Sponsor Message:
Civil Aviation Forum
My Starred Topics | Profile | New Topic | Forum Index | Help | Search 
AA: Time For A New Paint Scheme?  
User currently offlineQuestAir From United States of America, joined Dec 2004, 367 posts, RR: 0
Posted (8 years 12 months 3 days 21 hours ago) and read 11411 times:

This talk about the US livery has got me thinking: should American Airlines re-do its livery as well? It has been around since 1968 (correct me if I'm wrong), yet it somehow never seems to look 'old'. I think since then United's gone through five paint jobs, in comparison. I'm curious as to see the general opinion of the A.net users.


View Large View Medium
Click here for bigger photo!

Photo © Danny Fritsche - Airplanespotters
View Large View Medium
Click here for bigger photo!

Photo © Gerry Stegmeier




'Do we carry rich people on our flights? Yes, I flew on one this morning and I�m very rich.' - Michael O'Leary
97 replies: All unread, showing first 25:
 
User currently offlineFleet Service From United States of America, joined Apr 2000, 622 posts, RR: 2
Reply 1, posted (8 years 12 months 3 days 21 hours ago) and read 11393 times:

I'm biased, but I think our livery is fine. Big grin

[Edited 2005-08-23 17:18:11]


Yes, I actually *do* work for an airline,how about you?
User currently offlineAa757first From United States of America, joined Aug 2003, 3347 posts, RR: 8
Reply 2, posted (8 years 12 months 3 days 21 hours ago) and read 11375 times:

You're right. It does not look old at all. Everytime you look at American's brand, it looks fresh and new. Whoever designed this corporate identity was a genius.

AAndrew


User currently offlineLuv2fly From United States of America, joined May 2003, 12090 posts, RR: 49
Reply 3, posted (8 years 12 months 3 days 21 hours ago) and read 11358 times:

Oh you opened up a can of worms my friend. Though I agree it needs to be updated and brought into the 21st century.


You can cut the irony with a knife
User currently offlineLegacy135 From Switzerland, joined May 2005, 1052 posts, RR: 26
Reply 4, posted (8 years 12 months 3 days 21 hours ago) and read 11368 times:

I think this is a very classic and timeless paint scheme, they hopefully are going to keep. We can see many others, changing something classic into worse and worse..... Delta, United, Avianca (Summa), SAS, Air Canada, Aerolineas Argentinas..... any many many more.
Actually this polished chrome look is one of my favorite paint scheme. Experience also shows us, that something looking brilliant at the very first view is something we get tiered about quite fast. So the AA look my not be the most exiting but still one of the best  Wink


User currently offline7E72004 From United States of America, joined Mar 2004, 3587 posts, RR: 2
Reply 5, posted (8 years 12 months 3 days 21 hours ago) and read 11342 times:

I think changing their livery is at the end of the list right now. They are more concerned about keeping the airline alive and making it profitable which I completely agree with. I don't think the general public cares either way. I like the current livery and as stated before in a prior post, it still looks new..even though it is 27 years old  Smile


The next generation of aircraft is just around the corner!
User currently offlineBMIFlyer From UK - England, joined Feb 2004, 8810 posts, RR: 58
Reply 6, posted (8 years 12 months 3 days 21 hours ago) and read 11331 times:

The AA colourscheme is one of the best known and recognised airline brands out there.

I think they should keep it  Smile


Lee



Sometimes You Can't Make It On Your Own
User currently offlineBigGSFO From United States of America, joined Jun 2005, 2920 posts, RR: 6
Reply 7, posted (8 years 12 months 3 days 21 hours ago) and read 11324 times:

I really like AA's current colors, however it would be great to update the font (italicized), and maybe update the eagle. But they definitely should keep the silver/red/white/blue scheme.

User currently offlineAirRyan From United States of America, joined Mar 2005, 2532 posts, RR: 5
Reply 8, posted (8 years 12 months 3 days 21 hours ago) and read 11313 times:

I'm a long time AA fan but I have to admit, I have never been too terribly crazy about their polished aluminum paint scheme. Often times it just looks sort of cheap on modern airliners like a 777 or what would be (or used to be) a 747.

