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Great Airline Slogans - What Happened To Them?  
User currently offlineJetpixx From St. Lucia, joined Jul 2004, 942 posts, RR: 1
Posted (10 years 9 months 2 weeks 4 days 15 hours ago) and read 15509 times:

What happened to the great airline slogans from back in the 70s, 80s, etc?

AA - We're American Airlines, something special in the air..../doing what we do best
Braniff - Believe it! or Braniff is going your way!
DL - We love to fly and it shows
EA - We have to earn our wings every day
Hughes AirWest - the top banana in the west
North Central - Fly the route of the Northliners....
OZ - Go-getters go Ozark
PSA - Catch our smile
TW - You're gonna like us...
UA - Fly the friendly skies
US - USAir begins with you....

Etc. etc. etc. What are the great airline slogans today?

BA - The world's favourite airline
CO - Work hard. Fly right.
F9 - A whole different animal
WN - Ding!....You're now free to move about the country - (I like that one) - or a Symbol for Freedom

15 replies: All unread, jump to last
User currently offlineOptionsCLE From United States of America, joined Jun 2004, 467 posts, RR: 0
Reply 1, posted (10 years 9 months 2 weeks 4 days 15 hours ago) and read 15482 times:

I'm not so impressed by BA's, but you've got the top 3 US airline slogans on my list!

User currently offlineTonyBurr From United States of America, joined Mar 2001, 1111 posts, RR: 0
Reply 2, posted (10 years 9 months 2 weeks 4 days 13 hours ago) and read 15438 times:

Which of the above would still apply to those airlines do you think? What happened to the great airline slogans? What happened to the great airlines!

User currently offlineN243NW From United States of America, joined Jul 2003, 1658 posts, RR: 19
Reply 3, posted (10 years 9 months 2 weeks 4 days 13 hours ago) and read 15427 times:

You're telling me "It's Time To Fly" isn't a great airline slogan? Wink


B-52s don't take off. They scare the ground away.
User currently offlineAa757first From United States of America, joined Aug 2003, 3350 posts, RR: 7
Reply 4, posted (10 years 9 months 2 weeks 4 days 13 hours ago) and read 15423 times:

Quoting Jetpixx (Thread starter):

BA - The world's favourite airline
CO - Work hard. Fly right.
F9 - A whole different animal
WN - Ding!....You're now free to move about the country - (I like that one) - or a Symbol for Freedom

The BA one is good, but the other ones are nothing to write home about. I did like TWAs 1990s "One Mission. Yours."


User currently offlineAzstar From United States of America, joined May 2005, 646 posts, RR: 0
Reply 5, posted (10 years 9 months 2 weeks 4 days 13 hours ago) and read 15409 times:

PA- First in the Pacific, First on the Atlantic, First in Latin America, First 'round the World!

User currently offlineMidway7 From United States of America, joined Aug 2004, 162 posts, RR: 0
Reply 6, posted (10 years 9 months 2 weeks 4 days 12 hours ago) and read 15376 times:

Eastern used to have a slogan

"America's Favorite Way to Fly"

They even had a catchy little song to go with it.

- in case you're wondering, im one of those people who became facinated with aviation after a EA flight to MCO on an L1011 at an early age. Those were the days.

Midway 7

User currently offlineWhauet From United States of America, joined Nov 1999, 44 posts, RR: 0
Reply 7, posted (10 years 9 months 2 weeks 4 days 12 hours ago) and read 15371 times:

It's also because air travel was a far more pleasant and, to a degree, a special event back then (and it's not all that long ago, I realize).

Let's face it, now it's all wait in line, stand behind the person who can't figure out how to use the automatic check-in machine for 15 minutes, finally get to the machine, find all the good seats are gone. Get a tag for your luggage, then fight your way back through the line to drag it to the security station. Stand in line for 20 minutes to go through security - take off your shoes, remove the laptop, the phone, wait until they wave you through the metal detector. Walk through, hope that your laptop, shoes and phone are still there waiting for you. Get dressed, put everything back where it needs to be. Try and find a place to grab a quick meal because you won't get fed on the plane, run to the gate that keeps changing only to find that the flight has been delayed. Get crammed into a smaller aircraft than they typically used on routes back then, get surly service, arrive late because of weather, traffic holds, run to your connecting flight...

Not as fun as it used to be and people do tend to be a bit more bitter about the process - jetting off for the weekend for those of us who travel on a regular basis is not the same, care-free, hassle-free process it once was. Most of us who traveled back then have pleasant memories of traveling at ease, not anymore... Still love to travel, just tired of the process it takes to get there. These days, the only slogan that may attract travelers is, "Fly XXX, we're less cr@ppy then the other guy..."

