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HP/US - Will They Actually Re-Brand?  
User currently offlineAloha717200 From United States of America, joined Aug 2003, 4503 posts, RR: 15
Posted (9 years 4 months 1 week 3 days 23 hours ago) and read 5164 times:

In most of the threads here on a.net about the HP/US merger, people mention at least once that HP will only be US Airways for 1 year, and then they will re-brand themselves with a new name.

But in every article I've seen online regarding this possible merger, I haven't seen any mention of the US name being "only temporary".

They all say that US Airways will be the surviving name, but that's it. The only place I've heard of it being temporary, is on these forums.


So is there really any confirmation that it would be temporary or is this just speculation on the part of a.net members themselves? Is there a quote from someone within HP management about whether the US name really is just an interim name until a new brand is unveiled, or no?

68 replies: All unread, showing first 25:
 
User currently offlineByrdluvs747 From United States of America, joined Jul 2004, 2360 posts, RR: 1
Reply 1, posted (9 years 4 months 1 week 3 days 23 hours ago) and read 5119 times:

I've seen it mentioned in a few articles, but which article out of the hundreds of neswire releases I can't remember.


The 747: The hands who designed it were guided by god.
User currently offlineGigneil From United States of America, joined Nov 2002, 16347 posts, RR: 84
Reply 2, posted (9 years 4 months 1 week 3 days 23 hours ago) and read 5117 times:

I doubt it. US is a strong, well known brand. They will keep the name.

N


User currently offlineDL Widget Head From United States of America, joined Apr 2000, 2094 posts, RR: 5
Reply 3, posted (9 years 4 months 1 week 3 days 23 hours ago) and read 5098 times:

Quoting Aloha717200 (Thread starter):
So is there really any confirmation that it would be temporary or is this just speculation on the part of a.net members themselves?

How can there be confirmation on this if we don't know yet whether a deal has been struck? I think the name change after a year thing was reported by some news agencies quoting anonymous sources and then spread to ANET.


User currently offlineTWFirst From Vatican City, joined Apr 2000, 6346 posts, RR: 51
Reply 4, posted (9 years 4 months 1 week 3 days 23 hours ago) and read 5086 times:

Quoting Gigneil (Reply 2):
I doubt it. US is a strong, well known brand. They will keep the name.

I agree.... rules of building a strong brand dictate: why start from scratch?



An unexamined life isn't worth living.
User currently offlineSkidmarks From UK - England, joined Dec 2004, 7121 posts, RR: 55
Reply 5, posted (9 years 4 months 1 week 3 days 23 hours ago) and read 5076 times:

So, is it definate that America West and US Airways are merging? I thought they were just in serious talks.

Andy  old 



Growing old is compulsory, growing up is optional
User currently offlineByrdluvs747 From United States of America, joined Jul 2004, 2360 posts, RR: 1
Reply 6, posted (9 years 4 months 1 week 3 days 23 hours ago) and read 5058 times:

Quoting TWFirst (Reply 4):
why start from scratch?

Because a name is associated with mismanagement and incompetence.

Quoting Gigneil (Reply 2):
US is a strong, well known brand.

In many cases, they're known for all the wrong reasons.



The 747: The hands who designed it were guided by god.
User currently offlineRedngold From United States of America, joined Mar 2000, 6907 posts, RR: 44
Reply 7, posted (9 years 4 months 1 week 3 days 23 hours ago) and read 5053 times:

Well, if they do merge, here are two options:

America Airways (let's really confuse the passengers!)

US West (no, wait... we don't want to name ourselves after a horrendous telephone company...)


 stirthepot  redngold



Up, up and away!
User currently offlineMariner From New Zealand, joined Nov 2001, 25260 posts, RR: 85
Reply 8, posted (9 years 4 months 1 week 3 days 23 hours ago) and read 5038 times:
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Um -

Quoting Byrdluvs747 (Reply 6):
Quoting Gigneil (Reply 2):US is a strong, well known brand.
In many cases, they're known for all the wrong reasons.

- I think you're being a tad biased. After all, America West has an alternate name which isn't exactly a trumpet call of excellence.

It begins with W and ends with T, but it ain't West, it has one more letter.

cheers

mariner



aeternum nauta
User currently offlineAa757first From United States of America, joined Aug 2003, 3350 posts, RR: 7
Reply 9, posted (9 years 4 months 1 week 3 days 23 hours ago) and read 5032 times:

Quoting Gigneil (Reply 2):
I doubt it. US is a strong, well known brand. They will keep the name.