I don't know what I would like better as I'm little of an artist, but I think they should begin with something like white on top and silver on the bottom with the current stripe and logo.


User currently offlineQuestAir From United States of America, joined Dec 2004, 367 posts, RR: 0
Reply 9, posted (8 years 12 months 3 days 21 hours ago) and read 11308 times:

Quoting 7E72004 (Reply 5):
They are more concerned about keeping the airline alive and making it profitable which I completely agree with.

But United updated its scheme recently, and US Airways did even more recently, and both of those airlines are in bankruptcy. American is a lot better off financially then those two.



'Do we carry rich people on our flights? Yes, I flew on one this morning and I�m very rich.' - Michael O'Leary
User currently offlineFlyingHippo From United States of America, joined Aug 2005, 684 posts, RR: 1
Reply 10, posted (8 years 12 months 3 days 21 hours ago) and read 11298 times:

I thinkn AA's c/s is fine the way it is. Not many airlines in the world has the silver/polished c/s and the dirt doesn't show up as much as the white c/s that a lot of airlines use these days.

It is very recognizable, why change it?


User currently offline7E72004 From United States of America, joined Mar 2004, 3587 posts, RR: 2
Reply 11, posted (8 years 12 months 3 days 21 hours ago) and read 11290 times:

But why spend the money on changing a livery that really does not need to be changed? Maybe when the airline becomes more profitable but right now is definitley not the time.


The next generation of aircraft is just around the corner!
User currently offlineDCA-ROCguy From United States of America, joined Apr 2000, 4499 posts, RR: 33
Reply 12, posted (8 years 12 months 3 days 21 hours ago) and read 11281 times:

AA's paint scheme is timeless and classy. I don't think they need to update it. It looks as good on a 777 today as it did on the 707's I used to see at ROC in the '70s.

Jim



Need a new airline paint scheme? Better call Saul! (Bass that is)
User currently offline777PURSER From United States of America, joined Aug 2005, 219 posts, RR: 3
Reply 13, posted (8 years 12 months 3 days 21 hours ago) and read 11245 times:

Paint adds more weight to the aircraft than people can even imagine. In times when saving fuel is a priority, adding unnecessary weight to the aircraft makes NO SENSE> We have removed coffee makers, ovens on some aircraft, magazine racks...anything to make the aircraft lighter. NO WAY WE ARE PAINTING OUR SILVER BIRDS. Plus, our brand is strong, "plane" and simple...American is to airline what Mortons is to salt. Get it? We are the strongest brand I think we should stick to it.

User currently offlinePawsleykat From United States of America, joined Jul 2005, 1978 posts, RR: 11
Reply 14, posted (8 years 12 months 3 days 21 hours ago) and read 11232 times:

I think a new, less shiny livery would be good. My eyes are still sore from that day at LHR. I was watching the AA 777 rotate on 27L and as I was watching it climb into the sky, it flew into the light of the sun and blinded me.
Although i do quite like the present livery.



First Class passengers are my favourites. They can't get any further forward without an ATPL.
User currently offlineBrightCedars From Belgium, joined Nov 2004, 1288 posts, RR: 2
Reply 15, posted (8 years 12 months 3 days 21 hours ago) and read 11224 times:

I hope they keep it as long as possible.

Maybe airplanes like the 787 will dictate an end to this livery because of not so polishable materials though. I however suspect they would then go for gray like they currently do for some areas.

It's timeless and distinct from all those white birds with a sticker.



I want the European Union flag on airliners.net!
User currently offlineMAH4546 From Sweden, joined Jan 2001, 32686 posts, RR: 72
Reply 16, posted (8 years 12 months 3 days 21 hours ago) and read 11206 times:

They aren't changing their livery. Their livery saves them money. With the bare metal, they use minimal paint and save weight, which saves fuel costs, and it all adds up.

Also, just because an airline is in bad shape doesn't mean you don't introduce a new paint scheme. Airplanes must be repainted every few years, and all the new paint schemes as of late - NWA, UA, and US - have been more minimal than the old ones, which save airlines money.

