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MIA Commercial!  
User currently offlineFLAIRPORT From , joined Dec 1969, posts, RR:
Posted (9 years 4 months 2 weeks 1 day 21 hours ago) and read 1388 times:

MIA has launched a new ad campain...Welcome back to MIA with affordable fares. The ad just came on 99.1 99 Jamz (R&B Miami)...it was, well, interesting...but basically it was getting Miamians to "not drive north for lower fares." What do you all think? Is this a sign of something big coming to MIA? Why is the AIRPORT advertising?

18 replies: All unread, jump to last
 
User currently offlineLawnDart From United States of America, joined May 2005, 972 posts, RR: 3
Reply 1, posted (9 years 4 months 2 weeks 1 day 21 hours ago) and read 1374 times:

Quoting FLAIRPORT (Thread starter):
Why is the AIRPORT advertising?

Because it's a business, and it's losing business to the competition in FLL. Interesting, though.


User currently offlineBOSPMV From United States of America, joined Apr 2005, 305 posts, RR: 0
Reply 2, posted (9 years 4 months 2 weeks 1 day 21 hours ago) and read 1385 times:

I know up here in Mass, both MHT and PVD advertise on our local radio stations and sponsor Boston sporting events, seems pretty pointless to me.

User currently offlineDutchjet From Netherlands, joined Oct 2000, 7864 posts, RR: 57
Reply 3, posted (9 years 4 months 2 weeks 1 day 20 hours ago) and read 1349 times:

Many residents of South Florida simply do not consider MIA for domestic travel - whether right or wrong, many consider the airport expensive to fly in and out of (especially when comparing some fares offered by the LCCs at FLL), inconvenient (as many have gotten very used to flying in and out of FLL), some think there is a lack of choice for domestic services at MIA (its AA or AA), and others have had bad experiences at MIA and prefer not to go back (MIA at one point was rather user unfriendly). Many in South Florida will put up with MIA for longhaul or international travel, but simply think FLL or PBI when flying domestic.

MIA would like to change all of that and re-establish itself with the flying public - I am sure that MIA would especially like to attract all of those pax living south of FLL but north of MIA (think the fast growing Aventura area for example) to use MIA on a regular basis. Its roughly 25 minutes from Aventura to either MIA or FLL, and I have a lot of friends who live in that area who dont even consider using MIA for a domestic flight - and they have nothing against MIA, they just automatically think FLL.

Reliable sources seem to believe that MIA will be JetBlue's next city - JetBlue may be the catalyst that makes SouthFlorida residents think about again using MIA.


User currently offlineDB777 From United States of America, joined Apr 2001, 885 posts, RR: 43
Reply 4, posted (9 years 4 months 2 weeks 1 day 20 hours ago) and read 1327 times:
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Based on personal experience I find that nine times out of ten, and probably more than that, air fares are significantly cheaper out of FLL, and sometimes PBI, despite AA's lower fares at MIA to staunch the exodus to FLL. Most North Dade and Broward residents refuse to put up with the traffic and other hassles to use MIA. Fares would have to be significantly cheaper at MIA, and I don't see that happening, to attract most FLL users to MIA.


Photographing aircraft since the Earth was flat and on Airliners.net since #338
User currently offlineMAH4546 From Sweden, joined Jan 2001, 33195 posts, RR: 71
Reply 5, posted (9 years 4 months 2 weeks 1 day 18 hours ago) and read 1275 times:

Quoting DB777 (Reply 4):
Based on personal experience I find that nine times out of ten, and probably more than that, air fares are significantly cheaper out of FLL, and sometimes PBI, despite AA's lower fares at MIA to staunch the exodus to FLL. Most North Dade and Broward residents refuse to put up with the traffic and other hassles to use MIA. Fares would have to be significantly cheaper at MIA, and I don't see that happening, to attract most FLL users to MIA.

It won't even be about fares for long. There is no more room at FLL, and FLL has been getting a lot of bad press lately. Month after month, "FLL leads nation in delays", "runway issues add congestion", "more flights to Newark means more congestion", etc., etc., etc. FLL is a victim of its own success. They planned poorly for the future. It isn't their fault, though, it is adament NIMBYs in the area.



a.
User currently offlineSPREE34 From United States of America, joined Jun 2004, 2258 posts, RR: 9
Reply 6, posted (9 years 4 months 2 weeks 1 day 18 hours ago) and read 1259 times:

This is a horrible situation for MIA and AA. Hey,... I know,.... MIA and AA has a way to fix this. Get a congressman to pass a law that keeps airplanes from flying long distance from FLL, and maybe even PBI. Then eveyone will have to use MIA and AA. All those carriers at FLL can just move to MIA and compete with AA, finally bringing low fares to the South Florida region. Yeah that's it. We can call it the "DFW effect."


