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ADP Gets A New Visual Identity...  
User currently offlineAOMlover From France, joined Jul 2001, 1305 posts, RR: 11
Posted (9 years 3 months 4 weeks 1 day 17 hours ago) and read 2680 times:

Hi !
Many of you know ADP the authority which "rules" (ahem...) the Parisian airports including Roissy CDG and Orly. Well the brand has been revamped...
And well that's plain HIDEOUS ! They've got a new logo/slogan/chime
Yes, they even changed the very famous ADP chime which has been for many more a symbol of France than the Marseillaise is...

The old one:


and TADAAA the new one, I wondered whether it was made by a 5 years old child...


In case you haven't noticed, this ugly thing is an Eiffel tower with wings.

The old slogan:
Notre plus belle destination, c'est vous/You're our best destination

The new slogan:
Le monde entier est notre invité/the whole world is our guest

The old chime BLBLBLBLBblblblblblbUIP
the new chime: dzinglalalalaaaadzingblingbling

ADP strikes again !

EDIT: Forgot to say that this new identity costed 65,000€; too bad the child who designed it can't get his money until he's 18.

[Edited 2005-06-04 10:44:20]

18 replies: All unread, jump to last
 
User currently offlineLegacy135 From Switzerland, joined May 2005, 1052 posts, RR: 26
Reply 1, posted (9 years 3 months 4 weeks 1 day 17 hours ago) and read 2661 times:

Hey, in a way I like it! I do agree with a couple of aspects you list, but to be honest, I never liked the old logo, I just got used to it. The new one may not be the end of an evolution, so let's give them some credit.
The other day I have read somewhat interesting about design. The article said that all those designs we say at the first view "woaooooo I love it..." are those we get tired of pretty fast. Those we need to look at and will love more and more are those going to last. I think this is in a way very true. I just remember when they constructed the pyramid in front of the Louvre museum about 20 years ago I found it absolutely super ugly. In the meantime I love it very much.
So I for my part give some credit to ADP...... I am not convinced by the first view but maybe..
Salutations de la Suisse et bonne chance  Wink


User currently offlineFlySSC From United States of America, joined Aug 2003, 7412 posts, RR: 57
Reply 2, posted (9 years 3 months 4 weeks 1 day 17 hours ago) and read 2647 times:

A logo is a logo. This one is not worse than some others around the world. I's all a matter of taste. What did you expect ?

In any case, changing their "visual identity" alone will not improve their efficiency...

The biggest and most important change for ADP and its customers (among them the most important one : AF) will be the privatization, scheduled for the end of this year.

ADP's CEO has also announced that the work to reinforce the Runways at ORY for AF's B773ER will begin soon. Everything will be ready when AF's a/c will be delivered.

He also pointed out that, unlike what was said before, the terminal 2E at CDG will not be demolished. "Only" the roof structure of all the boarding area will be removed and replaced by redesigned stronger one.


User currently offlineAOMlover From France, joined Jul 2001, 1305 posts, RR: 11
Reply 3, posted (9 years 3 months 4 weeks 1 day 15 hours ago) and read 2619 times:

I expected something far more classy. Yes it's a matter of taste, and I believe this one sucks, and I'm not the only one. No it will not improve their efficiency unfortunately, but I hoped they'd come along with something better. After the SNCF, this one is quite a disappointment.

User currently offlineWGW2707 From United States of America, joined Aug 2003, 1197 posts, RR: 34
Reply 4, posted (9 years 3 months 4 weeks 1 day 14 hours ago) and read 2610 times:

The old logo of ADP was undeniably a relatively flat, if not boring, design, but the replacement concept is absolutely terrible. It puts Landor's recent rebranding of S7 to shame-disgusting design. It's not even properly anti-aliased...you could do that in 5 minutes in Paint. Who was the graphics design (I refuse to call it branding) consultancy who created that monstrosity?

To be frank, ADP should sue for their money back...there are several great brand consultancies in Paris that I'm sure would be only too happy to clean that mess up.

-WGW2707


User currently offlineJsnww81 From United States of America, joined Jan 2002, 2037 posts, RR: 15
Reply 5, posted (9 years 3 months 4 weeks 1 day 10 hours ago) and read 2560 times:

They changed the CDG airport chime? That's too bad, it was so original - I'm still trying to find a recording of it somewhere.

User currently offlineAOMlover From France, joined Jul 2001, 1305 posts, RR: 11
Reply 6, posted (9 years 3 months 4 weeks 1 day 9 hours ago) and read 2539 times:

Yes, they've changed it too. There was a sample of the chime on a Japanese website but I don't manage to find it Sad

User currently offlineJsnww81 From United States of America, joined Jan 2002, 2037 posts, RR: 15
Reply 7, posted (9 years 3 months 4 weeks 1 day 6 hours ago) and read 2516 times:

Nope, that website disappeared about a year ago. The recording wasn't very clear anyhow. Is the new chime at least distinctive, like the old one?

User currently offlineAhlfors From Canada, joined Oct 2000, 1347 posts, RR: 5
Reply 8, posted (9 years 3 months 4 weeks 1 day 6 hours ago) and read 2508 times:

ADP doesn't need a new identity. CDG and ORY need a new ADP.

User currently offlineFCKC From France, joined Nov 2004, 2348 posts, RR: 4
Reply 9, posted (9 years 3 months 4 weeks 1 day 6 hours ago) and read 2505 times:

The new ADP is already launched for the airlines handling.It's called AVIANCE.An affiliate of ADP with lower costs , cheapest prices...........and lower salaries for the employees.