Quoting 7E72004 (Reply 5):
making it profitable which I completely agree with.

Somebody hasn't seen AA's second quarter results.



a.
User currently offlineMainliner From United States of America, joined Aug 2005, 411 posts, RR: 0
Reply 17, posted (8 years 12 months 3 days 21 hours ago) and read 11200 times:

I wouldn't mind seeing the tail spiced up a bit, but keeping the AA emblem and not going to some stylized eagle. Maybe just a little bit more color would be nice. The cheatlines and polished aluminum fuselage still look great.


Every flight counts.
User currently offline7E72004 From United States of America, joined Mar 2004, 3587 posts, RR: 2
Reply 18, posted (8 years 12 months 3 days 20 hours ago) and read 11189 times:

i have heard of the second quarter results...just because they are making some money does not mean they should spend it on something that is NOT needed at this point.


The next generation of aircraft is just around the corner!
User currently offlineAlitalia744 From United States of America, joined Mar 2000, 4747 posts, RR: 45
Reply 19, posted (8 years 12 months 3 days 20 hours ago) and read 11185 times:

The only livery i've seen comp'ed up that does any justice to American Airlines is R.P. Abraham's (taken from Airlineimage.com)

http://webzoom.freewebs.com/abrahamwings/AA%201.jpg



Some see lines, others see between the lines.
User currently offlineGreyhound From United States of America, joined Mar 2005, 1026 posts, RR: 2
Reply 20, posted (8 years 12 months 3 days 20 hours ago) and read 11175 times:

Quoting Alitalia744 (Reply 20):
The only livery i've seen comp'ed up that does any justice to American Airlines is R.P. Abraham's (taken from Airlineimage.com)

Wouldn't be so bad if it looked a little more blueish instead of that black color.



29th, Let's Go!
User currently offlineAZflyer From United States of America, joined Aug 2005, 25 posts, RR: 0
Reply 21, posted (8 years 12 months 3 days 20 hours ago) and read 11142 times:

Quoting Aa757first (Reply 2):
Whoever designed this corporate identity was a genius.

The livery was designed by Vignelli Associates, New York (Massimo Vignelli). In my opinion, the livery is one of the most successful examples of the entire modernist movement in visual communications/corporate identity (1960s-70s, roughly). It accomplishes what modernism sought to do: par down visual elements to their most simple communicative form, creating a "timeless, universal visual style." Whether you like American's identity and brand image or not, it still seems surprisingly contemporary. And - as has already been pointed out - it's one of the most pragmatic schemes in its cost-efficiency. I'm still a huge fan.


User currently offlineAlitalia744 From United States of America, joined Mar 2000, 4747 posts, RR: 45
Reply 22, posted (8 years 12 months 3 days 20 hours ago) and read 11076 times:

Quoting AZflyer (Reply 22):
The livery was designed by Vignelli Associates, New York (Massimo Vignelli). In my opinion, the livery is one of the most successful examples of the entire modernist movement in visual communications/corporate identity (1960s-70s, roughly). It accomplishes what modernism sought to do: par down visual elements to their most simple communicative form, creating a "timeless, universal visual style." Whether you like American's identity and brand image or not, it still seems surprisingly contemporary. And - as has already been pointed out - it's one of the most pragmatic schemes in its cost-efficiency. I'm still a huge fan.

Very good points - the same could be said for the now 30+ yr old AZ livery...



Some see lines, others see between the lines.
User currently offlineAloha717200 From United States of America, joined Aug 2003, 4477 posts, RR: 15
Reply 23, posted (8 years 12 months 3 days 20 hours ago) and read 11075 times:

AA's livery should not change. It's now one of the few "unique" looking liveries among the legacies.

If AA were to redesign their livery, the replacement would never live up to what we have now.....it would only be yet another boring white w/painted belly scheme that always seems to get the cheatline wrong. Why torture ourselves by asking for a new AA scheme?


