PassBureauMgr From United States of America, joined May 2005, 99 posts, RR: 0 Posted (9 years 2 months 3 weeks 2 days 4 hours ago) and read 3695 times:
Back in the 70's & 80's several airlines designated "special service" on some of their flights. For instance Delta had their "Royal Service" on many Nonstop flights, Western Had "Champagne Flights", Hughes AirWest had "California Wine Taster Flights", Alaska had "Gold Coast" Service & Golden Nugget flights.(only to name a few)
All these flights had special cuisine, special liquors & drinks etc in both Y & F classes. You don't see this type of marketing anymore, mainly because of the cost & the discounted fares, but back then the service was really something.
ER757 From Cayman Islands, joined May 2005, 2500 posts, RR: 7
Reply 3, posted (9 years 2 months 3 weeks 2 days 3 hours ago) and read 3608 times:
AS had some very interesting themes back in the 70's. They had some 707's done up like a gay 90's bar, with the FA's wearing period costumes. They also had quite an elaborate Russian theme when they flew there as well. I don't recall exactly what they called it but it could have been "Golden Cosack" service. If you are ever at SEA, they have a display near one of the gates on the C concourse showing both of these themes.
OzarkD9S From United States of America, joined Oct 2001, 5010 posts, RR: 21
Reply 7, posted (9 years 2 months 3 weeks 1 day 16 hours ago) and read 3388 times:
Ozark Airlines had "Wine Cellar In The Sky" service on select flights in the late 70's and early 80's.
Ozark did not have a First Class section on it's aircraft, and this service was a novel idea to entice upscale travellers to fly OZ's business markets, usually on flights at least 90 minutes in length.
The service was usually offered at non-meal times after breakfast and included a small bottle of wine from a selected wine list, some cheese and crackers and fruit. I remember flight attendants hated it because they had to do the regular beverage/snack service, plus another run for the Wine Cellar service for 100 passengers.