Sponsor Message:
Civil Aviation Forum
My Starred Topics | Profile | New Topic | Forum Index | Help | Search 
Airlines Under Ch11 And Changing The Paint Schemes  
User currently offlineAvianca From Venezuela, joined Jan 2005, 5925 posts, RR: 37
Posted (9 years 1 month 1 week 4 days 3 hours ago) and read 3202 times:

How is it possible that currenty some US ailines are under a very bad financial situation and changing there paint schemes, (UA still under Chapter11, without seeing sun on the end of the tunnel) for example, US is also not doing so good to excuse a new color scheme (shouldn´t they wait some month till the merger with HP is yielding fruits)? Also NW is not in a very good shape and they also changed the colors...beside the "old" colorshemes were not that outdated.

any comments?

regards
Avianca


Colombia es el Mundo Y el Mundo es Colombia
10 replies: All unread, jump to last
 
User currently offlineFlypdx From United States of America, joined Apr 2005, 636 posts, RR: 0
Reply 1, posted (9 years 1 month 1 week 4 days 3 hours ago) and read 3185 times:

Well, a paint needs to be repainted regardless of if the airline is in CH. 11 or not. The costs associated with repainting over time during mx isn't that high, especially when the aircraft needs a new coat of paint anyway. Also, it can develop a new image for an airline, which can help them out financially, if they market it correctly with new services, etc.

User currently offlineWhiteHatter From , joined Dec 1969, posts, RR:
Reply 2, posted (9 years 1 month 1 week 4 days 3 hours ago) and read 3174 times:

Quoting Flypdx (Reply 1):
Well, a paint needs to be repainted regardless of if the airline is in CH. 11 or no

There is also the psychological effect.

An airline which is about to emerge from bankruptcy or whatever version operates in its locality may want a new, fresh image to sell to the passenger. If it's the same old image as when the company first got into trouble then there is that image hangover in the customer's mind.

Having a new livery (or starting to relivery the fleet) means that the impression of a new start and fresh ideas is conveyed to the passenger. Especially if stuff like tickets and advertising is in the new colours.

Basically it's positive marketing.


User currently offlineSabena332 From , joined Dec 1969, posts, RR:
Reply 3, posted (9 years 1 month 1 week 4 days 3 hours ago) and read 3165 times:

Actually I am wondering about the same. It is not only the livery but also all other things which have to be redesigned, be it napkins, the letter paper, the website design, the ticket envelopes, etc. etc. The redesign of all these things is causing costs which are easily over a few millions.

Patrick


User currently offlineAC7E7 From Canada, joined Oct 2004, 646 posts, RR: 22
Reply 4, posted (9 years 1 month 1 week 4 days 3 hours ago) and read 3155 times:

I love how people get so sensitive about this. Why do they paint when they have no money??? Planes have to be painted. For this merger, they will likely paint a bunch of planes in the new livery. Then the rest will be painted when they are due. THe America West planes will be painted when due, but will have a US Airways decal put over the "America West" name on the planes.

When airlines emerge from chap 11, they normally want to change their appearance - Continental, Air Canada, United, etc, etc. It boosts employee moral as well as shows the customer that they are a changed airline.


User currently offlineAvianca From Venezuela, joined Jan 2005, 5925 posts, RR: 37
Reply 5, posted (9 years 1 month 1 week 4 days 3 hours ago) and read 3149 times:

Quoting Sabena332 (Reply 3):
It is not only the livery but also all other things which have to be redesigned, be it napkins, the letter paper, the website design, the ticket envelopes, etc. etc.

totally agree.



Colombia es el Mundo Y el Mundo es Colombia
User currently offlineAvianca From Venezuela, joined Jan 2005, 5925 posts, RR: 37
Reply 6, posted (9 years 1 month 1 week 4 days 3 hours ago) and read 3141 times:

Quoting AC7E7 (Reply 4):
When airlines emerge from chap 11,

when they emerge, yes, but UA is still in the middle of the tunnel, or not?