User currently offlineWDBRR From United States of America, joined Jan 2005, 638 posts, RR: 0
Reply 8, posted (10 years 9 months 2 weeks 4 days 11 hours ago) and read 15344 times:

My all time favorite was -EA- "The wings of Man"

least favorite was -CO- after their merger with PeopleExpress
in 1987---"Working to be your choice"

User currently offlineExpex From United States of America, joined Jun 2000, 140 posts, RR: 0
Reply 9, posted (10 years 9 months 2 weeks 4 days 10 hours ago) and read 15332 times:

Great ones from the 80's:

People Express - Fly Smart

PSA - Catch Our Smile

Midway - Our Spirit Will Lift You

AirCal - You'll Like Our Style

Altair - We Make Flying Easy / Busy Getting You There

Global International - Everything We Do, We Do For You

Hawaii Express - The Big Pineapple

Sunworld - The Fun Starts Here

MarkAir - Alaska Is Our Home

Cascade - We're Flying Higher

Royale - At Royale, We're Here To Serve You

Air Hawaii - High Class. Low Fares.

Zenith - First Class Isn't Just Two Words It's A Concept

buy, sell, trade airline postcards: see user profile
User currently offlineAtrude777 From United States of America, joined Aug 2003, 5717 posts, RR: 51
Reply 10, posted (10 years 9 months 2 weeks 4 days 10 hours ago) and read 15356 times:

Here is a copy of them all

Database of slogans.
Airline advertising slogans.

Southwest Airlines
Slogans: Stop Searching. Start Traveling.
A Symbol of Freedom
Southwest Airlines. THE Low Fare Airline
How do we love you? Let us count the ways . .

United Airlines
Advertising slogans: It's time to fly
Life is a journey, travel it well.
Fly the friendly skies of United.

American Airlines
Advertising slogans: We know why you fly. We're American Airlines.
Something special in the air.
Doing What We Do Best

Motto: Lufthansa. There's no better way to fly

Eastern Airlines
Ad slogans: We have to earn our wings every day.
Eastern Airlines. The Wings of Man.

British Airways
Taglines: British Airways. To fly. To serve.
The world's favourite airline.
We'll take more care of you

Delta Air Lines
Slogans: Much more space (advertising of Delta business class)
Delta gets you there
Delta Air Lines. We love to fly. And it shows.
You'll love the way we fly
Delta is ready when you are
Airline of the South

Aeroflot, Russian airline
Marketing slogan: Sincerely yours, Aeroflot

Spirit Airlines, USA
Tagline: Catch the Spirit!

Frontier Airlines, United States
Ad slogan: Frontier. A whole different animal

Hawaiian Airlines
Advertising slogan: Hawaii Starts Here.

British Caledonian Airline (was bought out by British Airways in the late 1980s)
Advertising slogan: We never forget you have a choice

Austrian Airlines
Advertising slogan: Austrian. Like a smile in the sky.

Pan American World Airways - PanAm (now does not exist)
Motto: PanAm. We're flying better than ever.

People Express (now does not exist)
Advertising slogan: People Express. Fly smart.

Northwest Airlines
Ad slogan: Northwest Airlines. Some people just know how to fly.

America West Airlines
Advertising slogan: Lower fares, fewer restrictions

Continental Airlines
Slogans: Work Hard. Fly Right
The Proud Bird with the Golden Tail
Note: Prior to reorganizing under a Chapter 11 bankruptcy in the 1980, Continental used to paint the tails of their planes gold.
We really move our tails for you

Advertising slogan: Alitalia. The wings of Italy.

Trans World Airlines (TWA)
Advertising slogans: TWA. Up, up, and away.
You're going to like us.
One Mission: Yours!
Air France
Slogan: Air France. One of the best places on earth

Qantas, domestic and international airline based in Australia
Advertising slogan: Qantas. The Spirit of Australia

Virgin Atlantic Airways
Marketing slogan: No ordinary airline

Air Tanzania
Motto: The wings of Kilimanjaro

Singapore Airlines (SIA)
Advertising slogan: A great way to fly

Air Canada
Advertising slogan: Air Canada. Defy obstacles.

Swissair - Swiss International Airlines
Taglines: Swiss. The refreshing airline.
The world's most refreshing airline.

Eva Air
Motto: Eva Air. The wings of Taiwan.

Ryanair, Europe's low fares airline and carrier
Marketing slogans: Ryanair. Fly cheaper.
The Low Fares Airline.