User currently offlineHorus From Egypt, joined Feb 2004, 5230 posts, RR: 59
Reply 10, posted (9 years 3 months 4 weeks 1 day 6 hours ago) and read 2500 times:

In Egypt, the authorities are waiting to see whether ADP will keep to its promises and truely develop and manage the airports at Sharm El Sheikh, Hurghada, Aswan, Luxor and Abu Simbel. ADP's five year contract started March 2005 and is 'expected to revolutionise the five airports in question'. The company has announced that, starting with five managers, it will be represented by no more than three after only three years. ADP has already established itself managing the Marsa Alam Airport (RMF), a BOT venue serving charter and foreign airliners in the Red Sea area.

I have to say the new website ADP launched for LXR a few weeks back is nothing short of a joke, however after contacting the airport director, Jaquy Pain, he said they plan to improve the website as well as launch new ones for the 4 other airports. RMF's website is pretty good though.

Horus



EGYPT: A 7,000 Year Old Civilisation
User currently offlineFlySSC From United States of America, joined Aug 2003, 7412 posts, RR: 57
Reply 11, posted (9 years 3 months 4 weeks 1 day 5 hours ago) and read 2483 times:

Horus,

It can seem strange but, actually, ADP has quite a good reputation abroad and met a lot of success in the different realizations they conceived throughout the world in the past 30 years...

ADP sucks in airport management at CDG and ORY, but the terminals they built are great. OK. I know what happened to CDG2E, but, hey, CDG1 was a masterpiece in 1974, Terminal 2F is great, and even 2A/B/C/D were very convinient...for point to point services. The problem is that they are used to work as a HUB for AF and were not designed for that. The West terminal at ORY is certainly one of the best conceived and most efficient terminal in Europe.


User currently offlineTrident2e From , joined Dec 1969, posts, RR:
Reply 12, posted (9 years 3 months 4 weeks 1 day 5 hours ago) and read 2454 times:

I think it's really good, particularly the image of the Eiffel Tower with wings!

User currently offlineHorus From Egypt, joined Feb 2004, 5230 posts, RR: 59
Reply 13, posted (9 years 3 months 4 weeks 1 day 5 hours ago) and read 2453 times:

Quoting FlySSC (Reply 11):
It can seem strange but, actually, ADP has quite a good reputation abroad and met a lot of success in the different realizations they conceived throughout the world in the past 30 years...

FlySSC, I'm sure they are a pretty good company and I guess we'll have to wait a few months to a year before we can get the initial results of how things are going.

On a side note, ADP were a little cheesed off (pardon the pun) that Fraport won the contract to manage CAI...

Horus



EGYPT: A 7,000 Year Old Civilisation
User currently offlineFCKC From France, joined Nov 2004, 2348 posts, RR: 4
Reply 14, posted (9 years 3 months 4 weeks 1 day 3 hours ago) and read 2428 times:

< On a side note , ADP were a little cheeses off (pardon the pun) that Fraport won the contract to manage CAI.......>

YES they are !!!!!!!!!!


User currently offlineHorus From Egypt, joined Feb 2004, 5230 posts, RR: 59
Reply 15, posted (9 years 3 months 4 weeks 1 day 3 hours ago) and read 2424 times:

Quoting FCKC (Reply 14):

YES they are !!!!!!!!!!

I guess the 'best man' won wink 

The Egyptian aviation ministry decided to get one company to run CAI, while a second to run SSH, LXR, HRG, ASW and ABS.

Extract from an article:

Spokesmen for the two firms (Fraport and ADP) declined to comment on the deal, though Fraport officials announced that their company had been given its choice of the two airport management contracts, which the ministry’s tender said must be awarded to different firms. With Terminal 3 expected to open in 2007, Cairo International Airport promises to be the more lucrative of the two.

Also, an interesting view on these contracts:

The deals reached with Fraport and ADP might also involve unwritten quid pro quos linked to national carrier EgyptAir’s recent purchase of six Airbus 330s, the lawyer speculated. Funds for the $364 million deal were provided by the European Investment Bank (EIB), while BNP-Paribas, a French bank with a growing interest in Egypt, also played a key role in financing the new planes.


Horus



EGYPT: A 7,000 Year Old Civilisation
User currently offlineN77014 From , joined Dec 1969, posts, RR:
Reply 16, posted (9 years 3 months 4 weeks 23 hours ago) and read 2374 times:

I could care less about their image. Upon arrival. I demand a clean airport spacious enough to accommodate the hordes of people arriving in banks, good signage, well located services that don't price gouge, and ample transportation to the city center that is quick and safe.

Does CDG do this as well as LHR, FRA, AMS, MUC or ZRH?


User currently offlineHmmmm... From Canada, joined May 1999, 2104 posts, RR: 5
Reply 17, posted (9 years 3 months 4 weeks 21 hours ago) and read 2348 times:

Just terrible. At least the old logo looked professional. The new one looks like it was hand drawn on a napkin with a crayon. I guess that is what passes for chic these days.


An optimist robs himself of the joy of being pleasantly surprised
User currently offlineDazeflight From Germany, joined Jun 1999, 580 posts, RR: 2
Reply 18, posted (9 years 3 months 4 weeks 11 hours ago) and read 2296 times:

Quoting WGW2707 (Reply 4):
It's not even properly anti-aliased...you could do that in 5 minutes in Paint.

lol. You not really think they are using a not anti-aliased image as a logo, do you?  Yeah sure


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