Sunnyb From Canada, joined Jul 2004, 247 posts, RR: 0 Posted (9 years 6 months 2 weeks 2 days 3 hours ago) and read 1252 times:
This might sound stupid to you or I might be wrong...
As you all know Air Canada has a subsidiary -- Jazz. What exactly is the point of having a subsidiary if both the mainline and Jazz are serving many same routes? Doesn't the subsidiary affect the business of the mainline carrier? Why doesn't just Air Canada serve the routes on it's own with new Embraer aircraft?
Starlionblue From Greenland, joined Feb 2004, 17248 posts, RR: 67
Reply 2, posted (9 years 6 months 2 weeks 2 days 2 hours ago) and read 1226 times:
Isolation of profit/loss and decision making.
I worked at a company that would create a new subsidiary as soon as a subsidiary became larger than around 60 employees. This allowed them to push decision making way down in the organization. It's pretty simple, if the CEO of the boss is closer to the business, he or she will feel more responsible and have more control.
The principle is applicable on a larger scale to an airline. If you isolate, say, the US Northeast regional operation from everything else, it's easier to make decisions within the unit that aplly to that specific business. One size does not fit all.
Same with Ted and Song, and so forth.
Whether all this is actually beneficial in the long run is another story
"There are no stupid questions, but there are a lot of inquisitive idiots."