I don't understand everything I don't know about this.
User currently offlineDB777 From United States of America, joined Apr 2001, 885 posts, RR: 43
Reply 7, posted (9 years 4 months 2 weeks 1 day 15 hours ago) and read 1200 times:
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Pretty funny stuff, Spree34. That's the only way MIA will become the dominant domestic O&D airport down here.

Quoting MAH4546 (Reply 5):
It won't even be about fares for long. There is no more room at FLL, and FLL has been getting a lot of bad press lately. Month after month, "FLL leads nation in delays", "runway issues add congestion", "more flights to Newark means more congestion", etc., etc., etc. FLL is a victim of its own success. They planned poorly for the future. It isn't their fault, though, it is adament NIMBYs in the area.

I disagree, as usual, because they did plan for the future and it was not poorly as you state. The planning for the south runway extension was done and the project was ready to go in 1998/99 but all the work got shelved after FLL Director George Spofford retired and the political hack with no prior commercial airport experience became Director for a few years.  banghead  Why the project was allowed to languish for years is unknown but probably due to political reasons, namely certain anti-airport growth members on the Broward County Commission.

Most travelers don't book their trips based on "bad press" articles that they've usually forgotten about by the time they book. They look at the airfares and most know that they're flying to an extremely popular airport for O&D travel. There is a huge market in Broward and Palm Beach counties, plus residents in North Dade, that will continue to use FLL exclusively even if there are flight delays because they want nothing to do with MIA, especially if air fares are higher there.

The FAA's decision to force FLL to use 13/31 for jet traffic will undoubtedly help air traffic congestion and reduce the number of delays. Like most airports, there are still numerous times throughout the day when there is minimal traffic or occupied gates and the airport can experience even more growth if these non-peak periods are used for flights.

Despite the bad press, at least FLL's TSA security screening wait times are under what MIA's wait times according to the TSA's statistics.
http://www.airliners.net/discussions...eral_aviation/read.main/2221493/6/
The stats for Concourse B at FLL (jetBlue, Continental, Northwest, Southwest and others) were 8.9% for waits over 10 minutes, 4.5 minutes average wait, and 48 minutes maximum wait. Compare that to 21.2% and 28.5% for waits over 10 minutes, 7.5 and 8.7 minute average waits, and 101 and 98 minute maximum waits at screening checkpoints at MIA's Concourses D and E respectively. It's unfortunate that the local press didn't pick up on the story and show the comparison between FLL and MIA in print to balance out this bad press stuff.

.



Photographing aircraft since the Earth was flat and on Airliners.net since #338
User currently offlineGoldenArgosy From United States of America, joined Jun 2005, 124 posts, RR: 0
Reply 8, posted (9 years 4 months 2 weeks 1 day 15 hours ago) and read 1192 times:

The commercial sounds like they want to re-brand MIA as a low-fare airport. Get it into people's heads that they should think twice about driving up to FLL. Unless all the airlines start to actually reduce fares out of MIA then it's just false advertising and it will have no resonance with the people who live in the area.

I wonder if they will advertise the new international terminal at MIA when that opens...by the way, when does that open?


User currently offlineJetBlueAtJFK From United States of America, joined Jan 2005, 1687 posts, RR: 3
Reply 9, posted (9 years 4 months 2 weeks 1 day 15 hours ago) and read 1179 times:

Well it is nice to see MIA trying to get back in there but I think until B6 announces it, they need to hold-up the advertising. Then MIA will seem like a good choice for all of us NY'ers that flock down to South Florida. Also more flights to MIA will also help some International traffic to South America, there are alot of people around here from down there and go home sometimes so that might help some traffic out a little.

 airplane jetBlueAtJFK airplane 



When You Know jetBlue, You Know Better
User currently offlineXkorpyoh From United States of America, joined Oct 2004, 821 posts, RR: 0
Reply 10, posted (9 years 4 months 2 weeks 1 day 15 hours ago) and read 1184 times:

Quoting GoldenArgosy (Reply 8):
reduce fares out of MIA then it's just false advertising

very true.. Just because ATA is coming a few flights doesn't mean that MIA has lower fares to every destination. Still, in most cases FLL wins with lower fares and ease of use. I use it frequently and haven't experienced those delays or long lines at security at all.


User currently offlineJetBlueAtJFK From United States of America, joined Jan 2005, 1687 posts, RR: 3
Reply 11, posted (9 years 4 months 2 weeks 1 day 14 hours ago) and read 1172 times:

Quoting Xkorpyoh (Reply 10):
very true.. Just because ATA is coming a few flights doesn't mean that MIA has lower fares to every destination. Still, in most cases FLL wins with lower fares and ease of use. I use it frequently and haven't experienced those delays or long lines at security at all.

