Avion From Bouvet Island, joined May 1999, 2205 posts, RR: 6
Reply 9, posted (15 years 9 months 1 week 1 day 8 hours ago) and read 2243 times:
Volare and Air Europe will also be merged. Why not merge Air Europe, Volare, Air Liberte AOM and Air Littoral.
Out of these they should keep the Air Europe name. Air Europe can be understood in French and English.
TWAneedsHELP From , joined Dec 1969, posts, RR:
Reply 12, posted (15 years 9 months 1 week 1 day 6 hours ago) and read 2232 times:
Its not a good idea, you can't just merge airlines, becuase you need a new name. Phillipe/SAir are very smart, I think the smartest chiefs in Europe right now. They know what they're doing. The French are very picky, much more than just names. Any cross-border merger will require years of analysis because the French will be very anathema to loosing any French jobs or any downsizing of French operations at all. Jospin and the socialists have not created what you would call a "flexible, welcoming business environment."
Smoo From , joined Dec 1969, posts, RR:
Reply 13, posted (15 years 9 months 1 week 1 day 5 hours ago) and read 2227 times:
TWANeedsHELP, are you forgetting that when BA took control of Air Liberte they slashed hundreds of jobs and significantly downsized the airline? What happened to BA's promise of new aircraft for Air Liberte? I guess that died along with BA's profit margins.
An SAir aquisition would be good because AF need the competition on French domestic routes. AOM + Air Liberte desperately need new aircraft to replace the aging DC10's and MD83's and given SAir's relationship with Airbus, new Airbus orders for the airline would also be a boon for French jobs.
A merged AOM/Air Liberte/Volare/Air Europe/Littoral would be a good idea but where do you put the hub? Order more Airbus to synergize the fleet and this airline will really take shape.