Shamrock350 From Ireland, joined Mar 2005, 6376 posts, RR: 14 Posted (9 years 4 months 1 week 4 days 14 hours ago) and read 2310 times:
How long did Jetmagic last and what was the main reason they disappeared and now that Aer lingus has got rid of business class on European routes would they do well now if they were still around. THANKS
DeltaMD11 From United States of America, joined Dec 2002, 1701 posts, RR: 32
Reply 1, posted (9 years 4 months 1 week 4 days 13 hours ago) and read 2260 times:
If my memory serves me correctly Jetmagic was around for a relatively short span of time, something like 2 years. My understanding of their demise is that their CASM was huge due to the fact that they were trying to provide a premium service to their customers while using an LCC model (using alternate airports, etc.) to try to keep other costs low. I have to admit that my complete understanding of this situation is limited, but I hope I've helped in some way until someone a little closer to the subject has the chance to respond.
Too often we ... enjoy the comfort of opinion without the discomfort of thought. - John Fitzgerald Kennedy
BMED From United Kingdom, joined Dec 2004, 860 posts, RR: 6
Reply 3, posted (9 years 4 months 1 week 4 days 12 hours ago) and read 2222 times:
They would still be around today if they had made it clear what kind of service they were offering. Low cost flights to Spain in an ERJ charging low cost fares, not much profit been made there!!
They had a fantasic idea but sadly it failied. If they restarted now with the same idea but slightly higher fares I would think they would do well.