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British Airways- Why So Many Classes?  
User currently offlineAerlingus330 From United Kingdom, joined Nov 2004, 834 posts, RR: 1
Posted (9 years 4 months 2 weeks 5 hours ago) and read 4989 times:

Hi,
Why do British Airways have so many Travel Classes on their Long Haul Routes?

They Have-
-World Traveller
-World Traveller Plus
-Club World
-Club Sleeper Seats
-First


Aer Lingus Airbus A330-300
23 replies: All unread, jump to last
 
User currently offlineAvianca From Venezuela, joined Jan 2005, 5925 posts, RR: 37
Reply 1, posted (9 years 4 months 2 weeks 5 hours ago) and read 4968 times:

they have 4 on some flights. not 5.

Club Sleeper Seats is not a class



Colombia es el Mundo Y el Mundo es Colombia
User currently offlineSabena332 From , joined Dec 1969, posts, RR:
Reply 2, posted (9 years 4 months 2 weeks 5 hours ago) and read 4967 times:

Yes, it sucks, once the station manager at EWR told my girlfriend and me that he has a double upgrade for us, I was already seeing us in First until I realized that they have this damned class between Eco and Biz.  Wink

Anyway, very kind from BA, will always remember this because it was my first long-haul Biz Class flight.  bigthumbsup 

Patrick


User currently offlineSTLGph From United States of America, joined Oct 2004, 9375 posts, RR: 26
Reply 3, posted (9 years 4 months 2 weeks 5 hours ago) and read 4951 times:

Quoting Aerlingus330 (Thread starter):
Why do British Airways have so many Travel Classes on their Long Haul Routes?

because they're british!

and per tradition, they love to outclass themselves.

and what a fine tradition it is. british airways is one of my favorite carriers.



if assumptions could fly, airliners.net would be the world's busiest airport
User currently offlineDutchjet From Netherlands, joined Oct 2000, 7864 posts, RR: 57
Reply 4, posted (9 years 4 months 2 weeks 5 hours ago) and read 4938 times:

BA has four classes on most longhaul flights....why, to offer something for everyone and try to increase yeilds and revenue on flights.

BA retains F class (unlike many other carriers) because out of its LHR home base, there is a market for this premium service, and if BA can keep those F class sleepers filled up, there is a huge amount of profit in the product.

BA's premium economy product offers something for business travellers who, due to company budget rules, can no longer use business class. It offers just enough extra room and service to keep many business pax happy, and those sitting in premium economy would otherwise be in coach paying a lower fare.

The strategy seems to be working for BA.


User currently offlinePanAm747 From United States of America, joined Feb 2004, 4242 posts, RR: 8
Reply 5, posted (9 years 4 months 2 weeks 5 hours ago) and read 4928 times:

The British INVENTED the class system!!  Silly


Pan Am:The World's Most Experienced Airline - P(oor) S(ailor's) A(irline): San Diego's Hometown Airline-Catch Our Smile!
User currently offlineKLMA330 From Canada, joined Feb 2005, 697 posts, RR: 2
Reply 6, posted (9 years 4 months 2 weeks 3 hours ago) and read 4809 times:

British have always been about class segregation.. i think they invented it in transportation during the industrial revolution, first with trains, then ships, and now planes.... but hey, it works!  Smile

User currently offlineAnsett767 From Australia, joined May 1999, 1021 posts, RR: 2
Reply 7, posted (9 years 4 months 1 week 6 days 21 hours ago) and read 4648 times:

settle down!!!

A lot of airlines are introducing premium economy now. Virgin and British both have it and Thai and Air NZ are going to be introducing it shortly.

I think its a BRILLIANT idea. Especially for flights like Sydney to London (over 22 hours flying time).

UA's premium product is nice on short haul i.e. extra leg room to full Y pax and premium Frequent Flyer members. But the seats still the same. Even on Long Hall Y, Premium Y on UA is not really noticable.

My hat goes off to BA for doing this and I have and will continue to fly this class. It seems the way the airlines are heading and I think the US airlines should follow suit.....


User currently offlineRTFM From United Kingdom, joined Oct 2004, 425 posts, RR: 0
Reply 8, posted (9 years 4 months 1 week 6 days 19 hours ago) and read 4592 times:

BA only have 4 L/H classes:

First
Club World
World Traveller Plus
World Traveller

There are still a few a/c with the old style Club 'cradle seats' flying around but the L/H fleet is nearly all fitted out with the sleeper seats; no difference in class, just older and newer versions of it.