User currently offlineTAN FLYR From United States of America, joined Aug 2000, 1906 posts, RR: 0
Reply 24, posted (8 years 12 months 3 days 20 hours ago) and read 11031 times:

It is a classic timeless logo and c/s. Universally recognizable. Add the fact that is probably the lightest c/s around these days. And every pound counts when Jet-A is 1.85 per gallon.

To me it is on a par with several other world wide instantly known logos: Coke, GE, GM, Ford, Chrysler, Sony..just to name a few. All very classy in thier own unique way. And none have been altered in decades. The oldest probably being Coke and GE with Ford a bit later. I believe GM, Chrysler, and Sony all date from the early 60's.

A few other timeless logos that have not changed in decades: Pegasus for Mobil, the Texaco Star & T, The Chevrons for Standard of California.. you get the idea.
So since managment at AA has a heck of a lot of other issues to contend with, I seriously doubt messing with a good thing is anywhere on the horizon.


25 Bongo : YES !!! They are late to do that.
26 Kappel : Question is: how will it look on an 787, where there is no metal? I agree that the livery is awesome, but on an 787 it would be what.. grey? That woul
27 Tsaord : i dont think aa should change the c/s. it is very classy
28 Boeingfan71 : personally in my opinion AA's current livery sucks i mean it doesn't stick out at all at least change the tail like BA does i mean come on AA. Cheers,
29 ToTheStars : AA's livery is a true reflection of the company...cold and practical like a ford taurus. It will get you there but not with much style.
30 NYCAAer : Back in 1998 or 1999, I remember American had proposed changing the livery to AAdvantage Executive Platinum and standard Platinum members at consumer
31 Boeing767mech : Wow is it that time of the month again where we bring out the topic of when AA is going to change there paint scheme??????????
32 ORDagent : The only way AA will change it's branding is when the newer composite aircraft come on line. I was thinking maybe a mica metallic finish like VS or SU
33 AZflyer : Henry Dreyfuss was a design consultant for AA, primarily responsible for airport and aircraft interior spaces. While Dreyfuss was involved in AA's li
34 Sampa737 : AAs livery says American not just by name but by color. I appreciate and like the color scheme especially seeing all the planes in and out of GRU thes
35 Post contains links and images AsstChiefMark : It has to be hard on the eyes to work in the towers at DFW on a bright, sunny day. View Large View MediumPhoto © Juan Carlos Guerra Aviation Phot
36 Utapao : Old scheme is great. A new century scheme would be nice. Brand identity is everything when it comes to marketing a product. Very few (any?) people wou
37 Post contains images TPASXM787 : I think they should go back to the AstroJet livery
38 UncGSO : NO....Saw a Super 80 landing in GSO today around 4:15 and it looked great! Of course it's nice to see mainline AA back in GSO after years of nothing b
39 CIDflyer : personally I like it and think it should remain. I have always wondered though, why are the Eagle planes painted white and not polished like the mainl
40 Vegasplanes : The AA livery is so Classic, the polished metal still looks the best to me of any other paint scheme out there. It is an airplane, it should look kind
41 Kappel : I think it sticks out a lot, being about the only (with AM) airline with a polished surface.
42 Ken777 : At the rate AA is cutting costs these days paint on the outside would mean the carpets would have to be pulled out to offset the weight of the extra p
43 Doona : AA's C/S is a good one. Timeless, one might say. But still, since it has been around for so long and since it's such a recognized C/S, if (keep you pa
44 Trekster : I have to agree with most of the people in here. AA have a livery that is so recognisable, they dontneed to change there brand image to get more passe
45 Xkorpyoh : This is a good compromise. it looks updated and still retains the bare metal that save them money.. looks great! Exactly my thoughts.. i have a love-
46 Post contains links and images Zippyjet : If it ain't broke, don't fix it! The AA look is timeless. However, here are my two choices for a redesign ASAP! View Large View MediumPhoto © Ry
