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Head Of Germany's DBA Strictly Opposes "no-frills"  
User currently offlineUdo From , joined Dec 1969, posts, RR:
Posted (9 years 2 weeks 6 days 16 hours ago) and read 2527 times:

When I flew dba last week I found an interesting article in the airline's inflight magazine "on time".
Rudolf Wöhrl, head of the airline's supervisory board, the man who once bought dba for one Euro from British Airways and who has successfully turned around the airline talked about the company's latest development and future strategy.

He explained the links with Germania had to be terminated again due to different oppinions about the airline's product policy. Apparently Dr. Bischoff, head of Germania, wanted a "no-frills" approach all over (along with other changes). Wöhrl opposed that and insisted in offering on board service.


Here are some interesting quotes:

"You, the passengers will have to pay some 5 euros more per ticket if dba is to be "die beste Airline" (=the best airline) instead of "die billigste Airline" (= the cheapest airline) in the future."

"It will cost an extra 20 to 25 million euros per annum to offer you a quality product."

"You, the passengers, can now decide whether price alone is the determining factor in your choice of airline."

"If you feel that my staff and myself are mistaken, then please feel free to refuse a delicious dba chocolate heart on leaving the aircraft after your flight."
 Wink


For all who don't know: dba offers one free drink and a snack on domestic and short European flights, plus a little more on longer flights. Magazines and newspapers are free as well. Here's a list:

Drinks:
Juices (apple, orange, tomato), Coca-Cola & Coca Cola light, Fanta (orange lemonade), Vittel mineral water, Bonaqua sparkling water, Jacobs coffee & tea, König Pilsener beer, red wine, white wine, prosecco Josello

Snacks (morning flights):
Pretzel Bread, marble cake

Snacks (on all other flights):
Funny Chips, pretzel sticks, Corny banana bar

Magazines & newspapers including "Die Welt, "Süddeutsche Zeitung", "Focus" and "Playboy" (!)
 Big grin


It's really amazing how Rudolf Wöhrl has turned around the longtime struggling company into a profitable airline. My opinion is he is absolutely right in offering quality at competitive fares. "No frills" is not everyone's favorite and dba shows how to be successful even without cutting everything in extreme ways such as certain low cost carriers do. Their latest expansion plans with additional aircraft and new routes seem to indicate they are doing really something right in these times.

I can only demonstrate my respect for Rudolf Wöhrl and his achievements.  thumbsup 


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Photo © Joseph Tonna
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Photo © Sören Klinger




Regards
Udo

14 replies: All unread, jump to last
 
User currently offlineTheSonntag From Germany, joined Jun 2005, 3566 posts, RR: 29
Reply 1, posted (9 years 2 weeks 6 days 16 hours ago) and read 2502 times:

I can only agree. Not only is it a nice airline, it also flies to my favourite airport, Tempelhof (lets hope this will remain).

I flew them from TXL to CGN some months ago, really nice airline, although their 737s are aging compared to the newer fleets from 4U and HLX, but that is not a problem at all...

While their Bord Service is not THAT special, its free, and I personally really like their homepage.

The only thing they should change is their livery, its the ugliest livery of all German airlines!

Michael


User currently offlineTrident2e From , joined Dec 1969, posts, RR:
Reply 2, posted (9 years 2 weeks 6 days 16 hours ago) and read 2480 times:

Quoting Udo (Thread starter):
"No frills" is not everyone's favorite

I completely agree. Whilst some people are always going to be driven by price, some of us are prepared to pay a little extra for good, old-fashioned service.


User currently offlineJoFMO From Germany, joined Jul 2004, 2211 posts, RR: 0
Reply 3, posted (9 years 2 weeks 6 days 16 hours ago) and read 2460 times:

I would pay 5 bucks more all day to have the discribed amenities. But I ask on how many routes DBA really competes with airlines without these frills.

DBA usually flies domestic German routes and competes with LH. So I think this interview is a little bit misleading as it suggest, that they compete usually with the likes of Ryanair.


User currently offlineUdo From , joined Dec 1969, posts, RR:
Reply 4, posted (9 years 2 weeks 6 days 15 hours ago) and read 2411 times:

Quoting TheSonntag (Reply 1):
The only thing they should change is their livery, its the ugliest livery of all German airlines!

I agree, some more color and less white would be fine. The green is ok - quite rare in the skies.  Wink

Quoting JoFMO (Reply 3):
So I think this interview is a little bit misleading as it suggest, that they compete usually with the likes of Ryanair.

