AMSGOT From Sweden, joined Jun 2005, 337 posts, RR: 0 Posted (7 years 8 months 1 week 6 days 23 hours ago) and read 1661 times:
KLM introduces a new fare structure as off today, it says. Several Dutch media reported this news today, including Luchtvaartnieuws (in dutch).
A newsreader at a Dutch radiostation (YorinFM) said KLM stopped with it's "ridiculous" reductions on intercontinental flights, but starts to offer " regular" cheap fares.
Luchtvaartnieuws gives an example, which tells us KLM's fare structure is like a LCC's structure.
Nothing new so far. The only thing that changes, in my opinion, is the differentiation of WBC fares and that it's easier to change dates to prior to confirmation and payment of the booking.
My question/remark: What's the fuss all about? A lot of airlines have far more possibilities (like BA), for quite a while already... Much ado about nothing or am I missing something?
It's called "MARKETING". Tell your customer that you bring something spectacular but actually almost everything will remain the same, just with a different name.
AMSGOT From Sweden, joined Jun 2005, 337 posts, RR: 0 Reply 2, posted (7 years 8 months 1 week 6 days 23 hours ago) and read 1635 times:
Quoting SK601 (Reply 1): It's called "MARKETING". Tell your customer that you bring something spectacular but actually almost everything will remain the same, just with a different name.
Just what I thought... But I can still imagine I miss something...
One more thing: KLM expects more passengers as a result of this new structure.
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