KLM Royal Dutch Airlines
Advertising slogan: KLM. The Reliable Airline

Braniff Airways
Slogans: We Better be Better, We're Braniff
If You've Got It, Flaunt It

Cathay Pacific Airways, Hong Kong
Advertising slogan: Cathay Pacific. The heart of Asia

Iberia airline, Spain
Ad slogans: Iberia. One of the world's best airlines
More than just flying

LAN Chile Airlines (now - LAN)
Slogan: The Spirit of the South of the World

Jet Airways, Indian airline
Marketing slogan: The Joy of Flying

Malaysia Airlines
Advertising slogan: Going beyond expectations

Air New Zealand
Taglines: Being there is everything
The world's warmest welcome.

Advertising slogan: Braathens. The wings of Norway.

JetBlue Airways, USA
Marketing slogan: JetBlue. You'll Want to Fly Again!

Bangkok Airways
Motto: Asia's boutique airline - Exclusive Service to Exotic Gems

Good things come to those who wait, better things come to those who go AFTER it!
User currently offlineNWOrientDC10 From United States of America, joined Mar 2005, 1405 posts, RR: 4
Reply 11, posted (10 years 9 months 2 weeks 4 days 8 hours ago) and read 15273 times:
Support Airliners.net - become a First Class Member!

TWA (1986 or so)

"Today's TWA- See how good we really are"


Things aren't always as they seem
User currently offlineToTheStars From United States of America, joined Jan 2005, 264 posts, RR: 0
Reply 12, posted (10 years 9 months 2 weeks 4 days ago) and read 15188 times:

When we (TWA) removed rows of seats in coach and renamed it "Comfort Class" in the 90's our slogan was "The most comfortable way to fly." I always liked that one. We even offered hot towels in coach/comfort class...those were the days...As for the question, Great airline slogans, what happened to them? The question should be, Great service, what happened to it?

[Edited 2005-08-12 15:33:06]

TWA-Airline To the Stars
User currently offlineWGW2707 From United States of America, joined Aug 2003, 1197 posts, RR: 31
Reply 13, posted (10 years 9 months 2 weeks 3 days 23 hours ago) and read 15167 times:

Unfortunately, no matter how good it is, a slogan can last only so long in terms of use before the target audience begins to grow tired of it. Most of the slogans mentioned in the thread starter are a few decades old, and as an added minus, many of them lack the elegance and intellectual sophistication of modern day slogans.

The one classic airline slogan that could still work would be "Fly the Friendly Skies." It is a slogan so rich in history that it amazes me that United has not revived it. By the mid 1990s when they replaced it with the truely elegant and equally profound "Rising", it was showing its age, but now, it could easily be revived and would fit well within United's new brand positioning. That said, "It's Time To Fly" really is a great slogan as well. An ideal strategy would be for United to rotate Fly The Friendly Skies in as its slogan in a few years tine, when "It's Time To Fly" will no longer be relevant.

It's worth noting that slogans don't have as long a shelf life as other aspects of the brand. Only a few slogans have been able to last for more than a decade. The causes for this problem are threefold: as a company's business evolves, it can be increasingly difficult for a multi-word, verbal identifier to remain relevant, as time passes consumers will get bored with the slogan (unlike the logo or name, which only get stronger as the years pass), and many slogans are created by advertising agencies, which embrace a short term, campaign-oriented approach to marketing.

One exciting development that will hopefully establish itself in the airline industry is what I call an attached positioning statement. Examples of attached positioning statements include BP's "Beyond Petroleum", and in the airline industry, Frontier's "A Whole Different Animal." As positioning statements as well as slogans, these go in a bit deeper than the traditional superficial slogan and reflect a managerial and organizational philosophy at the firm. Time will tell how long these last in use, but one thing is for certain: for the moment, these positioners are becoming an increasingly integral part of the brand identity. I think we will see more of them in the airline industry, replacing such irrelevant, meaningless slogans such as "Good Goes Around" and "We know why you fly."


User currently offlineAIRCANL1011 From Canada, joined Aug 2005, 262 posts, RR: 1
Reply 14, posted (10 years 9 months 2 weeks 3 days 16 hours ago) and read 15087 times:

Air Canada - "sit down, shut up and don't touch my walking stick"

 Big grin

User currently offlineDougloid From , joined Dec 1969, posts, RR:
Reply 15, posted (10 years 9 months 2 weeks 3 days 16 hours ago) and read 15072 times:

I'm Jim Dooley! C'mon down!

Anyone remember THAT ad campaign?

There was another one with the broad saying "Fly me to Miami!" which was universally referred to as "Flay me to Miami!"

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