RoseFlyer From United States of America, joined Feb 2004, 8753 posts, RR: 52 Reply 7, posted (7 years 11 months 2 weeks 1 day 11 hours ago) and read 3593 times:
The SEA route reduction does not surprise me at all. One flight would be enough since the leisure market to SEA is so seasonal. The flights in the summer are always full because of the cruise traffic to Alaska, but in the winter, no one in their right mind would visit the rainy city. Those planes would earn a lot more by taking people to Florida, which is probably what DL is going after.
If you have never designed an airplane part before, let the real designers do the work!
Laxintl From United States of America, joined exactly 13 years ago today! , 22062 posts, RR: 51 Reply 9, posted (7 years 11 months 2 weeks 1 day 10 hours ago) and read 3502 times:
No surprise. Song has had a rough beginning to date on the JFK-LAX run.
Until last weekend it was offering $99 fares good for travel thru the end of August, which upset the market pricing for all airlines which were finally offering higher historically "normalized" fares this summer.
Songs plan was to maintain 7 flights year around, however no sooner did the new service begin that I did hear rumblings of schedule reductions as advance bookings/revenue projections were not close to targets.
Eventually would not be surprised DL give up the transcon market completely ex JFK. Song was to be Delta's last attempt to maintain its toe in the market following mainline inability to compete successfully. If Song can barely maintain the JFK-LAX service, I do not see how it will be able to offer a profitable product from BDL and BOS.
From the desert to the sea, to all of Southern California
ChrisNH From United States of America, joined Jun 1999, 3807 posts, RR: 2 Reply 12, posted (7 years 11 months 2 weeks 1 day 6 hours ago) and read 3386 times:
Quoting Laxintl (Reply 9): I do not see how it will be able to offer a profitable product from BDL and BOS.
Delta tried and failed twice on transcon routes out of Boston. What makes this time different? Mostly, the incumbents AA and UA are flying fewer seats between BOS-LAX and BOS-SFO than ever before. For goodness sakes, AA is using 737s (!). When DL tried years ago, it was when the markets were awash in seats. Now, with decidedly weaker competitors in AA and UA and fewer seats between them, I think Song can make a go of this. If they can't, they (DL) should abandon all hopes of EVER succeeding with transcon again.
Laxintl From United States of America, joined exactly 13 years ago today! , 22062 posts, RR: 51 Reply 13, posted (7 years 11 months 2 weeks 1 day 5 hours ago) and read 3313 times:
Delta has tried many variations of a transcons thru the years. There was even a period when it operated 3 daily LAX-EWR flights using B762s.
Entering the JFK-LAX with 7 daily Song flights is a tall order to fill, considering mainline only had 3-4 daily flights prior. In addition Song remains still nearly unknown name in California. A major marketing blitz is needed if they hope to build the name and counter the publics perception that low fare to NYC means Jetblue.
Quoting ChrisNH (Reply 12): Delta tried and failed twice on transcon routes out of Boston. What makes this time different? Mostly, the incumbents AA and UA are flying fewer seats between BOS-LAX and BOS-SFO than ever before.
Indeed AA and UA have reduced their BOS-California services, but one must keep in mind the market is no longer solely theirs. Jetblue has joined the two legacy carriers offering 3 daily flights to Long Beach and Oakland each, certainly making up for the reduction in capacity by AA/UA.
From the desert to the sea, to all of Southern California
Jamake1 From United States of America, joined May 2004, 895 posts, RR: 2 Reply 14, posted (7 years 11 months 2 weeks 1 day 5 hours ago) and read 3287 times:
Personally, I thought it was rather silly of Song/Delta to be saturating the JFK-westcoast market further with such a high number of daily frequencies to begin with.
With UA and AA firmly established between LAX/SFO and JFK, and Jet Blue firmly established between LGB/OAK and JFK; and all three carriers with significant daily frequencies, I couldn't understand the rationale behind Song's attempt to chase already deluded yields in the transcon market.
In this day and age, it is better to put one's resources to markets where dominance has already been achieved.
Padcrasher From , joined Dec 1969, posts, RR: Reply 15, posted (7 years 11 months 2 weeks 1 day 5 hours ago) and read 3271 times:
Quoting Laxintl (Reply 9): Song has had a rough beginning to date on the JFK-LAX run.
What's so rough? I've monitored the loads, nothing seems out of the ordinary. It's not even up to full compliment yet. And the service is so new. I would think word of mouth alone would make a huge difference in a Year's time.
FlyPNS1 From United States of America, joined Nov 1999, 6049 posts, RR: 25 Reply 16, posted (7 years 11 months 2 weeks 1 day 5 hours ago) and read 3288 times:
Quoting Uswyjer (Reply 6): With BDL-LAX, BOS-LAX, and BOS-SFO starting up in September, this probably will help to free up some aircraft, granted Song does have their last 757s coming online at the time.
But some of the aircraft for these routes should come from the cancellation of JFK-RSW and EWR-MCO.
I'm not really surprised by these reductions. I think DL was overdoing it on some of these routes and dumping an insane amount of capacity. It's probably better if they add some different routes, instead of flooding the existing markets.
The Song marketing folks never tought they would have to offer $99 fares beyond the first month. Now they had to do it thru the end of August. This managed to skew all the actual and projected route revenue. Also having AA match the Song introduction fares dollar for dollar between LA-JFK did not help either, as new consumers were not really shifted away from others onto Song.
