Demoose From United Kingdom, joined Mar 2001, 1952 posts, RR: 26 Posted (7 years 9 months 2 weeks 2 days 19 hours ago) and read 3293 times:
Just read on that well know 'rumour' website that British Airways Citiexpress which operates shorthaul services from regional UK airports is apparently going to be rebranded as BA Red and is to be a low cost, all jet operation, including 737's. Announcement expected next month. They say if its not broke don't fix it, but i'd say BACX isn't the well oiled machine it was meant to be!
Anyone have any further information about this?
Fbgdavidson From United Kingdom, joined Oct 2004, 3688 posts, RR: 31 Reply 3, posted (7 years 9 months 2 weeks 2 days 19 hours ago) and read 3251 times:
Quoting Demoose (Thread starter): Just read on that well know 'rumour' website that British Airways Citiexpress which operates shorthaul services from regional UK airports is apparently going to be rebranded as BA Red and is to be a low cost
Why does this have a hint of the 'bmi baby' about it
"My first job was selling doors, door to door, that's a tough job innit" - Bill Bailey
Backfire From Germany, joined Oct 2006, 0 posts, RR: 0 Reply 4, posted (7 years 9 months 2 weeks 2 days 19 hours ago) and read 3251 times:
Sounds like a wind-up...BA Red is just the word "bared"...as in stripped down to the basics...which is amusing but I'd be surprised if this is seriously being considered.
MainMAN From United Kingdom, joined Jul 2005, 2064 posts, RR: 6 Reply 5, posted (7 years 9 months 2 weeks 2 days 19 hours ago) and read 3243 times:
Bearing in mind that BACX has just stripped out its non-primary business destinations, I can't believe this.
I did a bit of an inventory of BACX's new revised ops from Manchester yesterday. In addition to GB Airways, the BA list is still sizeable for an airline offering scant hubbing opportunities.
Demoose From United Kingdom, joined Mar 2001, 1952 posts, RR: 26 Reply 7, posted (7 years 9 months 2 weeks 2 days 19 hours ago) and read 3225 times:
Well when I first read it i thought it meant going lowcost would = BA (in the) Red lol.
Changes seem to be afoot at citiexpress, not sure if they would be as radical as a complete downgrade to low cost though. All you need to do is look at what bmi has done with bmibaby. Confusion emerges once you have 2 airlines operating alongside each other, one low cost and one full frills, inevitably there is a cross over and an overall lowering of service.
COEWR777 From United States of America, joined Jan 2005, 428 posts, RR: 1 Reply 8, posted (7 years 9 months 2 weeks 2 days 18 hours ago) and read 3164 times:
What is there fleet break down. And if you know how many of each A/C?
MainMAN From United Kingdom, joined Jul 2005, 2064 posts, RR: 6 Reply 11, posted (7 years 9 months 2 weeks 2 days 17 hours ago) and read 3044 times:
Quoting Shamrock_747 (Reply 9): Whilst some rather drastic changes wouldn't surprise me, the name "BA Red" sounds far to classless and cheap to be true!
Good point....BA Blue would be better, and why not jump onto the current blue bandwagon. It seems almost synonymous with airlines now.
You see, it's only a rumour and already, it's got the wrong name!! There's no hope!
BDKLEZ From Ireland, joined Jun 2005, 1735 posts, RR: 16 Reply 12, posted (7 years 9 months 2 weeks 2 days 16 hours ago) and read 2997 times:
Quoting Richardw (Reply 1): If BACX needs improving, BA should do research through "mystery passengers" and then respond to findings to improve it.
Well now, this is why bmi have introduced it's "modular" business model out of LHR, because passengers have indicated that they would prefer it. Bullshit! Mystery shopper stats give the airline an excuse to introduce change without the involvement or influence of the airline's customers, because mystery shopper research is done internally and results can be "tweaked" any which way the company wants them to be publicly represented.
I can't see it personally. BA would not (I hope) make the same mistake as bmi by introducing a low-cost service with the same name and referencing as the parent company. If one goes down, it'll take the other down with it. Guilty by association!
Trespassers will be shot; survivors will be shot again!
Orion737 From , joined Dec 1969, posts, RR: Reply 13, posted (7 years 9 months 2 weeks 2 days 11 hours ago) and read 2861 times:
We dont all want no frills. There are plenty of no frills airlines for those that want them but please give us Northerners at least one full service airline to choose.
Orion737 From , joined Dec 1969, posts, RR: Reply 17, posted (7 years 9 months 1 week 5 days 20 hours ago) and read 2537 times:
I will be red, red with rage, if BA one of the few airlines where I can still get a hot meal and a cup of tea, decided to start charging for sandwiches and ripping ovens out of galleys!
Candid76 From United Kingdom, joined Apr 2005, 711 posts, RR: 5 Reply 18, posted (7 years 9 months 1 week 5 days 20 hours ago) and read 2531 times:
Quoting Orion737 (Reply 17): I will be red, red with rage, if BA one of the few airlines where I can still get a hot meal and a cup of tea, decided to start charging for sandwiches and ripping ovens out of galleys!
Good grief, I'd be enraged too if they started removing equipment of that size from galleys during the flight...
Azjubilee From United States of America, joined Apr 2000, 3556 posts, RR: 30 Reply 20, posted (7 years 9 months 1 week 5 days 20 hours ago) and read 2480 times:
7LBAC111 From United Kingdom, joined Jul 2004, 2566 posts, RR: 43 Reply 23, posted (7 years 9 months 1 week 5 days 19 hours ago) and read 2387 times:
Quoting Orion737 (Reply 17): I will be red, red with rage, if BA one of the few airlines where I can still get a hot meal and a cup of tea, decided to start charging for sandwiches and ripping ovens out of galleys!
Quoting Orion737 (Reply 21): I saw this move coming when Willie Wonka took over at BA. He thinks he can do with BA what he did with EI in the short haul market.
I see the 'new' Orion still hasnt emerged.....
Listen, BA will do whatever they feel will make their currently unprofitable short haul network profitable. 'Willy Wonka' did a bloody good job turning EI around, whether you like the business model or not, and I'm sure he'll have the same success at BA. That is of course, if this is true. WHich has yet to be confirmed.
7LBAC111
Debate is what you put on de hook when you want to catch de fish.
Monkeyboi From United Kingdom, joined Oct 2004, 457 posts, RR: 3 Reply 24, posted (7 years 9 months 1 week 5 days 18 hours ago) and read 2375 times:
Maybe 'BA Red' is some sort of internal project name?
25 MainMAN: (sharp intake of breath) I feel in need of a lie down now And what a fantastic job he seems to have done too......what's the problem with this?
26 BAxMAN: I hope that BA do radically review their shorthaul flights from outside of London. The North is a very cost sensitive market and Citiexpress is being
27 Candid76: BA are in this mess because they failed to develop MAN into a proper hub, they only have themselves to blame. They have built up a network of point t
28 Jmc757: Yes there are people that want full service, like yourself. But unfortunately not enough to keep BACX profitable. Thats the key. Its no secret that B
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