BDKLEZ From Ireland, joined Jun 2005, 1735 posts, RR: 16 Posted (7 years 8 months 16 hours ago) and read 1060 times:
I was advised recently by a friend and ex-colleague of mine, ideally placed to source accurate information from with the British Midland group, that there will be major redundancies announced within a relatively short period of time. This relates to the "removal" of WW from the group.
Whether this removal will be through a sale, or an external acquisition/merger is not yet apparent to my source, but it has been suggested that it will only be a matter of time until WW parts company with the BD group.
Can anyone shed any further light/clarification on this, and if this will actually be the case, what is the likely future for WW? I'd be interested to hear your thoughts.
Trespassers will be shot; survivors will be shot again!
BDKLEZ From Ireland, joined Jun 2005, 1735 posts, RR: 16 Reply 3, posted (7 years 8 months 14 hours ago) and read 969 times:
I agree, and to be honest, a sale of bmibaby could be used to invest in trying to reinstate a quality BD mainline product as it used to be, and concentate on being an airline again instead of a directionless white elephant.
Trespassers will be shot; survivors will be shot again!
You mean, Diamond Service I think. Regardless, I can't see any airline going back to the very high quality standards of those days, but just please bring us back to pre-transatlantic shambles, pre-LCC shambles and concentrate on core UK/Euro markets.
In my opinion, BD have left it too late to do what they should have done years ago. Set up various hubs around the UK, GLA/EDI, BFS, EMA, BRS, MAN/LPL and try to capture as much of the domestic market as they can.
Of course, we now have U2/FR/BE who between them more or less have encapsulated the entire domestic UK market. Such a move now by BD would end up with them being a poor second or even third behind the above airlines unless they offer a subtantially superior product but maintain a similar fare base as their competitors. Highly unlikely in these days.
But what they can do, is invest in their current UK routes, bring back a level of service which we (I worked for them for 8 years) used to be proud of, and proud to present to the passengers. Bring back business class across Europe, manage a sustainable route network and not just 4x weekly LHR-LYS, that's hardly going to get the high-rollers excited. Dump transatlantic from MAN, concentrate on regular high quality service out of LHR for the wide-body fleet. LHR-BOM that has recently taken off is an example. What about the much talked about LHR-CPT/JNB or maybe LHR-HKG, LHR-ATH, LHR-MOW....
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