Much of the assumption was based on previous summer mainline transcon loads. It was felt the added Song capacity could be absorbed easily, however bookings fell instead of increasing with the additional seats. I would attribute this to both a lack of name recognition and the above mentioned fare matching.
I believe Song has realized the roll out did not go as per plan and wisely have decided there is no way to maintain 7 flights during the winter when leisure travel drops. If not the $99 fare would likely have become a year around Song event which would not allow for any profitability.
From the desert to the sea, to all of Southern California
LACA773 From United States of America, joined Nov 2004, 3749 posts, RR: 2 Reply 19, posted (7 years 11 months 2 weeks 1 day 5 hours ago) and read 3197 times:
I hope Song succeeds on their new LAX/SFO-JFK-LAX/SFO runs. They have a much better product than AA, and though 7 flights a day is a lot, 5 seems like a much more rational number. If you want preium cabin service then you can go with UA "ps" product.
BTW, how are Songs loads so far on their transcons? How's B6 doing on their BUR trips? Has it made a small dent in the JFK market out of LAX?
KC135TopBoom From United States of America, joined Jan 2005, 11712 posts, RR: 52 Reply 20, posted (7 years 11 months 2 weeks 1 day 4 hours ago) and read 3121 times:
Quoting LACA773 (Reply 19): I hope Song succeeds on their new LAX/SFO-JFK-LAX/SFO runs. They have a much better product than AA, and though 7 flights a day is a lot, 5 seems like a much more rational number.
I agree, and hope Song can start making money on their TransCon routes.
RwSEA From Netherlands, joined Jan 2005, 3017 posts, RR: 2 Reply 22, posted (7 years 11 months 2 weeks 1 day 1 hour ago) and read 2891 times:
Quoting RoseFlyer (Reply 7): The SEA route reduction does not surprise me at all. One flight would be enough since the leisure market to SEA is so seasonal. The flights in the summer are always full because of the cruise traffic to Alaska, but in the winter, no one in their right mind would visit the rainy city. Those planes would earn a lot more by taking people to Florida, which is probably what DL is going after.
True as far as tourism ... but there's still the O&D traffic and quite a bit of folks in SEA use DL to connect to Europe. They've been able to keep 2x mainline year-round, so I'd expect at least 2x Song year-round as well. They'll definitely keep the 8:30 departure to connect to Europe. Is the second departure being kept the red-eye or the late morning?
Tsnamm From United States of America, joined May 2005, 602 posts, RR: 0 Reply 24, posted (7 years 11 months 2 weeks 1 day ago) and read 2784 times:
HP staff here at JFK says nothing but good things about the flights...I know their break even numbers are lower than AA and UA...plus the mail and cargo revenue from the flights are very good...even though its just an A319 , they fill up the bellies every flt...from what I hear locally here they are happy with the way the flight s are going...now whether that translates into continuing service after the merger...that remains to be seen...but from what I've heard from HP here at JFK , they're happy with the results of the LAX flts...
25 DeltaMIA: No they haven't. Song has been outperforming mainline. It's a tough market, but Song is doing twice as good as mainline is/was on the route. The init
26 SongStar: Still believe, from what i hear, this is simple fall reductions....the schedule was pulled down 40% last year and everyone was crying foul..."it's ove
27 DeltaMIA: Partially fall reductions. Some are permanent though. However the aircraft will be utilized. Song will be having their annual Songapalooza event (for
28 FA4B6: from what I see very well. since we started BUR, I've done several BUR flights and they've all been as full as possible [full JFK-BUR, full, but capp
29 Alphascan: I don't know anyone who thinks load factor in and of itself is any indication of how well a carrier is performing. But if you are going to spew numbe
30 Padcrasher: alpha I took the numbers from a DOT traffic database for the Months of Jan and Feb. The DOT also publishes a Domestic Air fare report that shows HP ha
31 HarvardMan99: I just hope that they continue to build on their current network. Any expansion of SONG is great news. Probably the BEST travel experience I've ever h
32 Padcrasher: Wow. Nice kudos. What route did you fly?
33 Gabrielz: The critical thing about the SFO/LAX-JFK routes is *premium traffic*. For the past 20+ years, these transcons kicked off cash in every direction. It i
34 Padcrasher: I agree with what you say to some extent. But this is not the market it was 5 years ago, much less 10 years ago. AA's average fare is $300 and going l
35 Travelin man: While I agree that UA and AA have the lion's share of corporate/entertainment contracts, I disagree with the assertion that the other players have "a
36 SESGDL: That's totally false. It's been shown that more and more business travelers are flying LCCs, especially B6. UA's premium traffic has definitely decli
37 Alphascan: Do I care to rethink my post? Not at all. First, source your numbers. As I did. If you think the DOT numbers are more accurate than what the carrier
38 Padcrasher: You're still in left field Alpha My post had to do with a particular market and you took it to mean system load factor. The proceeded get all hot and
39 Alphascan: Type slower next time otherwise you'll just put your foot in your mouth again and continue to be the fool.
40 Padcrasher: The DOT market data is separated. Domestic in one database, Intl in the other. Hence I gave only the domestic load factor in that particular market un
41 LACA773: How is UA's "ps" doing? I feel their product is much better than AA's by a long shot, and they are really trying.
42 Laxintl: No agreed it takes time to build a market and especially in the case of Song whom must also build a name. Just marketing thinking was things were goi