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Sir Richard Branson Wants Virgin Express To Remove Virgin Brand  
User currently offlineSNBru From Belgium, joined Feb 2005, 168 posts, RR: 0
Posted (9 years 3 months 2 weeks 1 day 9 hours ago) and read 11536 times:

Hi,

I couldn't find this topic on the forum so I started a new one.

Now that SNBrussels and Virgin Express are merged into one holding company 'SN Air', Sir Richard Brandson no longer has the majority of the Virgin Express shares.

I heard that the Virgin Group don't allow any company to use the Virgin brand.

So does anybody knows what the new name will be for TV?

SN Air already declared that they will operate both carriers using different brands for different markets.

36 replies: All unread, showing first 25:
 
User currently offlineMariner From New Zealand, joined Nov 2001, 25434 posts, RR: 86
Reply 1, posted (9 years 3 months 2 weeks 1 day 9 hours ago) and read 11481 times:
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Quoting SNBru (Thread starter):
I heard that the Virgin Group don't allow any company to use the Virgin brand.

Virgin Blue uses the name Virgin, the brand, and Sir Richard does not own the majority shareholding in that airline.

cheers

mariner



aeternum nauta
User currently offlineAerofan From United States of America, joined Aug 2004, 1517 posts, RR: 2
Reply 2, posted (9 years 3 months 2 weeks 1 day 9 hours ago) and read 11478 times:

perhaps they can use one of the following

Virg
Gin
Irg
Irgin


User currently offline777klm From China, joined Apr 2005, 531 posts, RR: 1
Reply 3, posted (9 years 3 months 2 weeks 1 day 8 hours ago) and read 11467 times:

I hope that SN and TV form an entirely new airline. I would love to see a 'good' belgian flag carrier! (and PLEASE a new livery for the current SN planes)


Next flight: AMS-PEK
User currently offlineAerokiwi From New Zealand, joined Jul 2000, 2737 posts, RR: 4
Reply 4, posted (9 years 3 months 2 weeks 1 day 7 hours ago) and read 11083 times:

I think the current SN livery is excellent. It's the name that confounds me - 'SN Brussels Airlines'?? What??

User currently offlineVasu From United Kingdom, joined Apr 2005, 3934 posts, RR: 0
Reply 5, posted (9 years 3 months 2 weeks 1 day 4 hours ago) and read 10732 times:

Yeah Aerokiwi, I think the same here... couldn't they change the name to something a bit simpler? Maybe "SN Belgium" or "SN Belgian"

... like TAP Portugal.


User currently offline777klm From China, joined Apr 2005, 531 posts, RR: 1
Reply 6, posted (9 years 3 months 2 weeks 1 day 4 hours ago) and read 10684 times:

SN Belgium sounds good indeed! Where is that 'SN' anyway? From the old Sabena flightnumbers?


Next flight: AMS-PEK
User currently offlineVasu From United Kingdom, joined Apr 2005, 3934 posts, RR: 0
Reply 7, posted (9 years 3 months 2 weeks 1 day 4 hours ago) and read 10666 times:

Yeah, I believe they kept the SN, as to retain some of the Sabena brand recognition.

User currently offlineFI642 From Monaco, joined Mar 2005, 1079 posts, RR: 2
Reply 8, posted (9 years 3 months 2 weeks 1 day 4 hours ago) and read 10661 times:

Once the merger is complete, the Virgin name will go away.


737MAX, Cool Planes for the Worlds Coolest Airline.
User currently offlineWhiteHatter From , joined Dec 1969, posts, RR:
Reply 9, posted (9 years 3 months 2 weeks 22 hours ago) and read 9126 times:

Virgin licences the brand to many companies.

Virgin Records is part of EMI, Virgin.net is 100% owned by NTL. As long as there is a proper licencing arrangement in place then Virgin can stay on the aircraft.


User currently offlineTrident2e From , joined Dec 1969, posts, RR:
Reply 10, posted (9 years 3 months 2 weeks 22 hours ago) and read 8785 times:

Quoting SNBru (Thread starter):
Sir Richard Brandson

Branson, not Brandson.


User currently offlineN1120A From United States of America, joined Dec 2003, 26619 posts, RR: 75
Reply 11, posted (9 years 3 months 2 weeks 21 hours ago) and read 8432 times:

Quoting WhiteHatter (Reply 9):
Virgin licences the brand to many companies.

Virgin Records is part of EMI

Actually, that is not a license. Branson sold Virgin Records to EMI in order to invest more in VS and other holdings. He does own V2 Records which he started after the non-compete provision ended



Mangeons les French fries, mais surtout pratiquons avec fierte le French kiss
User currently offlineAC777300 From Canada, joined Jul 2005, 26 posts, RR: 0
Reply 12, posted (9 years 3 months 2 weeks 13 hours ago) and read 6597 times:

How about a name that incorporates all concered...Sir Dick SN!