Exactly. And which city are you talking about for security wait lines. If you are talking about FLL, then me too because I have flown there a couple times and the lines were always very short. Maybe I haven't gotten there at the real busy times, but it was pretty busy and it was pretty fine.

 airplane jetBlueAtJFK airplane 



When You Know jetBlue, You Know Better
User currently offlineSHUPirate1 From United States of America, joined Sep 2003, 3670 posts, RR: 16
Reply 12, posted (9 years 4 months 2 weeks 1 day 14 hours ago) and read 1168 times:

I have to confess, although fares going INTO Miami are usually more expensive than Fort Lauderdale or West Palm Beach, I find that fares going out of Miami are comparable to, or sometimes better than, fares out of Fort Lauderdale and West Palm Beach, and I live about a half-hour from Palm Beach International, about forty-five minutes from Fort Lauderdale/Hollywood, and well over an hour from Miami International.


Burma's constitutional referendum options: A. Yes, B. Go to Insein Prison!
User currently offlineArmada From United States of America, joined Apr 2005, 71 posts, RR: 0
Reply 13, posted (9 years 4 months 2 weeks 1 day 10 hours ago) and read 1106 times:

It is worth repeating here because it seems people love parroting back little phrases with little regard for the truth.

The bad "press" FLL IS getting is not affecting FLL. I think some folks really need to realize that not everything you read in a magazine or a newspaper is true.

Delays? TSA issues? Guess what - FLL is STILL growing and STILL attracting new passengers, and will continue to do so for the forseeable future.


User currently offlineMAH4546 From Sweden, joined Jan 2001, 33195 posts, RR: 71
Reply 14, posted (9 years 4 months 2 weeks 1 day 10 hours ago) and read 1105 times:

Quoting Armada (Reply 13):

The bad "press" FLL IS getting is not affecting FLL. I think some folks really need to realize that not everything you read in a magazine or a newspaper is true.

1) It was never stated that the bad press is affecting FLL's traffic.
2) The delays and congestion that FLL is facing is true, and if you don't believe, fly out of FLL and experience the fun for yourself.

Quoting Armada (Reply 13):

Delays? TSA issues? Guess what - FLL is STILL growing and STILL attracting new passengers, and will continue to do so for the forseeable future.

Of course it is, but it will soon get to the point were it can't grow. FLL is already exploding at the seams, and it really can't handle more than 24M-25M pax without a much needed expansion of facilities and the runway.



a.
User currently offlineFlyMIA From United States of America, joined Jun 2001, 7253 posts, RR: 6
Reply 15, posted (9 years 4 months 2 weeks 1 day 9 hours ago) and read 1092 times:

Well Hopefully MIA turns out well. B6 should be coming in as there is no more room in FLL. Domestic travel from MIA is not that bad either. The new D councourses are great too. Lets see how much traffic B6 adds to MIA. Hoepfully a good amount. JFK first but than what. Maybe some SJU,OAK,LGB,IAD?


"It was just four of us on the flight deck, trying to do our job" (Captain Al Haynes)
User currently offlineMIASkies From United States of America, joined Jun 2004, 1348 posts, RR: 1
Reply 16, posted (9 years 4 months 2 weeks 1 day 3 hours ago) and read 1061 times:

I personally prefer flying MIA over FLL... dealing with fares, if you book w/ enough time you can get good fares @ MIA even with MIA.

To me FLL is way too overcrowded...and living in Kendall (SW Miami)... the drive in its self is way too much!

The MIA ads are not just in radio but in print also... I saw it in "Miami" magazine... a magazine that circulate around the Brickell area, speaks about business, fashion, real estate etc.. apparently the campaign is called "I Fly MIA" and if you click here : http://www.Iflymia.com , it will take you to the airport's website.

Saludos!



Nothing better than making love at 35K Feet!
User currently offlineKenMIA From United States of America, joined Jul 2005, 6 posts, RR: 0
Reply 17, posted (9 years 4 months 2 weeks 1 day 2 hours ago) and read 1044 times:

I haven't heard the commercial yet, but I'll be listening for it now. I wish MIA much success.

I, too, live in the Kendall area, about 35 miles, give or take, from FLL. I only fly out of FLL when we take the kids to NY; they enjoy watching t.v on Jet Blue. It is a tremendous hassle to go there, though, with an extra 40-minute commute on each leg of the trip.

I am looking forward to seeing Jet Blue in MIA. I'll use them for my NY trips and AA for everything else, including all business travel. For me that might be the best of both worlds.


User currently offlineFLAIRPORT From , joined Dec 1969, posts, RR:
Reply 18, posted (9 years 4 months 2 weeks 1 day 1 hour ago) and read 1004 times:

Quoting JetBlueAtJFK (Reply 11):
If you are talking about FLL, then me too because I have flown there a couple times and the lines were always very short. Maybe I haven't gotten there at the real busy times, but it was pretty busy and it was pretty fine.

The only time that FLL is really jammed at security is during "peak" times, notibly when all the cruises come in. I try to avoid those times. Also in one case the power was out, but you cannot help that! But, not only does FLL have fast TSA screenings, I think its safe to say that they have some of the nicest, most thorough, best allocated, and all around some of the best TSA agents around.


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