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AI Image Makeover  
User currently offlineSunnyb From Canada, joined Jul 2004, 247 posts, RR: 0
Posted (9 years 1 month 4 days 15 hours ago) and read 3907 times:

Before you guys hold your breath, it's not a change of livery..

Air-India, India's state-owned international carrier, on Friday appointed Perfect Relations Ltd as its public relations agency for India to project the correct corporate image of the airline in the light of the recent expansion of network and the fleet acquisition plans of Air-India.

The agency responsibilities for Air-India will also include the continuous image audit, media relations, communication counselling and advice on a regular basis.

43 replies: All unread, showing first 25:
 
User currently offlineJaysit From , joined Dec 1969, posts, RR:
Reply 1, posted (9 years 1 month 4 days 15 hours ago) and read 3889 times:

That's gonna be a tough job.

How does one make a 20 year old filthy A310 look like a brand new A345?


User currently offlineAseem From India, joined Feb 2005, 2046 posts, RR: 10
Reply 2, posted (9 years 1 month 4 days 15 hours ago) and read 3877 times:

get them planes first, and then we will create an image for them sitting over here. A.net rules!! But for that there has to be photos of swanky planes in the database.
rgds
VT-ASJ



ala re ala, VT-ALA ala
User currently offlineFlydubai From United Kingdom, joined Aug 2005, 162 posts, RR: 0
Reply 3, posted (9 years 1 month 4 days 14 hours ago) and read 3863 times:

Greatest makeover: scrap the airline!!!  biggrin 

If AI is going to be able to compete with airlines such as 9W then massive changes to their fleet and all round services (e.g. investing in a decent in-flight entertainment system) will have to be made or else they will become nothing more than a cheap airline who no one want to travel with.

Jet Airways on the other hand is a very good airline with a modern fleet of aircrafts and a good all round service. They could become another EK, the unofficial airline of India.

Hamzah


User currently offlineMrniji From , joined Dec 1969, posts, RR:
Reply 4, posted (9 years 1 month 4 days 8 hours ago) and read 3687 times:

Quoting Flydubai (Reply 3):
They could become another EK, the unofficial airline of India.

Since when is EK the unofficial airline of India?  Smile

I mean it is a good idea, but I am afraid that some idiot will execute the task, who uses a set of strategies that does not suit the company (these PR Executives - especially in India - often don't have a slice of common sense but rely on some textbooks). So far, the Maharajah Billboards are great, hope they don't change it


User currently offlineLFutia From Netherlands, joined Dec 2002, 3339 posts, RR: 27
Reply 5, posted (9 years 1 month 4 days 8 hours ago) and read 3674 times:

EK flies from Dubai to many places in India... so i can see why its the unofficial airline of India.


Leo/ORD -- Groetjes uit de VS! -- Heeft u laatst nog met KLM gevlogen?
User currently offlineMrniji From , joined Dec 1969, posts, RR:
Reply 6, posted (9 years 1 month 4 days 8 hours ago) and read 3649 times:

Quoting LFutia (Reply 5):
EK flies from Dubai to many places in India... so i can see why its the unofficial airline of India.

I think GF has more destinations, but not sure. EKs market share will decrease very, very soon - it all depends what market share the respective airlines have. I think AI has only about 20-25 % (still the majority), but JUST RIDICULOUS!


User currently offlineSammyk From United States of America, joined Oct 1999, 1690 posts, RR: 0
Reply 7, posted (9 years 1 month 4 days 8 hours ago) and read 3634 times:
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Quoting Jaysit (Reply 1):
How does one make a 20 year old filthy A310 look like a brand new A345?

It's not hard. A new paint job and a refurbished interior goes a long way. The challenge is to keep it looking good.

As for the minor makeover I have heard that it will be something as simple as removing the hyphen from "Air-India" and rotating the centaur to point slightly upwards.

[Edited 2005-08-20 07:29:10]

User currently offlineHawaijahaz From United States of America, joined Oct 2004, 352 posts, RR: 0
Reply 8, posted (9 years 1 month 4 days 7 hours ago) and read 3598 times:

Quoting Sammyk (Reply 7):
Quoting Jaysit (Reply 1):
How does one make a 20 year old filthy A310 look like a brand new A345?

