Jmc1975 From Israel, joined Sep 2000, 3319 posts, RR: 15 Posted (9 years 9 months 4 weeks 1 day ago) and read 2294 times:
With the proposed merger of America West and USAirways, both of their frequent flier programs will be combined into one new program spanning their combined network. What should the new frequent flyer program be called? FlightFund or Dividend? America West's Freddie award-winning FlightFund has won accolades for its Elite program and has a catchy yet very appropriate name. USAirways' Dividend Miles program, however, sounds like an antiquated program of a dying airline serving old decrepit CEOs like Bill Franke, Carl Icahn and Glenn Tilton. Should it be called USAirways FlightFund and they can continue to advertise its award-winning attributes?
Aa757first From United States of America, joined Aug 2003, 3350 posts, RR: 7
Reply 4, posted (9 years 9 months 4 weeks 1 day ago) and read 2279 times:
Dividend Miles sounds very professional. As a matter of fact, I think the entire US Airways logo and branding (the name to the livery to the in-flight magazine to Envoy Class to Dividend Miles, et al) is very professional.
Here's hoping the US Airways livery stays the same.
A new livery is yet to be decided. It has been determined that the costs of repainting HP planes to the darker US livery would be very costly. Also the dark paintjob would create an operational nightmare during the hot summers at PHX and LAS, which is ultimately very costly as well.
Laxintl From United States of America, joined May 2000, 26679 posts, RR: 50
Reply 6, posted (9 years 9 months 4 weeks 23 hours ago) and read 2240 times:
Quoting Jmc1975 (Reply 5): What is your source? According to America West, no decision has been made to the name of the program at this time.
Doug Parker gave an interview either in the WSJ or one of the East Coast papers possibly the NY Times. In it he specifically mentioned just like the US Airways name being used for the merged airline, the US Airways Dividend Miles program would be the joint frequent flyer program. US Airways along with the DM program while currently somewhat tarnished does have a much better francshise and worldwide recognition. The DM program not only has more members then Flight Fund, but also is fully integrated within the Star Alliance in regards to membership tiers and award categories and levels.
From the desert to the sea, to all of Southern California
Jmc1975 From Israel, joined Sep 2000, 3319 posts, RR: 15
Reply 13, posted (9 years 9 months 3 weeks 6 days 19 hours ago) and read 1977 times:
It's truly amazing how many people say Dividend sounds more professional than FlightFund. Does the term "mutual fund" sound unprofessional? I just can't fathom Doug and gang doing away with an award-winning asset.
DCAflyboy From United States of America, joined Apr 2005, 143 posts, RR: 0
Reply 14, posted (9 years 9 months 3 weeks 6 days 4 hours ago) and read 1934 times:
Quoting DL Widget Head (Reply 10): This is a little off topic and I'm sure it's been discussed before but why are they going to us the US Airways name?
Afterall, they don't call boats 'Titanic' anymore.
Um, the difference is Titanic sank, US did not. Besides the recent operational issues and bankrupcies after 9/11, US has a great history. They have won many awards and earned top ratings -- not all that long ago.
They have overcome more obstacles than anyone ever imagined they could, esp. after a series of crashes in the early 90s. Why? Because they enjoy an unbelievable loyal following.