You and I were ment to fly!
User currently offlineCarledwards From United Kingdom, joined May 2004, 262 posts, RR: 0
Reply 13, posted (9 years 3 months 2 weeks 11 hours ago) and read 6286 times:

I agree SN Brussels was a ridiculous brand name for a "national" airline, if it can be described as that! Personally, I think it sounds like an old nostalgic relic of the Sabena era, which whether we like it or not, has passed. I would say it is now time that they moved on and came up with a decent brand image for Belgium's national carrier. When Swissair went bankrupt they didn't call the new airline SR Zurich airlines hehe!

It would be ashame however for the Virgin Express brand to cease to exist, as the Virgin brand carries so much free publicity with it. The brand is also becoming more and more global in the airline field, with the rise of Virgin Nigeria contributing toward V Express, V Blue, and V Atlantic. V America is also 'somewhere' on the cards.

Carl



Directoria
User currently offlineCornish From United Kingdom, joined Feb 2005, 8187 posts, RR: 54
Reply 14, posted (9 years 3 months 2 weeks 11 hours ago) and read 6182 times:

Well the SN Brussels name was a bit of a quick decision ot ocme up with something after SABENA collapsed. Obviously Delta Air Transport (as SN Bru emerged from) was a name that was going to cause some confusion if it went international, so a name change was required anyway. The desire was to keep the SN code, and finally the fact that all of Delta's equipment were in Sabena branding meant that they decided to keep the "S" logo and so really just changed the name slightly to highlight from the start that it was an airline serving Brussels.

I think it was only meant to be a stop-gap, as they didn't want to waste money in the crucial first year on expensive branding, repainting, etc. But as time has gone on SN has got itself a good reputation as a quality little airline, and the brand recognition has got stronger than perhaps they expected.



Just when I thought I could see light at the end of the tunnel, it was some B*****d with a torch bringing me more work
User currently offlineBestWestern From Hong Kong, joined Sep 2000, 7216 posts, RR: 57
Reply 15, posted (9 years 3 months 2 weeks 10 hours ago) and read 6066 times:

The brand must go by the end of 2006, and was part of the merger deal.


The world is really getting smaller these days
User currently offlineCarledwards From United Kingdom, joined May 2004, 262 posts, RR: 0
Reply 16, posted (9 years 3 months 2 weeks 10 hours ago) and read 5998 times:

sorry BestWestern which brand must go; Virgin Express or SN Brussels?


Directoria
User currently offlineApuneger From Belgium, joined Sep 2000, 3032 posts, RR: 11
Reply 17, posted (9 years 3 months 2 weeks 9 hours ago) and read 5743 times:

At first I wasn't too sure about the name 'SN Brussels Airlines', but now, three years later, I think the name has become pretty much common over here, so why change thát name again? The only thing they might consider is abbreviate it to 'SNBA' (I think many people over here refer to this airline with those four letters, at least I do).

About the 'Virgin Express' brand, that one has become quite common over here as well. However, now that the two airlines have (again) joined forces, but now not just a simple codeshare agreement, the timing is perfect for a rebranding. They could eg start with 'SN Express'.

Or even better: 'SNBA' and 'SNBA Express'. Now don't you think that could work? It sounds like a good plan to me. It keeps a bit of both airlines' name and shows that they are part of one team ie SN Air Holding.

Greets,
Ivan



Ivan Coninx - Brussels Aviation Photography
User currently offlineHEGAN From Spain, joined Feb 2005, 211 posts, RR: 0
Reply 18, posted (9 years 3 months 2 weeks 9 hours ago) and read 5702 times:

Quoting Cornish (Reply 14):
SN has got itself a good reputation as a quality little airline, and the brand recognition has got stronger than perhaps they expected.

I see different issues:

If SN is recognized as a quality little airline, why they have merged with Virgin Express?


  • If they want to become just sinonimus of quality, the merger does not have sense.
  • If they want to wider their operations, the merger has sense, but they should have a common identity, which implies to loose part of this 'quality', even if the new brad is closer to SN than to TV.





Agur,
Hegan

[Edited 2005-07-15 12:57:32]


HEGAN: Euskadiko Aeronautikako eta Espazioko Clusterra
User currently offlineDutchjet From Netherlands, joined Oct 2000, 7864 posts, RR: 57
Reply 19, posted (9 years 3 months 2 weeks 8 hours ago) and read 5480 times:

Just maybe Virgin Express will go back to its original name - EUROBELGIUM AIRLINES - Eurobelgium was a smaller holiday flight charter airline that was purchased to start up the Virgin Express operation.

I am sure that the right to use the Virgin name, and until when, is clearly set forth in the business documents.

