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VS To MBJ - Effect On Air Jamaica  
User currently offlineBA380 From United Kingdom, joined May 2004, 1466 posts, RR: 8
Posted (9 years 2 weeks 2 days 22 hours ago) and read 3241 times:

When Virgin commences service to Montego Bay (MBJ) from London, what efect do you think this will have on Air Jamaica's prestige 'Atlantic Limousine' service from LHR-MBJ?

I would have thought this would be very bad news for AJ. This is the last remaining prestige, long haul service. Surely VS will take a large chunk out of their business?

I appreciate that VS prob won't be flying every day initially, but still...


cabin crew: doors to automatic and cross-check...
15 replies: All unread, jump to last
 
User currently offlineDAL767400ER From , joined Dec 1969, posts, RR:
Reply 1, posted (9 years 2 weeks 2 days 22 hours ago) and read 3217 times:

I can only speculate on this, but JM has been in pretty deep financial trouble for the past months, and their small longhaul fleet of only 3 (now 2 IIRC) A340s isn't that cheap either. Sure JM has a good following in the Caribbean, but if VS offers low fares and is able to pull pax of JM's UK flights, those flights' future might be in strong doubt, especially if the demand on those routes doesn't justify the need for the small A340 subfleet anymore.

User currently offlineBA380 From United Kingdom, joined May 2004, 1466 posts, RR: 8
Reply 2, posted (9 years 2 weeks 2 days 22 hours ago) and read 3206 times:

that's my thinking. I reckon (looking at load factors in the past) that London-MBJ can sustain daily ops, but if AJ lose loads to VS it will get hairy for them. I can't work out how many times VS are proposing to fly LGW to MBJ, but perhaps they will increase it if AJ pulls out longer-term?

I can imagine AJ selling the 340s and exiting the route completely in the medium term.



cabin crew: doors to automatic and cross-check...
User currently offlineDAL767400ER From , joined Dec 1969, posts, RR:
Reply 3, posted (9 years 2 weeks 2 days 22 hours ago) and read 3189 times:

Quoting BA380 (Reply 2):
I can imagine AJ selling the 340s and exiting the route completely in the medium term.

Me too. It's definitely more likely than JM replacing their A340s with 777s, as has been rumored some months ago. Plus, it could save JM lots of money, and they could still channel their pax through ATL on DL.


User currently offlineZSOFN From United Kingdom, joined Jun 2005, 1413 posts, RR: 5
Reply 4, posted (9 years 2 weeks 2 days 22 hours ago) and read 3178 times:

If VS are only flying the route from LGW maybe there'll still be enough of a distinction from JM flying into LHR. I'd pay an extra £20 or so (and many would pay more) to fly from LHR rather than LGW. Hopefully there's still enough differentiation to keep the route viable.

User currently offlineBA380 From United Kingdom, joined May 2004, 1466 posts, RR: 8
Reply 5, posted (9 years 2 weeks 2 days 21 hours ago) and read 3146 times:

maybe, but I reckon a lot pf package holidays (not least Virginholidays!) will switch at VS at LGW.

Unless VS's entry grows the market for UK-MBJ - possible! - it would hurt AJ



cabin crew: doors to automatic and cross-check...
User currently offlineLazyshaun From United Kingdom, joined May 2005, 548 posts, RR: 0
Reply 6, posted (9 years 2 weeks 2 days 21 hours ago) and read 3127 times:

Quote:
and their small longhaul fleet of only 3 (now 2 IIRC)

Nope, just the 1 now. They gave two of their 340's to AC, which I think they leased to them.

It is a great shame if JM lose money and have to close the route, as their one of the best liveries around at Heathrow these days!

I think it is/was very unlikely for JM to aquire 777's, especially in their financial position.

ZSOFN, I think some people would find it easier to get on a plane from Gatwick than Heathrow because of Londons traffic



I came. I saw. I conquered
User currently offlineBA380 From United Kingdom, joined May 2004, 1466 posts, RR: 8
Reply 7, posted (9 years 2 weeks 2 days 21 hours ago) and read 3113 times:

agree on the livery - one of my favourite ones, too.


cabin crew: doors to automatic and cross-check...
User currently offlineZSOFN From United Kingdom, joined Jun 2005, 1413 posts, RR: 5
Reply 8, posted (9 years 2 weeks 2 days 15 hours ago) and read 3007 times:

Quoting Lazyshaun (Reply 6):
ZSOFN, I think some people would find it easier to get on a plane from Gatwick than Heathrow because of Londons traffic

I completely disagree. Who drives through the centre of London to get to LHR? And who doesn't have to negotiate the M25 to get to Gatwick? Can you get the tube there? There's a reason slots at LHR are like gold dust and why transatlantic bilaterals only exist there.


