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AA's BOB Gets A Makeover, New Free Snack  
User currently offlineQQflyboy From United States of America, joined Oct 2003, 2296 posts, RR: 13
Posted (9 years 4 months 3 weeks 3 days 2 hours ago) and read 3550 times:

I was just reading how US plans to eliminate free pretzels on their flights, following the path of NW recently. AA, on the other hand, is finally replacing the pretzels with tortilla chips. Nothing great, but a welcomed change for those that can't stand any more pretzels.

In other news, AA is about to release BOB 2.0. The company is attempting to keep the product offering fresh by changing the contents of the box every few months. The fresh items were updated and selection increased a few months ago for long flights, and now the snack box served on shorter flights is getting a redo.

The new snack boxes will look a little different, and its ingredients will have changed. Here's what's planned for the new box:

AM: Wheat Thins crackers, Sun Butter (made of sunflower seeds), Knott's Strawberry Preserves, Nabisco Fig Newtons and Newman's Own Raisins.

PM Box: Stone Classic Tortilla Chips, Heinz Salsa, Heinz Cheddar Cheese sauce, O'Brien's Turkey Sausage and Nabisco Lorna Doone Cookies.

The changeover is expected to occur on or around July 15th, but you may see the older box for several weeks while the supply is diminshed. Despite sales above expectations, BOB is still not breaking even. I find that interesting, but I know there have been quite a few adjustments made to the amount of the fresh item provisioned per flight. Those items aren't selling as expected, therefore the company has cut the ratio of those items per flight. However, the snack box is selling better then expected, and provisiong has been increased to meet that demand.

Despite BOB not breaking even yet, AA is still saving over $30 million a year by not offering a traditional tray service.


The views expressed are mine alone and do not necessarily reflect my employer’s views.
32 replies: All unread, showing first 25:
 
User currently offlineAbirdA From United States of America, joined Jul 2005, 301 posts, RR: 6
Reply 1, posted (9 years 4 months 3 weeks 3 days 2 hours ago) and read 3516 times:

As much as I hate to see complimentary meals leave the economy cabin, I have to say that it sounds like AA is doing a really good job implementing BOB meals and snacks. I worried with all the initial talk BOB coming to AA that the strategy would be poorly implemented and be a regrettable blimish on the airline's record.

Is there some long term projection for when BOB should break even? What is keeping it from doing so now if sales are above expectations? Initial fixed costs?


User currently offlineTu154 From United States of America, joined Dec 2004, 379 posts, RR: 4
Reply 2, posted (9 years 4 months 3 weeks 3 days 2 hours ago) and read 3504 times:

The contents of these boxes sound very much like UAL/TED.


FIRST ON THE ATLANTIC.....FIRST ON THE PACIFIC.....FIRST IN LATIN AMERICA...FIRST 'ROUND THE WORLD.....PAN AM!!
User currently offlineMAH4546 From Sweden, joined Jan 2001, 33194 posts, RR: 71
Reply 3, posted (9 years 4 months 3 weeks 3 days 2 hours ago) and read 3499 times:

Quoting QQflyboy (Thread starter):
. AA, on the other hand, is finally replacing the pretzels with tortilla chips. Nothing great, but a welcomed change for those that can't stand any more pretzels.

I was pleasantly surprised about this when I got them on my recent ORD-MIA flight. I hate pretzels, unless they are Auntie Anne's

[Edited 2005-07-06 23:44:15]


a.
User currently offlineGift4tbone From United States of America, joined Dec 2004, 612 posts, RR: 0
Reply 4, posted (9 years 4 months 3 weeks 3 days 2 hours ago) and read 3475 times:

So does that mean that AA doesn't give out free torilla chips? Do they only come with the snack box? How much is the snack box? How about free sodapop?

I ask all these questions becuase i will be flying AA in aug for a trip out to PHX. Both trips last ALL DAY. and I'd like to know if i should pack a meal.