Colombia es el Mundo Y el Mundo es Colombia
User currently offlineAvianca From Venezuela, joined Jan 2005, 5925 posts, RR: 37
Reply 7, posted (9 years 1 month 1 week 4 days 3 hours ago) and read 3131 times:

Quoting AC7E7 (Reply 4):
I love how people get so sensitive about this. Why do they paint when they have no money??? Planes have to be painted

yes they have to be painted, but I think its more expensvie to introduce a new color scheme than to repaint again the airplane with the old colors. Or I am wrong?



Colombia es el Mundo Y el Mundo es Colombia
User currently offline1MillionFlyer From , joined Dec 1969, posts, RR:
Reply 8, posted (9 years 1 month 1 week 4 days 2 hours ago) and read 3113 times:

Quoting Avianca (Reply 7):
yes they have to be painted, but I think its more expensvie to introduce a new color scheme than to repaint again the airplane with the old colors. Or I am wrong?

It does not have to be more expensive if the design uses less paint or a less ornate livery.


User currently offlineNewark777 From United States of America, joined Dec 2004, 9348 posts, RR: 29
Reply 9, posted (9 years 1 month 1 week 4 days 2 hours ago) and read 3097 times:

As Patrick said already, it is not the actual painting that costs a whole lot. It is the complete re-branding that must go on where the big bucks must go. Just think of everything with a logo on it, or with the airline colors, and how much of it must be changed. That is one reason US kept the flag symbol and blue color on the tail the same. It keeps costs down a bit.

Harry



Why grab a Heine when you can grab a Busch?
User currently offlineUA772IAD From Australia, joined Jul 2004, 1730 posts, RR: 3
Reply 10, posted (9 years 1 month 1 week 4 days 2 hours ago) and read 3075 times:

Quoting Sabena332 (Reply 3):
Actually I am wondering about the same. It is not only the livery but also all other things which have to be redesigned, be it napkins, the letter paper, the website design, the ticket envelopes, etc. etc. The redesign of all these things is causing costs which are easily over a few millions.

No doubt, but this is done over a period of time. United for example, began their current brand back in 1997, by changing the logo from the grey, orange red and blue (United Airlines) to the bold United Airlines with the simple logo. They probably introduced that on their website first. Then in 2001 they dropped airlines and just became United. That was reflected through advertisments, airport decorations and signage, easy check-in etc. In 2001 they also began changing the insides of their aircrafts, reintroduced business class (formerly Conneseur) and issued FAs their current uniforms. And here we are in 2005, 8 years later, and only a few planes have been painted. Since the liveries and themes change every 10-15 years, expect to see something new before 2010.


Top Of Page
Forum Index

This topic is archived and can not be replied to any more.

Printer friendly format

Similar topics:More similar topics...
Where Are The B.A Paint Schemes Going? posted Tue Nov 16 1999 16:54:14 by Belleayre85
The Creative Process Behind Special Paint Schemes posted Wed Nov 9 2005 16:12:47 by Mwk
What Are The Oldest Paint Schemes? posted Tue Mar 30 2004 22:37:19 by LUV4JFK
The Worst Paint Schemes posted Wed Mar 3 2004 22:42:43 by N600SU
Airlines, Operating Systems And Paint posted Mon Dec 22 2003 10:58:02 by SailorOrion
Aerolineas Argentinas Paint Schemes Over The Years posted Sat Nov 15 2003 11:07:12 by Ar385
Corporates Jets And Paint Schemes.... posted Tue Oct 1 2002 15:42:36 by SegmentKing
Do Airlines Use Pilots On Both The 764 And 777? posted Tue Apr 30 2002 21:03:21 by N766UA
Airlines Flight Paths And The Bermuda Triangle? posted Sat Dec 22 2001 05:56:28 by Lehpron
Make Up New Paint Schemes For Airlines! posted Thu Aug 16 2001 06:19:15 by DeltaOwnsAll