User currently offline2travel2know From Panama, joined Apr 2005, 3580 posts, RR: 4
Reply 9, posted (9 years 2 weeks 2 days 14 hours ago) and read 2982 times:

VS will do well, sure they're doing OK in HAV and I wouldn't be surprised if they soon fly to POP, PUJ or even SDQ.
Back to Jamaica, Which route has better yields? MBJ - London or KIN - London?
MBJ - LHR by JM and future MBJ - LGW by VS seem to be a leisure routes.
Maybe the solution for JM would be like what Trinidad & Tobago did between POS and TAB (like to compare those with KIN and MBJ respectively on Jamaica) BW flies out of POS (highyield) and VS flies out of TAB (leisure traffic) to London.
Some suggestions If JM wants to save money but still keep the London route: they should get rid of A340, get a A330 or A310 (since they like Airbus), "sell" their LHR slots and move to STN or LTN (!), and concentrate in the KIN-London trafficmarket.



I don't work for COPA Airlines!
User currently offlineZSOFN From United Kingdom, joined Jun 2005, 1413 posts, RR: 5
Reply 10, posted (9 years 2 weeks 2 days 3 hours ago) and read 2891 times:

Quoting 2travel2know (Reply 9):
and move to STN or LTN

They'd lose connecting traffic if they did this, and for sure yields would fall. Plus they'd be the only scheduled long haul traffic at these places - makes no sense to me. I think what you say about the low yield/high yield thing with BW / VS makes sense though. I think JM need to do all they can to keep their costs low enough to maintain the LHR slot whilst offering a superior product than VS out of LGW. I'm sure it can be done...


User currently offlineCHRISBA777ER From UK - England, joined Mar 2001, 5964 posts, RR: 62
Reply 11, posted (9 years 2 weeks 2 days 3 hours ago) and read 2881 times:

A332 best fit for AJ no question.


What do you mean you dont have any bourbon? Do you know how far it is to Houston? What kind of airline is this???
User currently offlineBA380 From United Kingdom, joined May 2004, 1466 posts, RR: 8
Reply 12, posted (9 years 2 weeks 2 days 1 hour ago) and read 2858 times:

Quoting ZSOFN (Reply 10):
I think JM need to do all they can to keep their costs low enough to maintain the LHR slot whilst offering a superior product than VS out of LGW. I'm sure it can be done...

I am not at all sure it can be done (superior product to VS) -- don't get me wrong, I have a soft spot for JM, but the food is poor, there are no seatback IFE screens etc. They would need to raise their game to compete head-to-head with VS if route, time and price were identical.



cabin crew: doors to automatic and cross-check...
User currently offlineZSOFN From United Kingdom, joined Jun 2005, 1413 posts, RR: 5
Reply 13, posted (9 years 2 weeks 1 day 19 hours ago) and read 2769 times:

Quoting BA380 (Reply 12):
I am not at all sure it can be done

I'm not sure either. VS has done a good job of offering cheap economy fares whilst the product is quite good (apart from the legroom), and for high yield passengers (of which there are probably fewer as it's predominantly a leisure route) VS has an excellent product, with economy plus and upper class. I would say the key for JM would be to offer something similar to economy plus, charge slightly higher fares and maximise their differentiation.

Hmm... Not likely is it?


User currently offlineA342 From Germany, joined Jul 2005, 4682 posts, RR: 3
Reply 14, posted (9 years 2 weeks 1 day 18 hours ago) and read 2733 times:

What kind of equipment will be used on the VS flights?


Exceptions confirm the rule.
User currently offlineRichard28 From United Kingdom, joined Aug 2003, 1619 posts, RR: 6
Reply 15, posted (9 years 2 weeks 1 day 17 hours ago) and read 2728 times:

Quoting A342 (Reply 14):
What kind of equipment will be used on the VS flights?

Boeing 747-400 in the Gatwick configuration (14J)


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