-Tony@PVD



Top 3 airports: PVD 26.0%(115 flights), PHL 15.6%(69 flights), PHX 12.0%(53 flights)
User currently offlineAbirdA From United States of America, joined Jul 2005, 301 posts, RR: 6
Reply 5, posted (9 years 4 months 3 weeks 3 days 2 hours ago) and read 3430 times:

Quoting Gift4tbone (Reply 4):
How about free sodapop?

I can't speak for whether any snack food is still given out for free, but there definitely remains a full complimentary non-alcoholic beverage service on all but the shortest, most obscure domestic mainline flights, as well as on most Eagle/Connection flights.


User currently offlineGift4tbone From United States of America, joined Dec 2004, 612 posts, RR: 0
Reply 6, posted (9 years 4 months 3 weeks 3 days 1 hour ago) and read 3425 times:

thx for the info.

-Tony@PVD



Top 3 airports: PVD 26.0%(115 flights), PHL 15.6%(69 flights), PHX 12.0%(53 flights)
User currently offlineAbirdA From United States of America, joined Jul 2005, 301 posts, RR: 6
Reply 7, posted (9 years 4 months 3 weeks 3 days 1 hour ago) and read 3394 times:

No problem. Perhaps you can consult the "Travel section" on AA.com for prices on BOB food. Tell us what you find out, if anything. I'd be intersted to know.

User currently offlineCommavia From United States of America, joined Apr 2005, 11837 posts, RR: 62
Reply 8, posted (9 years 4 months 3 weeks 3 days 1 hour ago) and read 3363 times:

Quoting MAH4546 (Reply 3):
I was pleasantly surprised about this when I got them on my recent ORD-MIA flight. I hate pretzels, unless they are Auntie Anne's

I, too, was pleasantly surprised on a recent AA flight. The pretzels were fine, but I much prefer the Tostitos.


User currently offlineAa777jr From , joined Dec 1969, posts, RR:
Reply 9, posted (9 years 4 months 3 weeks 3 days 1 hour ago) and read 3339 times:

I wish there was more of a selection of the BOB meals at AA, but then again, I usually just grab a cold sandwich at the gate and take it onboard. The AA gate agents always make an announcement that it's okay to bring food onboard...seems that they encourage it sometimes.

Regards.


User currently offlineCessnapimp From Canada, joined Oct 2001, 1320 posts, RR: 19
Reply 10, posted (9 years 4 months 3 weeks 3 days 1 hour ago) and read 3333 times:

Air Canada is supposed to be starting a trial run of Subway sandwiches as part of their On-Board Restaurant service out of Montreal this July.

User currently offlineMAH4546 From Sweden, joined Jan 2001, 33194 posts, RR: 71
Reply 11, posted (9 years 4 months 3 weeks 3 days 1 hour ago) and read 3328 times:

Quoting Gift4tbone (Reply 4):
So does that mean that AA doesn't give out free torilla chips? Do they only come with the snack box? How much is the snack box? How about free sodapop?

AA gives out free tortilla chips on every flight.



a.
User currently offlineRalgha From United States of America, joined Nov 1999, 1614 posts, RR: 6
Reply 12, posted (9 years 4 months 3 weeks 3 days 1 hour ago) and read 3309 times:

Do they give out free salsa too? Tortilla chips are nothing without salsa.


09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0
User currently offlineIncitatus From Brazil, joined Feb 2005, 4049 posts, RR: 13
Reply 13, posted (9 years 4 months 3 weeks 3 days 1 hour ago) and read 3310 times:

I'd be interested in the caloric and fat content of the snack boxes. How about the transfatty acid content? The last snack box I bought had Oreos which I find some of the worst kind of (un)edible snack.  spit 


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User currently offlineGift4tbone From United States of America, joined Dec 2004, 612 posts, RR: 0
Reply 14, posted (9 years 4 months 3 weeks 3 days 1 hour ago) and read 3295 times:

http://www.aa.com/content/travelInfo...t/dining/domesticMealService.jhtml

The snack boxes are only $3. But it shows sandwiches available for purchase, and no info on cost or availability besides time of day for those. the $3 snack box isn't a bad deal. But i wonder if the sandwiches are as good of a deal. Becuase buying food inside the airport terminal can be outrageous.