As for the SN Brussels name - simply a combination of the old SN code and the airlines base city - not the greatest name, but it seems to work. SN Brussels has done rather well, and has succeeded when everyone thought that they would fail, they should leave the name, its not broken, so dont try to fix it.


User currently offlineBrightCedars From Belgium, joined Nov 2004, 1289 posts, RR: 2
Reply 20, posted (9 years 3 months 2 weeks 8 hours ago) and read 5480 times:

Quoting BestWestern (Reply 15):
The brand must go by the end of 2006, and was part of the merger deal.

You beat me to it. It's part of the deal, they are granted some time to phase out the Virgin Express name. Not sure about the whole red paint on the planes though.

Quoting Carledwards (Reply 13):
SR Zurich airlines

Then that would be LX Zurich Airlines & LX Geneva Airlines as they haven't even been able to keep the SR code.  Smile

As far as SN Brussels Airlines' name is concerned. I agree it doesn't sound like the best brand name around for an airline company. They put the SN part as apparently the airline had recognition in Africa based on the IATA 2 letter airline code as well as its Sabena name. It is my understanding that, as reflected by the offset position and lighter color of the SN letters on the fuselage, the intention is to be recognized as Brussels Airlines.

Surely some other names could be more in tune with the country like Belgium Airlines/Aiways, Belgian Airlines/Airways or Air Belgium (which I think they own) but I believe they wanted to play more on the image of Brussels and maybe not the domestically & politically risky image of Belgium. Sad.



I want the European Union flag on airliners.net!
User currently offlineBrightCedars From Belgium, joined Nov 2004, 1289 posts, RR: 2
Reply 21, posted (9 years 3 months 2 weeks 8 hours ago) and read 5466 times:

Quoting Dutchjet (Reply 19):
EUROBELGIUM AIRLINES

Let's go crazy and think wild! EuroBelgian Airlines (EBA) was the successor of TransEuropean Airlines (TEA). TEA was mainly active in Europe and holiday destinations. Let's add to that the African network and worldwide connections and rebrand the whole thing as Trans World Airlines (TWA)  cool 



I want the European Union flag on airliners.net!
User currently offlineRichardw From United Kingdom, joined May 2001, 3755 posts, RR: 0
Reply 22, posted (9 years 3 months 2 weeks 8 hours ago) and read 5464 times:

Wasn't TEA taken over by easyJet Switzerland?

User currently offlineDutchjet From Netherlands, joined Oct 2000, 7864 posts, RR: 57
Reply 23, posted (9 years 3 months 2 weeks 8 hours ago) and read 5458 times:

Quoting Richardw (Reply 22):
Wasn't TEA taken over by easyJet Switzerland?

TEA Switzerland became Easyjet - TEA had subsidiary airlines in various European nations - one of those complicated things that never really worked out according to plans.


User currently offlineCornish From United Kingdom, joined Feb 2005, 8187 posts, RR: 54
Reply 24, posted (9 years 3 months 2 weeks 8 hours ago) and read 5458 times:

Quoting Richardw (Reply 22):
Wasn't TEA taken over by easyJet Switzerland?

That was TEA Switzerland, rather than the main Belgian arm.



Just when I thought I could see light at the end of the tunnel, it was some B*****d with a torch bringing me more work
25 Post contains images FlyAUA : True, but why would you want to associate yourself with an airline that went down? I'd rather have a new name and not associate myself with the old a
26 Access-Air : """""Or even better: 'SNBA' and 'SNBA Express'. Now don't you think that could work? It sounds like a good plan to me. It keeps a bit of both airlines
27 Post contains images Carledwards : it would be great if they called it SABENA. would certainly solve a lot of arguments although i dont think the bank creditors would like it! SNBA Expr
28 Post contains images SWISSER : yes, I like that names too Ivan! Sabena is actually even more silly then SN Brussels Airlines... it is short for Societé Anonyme Belges d'exploitati
29 SWISSER : Merger? SN air holding fully controls both companies, so they are now a player at the "low cost" market and a nice conventional airline with full ser
30 Post contains links Sabenapilot : Seems way too many of you still are a bit confused about what exactly is the name of that little airline based in Brussels and how they want to be ref
31 Vasu : Sabenapilot, I'm not fully understanding your first point in the last post... if they were only our PERSONAL views as to the names, surely there's not
32 Ciaomc2002 : ...Or how about Virgin Belgium - End Of!
33 Post contains images Buyantukhaa : Actually, "Brandson" would be appropriate here talking about brandfathering rights...
34 Sabenapilot : Vasu- THere's nothing wrong with personal views about what the name should be, I myself have a personal idea about that too. However, what I find a bi
35 Post contains images Vasu : Yeah, that's fair enough I guess
36 Post contains links and images OHLBU : Atleast within the industry the name Sabena is still very widely used when talking about SNBA, so much so that one has to be very careful to not say
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