Sponsor Message:
Civil Aviation Forum
My Starred Topics | Profile | New Topic | Forum Index | Help | Search 
Boeing Pushing To Win EK's B772LR Order  
User currently offlineEK156 From United Arab Emirates, joined May 2005, 765 posts, RR: 3
Posted (9 years 3 months 1 week 2 days 9 hours ago) and read 2631 times:

I have to say that Boeing has added a very nice touch recently in it's campaign to win EK's order for their B772LR. I have already stated in a previous thread that for the first time ever, Dubai Radio Network is running advertisment on air for the Boeing B772LR live and during prime time links.

The radio adds are very nice and they state they compare the B772LR to a door to door convenient trip for anyone travelling within Dubai. Now they can do it within the world.... WAOW!!! I have to salute Boeing for this add!!!

I think this will add to the likings of Emirates. First time ever that I hear a radio add for any kind of aircraft from the manufacturer themselves on Dubai Radio ... waow.... it is regular adds too and everyone had a different theme!!! Nice!!!

What do you think?

4 replies: All unread, jump to last
 
User currently offlineBoogyJay From France, joined May 2005, 490 posts, RR: 4
Reply 1, posted (9 years 3 months 1 week 2 days 9 hours ago) and read 2500 times:

Quoting EK156 (Thread starter):
What do you think?

Depending on their believes (A vs B / advertising is good vs not good), some will say PR crap, some will say it's a smart move from Boeing.

IMO, there is no other option for competing companies in today's world. You have to advertise your product, because advertisings -including your competitor's ads- are everywhere. Even if you have a better product, you need to merchandise it because with a nice ad, the competitor can outsell you.

Unfortunately, I think we are polluted by the ads... and it's not gonna calm down.  Sad.

Cheers!


User currently offlineJet-lagged From United States of America, joined Mar 2002, 872 posts, RR: 0
Reply 2, posted (9 years 3 months 1 week 2 days 8 hours ago) and read 2425 times:

Good for them. And it builds brand equity with the flying public. Airbus has had an eye-catching billboard for the A380 on the highway from Beijing Airport into town for many years. These radio and billboard ads are not only for flying public, but also for the people who buy airplanes.

User currently offlineAS739X From United States of America, joined Apr 2003, 6143 posts, RR: 23
Reply 3, posted (9 years 3 months 1 week 2 days 8 hours ago) and read 2351 times:

Maybe San Francisco with the 777LR. Would be nice!

ASSFO



"Some pilots avoid storm cells and some play connect the dots!"
User currently offlineRayChuang From United States of America, joined Jun 2000, 8017 posts, RR: 5
Reply 4, posted (9 years 3 months 1 week 2 days 8 hours ago) and read 2235 times:

I think EK will order the 777-200LR, mostly because EK already flies a substantial 777-200/300 fleet and just recently started taking deliveries for the 777-300ER, which has a lot of commonality with the 772LR.

The 772LR will likely be the plane EK uses for the DXB to US West Coast services.


Top Of Page
Forum Index

This topic is archived and can not be replied to any more.

Printer friendly format

Similar topics:More similar topics...
Airbus Set To Win Sudan Airways Order posted Thu Feb 10 2005 14:02:02 by Flying-Tiger
Analyst: Boeing To Win 60-frame Qantas Order posted Fri Dec 2 2005 22:53:31 by N328KF
Orders In Hand, Boeing Prepares To Build Dreamliner posted Fri Dec 1 2006 15:49:12 by NYC777
China Airlines To Place Long-haul Order In 07H1 posted Fri Nov 24 2006 22:16:01 by Jimyvr
Boeing Poised To Book 15 B777 Orders Today posted Thu Nov 16 2006 11:26:31 by PanAm_DC10
Boeing: How To Start An Airline posted Thu Nov 16 2006 04:53:53 by Jogales
Emirates Tim Clark On EK A380 Order.. posted Tue Nov 7 2006 22:35:09 by Keesje
Chirac To Visit China = Airbus Order? posted Wed Oct 25 2006 20:42:42 by WINGS
Boeing Aims To Keep Airbus @ Bay No 787 Delays! posted Fri Oct 20 2006 04:26:05 by Coelacanth
Boeing 787 To Have Best Cabin Air/Comfort Ever posted Sun Oct 8 2006 20:32:05 by RoseFlyer