N

I agree. US Airways much more known throughout the East, although they do have little recognition in the West. But, US Airways also has a name in the Carribean and Europe, two of the most important markets the new airline would be/will be dealing with. Add to the fact America West would sound silly in Europe (a very regional name, imagine flying America West PHL-LGW) and has little recognition in the East, and US Airways seems to be the only way to go.

I hope the US Airways name survives, even if it is just to see that fantastic livery still flying.

AAndrew


User currently offlineFlashmeister From United States of America, joined Apr 2000, 2900 posts, RR: 6
Reply 10, posted (9 years 4 months 1 week 3 days 23 hours ago) and read 5021 times:
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To be fair, Mariner, both US and HP have their alternate names. America West might be dubbed America Worst by some, but US Airways was long known by more than a few folks as US Scareways. Not terrific.

User currently offlineKcrwFlyer From United States of America, joined May 2004, 3817 posts, RR: 7
Reply 11, posted (9 years 4 months 1 week 3 days 23 hours ago) and read 4993 times:

wouldnt this merger make them the largest US airline? also i think they should go with US AIR. you know.. before they slapped ways on the end.

User currently offlineDL Widget Head From United States of America, joined Apr 2000, 2094 posts, RR: 5
Reply 12, posted (9 years 4 months 1 week 3 days 23 hours ago) and read 4989 times:

Quoting KcrwFlyer (Reply 11):
wouldnt this merger make them the largest US airline? also i think they should go with US AIR. you know.. before they slapped ways on the end.

Not even close.


User currently offlineMariner From New Zealand, joined Nov 2001, 25260 posts, RR: 85
Reply 13, posted (9 years 4 months 1 week 3 days 22 hours ago) and read 4910 times:
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Flashmeister:

No, I agree. But why dump on one and ignore the dump on the other?

Then again, why dump at all? A name is just a name and some wag will find a way to play with any name, justified or not.

Try Walking Across? It didn't even raise a smile out of me.

cheers

mariner



aeternum nauta
User currently offlineAloha717200 From United States of America, joined Aug 2003, 4503 posts, RR: 15
Reply 14, posted (9 years 4 months 1 week 3 days 22 hours ago) and read 4906 times:

Quoting Byrdluvs747 (Reply 6):
Because a name is associated with mismanagement and incompetence.

Agreed. The US name and colours need to go.


User currently offlineDL Widget Head From United States of America, joined Apr 2000, 2094 posts, RR: 5
Reply 15, posted (9 years 4 months 1 week 3 days 22 hours ago) and read 4886 times:

Quoting Aloha717200 (Reply 14):
Quoting Byrdluvs747 (Reply 6):
Because a name is associated with mismanagement and incompetence.

Agreed. The US name and colours need to go.

I also agree. I think the US Airways name would ultimately be bad for the new company. They need a completely new name and color scheme IMO.


User currently offlineMidway2AirTran From United States of America, joined Jul 2003, 864 posts, RR: 2
Reply 16, posted (9 years 4 months 1 week 3 days 22 hours ago) and read 4863 times:

Everything I have come across indicates the idea that the combined airline will be US Airways, of course run by HP management. No significant indicators of any name change yet. IMO it would be best to run on the US Airways name, colors scheme changes that reflect the combination in some sort would be another step.

Of course if the name change is totally necesary, just go back to US Air! Actually I think I like that better too...



"Life is short, but your delay in ATL is not."
User currently offlineDutchjet From Netherlands, joined Oct 2000, 7864 posts, RR: 57
Reply 17, posted (9 years 4 months 1 week 3 days 22 hours ago) and read 4849 times:

What I do not understand is the rationale behind using the name for one year - if the carriers merge, and the management made the determination to keep the US name, I could understand that decision (I dont agree with it, but I understand it). Or, if the management determined that it was best to launch a new name and image upon the merger being completed, and the combined airline would start off with a new name, I could understand that decision as well. But I dont understand the benefit of changing the airline's name TWICE on the America West system.

What is the benefit of using the US name on the America West system for just one year?

On the other hand, its probably not that important, I think its unlikely that this deal will go through.


User currently offlineKcrwFlyer From United States of America, joined May 2004, 3817 posts, RR: 7
Reply 18, posted (9 years 4 months 1 week 3 days 21 hours ago) and read 4812 times:

how about Trans American?

User currently offlineZippyjet From United States of America, joined Sep 2001, 5478 posts, RR: 12
Reply 19, posted (9 years 4 months 1 week 3 days 21 hours ago) and read 4789 times:

Quoting KcrwFlyer (Reply 18):
how about Trans American?