It's not hard. A new paint job and a refurbished interior goes a long way. The challenge is to keep it looking good

I agree with that. AI doesn't have to replace the 310s. They can go the way of NW and refurbish the 310s with new interiors. It'll be cheaper and go a long way towards improving AIs image.

BTW does anybody know which stage in the process is the new order in. Is the final government approval the only pending issue now.

Also what about ICs order? Do the people concerned really have to show that the price they are getting the airplanes is he best possible price.


User currently onlinePA110 From United States of America, joined Dec 2003, 2007 posts, RR: 23
Reply 9, posted (9 years 1 month 4 days 6 hours ago) and read 3584 times:
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Quoting Mrniji (Reply 4):
Since when is EK the unofficial airline of India?

I thought SQ was!  Wink

But seriously, this is just another example of just how far AI is out of touch with reality. Start working on the substance, before trying to spruce up the style. Perhaps if AI ran a better operation, they wouldn't need to hire someone to convince the public that they aren't such a crappy airline.



It's been swell, but the swelling has gone down.
User currently offlineMrniji From , joined Dec 1969, posts, RR:
Reply 10, posted (9 years 1 month 4 days 6 hours ago) and read 3580 times:

Quoting Hawaijahaz (Reply 8):
Also what about ICs order? Do the people concerned really have to show that the price they are getting the airplanes is he best possible price.

You can be sure that PePe will do everything to hamper the growth of AI / IC (to be able to jumb in bed with Naresh Goyal) and hence waste BILLIONS and BILLIONS of taxpayers money.. and he will do EVERYTHING to move ICs order to boeing  sarcastic  - how stupid can someone be to ruin the own enterprises.. maybe some "forces" are involved?

Though I agree to some extent with what you habe said about the 310, I still think it is better to get rid of them. New a/c are more full efficient. And the comparatively range of the 310 is an obstacle (and a 777 / 340 also has more capacity)

Quoting PA110 (Reply 9):
Start working on the substance, before trying to spruce up the style. Perhaps if AI ran a better operation, they wouldn't need to hire someone to convince the public that they aren't such a crappy airline.

I agree 100 %! Lets fire the GOI/Ministry of Civil Aviation


User currently offlineHawaijahaz From United States of America, joined Oct 2004, 352 posts, RR: 0
Reply 11, posted (9 years 1 month 4 days 6 hours ago) and read 3571 times:

Subin I agree that in the long term we really need to retire the 310s but with the speed that GOI works/wants to work acquisition of new aircrafts could take a really long time. So for in the mean time next 4-5 years (hopefully not that long), AI can refurbish their 310s making them a lot nicer.

AI would not have to seek government approval for refurbishment would they? But I'm sure multiple committes would have to be set up each with several sub-committes and then kick backs and all that fun stuff.


User currently offlineLH455 From United States of America, joined Oct 2004, 87 posts, RR: 0
Reply 12, posted (9 years 1 month 4 days 5 hours ago) and read 3537 times:

They're hiring a firm to update their image? In other words, spending more money to try and keep up with present times. I read in ATW that they employ something along the lines of 450 ppl per aircraft. They need to TRIM the fat, not add more. Certainly that might help to update their image somewhat. Get the fundamentals into place and the rest will follow.

BTW, I'm a fan of the AI livery, even if no one else is.


User currently offlineMrniji From , joined Dec 1969, posts, RR:
Reply 13, posted (9 years 1 month 4 days 4 hours ago) and read 3514 times:

Quoting LH455 (Reply 12):
I read in ATW that they employ something along the lines of 450 ppl per aircraft. They need to TRIM the fat, not add more.

It's almost 700. generally speaking, it makes sense to outsource the PR work to someone who knows how it works (though in India - sorry for any offense - people in that very sector often LACK the necessary common sense and play the hyperbusiness-stuntmen. Labor is so cheap in India, hence any comparative references in that regard do only make sense to a small extent. On the one side, I am happy the more people are employed, seeing the unemployment (competition can sometimes stand in contradction to what the people need) - on the other side, AI has a lot of jerks employed, who could be fired, without significant disadvantage for the company (maybe it would even do better!)

Quoting LH455 (Reply 12):
BTW, I'm a fan of the AI livery, even if no one else is.

