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SAS And Its 950.000 Euro Mistake  
User currently offlineGlobeTrekker From Netherlands, joined Dec 2003, 851 posts, RR: 14
Posted (8 years 11 months 3 weeks 10 hours ago) and read 2916 times:

A mistake on the Norwegian website of SAS made it possible to sell very cheap unrestricted business class tickets for about 150 Euro from OSL to PVG.

About 260 people made use of this bargain. SAS considered canceling the tickets and refunding the money, but decided against it and let the pax travel with their obtained tickets. Normally a ticket like this would sell for about 3800 Euros.

The lost for SAS is about 950.000 Euro.

Oops!


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10 replies: All unread, jump to last
 
User currently offlineMilan320 From Canada, joined Jan 2005, 869 posts, RR: 11
Reply 1, posted (8 years 11 months 3 weeks 10 hours ago) and read 2833 times:

Nice of SAS to not cancel the tickets and good for the people who will get better service than normally on SAS - whose service in econo at least is total crap.
/Milan320



I accept bribes ... :-)
User currently offlineTriStar500 From Germany, joined Nov 1999, 4693 posts, RR: 43
Reply 2, posted (8 years 11 months 3 weeks 10 hours ago) and read 2822 times:

I can see some serious a$$-whipping coming up for the unfortunate guy, who made this typo.


Homer: Facts are meaningless. You could use facts to prove anything that's even remotely true!
User currently offlineBestWestern From Hong Kong, joined Sep 2000, 7081 posts, RR: 57
Reply 3, posted (8 years 11 months 3 weeks 10 hours ago) and read 2727 times:

It is only a €950k loss if all the seats in the business cabin are sold for every flight that these passengers are booked on. Considering SAS has amongst the lowest load factors of any major european carrier, the chances of that happening are remarkably low.

Remember that these 250 passengers (500 sectors) have bookings over the next six months and that SK fly six weekly to both PVG and PEK. If all these passengers actually fly (many were booked on speculation in the US) - they will take up less than 2% of the available seats to China on SK. Dont tell me that SK has a booked revenue 98% load factor to China. Otherwise, the marginal cost of the seats are more than covered by the ticket prices and so-called taxation.

Quoting Milan320 (Reply 1):
Nice of SAS to not cancel the tickets

They actually cancelled many of the tickets, and found out they were breaking the law, so they had to re-instate the majority.



The world is really getting smaller these days
User currently offlineUpperDeck79 From Finland, joined Feb 2005, 1139 posts, RR: 2
Reply 4, posted (8 years 11 months 3 weeks 10 hours ago) and read 2700 times:

A Finnish student travel company's website once quoted me 0 € for a LH ticket to somewhere (don't remember anymore which city). I knew, though, that the process of ticketing within that company is not automatic, so they would have found the mistake manually... fortunately for them, unfortunately for me... Big grin


AY and ANA rock!
User currently offlineMaersk737 From Denmark, joined Feb 2004, 678 posts, RR: 1
Reply 5, posted (8 years 11 months 3 weeks 9 hours ago) and read 2614 times:

Quoting Milan320 (Reply 1):
Nice of SAS to not cancel the tickets and good for the people who will get better service than normally on SAS - whose service in econo at least is total crap.

Not longhaul in my opinion.

Cheers

Peter



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User currently offlineMatt27 From , joined Dec 1969, posts, RR:
Reply 6, posted (8 years 11 months 3 weeks 9 hours ago) and read 2586 times:

Quoting Maersk737 (Reply 5):
Quoting Milan320 (Reply 1):
Nice of SAS to not cancel the tickets and good for the people who will get better service than normally on SAS - whose service in econo at least is total crap.

Not longhaul in my opinion.

Cheers

Peter

I second that, SAS offer very good service in economy on long-haul.

//Mattias


User currently offlineManchesterMAN From United Kingdom, joined Sep 2003, 1217 posts, RR: 1
Reply 7, posted (8 years 11 months 3 weeks 9 hours ago) and read 2547 times:

Seeing as 99% of people who booked the flight were flyertalk mileage runners then they wouldn't have sold the seats without the "offer" so the people travelling wouldn't have otherwise been travelling in economy. I can't help feeling a little bitter about this as I missed out by about 3 minutes  Sad Congratulations to those that made it.


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User currently offline747400F From , joined Dec 1969, posts, RR:
Reply 8, posted (8 years 11 months 3 weeks 9 hours ago) and read 2523 times:

Quoting Matt27 (Reply 6):
Quoting Maersk737 (Reply 5):
Quoting Milan320 (Reply 1):
Nice of SAS to not cancel the tickets and good for the people who will get better service than normally on SAS - whose service in econo at least is total crap.

Not longhaul in my opinion.

Cheers

Peter

I second that, SAS offer very good service in economy on long-haul.

I beg to differ. I have just tried them to/from China/Japan. It was abysmal!
Food servings so small - even an anorectic would have difficulties overeating. Behaviour of cabin staff on par with EasyJet (not to be taken as compliment ,-) ) so called IFE on the blink, and a general feel of wear and tear on the actual aircraft.

Unfortunately work has booked me to PVG again next week in economy!


User currently offlineScandinavian From Sweden, joined Sep 2000, 267 posts, RR: 0
Reply 9, posted (8 years 11 months 3 weeks 9 hours ago) and read 2452 times:

Quoting BestWestern (Reply 3):



Quoting BestWestern (Reply 3):
Considering SAS has amongst the lowest load factors of any major european carrier

Actually the load factor for the Intercontinental traffic was up 3,7% in July 2005 vs July 2004. It´s driven by strong growth on Asian routes. The passenger load factor for SAS Intercontinental in July was 86,3%. Not bad at all in my opinion.

By the way, they fly daily to Beijing.  Smile

Regards



"He was a wise man who invented beer"-Platon
User currently offlineSNATH From United States of America, joined Mar 2004, 3238 posts, RR: 22
Reply 10, posted (8 years 11 months 3 weeks 9 hours ago) and read 2425 times:

Quoting GlobeTrekker (Thread starter):
The lost for SAS is about 950.000 Euro.

But they did gain in advertising (you are talking about it, aren't you? newspapers are probably running it too...) and people also flooded to their site to the the "offer", which results to more advertising possibilities. Also, as BestWestern said, it will really be a loss if all the flights were going to be full with unrestricted business class passangers. I also doubt it.

So, I'm sure SAS wishes it hadn't happened. However, I don't think it's a huge disaster for them. The same had happened to UA some time ago I believe and they also honoured the very cheap tickets...

Tony



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