Why? Well, same reason that BMW sell a 1 Series, a 3 Series, a 5 Series, & 7 Series - some people want more room and have more money to spend. It allows you to servier a broader market.


User currently offlineFastenseatbelt From United Kingdom, joined May 2004, 76 posts, RR: 0
Reply 9, posted (9 years 4 months 1 week 6 days 18 hours ago) and read 4494 times:

As far as I know EVA AIR was the first one to introduce an upgraded Economy class. They have been flying around with their Evergreen Deluxe Class (formerly Economy Deluxe) for about ten years now if not longer.

Who else has an Economy+ ? I can only think of United and Thai ( on their new A345).



Above the clouds...it must be beatutiful there
User currently offlineLO231 From Belgium, joined Sep 2004, 2392 posts, RR: 23
Reply 10, posted (9 years 4 months 1 week 6 days 17 hours ago) and read 4465 times:

Quoting Fastenseatbelt (Reply 9):
As far as I know EVA AIR was the first one to introduce an upgraded Economy class. They have been flying around with their Evergreen Deluxe Class (formerly Economy Deluxe) for about ten years now if not longer.

China Airlines on their 744's. Now substantially upgraded to business, but with economy plus prices. Yayers! Flying AMS-BKK in September!!!  Smile



Got both LO 788 frames already, next LO E95 and 734 BRU-WAW-BRU
User currently offlineAlanUK From , joined Dec 1969, posts, RR:
Reply 11, posted (9 years 4 months 1 week 6 days 15 hours ago) and read 4349 times:

Quoting Aerlingus330 (Thread starter):
Why do British Airways have so many Travel Classes on their Long Haul Routes?

Perhaps because it has made them the World's most profitable airline...


User currently offlineMats From United States of America, joined Jul 2003, 632 posts, RR: 1
Reply 12, posted (9 years 4 months 1 week 6 days 14 hours ago) and read 4289 times:

World Traveller Plus is actually a much older concept. It was originally called "Economy Select" and was available on certain routes out of Gatwick (Houston comes to mind.)

User currently offlineDjmatthews From United Kingdom, joined Dec 1999, 213 posts, RR: 0
Reply 13, posted (9 years 4 months 1 week 6 days 13 hours ago) and read 4227 times:

I believe the idea of Premium Economy came from Virgin. It's an excellent idea. It bridges the gap nicely between economy and business. Ideal for leisure travelers with a little extra cash, or for business travelers that cannot afford business but want more than economy cabin.

User currently offlineJacobin777 From United States of America, joined Sep 2004, 14968 posts, RR: 60
Reply 14, posted (9 years 4 months 1 week 6 days 12 hours ago) and read 4189 times:

Quoting Fastenseatbelt (Reply 9):

Who else has an Economy+ ? I can only think of United and Thai ( on their new A345).

PK has economy, economy+, and business class



"Up the Irons!"
User currently offlineSamL From United Kingdom, joined Jul 2004, 162 posts, RR: 0
Reply 15, posted (9 years 4 months 1 week 6 days 12 hours ago) and read 4139 times:

economy + also exists on Bmi longhaul flights and SK flights (I was offered an upgrade to econ+ on a flight from SIN to CPH last summer.
Singapore Airlines A345 flights to LAX and EWR?


User currently offlineFlyboy_se From Sweden, joined Feb 2000, 812 posts, RR: 5
Reply 16, posted (9 years 4 months 1 week 6 days 12 hours ago) and read 4133 times:

Well ,it was Scandinavian Airlines that introduced economy class first back in the days.And now they have 3 classes on European flights Business,Economy Flex,Economy and also they have seats sold as snowflake (few rows in the back).so you can say its 4 classes on European flights,BA is nothing compared to SAS and their confused marketing  Wink


I prefer to be crazy and happy rather than normal and bitter
User currently offlineExpressjetphx From , joined Dec 1969, posts, RR:
Reply 17, posted (9 years 4 months 1 week 6 days 1 hour ago) and read 2906 times:

I'm actually quite happy that BA has the 4 classes that it does. I recently booked a seat on BA0288/0289 (PHX-LHR/RETURN), and since I was booking very late there were no seats available for purchase with frequent flyer miles in the Club World or First cabins. My parents didn't want to pay almost $5,000 for a Club World ticket, since I will be travelling alone, so World Traveller Plus ($1,488) fit us perfectly- a nicer, more spacious cabin with footrests etc., and only about $400 more than World Traveller. Can't wait for the trip!

