Why Did DL Keep The Livery For Such A Short Time? — Civil Aviation Forum

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Why Did DL Keep The Livery For Such A Short Time?

RootsAir From Costa Rica, joined Feb 2005, 4180 posts, RR: 44
Posted (7 years 10 months 4 weeks 1 day 5 hours ago) and read 2969 times:

OLD OLD Livery

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Photo © Ellis M. Chernoff

OLD Livery
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Photo © Jonathan Derden - Spot This!

New Livery
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Photo © Erick Stamm

Ok as you can see , the old livery was around for such a short period of time! Usually once an airline choses to adopt a new livery they tend to keep it for minimum 10 years! However Delta's old livery was only around for a very short time !
For example this MD 90 went directly from the old old livery to the new one without passing through the intermediate one

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Photo © Art Brett

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Photo © Brian Bartlett

why did they bother to change it so quicly especially when they are in financial trouble. Sorry if this has ben discussed before but I couldn't find a thread in the archives

Regards BM

A man without the knowledge of his past history,culture and origins is like a tree without roots

14 replies: All unread, jump to last

Iberia340600 From Spain, joined Oct 2003, 804 posts, RR: 15
Reply 1, posted (7 years 10 months 4 weeks 1 day 5 hours ago) and read 2945 times:

An excuse to spend money they dont have?

Visca Barça!!

Goodmanr From United States of America, joined Apr 2005, 297 posts, RR: 0
Reply 2, posted (7 years 10 months 4 weeks 1 day 5 hours ago) and read 2935 times:

Quoting Iberia340600 (Reply 1):
An excuse to spend money they dont have?

Or the fact that, except the "old old" livery are all pretty lame.

USAirways - Chairmans Gold

PHLBOS From United States of America, joined Mar 2004, 7265 posts, RR: 24
Reply 3, posted (7 years 10 months 4 weeks 1 day 5 hours ago) and read 2891 times:

Wasn't the actual reason due to a change in CEO management... the new CEO wanted a new look for DL?

Personally, the '97 or interim livery, as some would called it, looked absolutely horrible on the mainline t-tails (MD-80/90s & 727).

"TransEastern! You'll feel like you've never left the ground because we treat you like dirt!" SNL Parady ad circa 1981

ConcordeBoy From , joined Dec 1969, posts, RR:
Reply 4, posted (7 years 10 months 4 weeks 1 day 5 hours ago) and read 2888 times:

The intermediate livery (jokingly referred to as The Spirit of Ron Allen) came not long before he departed.

When Leo Mullin took over DL and began to institute his administration's plan, they included the current Colors in Motion (or "DeltaFlot", as it's commonly called) livery change in 2000.

Wrighbrothers From United Kingdom, joined Jul 2005, 1875 posts, RR: 9
Reply 5, posted (7 years 10 months 4 weeks 1 day 4 hours ago) and read 2875 times:

Perhaps management thought that the old livery made the airline look "old" and wanted the airline to be seen as a modern up to date carrier ?

Safe Flying !! wave

Always stand up for what is right, even if it means standing alone..

Luv2fly From United States of America, joined May 2003, 11957 posts, RR: 51
Reply 6, posted (7 years 10 months 4 weeks 1 day 4 hours ago) and read 2873 times:

Delta's current scheme I have to say is my favorite, though I wish they did a billboard with Delta in the side of the plane, like PanAm use to do.

You can cut the irony with a knife

OHLBU From Finland, joined Jan 2005, 226 posts, RR: 0
Reply 7, posted (7 years 10 months 4 weeks 1 day 4 hours ago) and read 2847 times:

DeltaFlot, that's a good one spin

DLPMMM From United States of America, joined Apr 2005, 3537 posts, RR: 9
Reply 8, posted (7 years 10 months 4 weeks 1 day 4 hours ago) and read 2815 times:

As I understand it, Grinstein has said that DL is going back to the "widget" or as the original poster called it the "Old Old Livery".

The "New" livery has be often referred to as the "wavy gravy" livery.

Stirling From Italy, joined Jun 2004, 3943 posts, RR: 27
Reply 9, posted (7 years 10 months 4 weeks 1 day 4 hours ago) and read 2738 times:

The "New" livery has be often referred to as the "wavy gravy" livery.

Please....no red and blue "GRAVY" on my chicken-fried steak....

Delete this User

PHLBOS From United States of America, joined Mar 2004, 7265 posts, RR: 24
Reply 10, posted (7 years 10 months 4 weeks 1 day 4 hours ago) and read 2714 times:

Quoting DLPMMM (Reply 8):
As I understand it, Grinstein has said that DL is going back to the "widget" or as the original poster called it the "Old Old Livery".

I believe that was in reference to the widget on the fuselage only; changing back from a curved (on the bottom) widget to an angled widget.

[Edited 2005-07-27 21:39:26]

"TransEastern! You'll feel like you've never left the ground because we treat you like dirt!" SNL Parady ad circa 1981

Xkorpyoh From United States of America, joined Oct 2004, 813 posts, RR: 0
Reply 11, posted (7 years 10 months 4 weeks 1 day 3 hours ago) and read 2658 times:

I love the new livery and new uniforms (and new and better attitute of the F/As)
I used to hate delta and used to hate their livery too.
I have noticed a big change with the employees (for the better) and the new livery makes them look more lively, more modern. The AA and US liveries look so boring and dark and CO's livery looks now outdated (so 90's). Not that i don't like them, but adopting a new look, like the new NW, makes it more attractive and fresh.

ConcordeBoy From , joined Dec 1969, posts, RR:
Reply 12, posted (7 years 10 months 4 weeks 1 day 3 hours ago) and read 2635 times:

Quoting PHLBOS (Reply 10):
I believe that was in reference to the widget on the fuselage only; changing back from a curved (on the bottom) widget to an angled widget.

Correct

Goodmanr From United States of America, joined Apr 2005, 297 posts, RR: 0
Reply 13, posted (7 years 10 months 4 weeks 1 day 3 hours ago) and read 2600 times:

Quoting Xkorpyoh (Reply 11):
The AA and US liveries look so boring and dark and CO's livery looks now outdated

I'd rather look a little outdated than just all out lame. I think the DL livery is just boring and not even remotely interesting, it doesn't even look clean, or smart, or sharp, or bold or really anything. I think the new NW (looks so good on DC-10s) and the new UA (just looks good) are the best around...

USAirways - Chairmans Gold

GQfluffy From , joined Dec 1969, posts, RR:
Reply 14, posted (7 years 10 months 4 weeks 17 hours ago) and read 2377 times:

Widget-
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Quoting PHLBOS (Reply 10):
I believe that was in reference to the widget on the fuselage only; changing back from a curved (on the bottom) widget to an angled widget.

Funky Curved Widget and the Old School Widget-

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Any questions? Big grin

fluffy

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