-Tony@PVD



Top 3 airports: PVD 26.0%(115 flights), PHL 15.6%(69 flights), PHX 12.0%(53 flights)
User currently offlineN1120A From United States of America, joined Dec 2003, 26713 posts, RR: 75
Reply 15, posted (9 years 4 months 3 weeks 3 days 1 hour ago) and read 3284 times:

Quoting Gift4tbone (Reply 4):
So does that mean that AA doesn't give out free torilla chips?

They do give them out free

Quoting Gift4tbone (Reply 4):
How about free sodapop?

Of course. This is not Ryanair

Quoting Incitatus (Reply 13):
I'd be interested in the caloric and fat content of the snack boxes. How about the transfatty acid content?

Safe so say, these boxes are not good for you. Most American snack food makers are removing transfats from their products ahead of the new labeling laws, and that includes pretty much all Frito Lay chips (including Tostitos).



Mangeons les French fries, mais surtout pratiquons avec fierte le French kiss
User currently offlineJsnww81 From United States of America, joined Jan 2002, 2051 posts, RR: 15
Reply 16, posted (9 years 4 months 3 weeks 3 days ago) and read 3189 times:

I'm glad the Oreos are going away. On my last AA BOB flight, I didn't purchase the snack box simply because it had Oreos in it.

Beside the trans fats, who wants to eat black cookies that are going to pile black gunk in between your teeth? Makes a pretty poor impression when you're flying to a fashion-conscious place like Miami.  Wink

In all seriousness, if American's going to offer BOB instead of a traditional meal, kudos to them for shaking up the selections periodically. Sounds like a semi-decent move.


User currently offlineQQflyboy From United States of America, joined Oct 2003, 2296 posts, RR: 13
Reply 17, posted (9 years 4 months 3 weeks 3 days ago) and read 3173 times:

Ok. I'll try to break down the availability of the various BOB products as simply as possible.

Snack box: $3
Fresh item: $5
Both boxes: $8

The AM snack box is offered on flights that depart between 0600 and 0959 on flights with a block time of three hours or longer. (BTW, if a flight is blocked in one direction as 3:09 and the other at 2:55, both flights will feature BOB.)

The PM snack box is offered on flights that depart between 1000 and 1930, with the same flight time requirements.

Snack boxes are provisioned at 30% of passenger load for non-transcon domestic flights, 50% for transcon and Hawaii flights.

The fresh item (sandwiches) are offered on transcon flights (like LAX-JFK) and on flights to/from Hawaii (with the exception of return flighs from LIH/KOA... there's no catering facility in either location).

There has been talk about rolling out the fresh components to other markets within the US, but that is still being evaluated. It's the fresh item that is causing the program to lose money, so far. Those items are not shelf stable and are thrown away at the end of each flight. In the beginning of the program, for example, Hawaii flights were being provisioned at 100%. Demand was so low for the fresh item, provisioning on those flights has been reduced to 25% (west coast to Hawaii, DFW/ORD - Hawaii has 50% provisioning). Transcon flights have been reduced to 25% on fresh items as well.

One other good thing is AA was able to make the change from pretzels to chips with a vendor change. With the new vendor, there will be several snack items AA can rotate. So far, however, no other items have been announced, other than the tortilla chips. Hopefully, this rotation will occur quarterly or every six months at most, and not every five years. No word on the rotation schedule yet, either.

In addition, AA is looking at expanding the hours of when BOB will be offered. A 1930 cutoff seems to be too soon. I'd recommend 2100 at the earliest, maybe even 2200, provided the flight is not a red-eye.



The views expressed are mine alone and do not necessarily reflect my employer’s views.
User currently offlinePhatfarmlines From United States of America, joined Sep 2001, 1359 posts, RR: 1
Reply 18, posted (9 years 4 months 3 weeks 3 days ago) and read 3161 times:

So if I'm reading right, you now get complementary tortilla chips in place of the complementary pretzels, and if you choose to buy the afternoon/evening snack box, you get more tortilla chips w/ condiments and other small snacks.

