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BA Citiexpress To Be Renamed "BA Red"?  
User currently offlineDemoose From Canada, joined Mar 2001, 1952 posts, RR: 23
Posted (9 years 2 weeks 4 days 10 hours ago) and read 5338 times:

Just read on that well know 'rumour' website that British Airways Citiexpress which operates shorthaul services from regional UK airports is apparently going to be rebranded as BA Red and is to be a low cost, all jet operation, including 737's. Announcement expected next month. They say if its not broke don't fix it, but i'd say BACX isn't the well oiled machine it was meant to be!
Anyone have any further information about this?

Mark


Take a ride...fly across the sky
28 replies: All unread, showing first 25:
 
User currently offlineRichardw From United Kingdom, joined May 2001, 3749 posts, RR: 0
Reply 1, posted (9 years 2 weeks 4 days 9 hours ago) and read 5312 times:

Is "Red" the financial situation it is likely to get into?

If BACX needs improving, BA should do research through "mystery passengers" and then respond to findings to improve it.


User currently offlineSpeedmarque From United Kingdom, joined Jul 2005, 684 posts, RR: 1
Reply 2, posted (9 years 2 weeks 4 days 9 hours ago) and read 5299 times:

Is BA Red (BARED) a good name!?  Wink

cheers


User currently offlineFbgdavidson From United Kingdom, joined Oct 2004, 3706 posts, RR: 28
Reply 3, posted (9 years 2 weeks 4 days 9 hours ago) and read 5296 times:

Quoting Demoose (Thread starter):
Just read on that well know 'rumour' website that British Airways Citiexpress which operates shorthaul services from regional UK airports is apparently going to be rebranded as BA Red and is to be a low cost

Why does this have a hint of the 'bmi baby' about it  Sad



"My first job was selling doors, door to door, that's a tough job innit" - Bill Bailey
User currently offlineBackfire From Germany, joined Oct 2006, 0 posts, RR: 0
Reply 4, posted (9 years 2 weeks 4 days 9 hours ago) and read 5296 times:

Sounds like a wind-up...BA Red is just the word "bared"...as in stripped down to the basics...which is amusing but I'd be surprised if this is seriously being considered.

User currently offlineMainMAN From United Kingdom, joined Jul 2005, 2097 posts, RR: 5
Reply 5, posted (9 years 2 weeks 4 days 9 hours ago) and read 5288 times:

Bearing in mind that BACX has just stripped out its non-primary business destinations, I can't believe this.

I did a bit of an inventory of BACX's new revised ops from Manchester yesterday. In addition to GB Airways, the BA list is still sizeable for an airline offering scant hubbing opportunities.


User currently offlineMainMAN From United Kingdom, joined Jul 2005, 2097 posts, RR: 5
Reply 6, posted (9 years 2 weeks 4 days 9 hours ago) and read 5268 times:

Quoting Backfire (Reply 4):
BA Red is just the word "bared"...as in stripped down to the basics

Just occurred to me, the perfect new name on the side of BACX aircraft would be......pprune.org !


User currently offlineDemoose From Canada, joined Mar 2001, 1952 posts, RR: 23
Reply 7, posted (9 years 2 weeks 4 days 9 hours ago) and read 5270 times:

Well when I first read it i thought it meant going lowcost would = BA (in the) Red lol.

Changes seem to be afoot at citiexpress, not sure if they would be as radical as a complete downgrade to low cost though. All you need to do is look at what bmi has done with bmibaby. Confusion emerges once you have 2 airlines operating alongside each other, one low cost and one full frills, inevitably there is a cross over and an overall lowering of service.



Take a ride...fly across the sky
User currently offlineCOEWR777 From United States of America, joined Jan 2005, 428 posts, RR: 1
Reply 8, posted (9 years 2 weeks 4 days 9 hours ago) and read 5209 times:

What is there fleet break down. And if you know how many of each A/C?

thank you


User currently offlineShamrock_747 From , joined Dec 1969, posts, RR:
Reply 9, posted (9 years 2 weeks 4 days 7 hours ago) and read 5120 times:

Whilst some rather drastic changes wouldn't surprise me, the name "BA Red" sounds far to classless and cheap to be true!

User currently offlineJaspike From United Kingdom, joined Feb 2008, 1 posts, RR: 2
Reply 10, posted (9 years 2 weeks 4 days 7 hours ago) and read 5111 times:

Quoting COEWR777 (Reply 8):
What is there fleet break down. And if you know how many of each A/C?

This should help:
http://jethros.i12.com/FLEETS/Listings/BA_CITIEXPRESS.htm

Tom


User currently offlineMainMAN From United Kingdom, joined Jul 2005, 2097 posts, RR: 5
Reply 11, posted (9 years 2 weeks 4 days 7 hours ago) and read 5089 times:

Quoting Shamrock_747 (Reply 9):
Whilst some rather drastic changes wouldn't surprise me, the name "BA Red" sounds far to classless and cheap to be true!

Good point....BA Blue would be better, and why not jump onto the current blue bandwagon. It seems almost synonymous with airlines now.

You see, it's only a rumour and already, it's got the wrong name!! There's no hope!


User currently offlineBDKLEZ From Ireland, joined Jun 2005, 1735 posts, RR: 10
Reply 12, posted (9 years 2 weeks 4 days 6 hours ago) and read 5042 times:

Quoting Richardw (Reply 1):
If BACX needs improving, BA should do research through "mystery passengers" and then respond to findings to improve it.