His comments were aimed at the general trend of going "no-frills". Dr. Bischoff operated Germania as a typical LCC and also wanted dba to follow. And we shouldn't forget dba already operated with almost "no frills" for some time before Wöhrl changed it again.

And though dba doesn't directly compete with LCCs on most routes, flying head-to-head with LH is not easy - they have been trying to attack dba at any occasion. However, dba is still alive, even stronger than ever before, made a profit for the first time in its history and offers a product which is even better than LH's.


Regards
Udo


User currently offlineJoKeR From Serbia, joined Nov 2004, 2238 posts, RR: 9
Reply 5, posted (9 years 2 weeks 6 days 13 hours ago) and read 2308 times:

Quoting Udo (Thread starter):
It's really amazing how Rudolf Wöhrl has turned around the longtime struggling company into a profitable airline. My opinion is he is absolutely right in offering quality at competitive fares

Absolutely, this is one great airline and I really enjoyed my flights with dba. Wish other would follow their way...



Kafa, čaj, šraf?
User currently offlineChiguire From Venezuela, joined Sep 2004, 2005 posts, RR: 16
Reply 6, posted (9 years 2 weeks 6 days 12 hours ago) and read 2287 times:

Quoting Udo (Thread starter):
even without cutting everything in extreme ways

Except the pilots salaries.....


I think generally Mr. Wöhrl did a great job in turning around dba. The image has improved (although some so-called tests list them as airline with "poor" service).
I like flying them, although I would like to see more FRA flights.

And yes, I also like the "Playboy" on board.  bigthumbsup 


User currently offlineCloudyapple From Hong Kong, joined Jul 2005, 2454 posts, RR: 10
Reply 7, posted (9 years 2 weeks 6 days 12 hours ago) and read 2281 times:

Quoting Udo (Thread starter):
Funny Chips

Are they seriously called funny chips!? That'll be funny...



A310/A319/20/21/A332/3/A343/6/A388/B732/5/7/8/B742/S/4/B752/B763/B772/3/W/E145/J41/MD11/83/90
User currently offlineLeskova From Germany, joined Oct 2003, 6075 posts, RR: 70
Reply 8, posted (9 years 2 weeks 6 days 4 hours ago) and read 2218 times:

Quoting Chiguire (Reply 6):
I like flying them, although I would like to see more FRA flights.

So would I - I think currently FRA gets TXL flights, and that's it... just checked their website - that's really all we get.

I admit that I prefer taking the train on domestic trips anyhow, but the only alternative to the train that I have is LH - and in that comparison, I prefer the train (at least for most of my trips, which are on train rides up to about 4 hours).

But I guess the "shying away from FRA"-strategy is something that's contributed to dba's profitability; LH already has to share MUC with them, they'd probably defend FRA quite fiercely... as they already have, a few years ago, when, still flying as "Deutsche BA", the smaller rival took up flying MUC-FRA: LH suddenly had lots of B747s and A340s flying on that route, together with the (still common) A300s, but A320s and B737s were barely seen on that route then; also, LH suddenly always had availabilities in the lowest booking classes, while some higher fares were lowered to DI's levels. That is, they were lowered until DI announced that they were cancelling the flights, which is when LH's operations returned to the B737/A320/A300 mix and the lower booking classes became scarce again...

Regards,
Frank

P.S.: They really have the Playboy onboard?? Big grin



Smile - it confuses people!
User currently offlineTriStar500 From Germany, joined Nov 1999, 4693 posts, RR: 42
Reply 9, posted (9 years 2 weeks 6 days 3 hours ago) and read 2189 times:

I am following the development at companies like DBA and AB, which offer a "middle-of-the-road" concept between the rock-bottom fares and generic service of the no-frill, low cost carriers and the high prices and somewhat (if you have flown on LH domestically or within Europe, you know, what I mean) better service of the traditional carriers, with baited breath. They are offering an affordable and very decent product, which is IMO the right way forward.

And from what is seems, the strategy seems to pay off, since AB is growing steadily and financially sound for year now, becoming Germany's No. 2 airline in terms of passenger numbers, while DBA is about to master the turnaround and might become an established second player on the domestic market behind LH.

There are some products, which are so inconvenient and unattractive, even their low prices does nothing to stimulate my interest. Ryanair is one of these examples. Therefore for the sake of travelling in dignity, I hope that MOL's vision will not come true and we will still continue to see some quality airlines offering a good and affordable service on short- to medium haul routes... airlines like AB or DBA.



Homer: Facts are meaningless. You could use facts to prove anything that's even remotely true!
User currently offlineSabena332 From , joined Dec 1969, posts, RR:
Reply 10, posted (9 years 2 weeks 5 days 15 hours ago) and read 2076 times:

Quoting Cloudyapple (Reply 7):
Are they seriously called funny chips!?