Another one here.. these polished underbellies in sunshine, along with the windows and the boring but significant tale (I started to like the latter!) - back to the future  bigthumbsup 


User currently offlineHAWK21M From India, joined Jan 2001, 31684 posts, RR: 56
Reply 14, posted (9 years 1 month 4 days 3 hours ago) and read 3452 times:

Quoting Jaysit (Reply 1):
How does one make a 20 year old filthy A310 look like a brand new A345

Rope in the Media.They can change opinions  Smile
Get rid of the GOI interference.
Make quick decisions.

Quoting Mrniji (Reply 13):
Quoting LH455 (Reply 12):
BTW, I'm a fan of the AI livery, even if no one else is.

Another one here.. these polished underbellies in sunshine, along with the windows and the boring but significant tale (I started to like the latter!) - back to the future

I sure like it on the B747.

Comon AI get your act together.Im waiting to work on the B777s.  Smile
regds
MEL



Think of the brighter side!
User currently offlineKaran69 From India, joined Oct 2004, 2889 posts, RR: 17
Reply 15, posted (9 years 1 month 4 days 2 hours ago) and read 3433 times:

Quoting Hawaijahaz (Reply 11):
So for in the mean time next 4-5 years (hopefully not that long), AI can refurbish their 310s making them a lot nicer.

But by that time, most of the 310s would be 20 years old oe even more.


User currently offlineJaysit From , joined Dec 1969, posts, RR:
Reply 16, posted (9 years 1 month 3 days 23 hours ago) and read 3340 times:

1. Mandatory gym attendance for all cabin crew until they reach a BMI of less than 22.

2. Hire makeup artists for all cabin crew. Pouring a bottle of black hairdye on a 1970s birds nest hairdo is not good grooming.

3. No sarees for paunchy grannies. New uniforms based on age and body type.

4. Bright new cabins with red and purple fabrics ala Virgin - that light blue looks dirty.

5. Modern IFE, meal service presentation, seats in all cabins.

6. Dump First Class and create a topnotch J class product and a Premium Y cabin.

7. Donate the A310s to Ariana. Or Helios Airways. Or the GOI for GOI Junkets.

.


User currently offlineHAWK21M From India, joined Jan 2001, 31684 posts, RR: 56
Reply 17, posted (9 years 1 month 3 days 23 hours ago) and read 3336 times:

Quoting Jaysit (Reply 16):
Mandatory gym attendance for all cabin crew until they reach a BMI of less than 22.

 bigthumbsup 
regds
MEL



Think of the brighter side!
User currently offlineAseem From India, joined Feb 2005, 2046 posts, RR: 10
Reply 18, posted (9 years 1 month 3 days 22 hours ago) and read 3289 times:

Quoting Jaysit (Reply 16):
Donate the A310s to Ariana. Or Helios Airways. Or the GOI for GOI Junkets.

yes A310 should lent it out to GOI, this is what you get for free. In fact they can keep it. Satisfaction guaranteed with 30 day return policy.



ala re ala, VT-ALA ala
User currently offlineAsstChiefMark From , joined Dec 1969, posts, RR:
Reply 19, posted (9 years 1 month 3 days 20 hours ago) and read 3208 times:

They have to get rid of those tombstone windows. They make their airplanes look like flying cemetaries.




View Large View Medium
Click here for bigger photo!

Photo © Ralph Duenas - Airplanespotters



Mark

[Edited 2005-08-20 19:14:10]

User currently offlineAseem From India, joined Feb 2005, 2046 posts, RR: 10
Reply 20, posted (9 years 1 month 3 days 20 hours ago) and read 3196 times:

Quoting AsstChiefMark (Reply 19):

sorry to say but thats not gonna happen.



ala re ala, VT-ALA ala
User currently offlineBlrsea From India, joined May 2005, 1423 posts, RR: 3
Reply 21, posted (9 years 1 month 3 days 20 hours ago) and read 3183 times:

AI outsources domestic call center operations

User currently offlineSammyk From United States of America, joined Oct 1999, 1690 posts, RR: 0
Reply 22, posted (9 years 1 month 3 days 20 hours ago) and read 3177 times:
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Quoting AsstChiefMark (Reply 19):
They have to get rid of those tombstone windows. They make their airplanes look like flying cemetaries.