Not bad but, there was an airline called Trans America which was part of a movie company I think. And then that name could be confused with us, FL, or imagine the confusion with America Trans Air.
A couple of ideas for a rename:

  • General Jet
  • General Aviation
  • Oceanic he, he, he just kidding on that one. The infamous name used in airline disaster movies, including Lost.
  • Dyna Jet
  • WEO Where Economy Originates.
  • Phoenix World Airways: HP is big in Phoenix and US Airways always seems to stay alive by the skin of it's teeth.



I'm Zippyjet & I approve of this message!
User currently offlineER757 From Cayman Islands, joined May 2005, 2525 posts, RR: 7
Reply 20, posted (9 years 4 months 1 week 3 days 21 hours ago) and read 4724 times:

Quoting Flashmeister (Reply 10):
US Airways was long known by more than a few folks as US Scareways

I've also heard them referred to as "Useless Air".

Quoting Mariner (Reply 13):
Try Walking Across

I always thought it stood for "The Worst Airline"


User currently offlineFA4B6 From , joined Dec 1969, posts, RR:
Reply 21, posted (9 years 4 months 1 week 3 days 20 hours ago) and read 4707 times:

Quoting KcrwFlyer (Reply 11):
wouldnt this merger make them the largest US airline? also i think they should go with US AIR. you know.. before they slapped ways on the end.

I would hope for a total rebranding, and a livery similar to US', just not as serious looking.

What about Air America? Air US?


User currently offlineAa757first From United States of America, joined Aug 2003, 3350 posts, RR: 7
Reply 22, posted (9 years 4 months 1 week 3 days 20 hours ago) and read 4687 times:

Quoting Zippyjet (Reply 19):
* General Jet
* General Aviation
* Oceanic he, he, he just kidding on that one. The infamous name used in airline disaster movies, including Lost.
* Dyna Jet
* WEO Where Economy Originates.
* Phoenix World Airways: HP is big in Phoenix and US Airways always seems to stay alive by the skin of it's teeth.


Oh, dear God! Are you serious about those names? Why not just name it Fly-A-Wreck? Then the airline can partner with Rent-A-Wreck.

AAndrew


User currently offlineLaxtwin From United States of America, joined Apr 2005, 46 posts, RR: 0
Reply 23, posted (9 years 4 months 1 week 3 days 20 hours ago) and read 4649 times:

What if they ignored the US/America concern and went with something diffrerent like Jetblue and Song did?

If so, I'd like to suggest: Idunno.

Their ad campaigns could feature that. "What airline did you fly?" "Was your flight on time?" "What airline flies to Phoenix, Philadelphia and Frankurt?" They could all be answered with "Idunno." And their logo could be an airplane wearing a dunce cap.


User currently offlineMalaysia From United States of America, joined Nov 1999, 3352 posts, RR: 0
Reply 24, posted (9 years 4 months 1 week 3 days 20 hours ago) and read 4615 times:

American Travelways Airlines? hehe

how about the Simpsons episode that played on the words on HP
as a fake airline in the cartoon that Bart took to Hong kong

Ameri Westica?