47 IRelayer : Uhh...ok, now that this has been cleared up for the 70,000th time, can we move on to the pressing question of when/if NW should replace its DC-9's? :P
48 Post contains images AirbusfanYYZ : LMAO So very true! Cheers, Kaz
49 Post contains links EnviroTO : There is a new livery proposal on the "modified airliner photos" database that looks great. http://www.cardatabase.net/modifieda...earch/photo_search.
50 Kanebear : Gimme one of those "no-style Taurus" Flagship Suites any day of the week. More stylish options exist, but none more functional and comfortable.
51 Arcano : You have to consider that brand recognition is not something you build by just making changes, it takes many time an lot of money. I don't say it woul
52 ERAUMcDlover : BLESS YOU ZIPPYJET! i agree a 1000%. Bring back the widget DL pleasssssssseeeee! i do like the new NW though....., but not the wavy gravy...ok....its
53 S12PPL : This discussion again??? AA has made it very clear they do not intend to change they're livery at all any time soon. Odds are we're gonna see this one
54 Post contains links and images QuestAir : Since I started this thread, I think it's time for me to share my own opinions on some paint schemes. 1. American: Don't change it. As everyone's poin
55 Post contains links and images Tommy767 : It's timeless. Most people agree with me on that, and I seriously doubt that at this point in time AA will change it (nor they shouldn't ) The bare-me
56 SafetyDude : Is this a joke, or the new scheme for AF1? Some of those MAP photos are wonderful. Others, well... -Will
57 Falcon84 : AA's is too good to touch. It's timeless; it's classy; it's business-like. Why would anyone mess with that livery? They're nuts.
58 Ckfred : First of all, the current paint scheme doesn't need to be changed. If, however, management thinks it needs to be freshened a bit, here is what I would
59 Galapagapop : AA's livery is the most classy, simple, and recognized livery around. Everyone knows and AA plane when they see it. My only worry it with all these co
60 Post contains images AA777 : AA's livery is timeless. I used to want them to change it, but then I realized how good it really looks, and how it really is the most well known live
61 Post contains links 777klm : I would like to see this tail on it's current body! The rest of this modified plane sucks http://www.cardatabase.net/modifieda...earch/photo_search.ph
62 Kanebear : " target=_blank>http://www.cardatabase.net/modifieda...03873 Ugh, with all respect to the artist as I couldn't even do that; it's awful, even the tail
63 Post contains images Aa777jr : Agreed.
64 Commavia : I doubt that AA is going to drop the bare metal on all of their aircraft just because the 787s will need to be painted. AA isn't going to paint any p
65 Skywatch : AA should definitely keep their current livery. Just think of all the new shiny aircraft they will have when the Mad Dogs get too old! I did see a bea
66 NYCFlyer : I'll respectfully disagree with most respondents here. I cannot stand the AA livery, and never have. It looks very uncreative and cheap. I wish they w
67 Dolphinflyer : I think that AA's paint scheme is relatively timeless. The shiny planes glimmer in the hot Texas sun. The jets tend to look cleaner than their painted
68 StarCruiser : There is absolutely no reason for AA to change their livery. It's beautiful, timeless and striking. Besides, you're talking about painting 1,000 plane
69 GeorgiaAME : I never liked the original orange stripe of the 1950s (I date myself, but I was really little at one time), nor do I particularly care for the current
70 Flanker : Its a timeless classic. I absolutely love it! no need to change it!
71 UALophile : this is a great proposed livery, but i would say, dump the eagle on the tail, and run the red/white/blue ribbon up onto the tail, and widen it out.
72 Post contains links Molykote : I agree with this statement - one of my objections to metal airplanes is the prominence of every minor dent or surface imperfection. I think the meta
73 LD3smasher : I'm also a bit bias but my personal opinion is that American's design has a dignity in its simplicity and boldness. It has tried in recent years to go