They are not tombstone windows, they are palace windows. I think you need to take a closer look at them as they look nothing like the picture of tombstones you posted.


User currently offlineAsstChiefMark From , joined Dec 1969, posts, RR:
Reply 23, posted (9 years 1 month 3 days 20 hours ago) and read 3173 times:

Quoting Blrsea (Reply 21):
AI outsources domestic call center operations

For some reason, that sounds ironic.

American companies are outsourcing to Indian call centers. Who do the Indians outsource to?

Mark


User currently offlineComorin From United States of America, joined May 2005, 4896 posts, RR: 16
Reply 24, posted (9 years 1 month 3 days 18 hours ago) and read 3117 times:

Excuse me, but I think AI is fine just the way it is.

Some observations:

1. AI's percieved mission is to be a "people's" airline for travelling janta (ordinary folk). It does a great job addressing this market.

2. Out-of- shape FA's look less threatening and are friendlier than good- looking narcissists.

3. Older planes are like older cars and older people- rickety, but kind of endearing...

4. For inflight service, less is more, especially on a long flight, just gimme my food and drink- enough with the charm, already!

5. Why waste money on PR? - The Maharaja is a Superbrand already.

6. Older folks much prefer AI Econ to other airlines' premium cabins - not sure why...

7. Which other airline has a wheelchair brigade ready to meet you after each long haul flight?

8. You can feel superior on AI flights and complain about everything - AI staff hasseen and heard it all.

9. You can have cold and professional, or friendly and fumbling FAs. I'll take F&F anyday.

10. AI food is well liked by its passengers. In India, food equals hospitality.

11. When AI was a 'great' airline, everybody complained about how snooty the FAs behaved - can't win either way...

If and when the Indian Government decides to let AI go, it'll become just another efficient high-end airline, and we'll have to find something new to complain about.


25 Wingedarrow : Don't be disrespectful towards our Indian friends. AI livery is very sensual with the English/Indian red marking and those frames which recall the mo
26 AsstChiefMark : But they don't belong on an airplane... Mark
27 Sammyk : Actually I think they are modeled after Rajasthani palaces. Why not? They fit the "Palace in the Sky" theme.
28 Atmx2000 : Hmm, MrNiji sees problems with the full employment mantra. Outsourcing includes offshoring to foreign contractors but doesn't have to be offshoring.
29 Post contains images Mrniji : - I would sign that list (especially the gym part)! Oh, only to another external Indian company.. This is indeed something that even pisses me off. I
30 HAWK21M : Privatise AI & IC & Give them a chance to Fight back. regds MEL
31 Post contains links Blrsea : Maharaja set to 'Fly Well' sans hyphen
32 Post contains links Blrsea : Air India signs deal with Thales for in-flight entertainment system
33 Aseem : if you see it the other way round, you'd realize how appalling are the current state of affairs. In short, change the whole damn interior. rgds VT-AS
34 Post contains links Airish : This should take away a large number of the negatives about AI B747 400 fleet Just look at http://www.airlinequality.com/Forum/air_india.htm to see wh
35 Mrniji : Only AI's
36 Post contains links and images HAWK21M : View Large View MediumPhoto © Royal S King Agreed.Maybe the Dream liner "Blue" Interiors with lights at Night.    regds MEL[Edited 2005-09-01 06:2
37 Cricket : Um, Perfect Relations? Um, bad idea. Give it three months before a monumental eff-up.
38 Post contains links and images Mrniji : Oh baby baby! - if this will be as great as it sounds, AI will be a bloody competitive airline! Now only some of the spoiled kids who travel with thei
39 Post contains images PA110 : Putting a fur coat on a hooker doesn't make her a supermodel. Air India's problems run deeper than inflight entertainment or aging cabin crews. The wh
40 Post contains images Mrniji : I fully agree with your post,.. and, as Aretha Franklyn said: "Freedom, Freedom"
41 Post contains images HAWK21M : Privatise & Start recruiting for the B772LR,773ER & 787s regds MEL
42 Jaysit : Having just flown Air India in Business Class between Newark and Paris (I arrived back in the US last night), I have to assert that their entire premi
43 Post contains images HAWK21M : Guess thats the only saving grace regds MEL
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