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What Is/was Maersk/BA Relationship?  
User currently offline747-600X From United States of America, joined Jan 2000, 2784 posts, RR: 15
Posted (13 years 12 months 2 days 17 hours ago) and read 1179 times:

Well, that's about it... I noticed a picture in the archives that said something about the two being invovled. What was that?


"Mental health is reality at all cost." -- M. Scott Peck, 'The Road Less Traveled'
4 replies: All unread, jump to last
 
User currently offlineTailscraper From , joined Dec 1969, posts, RR:
Reply 1, posted (13 years 12 months 2 days 16 hours ago) and read 1122 times:

I think it's a BA franchise operator. (Meaning BA livery/cabin crew, but Maersk flight crew). Think they operate out of CPH (they're a Danish conglomerate-into shipping as well).

Anyone out there explain to me what the benefit (to Airlines) is of franchising/code-sharing-profit sharing?

Cheers,
Alex.


User currently offlineTailscraper From , joined Dec 1969, posts, RR:
Reply 2, posted (13 years 12 months 2 days 14 hours ago) and read 1116 times:

http://www.britishairways.com/inside/wrldwide/partners/franchise/docs/maersk.shtml

User currently offline747-600X From United States of America, joined Jan 2000, 2784 posts, RR: 15
Reply 3, posted (13 years 12 months 2 days 8 hours ago) and read 1105 times:

Well, thanks for the link, I'm still not sure I understand just what the connection is, I'll check out their site more thoroughly. However, that site hasn't been kept up to date, it doesn't mention the 737-700 in their fleet - and they were the first to receive them!!!


"Mental health is reality at all cost." -- M. Scott Peck, 'The Road Less Traveled'
User currently offlineLJ From Netherlands, joined Nov 1999, 4366 posts, RR: 0
Reply 4, posted (13 years 12 months 1 day 17 hours ago) and read 1102 times:

Maersk Air Limited is a BA franchise partner. Note that it's Maersk Air Limited. Maersk Air Limited is part of the Maersk AIr Group (just as Maersk Air of Denmark), which is a shipping and transportation Group. Maersk Air Limited is formerly known as Birmingham European Airlines (hence the IATA code VB). Their base is Birmingham United Kingdom.

Regards
Laurens Janssen





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