74 Post contains images AlitaliaMD11 : I think Americans livery looks very nice on the A300! Although I always get sad when I see Americans B767-200s and B757-200s.
75 ER757 : I'll second that! Didn't they do a retro one of these a couple years ago? If so, is it still around?
76 DeltaGuy767 : Oh come now AA cAAn't be like DL AAnd chAAnge their livery every yeAAr. I feel that AA's livery isn't old and that they should keep it if it works for
77 Dagell : I think United gray and the new white/blue livery is a million times better looking than the AA scheme. It just looks cheap to me. United's new livery
78 Grantcv : Personally, I think that American's livery looks very Amtrak'ish or East Coast Industrial. I didn't like it 35 years ago and I don't like it now.
79 UAalltheway : Although I do think AA's up for a new livery, it's hard to imagine it looking anything like it has for the past 20-whatever years.
80 Zippyjet : Please shitcan the double A! Replace it with the classic AA wings instead. Then, I'd rate it 3 out of 5 stars. Better yet, retain the current timeles
81 AASTEW : Why should AA change it's classic livery....Have livery changes at US, DL, UAL, or NW provided them with profits. Don't think so....AA is doing just a
82 Post contains links and images HighFlyer9790 : AA livery is fantastic. It has heritage. Class. Also, that sparkle when it takes off into the sunset. View Large View MediumPhoto © Vasco Garcia
83 AASTEW : Looks uplifting...HAHA uplift with a get out of BK plan.
84 Post contains images 4holer26 : Branding 101. If it aint broke, dont fix it Paul
85 Ckfred : Commavia: I wasn't suggesting that AA would paint the entire fleet simply because the 787s will be painted. But the day will come when every plane in
86 Post contains images Quickmover : How about this one?
87 Post contains links Quickmover : Trying again. http://www.airliners.net/open.file?i...r=70&prev_id=824353&next_id=821916
88 Airbus3801 : Because it looks like a tin can. AA's seriously needs upgrading, sure the retro look is timeless, but we don't have to be blinded daily by it.
89 ToTheStars : That photo makes me sad. THAT was a classic livery.
90 Post contains images Texan : MAH hit the nail on the head. Quest, while UA's old livery was very nice looking, the dark blue and gray paint weighs a lot, which reduces available
91 Post contains images EA CO AS : DCA-ROCguy hits the nail squarely on the head. AA's livery is perfect just the way it is. Change for change's sake is tampering. Remember that.
92 FlyCaledonian : Just ditch those areas of grey paint for something with a bit more of a metallic look to it and the AA livery will look a whole lot better.
93 Post contains links and images AlitaliaMD11 : They painted a B757-200 and B737-800 in the "Astrojet" scheme. The B737-800 still has the retro scheme and the B757-200 has been painted back into re
94 Wiggidy : In my opinion the astrojet scheme only looked good on the shiny little BAC 1-11s. Looked like a little bullet! The 737 looks alright, but I cant stand
95 Rossbaku : It is becoming a little dated. I do like United's New Design, as well as the one shown by Alitalia744 in Reply 19.
96 TR763 : Well I was going to write something but these guys took the words of my mouth... TR763
97 Ckfred : I remember reading in the WSJ several years ago that UA's old scheme had two problems, in addition to complaints by pilots and controllers about the g
Top Of Page
Forum Index

This topic is archived and can not be replied to any more.

Printer friendly format

Similar topics:More similar topics...
AA- Time For New Colors? posted Thu Nov 23 2000 16:48:23 by Bigo747
A New Paint Scheme For JAL posted Fri Jul 29 2005 21:07:45 by GARUDAROD
New Paint Scheme For USAirways posted Sun Dec 1 2002 00:10:42 by Pshifrin
9W - Time For A New Livery...? posted Mon Dec 19 2005 17:53:44 by Gr8Circle
Time For New UA Music! posted Mon Dec 19 2005 16:28:17 by Dc10s4ever
Time For New Control Tower At BHX? posted Thu Feb 17 2005 01:15:04 by BALandorLivery
Revised Schedule For New Paint UA 747 posted Sun Dec 5 2004 01:27:12 by Mattnrsa
New Paint Scheme posted Sat Oct 2 2004 10:51:09 by Fluorine
New Paint Scheme Then Bankruptcy posted Mon Sep 20 2004 03:13:11 by Tarantine
Northwest New Paint Scheme posted Tue May 4 2004 23:30:19 by Masonaries