Well now, this is why bmi have introduced it's "modular" business model out of LHR, because passengers have indicated that they would prefer it. Bullshit! Mystery shopper stats give the airline an excuse to introduce change without the involvement or influence of the airline's customers, because mystery shopper research is done internally and results can be "tweaked" any which way the company wants them to be publicly represented.

I can't see it personally. BA would not (I hope) make the same mistake as bmi by introducing a low-cost service with the same name and referencing as the parent company. If one goes down, it'll take the other down with it. Guilty by association!

 scratchchin   scratchchin   scratchchin 



Trespassers will be shot; survivors will be shot again!
User currently offlineOrion737 From , joined Dec 1969, posts, RR:
Reply 13, posted (9 years 2 weeks 4 days 2 hours ago) and read 4906 times:

We dont all want no frills. There are plenty of no frills airlines for those that want them but please give us Northerners at least one full service airline to choose.

User currently offlineMyt332 From United Kingdom, joined Sep 2003, 9112 posts, RR: 70
Reply 14, posted (9 years 2 weeks 11 hours ago) and read 4605 times:

Quoting Orion737 (Reply 13):
but please give us Northerners at least one full service airline to choose.

That's one of the best lines ever.



One Life, Live it.
User currently offlineCandid76 From United Kingdom, joined Apr 2005, 734 posts, RR: 4
Reply 15, posted (9 years 2 weeks 11 hours ago) and read 4602 times:

Quoting MainMAN (Reply 11):
BA Blue would be better, and why not jump onto the current blue bandwagon

Surely not? Manchester is synonymous with the colour Red.


User currently offlineMyt332 From United Kingdom, joined Sep 2003, 9112 posts, RR: 70
Reply 16, posted (9 years 2 weeks 11 hours ago) and read 4584 times:

Quoting Candid76 (Reply 15):
Manchester is synonymous with the colour Red.

No that's trafford. Manchester is Blue.



One Life, Live it.
User currently offlineOrion737 From , joined Dec 1969, posts, RR:
Reply 17, posted (9 years 2 weeks 11 hours ago) and read 4582 times:

I will be red, red with rage, if BA one of the few airlines where I can still get a hot meal and a cup of tea, decided to start charging for sandwiches and ripping ovens out of galleys!

User currently offlineCandid76 From United Kingdom, joined Apr 2005, 734 posts, RR: 4
Reply 18, posted (9 years 2 weeks 11 hours ago) and read 4576 times:

Quoting Orion737 (Reply 17):
I will be red, red with rage, if BA one of the few airlines where I can still get a hot meal and a cup of tea, decided to start charging for sandwiches and ripping ovens out of galleys!

Good grief, I'd be enraged too if they started removing equipment of that size from galleys during the flight...


User currently offlineCornish From United Kingdom, joined Feb 2005, 8187 posts, RR: 54
Reply 19, posted (9 years 2 weeks 11 hours ago) and read 4570 times:

Well if they do go down the one-class no frills route then the name BA Red would be very appropriate fellow Comrades  Wink


Just when I thought I could see light at the end of the tunnel, it was some B*****d with a torch bringing me more work
User currently offlineAzjubilee From United States of America, joined Apr 2000, 3906 posts, RR: 27
Reply 20, posted (9 years 2 weeks 10 hours ago) and read 4525 times:

Didn't they learn their lesson with GO?


AZJ


User currently offlineOrion737 From , joined Dec 1969, posts, RR:
Reply 21, posted (9 years 2 weeks 10 hours ago) and read 4512 times:

I saw this move coming when Willie Wonka took over at BA. He thinks he can do with BA what he did with EI in the short haul market.

User currently offlineRichardw From United Kingdom, joined May 2001, 3749 posts, RR: 0
Reply 22, posted (9 years 2 weeks 9 hours ago) and read 4455 times:

There are enough people in the UK who will pay to fly frilled and business class, BA would be stupid to ignore this market.

User currently offline7LBAC111 From United Kingdom, joined Jul 2004, 2566 posts, RR: 35
Reply 23, posted (9 years 2 weeks 9 hours ago) and read 4432 times:

Quoting Orion737 (Reply 17):
I will be red, red with rage, if BA one of the few airlines where I can still get a hot meal and a cup of tea, decided to start charging for sandwiches and ripping ovens out of galleys!



Quoting Orion737 (Reply 21):
I saw this move coming when Willie Wonka took over at BA. He thinks he can do with BA what he did with EI in the short haul market.

I see the 'new' Orion still hasnt emerged.....  sarcastic 

Listen, BA will do whatever they feel will make their currently unprofitable short haul network profitable. 'Willy Wonka' did a bloody good job turning EI around, whether you like the business model or not, and I'm sure he'll have the same success at BA. That is of course, if this is true. WHich has yet to be confirmed.

7LBAC111



Debate is what you put on de hook when you want to catch de fish.
User currently offlineMonkeyboi From United Kingdom, joined Oct 2004, 457 posts, RR: 3
Reply 24, posted (9 years 2 weeks 9 hours ago) and read 4420 times:

Maybe 'BA Red' is some sort of internal project name?

25 Post contains images MainMAN : (sharp intake of breath) I feel in need of a lie down now And what a fantastic job he seems to have done too......what's the problem with this?
26 Post contains images BAxMAN : I hope that BA do radically review their shorthaul flights from outside of London. The North is a very cost sensitive market and Citiexpress is being
27 Candid76 : BA are in this mess because they failed to develop MAN into a proper hub, they only have themselves to blame. They have built up a network of point t
28 Jmc757 : Yes there are people that want full service, like yourself. But unfortunately not enough to keep BACX profitable. Thats the key. Its no secret that B
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