Carledwards From United Kingdom, joined May 2004, 262 posts, RR: 0 Reply 13, posted (8 years 5 months 2 days 10 hours ago) and read 5555 times:
I agree SN Brussels was a ridiculous brand name for a "national" airline, if it can be described as that! Personally, I think it sounds like an old nostalgic relic of the Sabena era, which whether we like it or not, has passed. I would say it is now time that they moved on and came up with a decent brand image for Belgium's national carrier. When Swissair went bankrupt they didn't call the new airline SR Zurich airlines hehe!
It would be ashame however for the Virgin Express brand to cease to exist, as the Virgin brand carries so much free publicity with it. The brand is also becoming more and more global in the airline field, with the rise of Virgin Nigeria contributing toward V Express, V Blue, and V Atlantic. V America is also 'somewhere' on the cards.
Cornish From United Kingdom, joined Feb 2005, 8187 posts, RR: 55 Reply 14, posted (8 years 5 months 2 days 9 hours ago) and read 5451 times:
Well the SN Brussels name was a bit of a quick decision ot ocme up with something after SABENA collapsed. Obviously Delta Air Transport (as SN Bru emerged from) was a name that was going to cause some confusion if it went international, so a name change was required anyway. The desire was to keep the SN code, and finally the fact that all of Delta's equipment were in Sabena branding meant that they decided to keep the "S" logo and so really just changed the name slightly to highlight from the start that it was an airline serving Brussels.
I think it was only meant to be a stop-gap, as they didn't want to waste money in the crucial first year on expensive branding, repainting, etc. But as time has gone on SN has got itself a good reputation as a quality little airline, and the brand recognition has got stronger than perhaps they expected.
Just when I thought I could see light at the end of the tunnel, it was some B*****d with a torch bringing me more work
Apuneger From Belgium, joined Sep 2000, 3030 posts, RR: 12 Reply 17, posted (8 years 5 months 2 days 8 hours ago) and read 5012 times:
At first I wasn't too sure about the name 'SN Brussels Airlines', but now, three years later, I think the name has become pretty much common over here, so why change thát name again? The only thing they might consider is abbreviate it to 'SNBA' (I think many people over here refer to this airline with those four letters, at least I do).
About the 'Virgin Express' brand, that one has become quite common over here as well. However, now that the two airlines have (again) joined forces, but now not just a simple codeshare agreement, the timing is perfect for a rebranding. They could eg start with 'SN Express'.
Or even better: 'SNBA' and 'SNBA Express'. Now don't you think that could work? It sounds like a good plan to me. It keeps a bit of both airlines' name and shows that they are part of one team ie SN Air Holding.
Dutchjet From Netherlands, joined Oct 2000, 7864 posts, RR: 58 Reply 19, posted (8 years 5 months 2 days 6 hours ago) and read 4749 times:
Just maybe Virgin Express will go back to its original name - EUROBELGIUM AIRLINES - Eurobelgium was a smaller holiday flight charter airline that was purchased to start up the Virgin Express operation.
I am sure that the right to use the Virgin name, and until when, is clearly set forth in the business documents.
As for the SN Brussels name - simply a combination of the old SN code and the airlines base city - not the greatest name, but it seems to work. SN Brussels has done rather well, and has succeeded when everyone thought that they would fail, they should leave the name, its not broken, so dont try to fix it.
Then that would be LX Zurich Airlines & LX Geneva Airlines as they haven't even been able to keep the SR code.
As far as SN Brussels Airlines' name is concerned. I agree it doesn't sound like the best brand name around for an airline company. They put the SN part as apparently the airline had recognition in Africa based on the IATA 2 letter airline code as well as its Sabena name. It is my understanding that, as reflected by the offset position and lighter color of the SN letters on the fuselage, the intention is to be recognized as Brussels Airlines.
Surely some other names could be more in tune with the country like Belgium Airlines/Aiways, Belgian Airlines/Airways or Air Belgium (which I think they own) but I believe they wanted to play more on the image of Brussels and maybe not the domestically & politically risky image of Belgium. Sad.
Let's go crazy and think wild! EuroBelgian Airlines (EBA) was the successor of TransEuropean Airlines (TEA). TEA was mainly active in Europe and holiday destinations. Let's add to that the African network and worldwide connections and rebrand the whole thing as Trans World Airlines (TWA)