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HP/US Frequent Flyers: FlightFund Or Dividend?  
User currently offlineJmc1975 From Israel, joined Sep 2000, 3294 posts, RR: 15
Posted (9 years 4 months 2 weeks 5 days 3 hours ago) and read 2186 times:

With the proposed merger of America West and USAirways, both of their frequent flier programs will be combined into one new program spanning their combined network. What should the new frequent flyer program be called? FlightFund or Dividend? America West's Freddie award-winning FlightFund has won accolades for its Elite program and has a catchy yet very appropriate name. USAirways' Dividend Miles program, however, sounds like an antiquated program of a dying airline serving old decrepit CEOs like Bill Franke, Carl Icahn and Glenn Tilton. Should it be called USAirways FlightFund and they can continue to advertise its award-winning attributes?


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15 replies: All unread, jump to last
 
User currently offlineFlyboyaz From , joined Dec 1969, posts, RR:
Reply 1, posted (9 years 4 months 2 weeks 5 days 3 hours ago) and read 2180 times:

How about FlightFund Dividends ? hehe

User currently offlineLaxintl From United States of America, joined May 2000, 25718 posts, RR: 50
Reply 2, posted (9 years 4 months 2 weeks 5 days 3 hours ago) and read 2177 times:

It was announced the Dividend program would be the remaining combined product. Dividend miles has larger base of members then Flight Fund.


From the desert to the sea, to all of Southern California
User currently offlineSonOfACaptain From United States of America, joined May 2004, 1747 posts, RR: 6
Reply 3, posted (9 years 4 months 2 weeks 5 days 3 hours ago) and read 2174 times:

Yea, but does FlightFund sound very professional? I think they should stick with the Dividend miles, not just because of the name, but because it is already known throughout the Star Alliance.

-SOAC

[Edited 2005-06-05 02:03:33]


Non Illegitimi Carborundum
User currently offlineAa757first From United States of America, joined Aug 2003, 3350 posts, RR: 8
Reply 4, posted (9 years 4 months 2 weeks 5 days 3 hours ago) and read 2171 times:

Dividend Miles sounds very professional. As a matter of fact, I think the entire US Airways logo and branding (the name to the livery to the in-flight magazine to Envoy Class to Dividend Miles, et al) is very professional.

Here's hoping the US Airways livery stays the same.

AAndrew


User currently offlineJmc1975 From Israel, joined Sep 2000, 3294 posts, RR: 15
Reply 5, posted (9 years 4 months 2 weeks 5 days 3 hours ago) and read 2156 times:

Quoting Laxintl (Reply 2):
It was announced the Dividend program would be the remaining combined product.

What is your source? According to America West, no decision has been made to the name of the program at this time.

Quoting Aa757first (Reply 4):
Here's hoping the US Airways livery stays the same.

A new livery is yet to be decided. It has been determined that the costs of repainting HP planes to the darker US livery would be very costly. Also the dark paintjob would create an operational nightmare during the hot summers at PHX and LAS, which is ultimately very costly as well.



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User currently offlineLaxintl From United States of America, joined May 2000, 25718 posts, RR: 50
Reply 6, posted (9 years 4 months 2 weeks 5 days 2 hours ago) and read 2132 times:

Quoting Jmc1975 (Reply 5):
What is your source? According to America West, no decision has been made to the name of the program at this time.

Doug Parker gave an interview either in the WSJ or one of the East Coast papers possibly the NY Times. In it he specifically mentioned just like the US Airways name being used for the merged airline, the US Airways Dividend Miles program would be the joint frequent flyer program. US Airways along with the DM program while currently somewhat tarnished does have a much better francshise and worldwide recognition. The DM program not only has more members then Flight Fund, but also is fully integrated within the Star Alliance in regards to membership tiers and award categories and levels.



From the desert to the sea, to all of Southern California
User currently offlineGraham697 From United States of America, joined Dec 2003, 350 posts, RR: 0
Reply 7, posted (9 years 4 months 2 weeks 4 days 12 hours ago) and read 2007 times:

I would think that they may actually adjust the current Dividend miles to look much more like FlightFund, which as a member of both I prefer FlightFund.


Looking forward to the new AA
User currently offlineHPRamper From United States of America, joined May 2005, 4073 posts, RR: 8
Reply 8, posted (9 years 4 months 2 weeks 4 days 11 hours ago) and read 2000 times:

Since Dividend has more members and FlightFund performs better, I'm sure they will integrate both into FlightFund and just change the name.

Exactly the same as turning US Airways into a big HP and just keeping the USAirways name.


User currently offlineCltguy From United States of America, joined Sep 2004, 598 posts, RR: 0
Reply 9, posted (9 years 4 months 2 weeks 4 days 11 hours ago) and read 1990 times:

Can someone please tell me what the differences are between FlightFund and Dividend Miles?

User currently offlineDL Widget Head From United States of America, joined Apr 2000, 2100 posts, RR: 5
Reply 10, posted (9 years 4 months 2 weeks 4 days 11 hours ago) and read 1981 times:

Quoting Jmc1975 (Thread starter):
In it he specifically mentioned just like the US Airways name being used for the merged airline



Quoting HPRamper (Reply 8):
Exactly the same as turning US Airways into a big HP and just keeping the USAirways name.

This is a little off topic and I'm sure it's been discussed before but why are they going to us the US Airways name?
Afterall, they don't call boats 'Titanic' anymore.

Back on topic, I think the 'Dividend Miles' program sounds more professional as well as the name of their in-flight magazine 'Envoy'.


User currently offlineCltguy From United States of America, joined Sep 2004, 598 posts, RR: 0
Reply 11, posted (9 years 4 months 2 weeks 4 days 10 hours ago) and read 1966 times:

Envoy is their Trans-Atlantic Business Class Product.
Their in flight magazine is called Attache.


User currently offlinePHLAUA From United States of America, joined Jun 2005, 44 posts, RR: 0
Reply 12, posted (9 years 4 months 2 weeks 4 days 4 hours ago) and read 1928 times:

In an email I received from Dividend Miles, I beileve it said that once both programs are integrated, that the Dividend Miles name will be the one that will stay.

Jeff


User currently offlineJmc1975 From Israel, joined Sep 2000, 3294 posts, RR: 15
Reply 13, posted (9 years 4 months 2 weeks 3 days 21 hours ago) and read 1869 times:

It's truly amazing how many people say Dividend sounds more professional than FlightFund. Does the term "mutual fund" sound unprofessional? I just can't fathom Doug and gang doing away with an award-winning asset.


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User currently offlineDCAflyboy From United States of America, joined Apr 2005, 143 posts, RR: 0
Reply 14, posted (9 years 4 months 2 weeks 3 days 7 hours ago) and read 1826 times:

Quoting DL Widget Head (Reply 10):
This is a little off topic and I'm sure it's been discussed before but why are they going to us the US Airways name?
Afterall, they don't call boats 'Titanic' anymore.

Um, the difference is Titanic sank, US did not. Besides the recent operational issues and bankrupcies after 9/11, US has a great history. They have won many awards and earned top ratings -- not all that long ago.

They have overcome more obstacles than anyone ever imagined they could, esp. after a series of crashes in the early 90s. Why? Because they enjoy an unbelievable loyal following.


User currently offlineDCAflyboy From United States of America, joined Apr 2005, 143 posts, RR: 0
Reply 15, posted (9 years 4 months 2 weeks 3 days 7 hours ago) and read 1826 times:

One more thing: Let's not forget the bad reputation and the bankrupcies CO went through at one time. Look at them now. And they are still called CO.

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