There Are Those Who Believe That There May Yet Be Other Airlines Who Even Now Fight To Survive Beyond The Heavens
25 Jmc1975 : Something new and fresh is absolutely necessary. Here are some examples: Virgin America Liberty Airways Cactus Airlines The USAirways name has bad con
26 KcrwFlyer : if theyre gonna be a LCC how about something like East2west airways? then the paint scheme could start out with a beach then fade to a desert or somet
27 PlanesNTrains : Exactly the point I made in another thread. Afterall, it isn't like it's US+Legend or US+Singapore or US+Alaska. -Dave
28 PlanesNTrains : Actually, rebranding doesn't necessarily mean a new name would be needed. Look at USAir to US Airways. While the name was basically the same, the bra
29 EA CO AS : Here's a random question - if a merger occurs, do you see US migrating to SHARES or HP migrating to SABRE? Having worked on both systems, I think SABR
30 Post contains images Byrdluvs747 : If I paint my dogs poo gold, it doesn't change that fact that it's poo.
31 Post contains images Cha747 : People...the answer is obvious!
32 Zippyjet : You Ess Errorways is clever, never thought of that one but, US Scareways? Might be time to let the US Airways, Allegheny names and liverys pass on to
33 PlanesNTrains : True. By the same token then, despite the revised scheme/image, it's still the same old America West Airlines. -Dave
34 Flyboyaz : Let's hope that turns out to be true, then the airline will stand a better chance of surviving!
35 PlanesNTrains : Actually, I agree. I was just trying to illustrate a point - not trying to bash HP. Sorry if it came across that way. -Dave
36 Singh4US : Everything indicates that the US Airways name will continue. But, I vote for Phoenix Airways as U is like a phoenix: : a legendary bird which accordin
37 UsAirways16bwi : its not black...its dark blue. and i dont think the paint color has anything to do with the temperature inside the cabin.
38 Post contains images Columba : Would that not also be confusing with the airline" operated from Laos during the Vietnam war. Accepted -would be a good idea, I know that the Piedmon
39 Byrdluvs747 : The mortuary livery that US currently has, while appropriate for a dying airline, needs to go after the merger. HP needs something bright and more liv
40 Flyboyaz : I think US has one of the classiest color schemes going, but yes it will probably change if the merger happens.
41 LGA777 : I think a very likely name and image change would be called "Virgin America". Many may disagree with me on this and yes there are obstacle's but it wo
42 Srbmod : They can always reach way back in the US Airways' history and call themselves All-American Airways.
43 Post contains images Xkorpyoh : You forgot: TRANSGLOBAL. hollywood also loves this name for disaster movies   My suggestion: since the combined airline will need to fight heavely w
44 PlaneSmart : Perhaps there is another merger or ownership change still to be added to this mix, so a name based on the 2 known participants may be an interim issue
45 DLKAPA : Because the smart business traveller flying from Philly to Frankfurt to close a big business deal is going to want to come in on a dunce cap. ...you
46 HPRamper : Forget the temperature in the cabin, I feel sorry for the rampers unloading those bins in the middle of August. Why not America West? It's not like E
47 Byrdluvs747 : Forget trying to convince these people. They act as though the name US Airways and its awful livery were designed by jesus himself.
48 DLKAPA : Whoa dude no need to be condescending about it. Some people just like the darker subdued livery. I myself think it's mediocre, not crap, but not an a
49 SonOfACaptain : For some one who constantly fly's US in TX during the summer, I don't really notice that much of a deference. It is not that bad. Unless you get some
50 Byrdluvs747 : While I'm not a F9 fan, I would take their livery over US' without question.
51 Captaink : They could keep the name US Airways, but change the paint scheme and image entirely, that works quite well in rebranding efforts... Imagine a brightly
52 Bridogger6 : To be honest, as an HP employee myself, I love US's livery under the Phoenix sun. However, seeing a bunch of them together under the cloudy skies of B
53 Post contains images PlanesNTrains : Look in a mirror, pal. Option 1: "USAirways flight 160 from Frankfurt to Philadelphia now boarding..." Option 2: "America West Airlines flight 160 fr
54 Ouboy79 : It is stunning how many people who are against the use of the US name base their opinion soley on the poor reputation the name has right now. Some of
55 HPRamper : The traveling public in Europe? No. People who regularly travel between Europe and the US, absolutely. As for reaching, telling people to stand in fro
56 Midex461 : Actually, it was both Principal Seymour Skinner and Bart. It was Skymeriwestica Wouldn't some people think that Al Franken & Co were somehow connecte
57 Flyboyaz : I honestly think the US Airways name does fit better...though like others, I would hate to see our name go away. Granted we are a lot younger than US,
58 Post contains links Flyboyaz : Here's an article from the AZ Republic discussing this very same issue. http://www.azcentral.com/business/articles/0517amwestname-ON.html
59 Supa7E7 : In my view, the current plan is to introduce an entire new US Airways "image" including new livery, but retain the US Airways name which has in its po
60 FA4B6 : I happen to think the US livery is great .. it's classic, simple, and not eurowhite. I just wish the blue was a little lighter.
61 Post contains links RyeFly : I like the US Airways livery too. Although with half the fleet out west in hot conditions it does make sense to come up with a new scheme with a light
62 ToTheStars : I have always thought the USAirways livery was the classiest one out there. (behind the last TWA livery) Stick with the USAirways name, public percept
63 Flyboyaz : Wow...that actually looks really nice. Good touches of both airlines in my opinion. You should send that in to our people...hehe.
64 Post contains images Falcon84 : Well-known, yes. Strong? US has, with all respect to their employees, always been seen as a weak sister of the Legacies. I think a new name, to go al
65 Flyboyaz : While it's possible they would come up with a whole new name, the article I posted makes some points about it. The cost of changing everything over to
66 Xkorpyoh : It does look great!.. i love it! " target=_blank>http://www.azcentral.com/business/ar....html From the article: "He said he hoped the two airlines wo
67 Byrdluvs747 : YES! I can accept that livery as it preserves HP's southwestern zig-zag lines. Now if we can only get rid of the 'US airways' name. I'm thinking.....
68 DAYflyer : They should, especially after the damage done with the PHL baggage fiasco. HP does not exactly have a stellar name either. A re-branding may give them
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