User currently offlineStarlionblue From Greenland, joined Feb 2004, 17044 posts, RR: 67
Reply 18, posted (9 years 4 months 1 week 6 days 1 hour ago) and read 2914 times:

Quoting Fastenseatbelt (Reply 9):
Who else has an Economy+ ? I can only think of United and Thai ( on their new A345).

Virgin Atlantic.
Singapore Airlines.
SAS.
BMI.
...

Quoting SamL (Reply 15):
Singapore Airlines A345 flights to LAX and EWR?

Yes, Economy+ is the lowest class of service on these flights.



"There are no stupid questions, but there are a lot of inquisitive idiots."
User currently offlineCba From United States of America, joined Jul 2000, 4531 posts, RR: 3
Reply 19, posted (9 years 4 months 1 week 5 days 21 hours ago) and read 2808 times:

Simple microeconomics: price discrimination. The better BA can tailor its product to each individual customer, the more money they will make.

User currently offlineFlyLondon From United Kingdom, joined Feb 2004, 377 posts, RR: 0
Reply 20, posted (9 years 4 months 1 week 5 days 15 hours ago) and read 2681 times:

Quoting PanAm747 (Reply 5):
The British INVENTED the class system!!

Well you've simply got to separate the lower class from the working class from the lower middle class from the upper middle class from the nouveau riche from the upper class from the aristocrats from the nobility from the Royal family haven't you. It just wouldn't be right otherwise!  snooty 


User currently offlineMonkeyboi From United Kingdom, joined Oct 2004, 457 posts, RR: 3
Reply 21, posted (9 years 4 months 1 week 5 days 6 hours ago) and read 2502 times:

Why do we have so many classes? The answer is simple!........................... We responded to customer demands.

There are not 4 classes on all long haul flights, only on those flights where there is a demand for it.

Many passengers say they want a slights bigger seat with more leg room etc but do not want to pay the fare for Club or First. Or there companies do ot allow them to travel Club. Hence the introduction of World Traveller Plus. WTP has been a huge success, as a 'class' it is the second highest revenue earner for BA after Club World.


User currently offlineAnsett767 From Australia, joined May 1999, 1021 posts, RR: 2
Reply 22, posted (9 years 4 months 1 week 4 days 17 hours ago) and read 2345 times:

Singapore only has it on their ultra long haul routes and they dont have economy then.

United's economy PLUS you dont pay for but there is very little difference between that, and Economy... only seat pitch, and it's small. but a welcome freebie if youre travelling Economy!

As for SAS etc... I think those are propper products like the BA and Virgin ones.

Out of interest is BMI's a new product or is it just Economy with a few inches of extra legroom as Ive been hearing, and they make u pay for it (compared to United)? and how much more do they charge?


User currently offlineJGPH1A From , joined Dec 1969, posts, RR:
Reply 23, posted (9 years 4 months 1 week 4 days 15 hours ago) and read 2299 times:

Quoting Fastenseatbelt (Reply 9):
Who else has an Economy+ ? I can only think of United and Thai ( on their new A345).

Uniteds Economy+ isn't really a Premium Economy product, as it doesn't have dedicated selling classes and fare structures. It's just a nicer bit of the Economy cabin for high-tier frequent flyers and full fare passengers.

The airlines that I'm aware of that have a premium economy cabin (we've just updated 1A to allow agents to request Economy/Coach premium classes)...

AC Air Canada. . .Club
AF Air France. . .Alizé
BA British Airways. . .World Traveller Plus
BD bmi. . .Premium Economy
BR EVA Airways. . .Evergreen Deluxe
CZ China Southern
DM Maersk. . .Medium
NH All Nippon. . .Premium Economy
NZ Air New Zealand. . .Pacific Premium Economy
SK Scandinavian. . .Economy Extra
SQ Singapore Airlines . . Executive Economy
TG Thai Airways . . Premium Economy
VS Virgin Atlantic. . .Premium Economy


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