Yes, we have a famous company here in Germany which is producing snacks, their name is "Funny Frisch", so everyone is calling their chips "funny chips".



Quoting Leskova (Reply 8):
P.S.: They really have the Playboy onboard??

Not bad, eh? Finally some decent magazine instead of such a crap like Wirtschaftswoche or the Manager Magazin. Big grin

As for dba, I really like them. I flew quite often on them and everytime I had a great and really friendly cabin crew,

Patrick


User currently offlineCloudyapple From Hong Kong, joined Jul 2005, 2454 posts, RR: 10
Reply 11, posted (9 years 2 weeks 5 days 15 hours ago) and read 2063 times:

Quoting Sabena332 (Reply 10):
Funny Frisch

I've never seen them while I was living in Aachen. Maybe they didnt sell funny chips at my local Plus...

We must stop this funny chips business, else the thread will get deleted... :P



A310/A319/20/21/A332/3/A343/6/A388/B732/5/7/8/B742/S/4/B752/B763/B772/3/W/E145/J41/MD11/83/90
User currently offlineSabena332 From , joined Dec 1969, posts, RR:
Reply 12, posted (9 years 2 weeks 5 days 15 hours ago) and read 2051 times:

Quoting Cloudyapple (Reply 11):
I've never seen them while I was living in Aachen. Maybe they didnt sell funny chips at my local Plus...

To my knowledge they are also available at Plus supermarkets. The package looks like this:



You should definitely try them when you are in Germany next time or when you are flying on dba.

Patrick


User currently offlineDelta777Jet From Germany, joined Jun 2000, 1252 posts, RR: 3
Reply 13, posted (9 years 2 weeks 5 days 15 hours ago) and read 2064 times:

Tristar 500, you read very good the article of FRs MOL who is saying there is no middle between quality and low-cost. This opinion is not quite right. The DBA and for example Ryanair are two different products. In case DBA want to be the cheapest they need to fly instead of to HAM to LBC, instead of DUS to NRN and so on.... But they concentrate of traffic within Germany to attract business and leisure travellers. However DBA is poorly managed, how can they manage to double the fleet with Fokker 100s all wet-leased from Germania ? Is Germania providing the aircraft on self cost basis ? No way, Germania gets the profit what DBA should have and take over the entire risk to operate the routes. Further more DBA could be taken over again by Germania in case they can not anymore pay the issued invoices for the wet lease. Then its a either bancruptcy or take over by Germania and scheudeled repaying of debts. I m pretty sure this point will be reached very soon if you see that Germanwings is starting now also competetion on the HAM-MUC, HAM-STR and other routes which are served by DBA. The logo of DBA is pretty poor. How could they choose this ugly bright frog green ? But may be its a problem of german CEOs since Air Baltic is using almost the same logo. The real name Deutsche British Airways was much better then this DBA which sounds like Deutsche Bahn. I m also not pretty sure about their profit makings. May be they saw the cash on the account as profits ? Lets see the future for them !


Fly easyJet
User currently offlineUdo From , joined Dec 1969, posts, RR:
Reply 14, posted (9 years 2 weeks 5 days 13 hours ago) and read 2022 times:

Quoting Delta777Jet (Reply 13):
However DBA is poorly managed, how can they manage to double the fleet with Fokker 100s all wet-leased from Germania ?

If they were poorly managed, they would be bankrupt right now. When the airline was under British control for more than decade it was indeed poor management...

Quoting Delta777Jet (Reply 13):
Is Germania providing the aircraft on self cost basis ? No way, Germania gets the profit what DBA should have and take over the entire risk to operate the routes.

It's called "leasing", quite common in aviation actually.

Quoting Delta777Jet (Reply 13):
I m pretty sure this point will be reached very soon if you see that Germanwings is starting now also competetion on the HAM-MUC, HAM-STR and other routes which are served by DBA.

Lufthansa could not kill dba in all these years, so Germanwings won't either. dba's strategy works and they are profitable - while only god knows whether 4U has ever made a profit. I assume no.

Quoting Delta777Jet (Reply 13):
The real name Deutsche British Airways was much better then this DBA which sounds like Deutsche Bahn.

Today it means "Die bessere Airline".

Quoting Delta777Jet (Reply 13):
I m also not pretty sure about their profit makings.

So you think they are liars?

Quoting Delta777Jet (Reply 13):
The logo of DBA is pretty poor.

I like it better than bright orange from the 60s...  Wink


Regards
Udo


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