused authorities from other US carriers), NW believed that the it had outgrown the Orient name and it was becoming a marketing liability. After the Republic merger, as mentioned above, the Orient portion of the name was gone for good.
NW's slogan for many years was: "we give you half of the world, at Northwest Orient.""
Concerning the A320, I think that the first three A320s were initially painted in the old livery but its my understanding that each of the aircraft were repainted in the "bowling shoe" scheme prior to introduction into revenue service.
BillElliott9 From , joined Dec 1969, posts, RR:
Reply 23, posted (9 years 9 months 4 days 11 hours ago) and read 5981 times:
Quoting Junction (Reply 19): Was "meatball" really also used to described the NW livery? I know it was for CO, but NW too?
God I hate to say this....but I heard the "meatball" term from folks with NW...mainly during the transition with the Republic merger. CO is definitely more associated with a meatball logo than NW. Sorry for the confusion!
Isitsafenow From United States of America, joined Feb 2004, 4984 posts, RR: 23
Reply 24, posted (9 years 9 months 4 days 11 hours ago) and read 5767 times:
They were Northwest Orient before the meatball logo showed up in 1968. The meatball scheme emphasized the word Orient in their name. If you find some paint schemes of 707's of the 1960's you will see the word Orient on the fuselage. Now compare with the 1970's and see how predominate Orient is.
If two people agree on EVERYTHING, then one isn't necessary.
: I always associated the meatball with PA. Mike @ MSP OH.................I think the "Orient" scheme looks great on the 320! Too bad more of them didn'
: 60s vs 70s Northwest Orient. Note in the 60s scheme "Northwest Orient Airlines" is in small type under the first few windows.
: That has nothing to do with the TPE/China rule. Also, US carriers don't abide by that rule.
: Northwest was the name until after WWII when they developed/pioneered the trans polar routes and added Orient. Pan Am had a large Clipper presence in
: Now the 60s one I kinda like. The next one looks like they ran out of paint and couldn't finish the line all the way to the nose.
: It is true that it would look better with the bare metal, but remember Airbus at the time was not certain polish would do an adequate job of preventi
: It was a marketing scheme since we were the only US Airline allowed to fly to Japan, pick up passengers, and fly to other Asian cities at the time. T
: Here's their old advertising jungle: http://www.old-time.com/weekly/nworient.ram Mark
: Pan Am had fifth freedom rights @ NRT as well.
: A Little off topic, I saw N618US (747-200F) in front of the hangar NW uses as ORD and I could see the outline of the old Northwest Orient Cargo titles
: AHH..BILLELLIOTT9, the first NW plane in the NW Meatball scheme was a repainted B720B, N721US, the second was another 720B, N730US. The first NEW airp
: Thats what I was thinking, but then my knowledge was purely from the a.net database.