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Has Alitalia Altered Their Logo?  
User currently offlineRicardoFG From Spain, joined Feb 2005, 677 posts, RR: 0
Posted (8 years 11 months 1 day 23 hours ago) and read 6262 times:

hey everyone,
i could be seeing things but if you go onto alitalia.com, their logo appears to have changed with a darker green, and a more italics style writing...correct me if I am wrong but could it be a new livery on the way??

10 replies: All unread, jump to last
 
User currently offlineWingedarrow From Italy, joined May 2005, 169 posts, RR: 1
Reply 1, posted (8 years 11 months 1 day 23 hours ago) and read 6209 times:

Yes, you're right. It would appear that this changed logo is part of the image renewal program Alitalia is launching together with the first positive economic results of the 2005-2008 recovery plan. The new logo is slowly appearing on commercials and on company material (e.g. tickets...)


אליטליה
User currently offlineDeltaWings From Switzerland, joined Aug 2004, 1294 posts, RR: 17
Reply 2, posted (8 years 11 months 1 day 23 hours ago) and read 6184 times:

It looks good a bit jazzed up. Can we expect a new livery soon, if this is part of an image renewal programm?


Homer: Marge, it takes two to lie. One to lie and one to listen.
User currently offlineAlitalia744 From United States of America, joined Mar 2000, 4747 posts, RR: 45
Reply 3, posted (8 years 11 months 1 day 16 hours ago) and read 5963 times:

I'm not a fan of the italics used for the logo. The livery could use a little jazzing up, but don't change the font or "A"

ugh!



Some see lines, others see between the lines.
User currently offlineWingedarrow From Italy, joined May 2005, 169 posts, RR: 1
Reply 4, posted (8 years 11 months 1 day 4 hours ago) and read 4745 times:

Quoting DeltaWings (Reply 2):
Can we expect a new livery soon, if this is part of an image renewal programm?

Maybe, but I don't think that at the moment Alitalia has enough money to re-paint all its planes... Anyway, with us Italians you never know!!! I forgot to mention that the new logo appears even on the check-in counters of the newly dedicated Alitalia terminal at FCO (ex Terminal A) and on the machines for self check-in... I personally agree to an image "refreshment", but without radical changes...



אליטליה
User currently offline797 From Venezuela, joined Aug 2005, 1894 posts, RR: 27
Reply 5, posted (8 years 11 months 1 day 3 hours ago) and read 4374 times:

Here they are:




Flying isn't dangerous. Crashing is what's dangerous!
User currently offlineLufthansa From Christmas Island, joined May 1999, 3207 posts, RR: 10
Reply 6, posted (8 years 11 months 1 day ago) and read 3410 times:

I personally don't like it, hopefully this is quickly dropped.

A similar thing happened in the late 90s at Qantas where they took the famous red triangle which has the kangaroo in it, distorted it at an angle, and tried to place "wings" out the side of it. Nobody liked it... and it was dropped.

They've got something classy here..they shouldn't basteredise it. If they really want to change, then maybe something new all together but this one is a classic. Interesting enough, it was actually designed in San Fransico!

Maybe alitalia could do something with the 'A'... remember the Baci planes? and the silver one selling the watch...pretty impressive.


User currently offline797 From Venezuela, joined Aug 2005, 1894 posts, RR: 27
Reply 7, posted (8 years 11 months 14 hours ago) and read 2545 times:

Quoting Lufthansa (Reply 6):
I personally don't like it, hopefully this is quickly dropped.

Well, I do like it. I'd hate to see a total change on AZ's livery. It's a classic and shall not be changed. It's a beautiful and historical scheme. I think is one of the few schemes that are quite old fashion but fit in today's fashion.



Flying isn't dangerous. Crashing is what's dangerous!
User currently offlineStirling From Italy, joined Jun 2004, 3943 posts, RR: 21
Reply 8, posted (8 years 11 months 13 hours ago) and read 2497 times:

Quoting Lufthansa (Reply 6):
I personally don't like it, hopefully this is quickly dropped.

It is a very subtle enhancement, I doubt anyone will notice except for on a subliminal level..



Delete this User
User currently offlineBaw716 From United States of America, joined Nov 2003, 2028 posts, RR: 27
Reply 9, posted (8 years 11 months 9 hours ago) and read 2404 times:

I agree, I don't like it. They could have made it green and red instead of the black and red which are painted on the aircraft now. However, the current Alitalia logo is one of the most recognizable logos in the world, and has been since 1968 when it was first introduced.

The italics don't do anything to the logo, in fact it degrades the value of the logo that has stood for 37 years.

As far as livery changes, there does not need to be any changes to the livery, since the livery is just as classy now as it was when it was designed by Landor for Alitalia 37 years ago. It is one of the longest standing liveries in the world.

Let's see what public opinion in Italy is to the change; I think if they don't like it there, it will be changed back very fast. Italians are traditionalists and changing that logo, even as small as the change is, is a big deal.

baw716
David L. Lamb
fmr Area Manager Northern California
Alitalia
1998-2002



David L. Lamb, fmr Area Mgr Alitalia SFO 1998-2002, fmr Regional Analyst SFO-UAL 1992-1998
User currently offlineHEGAN From Spain, joined Feb 2005, 211 posts, RR: 0
Reply 10, posted (8 years 11 months 4 hours ago) and read 2257 times:

I like it.

It would have been easier to read if it wasn't in italics. It gives a small fresh air to their image. Now seeing photos of Alitalia, the logo in blak seems ugly.

I'd really like Iberia made a little improvement like this.

View Large View Medium
Click here for bigger photo!

Photo © I-DISE - SpotIt


It will be much better with the logo in green.

Agur,
HEGAN



HEGAN: Euskadiko Aeronautikako eta Espazioko Clusterra
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