Avianca From Venezuela, joined Jan 2005, 5857 posts, RR: 40 Posted (7 years 9 months 6 days 17 hours ago) and read 1661 times:
How is it possible that currenty some US ailines are under a very bad financial situation and changing there paint schemes, (UA still under Chapter11, without seeing sun on the end of the tunnel) for example, US is also not doing so good to excuse a new color scheme (shouldn´t they wait some month till the merger with HP is yielding fruits)? Also NW is not in a very good shape and they also changed the colors...beside the "old" colorshemes were not that outdated.
Flypdx From United States of America, joined Apr 2005, 636 posts, RR: 0 Reply 1, posted (7 years 9 months 6 days 17 hours ago) and read 1644 times:
Well, a paint needs to be repainted regardless of if the airline is in CH. 11 or not. The costs associated with repainting over time during mx isn't that high, especially when the aircraft needs a new coat of paint anyway. Also, it can develop a new image for an airline, which can help them out financially, if they market it correctly with new services, etc.
WhiteHatter From , joined Dec 1969, posts, RR: Reply 2, posted (7 years 9 months 6 days 17 hours ago) and read 1633 times:
Quoting Flypdx (Reply 1): Well, a paint needs to be repainted regardless of if the airline is in CH. 11 or no
There is also the psychological effect.
An airline which is about to emerge from bankruptcy or whatever version operates in its locality may want a new, fresh image to sell to the passenger. If it's the same old image as when the company first got into trouble then there is that image hangover in the customer's mind.
Having a new livery (or starting to relivery the fleet) means that the impression of a new start and fresh ideas is conveyed to the passenger. Especially if stuff like tickets and advertising is in the new colours.
Sabena332 From , joined Dec 1969, posts, RR: Reply 3, posted (7 years 9 months 6 days 17 hours ago) and read 1624 times:
Actually I am wondering about the same. It is not only the livery but also all other things which have to be redesigned, be it napkins, the letter paper, the website design, the ticket envelopes, etc. etc. The redesign of all these things is causing costs which are easily over a few millions.
AC7E7 From Canada, joined Oct 2004, 639 posts, RR: 24 Reply 4, posted (7 years 9 months 6 days 17 hours ago) and read 1614 times:
I love how people get so sensitive about this. Why do they paint when they have no money??? Planes have to be painted. For this merger, they will likely paint a bunch of planes in the new livery. Then the rest will be painted when they are due. THe America West planes will be painted when due, but will have a US Airways decal put over the "America West" name on the planes.
When airlines emerge from chap 11, they normally want to change their appearance - Continental, Air Canada, United, etc, etc. It boosts employee moral as well as shows the customer that they are a changed airline.
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.
Newark777 From United States of America, joined Dec 2004, 9348 posts, RR: 33 Reply 9, posted (7 years 9 months 6 days 16 hours ago) and read 1556 times:
As Patrick said already, it is not the actual painting that costs a whole lot. It is the complete re-branding that must go on where the big bucks must go. Just think of everything with a logo on it, or with the airline colors, and how much of it must be changed. That is one reason US kept the flag symbol and blue color on the tail the same. It keeps costs down a bit.
UA772IAD From Australia, joined Jul 2004, 1635 posts, RR: 3 Reply 10, posted (7 years 9 months 6 days 16 hours ago) and read 1534 times:
Quoting Sabena332 (Reply 3): Actually I am wondering about the same. It is not only the livery but also all other things which have to be redesigned, be it napkins, the letter paper, the website design, the ticket envelopes, etc. etc. The redesign of all these things is causing costs which are easily over a few millions.
No doubt, but this is done over a period of time. United for example, began their current brand back in 1997, by changing the logo from the grey, orange red and blue (United Airlines) to the bold United Airlines with the simple logo. They probably introduced that on their website first. Then in 2001 they dropped airlines and just became United. That was reflected through advertisments, airport decorations and signage, easy check-in etc. In 2001 they also began changing the insides of their aircrafts, reintroduced business class (formerly Conneseur) and issued FAs their current uniforms. And here we are in 2005, 8 years later, and only a few planes have been painted. Since the liveries and themes change every 10-15 years, expect to see something new before 2010.