RICARIZA From United States of America, joined Apr 2005, 2406 posts, RR: 24
Reply 3, posted (10 years 10 months 3 weeks 6 days 23 hours ago) and read 3187 times:
Really? well, maybe they didn't make it official until July 2004. This is what the website says:
New Corporate Name
On July 23, an extraordinary shareholders meeting approved changing the Company's corporate name to LAN Airlines S.A. This change seeks to align the Company's legal denomination to its regional growth strategy and its new brand image based on the LAN alliance concept. This change will be implemented once the formal steps required by Chilean regulations are completed.
It actually became official in feb04. Porbably, the article you posted says something about the legal name/structure of LAN, but the marketing and rebranding was announced in Feb, with the first public display in march.
Hope this helps. Regards )(
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