User currently offlineNASCARAirforce From United States of America, joined Feb 2005, 3184 posts, RR: 4
Reply 19, posted (9 years 4 months 3 weeks 2 days 22 hours ago) and read 3050 times:

When I read about AA and BOB, I was thinking AA was attempting their own version of TED.

User currently offlineAlitalia744 From United States of America, joined Mar 2000, 4760 posts, RR: 44
Reply 20, posted (9 years 4 months 3 weeks 2 days 22 hours ago) and read 3011 times:

Not sure what the hype is over the "Snackbox." Delta has implemented one as well and it's free. Granted, you don't get the "beef sausage" in the Delta one but whatever.

Hopefully it works for AA.



Some see lines, others see between the lines.
User currently offlineCXYYZ From , joined Dec 1969, posts, RR:
Reply 21, posted (9 years 4 months 3 weeks 2 days 21 hours ago) and read 2975 times:

Quoting Cessnapimp (Reply 10):
Air Canada is supposed to be starting a trial run of Subway sandwiches as part of their On-Board Restaurant service out of Montreal this July.

I think AC is definitely setting the example in this area that AA, UA, etc could follow. The selection of food on board for sale is unmatched, and the longhaul routes still include free food. A model like that I'm willing to live with.

I'm wondering. I seem to remember hearing that AC's BOB was profitable. Is that true?


User currently offline1MillionFlyer From , joined Dec 1969, posts, RR:
Reply 22, posted (9 years 4 months 3 weeks 2 days 21 hours ago) and read 2973 times:

Delta is copying Southwest's snack box. When Southwest realized they were being copied they updated the snack box.

User currently offlineCkfred From United States of America, joined Apr 2001, 5296 posts, RR: 1
Reply 23, posted (9 years 4 months 3 weeks 2 days 20 hours ago) and read 2866 times:

Here's my main problem with the snack boxes. Mainline only serves them on flights over 3 hours. Meanwhile, they are available on all Eagle flights. My wife just flew ORD-ATL for business. Going down was the free pretzels on mainline, but coming back on Eagle, they had the snackboxes for sale.

It seems to me that 1 of 3 things should happen. A) put snackboxes on all mainline flights, B) pull snackboxes off Eagle flights that are less than 3 hours, or C) offer snackboxes on mainline flights on routes that also have Eagle flights.

As much as I like tortilla chips, the little bag that they are serving just isn't enough. I would rather have the little bag of pretzels.


User currently offlineQqflyboy From United States of America, joined Oct 2003, 2296 posts, RR: 13
Reply 24, posted (9 years 4 months 3 weeks 2 days 19 hours ago) and read 2843 times:

I just read a press release that states BOB snackboxes will be available on more flights as AA has expanded their service window from 0600-1930 to 0500-2100. I had mentioned the possibility of this happening in an earlier post, but I hadn't expected the company to make an announcement today. There it is.


The views expressed are mine alone and do not necessarily reflect my employer’s views.
25 Post contains links Xkorpyoh : ..just more junk food... "Barbara J. Moore, president of Shape Up America, a Washington, D.C.-based nonprofit educational organization on obesity and
26 COERJ145 : Any possibility i'd get the new snack boxes? I fly AA on July 22nd from BOS to DFW, and then on to TUS (both AM flights). I return on July 30th to DFW
27 Xkorpyoh : look for the schedules at AA.com. it should say it there. But you are better off buying real food at DFW during your connection.
28 AA767400 : Welcome to America. Most Americans, and I do mean most don't want a "healthy meal/snack".
29 JCS17 : I'm not surprised at all. If you tell frequent flyers that they have to pay for processed food in a box, if they have the time, they'll make sure to
30 Ckfred : Here's something else that bugs me. If you look at AA.Com, you notice that AA sells snacks and meals at DFW and SJU. Why don't they have a program lik
31 Irev210 : Getting tostitos is a welcomed change. The BOB snack boxes are definitely not to my taste, I'd much prefer another choice. Like carrots and Humus and
32 Xkorpyoh : agree with you.. this is a better program. https://www.songdeli.com/Default.aspx https://www.songdeli.com/SelectItems.aspx[Edited 2005-07-08 14:39:24
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